Visit Casper

What Visit Casper does

Visit Casper is the official destination marketing organization (DMO) for Natrona County, Wyoming, operating under the legal name Casper Area Convention & Visitors Bureau as a non-profit joint powers board. It promotes overnight visitation, sporting events, and meetings/conventions to Casper and surrounding Natrona County municipalities (Casper, Evansville, Bar Nunn, Midwest, Edgerton, Mills), serving overnight leisure travelers primarily drawn from Denver, Salt Lake City, Rapid City, and Billings (with 65-75% of visitors from out of state), as well as B2B segments including meeting/convention planners and sports event organizers served by dedicated sales managers.

Its core product is visitcasper.com, the official tourism website offering an events calendar, things-to-do directory, restaurant and lodging listings, and trip-planning resources (itineraries, destination guides, getting-here information). Supporting products include a free printed 2026 Destination Guide, monthly Visit Casper Scorecards publishing tourism KPIs, the Visit Casper Advocates program (~2,000 trained local ambassadors with two-hour onboarding, annual volunteering, and triennial recertification), Explorer Pass experiences (Tipsy Turkey Trail, Sips 'n' Sweets), the Casper Stories six-episode video series, and a physical Visitor Center co-located with the National Historic Trails Interpretive Center. The technology stack is described as a standard content-managed destination marketing website with e-commerce capabilities for ordering the destination guide; no proprietary platforms, APIs, SDKs, or AI/ML components are disclosed.

Visit Casper does not sell a product or service in the conventional sense; it is funded primarily by the 2% Natrona County lodging tax collected from hotels, motels, RV parks, campgrounds, B&Bs, and Airbnbs, supplemented by a voluntary 5150' Destination Marketing Fund in which participating hotels collect an additional $2 per room per night, allocated jointly by a committee of hotel general managers and Visit Casper staff. Distribution runs through owned digital properties (website, email newsletter, Facebook, Instagram, X, TikTok), a Visitor Center, dedicated sports and meetings sales managers, and earned media placements in national and regional outlets (Cowboys & Indians, Livability, Thrillist, The Denver Post, USA Today, plus local media). A seven-person core team (CEO Annette Pitts plus operations, two sales managers, marketing director, community engagement, and creative manager) executes the mandate.

Name

Visit Casper

Legal name

Casper Area Convention & Visitors Bureau

Website

https://visitcasper.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit Casper is the official destination marketing organization for Natrona County, Wyoming, promoting overnight tourism, sports events, and meetings/conventions through digital content, media outreach, and a 2,000-member community advocate program, funded primarily by a 2% lodging tax.

Ownership category

akta.pro rank

Product category

Destination Marketing & Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Destination marketing services
• Tourism promotion
• Convention visitors bureau
• Meeting sales services
• Sports event bidding

Headquarters

HQ city

Casper

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Lodging Tax Revenue: The primary funding source is the 2% Natrona County lodging tax paid by visitors staying overnight in hotels, campgrounds, bed & breakfasts, and Airbnbs. This 'user fee' model ensures visitors fund tourism promotion services they utilize.
2. 5150' Destination Marketing Fund: Voluntary program where participating hotel properties collect an additional $2 per room per night fee from guests. 100% of funds are allocated by a committee of participating hotel representatives and Visit Casper staff to support destination marketing initiatives beyond basic funded programming.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Visit Casper is a non-profit destination marketing organization (joint powers board) that promotes Casper and Natrona County, Wyoming as a tourism destination. It runs a tourism website, operates a Visitor Center, produces a printed Destination Guide, manages the 5150' Destination Marketing Fund for hotel partners, and pursues sporting events and conventions through dedicated sales managers. Core services include visitor trip-planning resources, event hosting and promotion (CNFR, Central Wyoming Fair & Rodeo, 5150' Festival), and media/public relations for the destination.

Product overview

Visit Casper (Casper Area Convention & Visitors Bureau) operates a destination marketing platform consisting of its main tourism website and several supporting services. The core product is the Visit Casper Website (visitcasper.com), which serves as the primary digital portal for tourism information about Casper and Natrona County, Wyoming. Supporting offerings include the free Destination Guide (2026 edition), monthly Visit Casper Scorecards tracking industry KPIs, the Visit Casper Advocates community ambassador program, and Privacy Policy services covering data handling for website users. The organization also offers the 5150' Destination Marketing Fund for hotel partners and various planning tools including Explorer Passes for activities like the Local Ale Trail and Sips 'n' Sweets Trail.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Casper Website (visitcasper.com)

Quantifiable outcome

• 824,000 overnight visitors annually generating $376.9 million in direct spending
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Wyoming Office of TourismcoreStrategic or Co-development Partner · 1 January 2025Visit Casper works closely with the Wyoming Office of Tourism which provides industry data (Dean Runyan Report), marketing support, and coordinates statewide tourism promotion. Visit Casper participates in state-level initiatives and benefits from the Office's resources and partnerships.
• National Media OutletssupportingGTM or Marketing PartnerVisit Casper maintains relationships with national and regional publications including Cowboys & Indians, Livability, Thrillist, The Denver Post, and USA Today to secure editorial coverage of Casper attractions, businesses, and events.
• Local Media OutletssupportingGTM or Marketing PartnerPartnership with local media including Oil City News, Cowboy State Daily, and Casper Star Tribune to update community on Visit Casper activities and promote tourism.
• 5150' Destination Marketing Fund Hotel PartnerscoreChannel Partner/ Reseller/ DistributorHotels voluntarily signed up for the 5150' DMF collect $2/room/night from guests. A committee of participating hotel general managers and Visit Casper staff allocates funds to destination marketing projects. 100% of funds support tourism marketing.
• Natrona County Lodging PropertiescoreChannel Partner/ Reseller/ DistributorHotels, motels, RV parks, campgrounds, bed & breakfasts, and Airbnbs participate in collecting the 2% Natrona County lodging tax and serve as distribution points for visitor information.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Visit Cheyenne: The official DMO for Cheyenne, Wyoming — the closest in-state peer to Visit Casper. Operates a similar convention and visitors bureau model promoting lodging, events, and outdoor experiences funded by a lodging tax within Wyoming.
• Visit Scottsdale: The DMO for Scottsdale, Arizona — a peer mid-sized destination marketing organization with a comparable event-driven, sports/meetings sales-led GTM and similar lodging-tax funding structure, useful as a comparable operating model.
• Visit Jackson Hole: The official DMO for Teton County/Jackson, Wyoming. A same-state destination marketing peer operating a similar visitor-services and lodging-tax-funded model but at a significantly larger brand scale and budget, competing for the same national outdoor traveler.
• Visit Omaha: The DMO for Omaha, Nebraska — a peer mid-sized destination marketing organization funded through lodging taxes. Comparable in scale, team size, and reliance on sports/meetings sales, with similar multi-channel destination marketing tactics.
• Visit Rapid City: The DMO for Rapid City, South Dakota — another of Visit Casper's named top visitor origin markets. A peer mid-sized destination DMO combining Western heritage, outdoor recreation, and event-driven marketing, funded similarly through visitor-based mechanisms.
• Visit Billings: The official DMO for Billings, Montana — one of Visit Casper's named top visitor origin markets. A near-comparable mid-sized Mountain West DMO with similar lodging-tax-supported structure competing for regional drive and fly-in travelers.

Broad incumbents

• Travel Wyoming: Wyoming's statewide destination marketing organization. Visit Casper is a direct partner/customer of Travel Wyoming for industry data (Dean Runyan Report) and statewide campaigns, making it the umbrella incumbent peer that Visit Casper both competes against and feeds into.
• Visit Denver: The DMO for Denver, Colorado — the single largest named origin market for Casper visitors (65-75% out-of-state mix). A larger regional incumbent DMO and the principal gateway feeding outbound travelers to Wyoming.
• Visit Salt Lake: The DMO for Salt Lake City, Utah — a named top origin market for Casper visitors. A larger incumbent DMO that competes for the same regional traveler and provides a benchmark for Visit Casper's potential scale, sales-team structure, and event sales investment.

Others

• Brand USA: The national destination marketing organization for the United States. Not a direct competitor but an enabling/ecosystem peer that Visit Casper benefits from via international inbound campaigns and cooperative marketing programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/visitcasper
• Facebookfacebook.com/visit.casper
• Instagraminstagram.com/visitcasper
• TikToktiktok.com/@visitcasper
• LinkedInlinkedin.com/company/visitcasper

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Casper