What Heureka.cz does

Heureka.cz operates a price comparison, shopping guide, and marketplace platform founded in 2007 and headquartered in Prague. The company serves two primary customer segments: e-commerce merchants and brands/manufacturers. For merchants, Heureka provides free product listing via XML feed integration with optional paid PPC placement and a Heureka Marketplace that enables direct purchases without leaving the platform, claimed to increase merchant turnover by up to 31%. For brands, it sells Product Ads (self-serve PPC with bidding auctions), banner advertising across multiple formats, and cross-media campaigns including YouTube, TV, and newsletter placements reaching up to 500,000 subscribers. Trust and conversion tools include the Ověřeno zákazníky (Verified Customers) review program and Conversion Measurement tracking, while monetization is diversified across PPC click fees, banner CPT rates, marketplace commissions, paid data reports (including Brand Performance Insights covering 9 countries), affiliate commissions, and Authorized Seller certification.

Underlying technology centers on a product search and comparison engine aggregating catalog data from thousands of integrated e-shops across 9 Central and Eastern European markets (Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Slovenia, Croatia, Serbia, Bosnia). Automated bidding tools (Heureka Beed, Heureka Bidding), XML feed processing with product-category pairing, and a self-serve advertising platform at productads.cz form the operational backbone. Pricing is usage-based with category-dependent dynamic CPCs (flat 3.49 CZK for full-text search clicks, minimum 5 CZK for Product Ads, 1,000 CZK minimum PPC top-up) layered with freemium entry points and free analytics reports to drive merchant engagement.

The business is operated by Heureka Group a.s., a privately held Czech corporation with offices in Prague, Liberec, and Brno. Revenue is not publicly disclosed. The platform reaches over 5 million real users per month in the Czech Republic alone according to NetMonitor data, with 3.68M active service recipients disclosed under EU DSA Article 24(2). The company pursues a multi-channel go-to-market combining self-serve merchant onboarding, direct sales for enterprise brand advertisers, a certified partner ecosystem (Balíkobot, Heureka Beed, implementation partners), and an affiliate program. AI capabilities are embedded in recommendation/placement engines and automated bidding but no proprietary models or AI research IP are disclosed.

Name

Heureka.cz

Legal name

Heureka Group a.s.

Website

https://heurekashopping.cz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Heureka.cz operates a price comparison, marketplace, and advertising platform connecting Czech and CEE e-commerce merchants with consumers, serving SMB merchants via PPC listings and global brands via Product Ads, banners, and cross-media campaigns across 9 countries.

Ownership category

akta.pro rank

Product category

Online Shopping Comparison & Marketplace

NAICS

All Other Miscellaneous Retailers (45999)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

akta.pro secondary industries

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

Keywords

• Price comparison platform
• Online shopping guide
• E-commerce marketplace
• Product search engine
• Online advertising platform

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. PPC Click Fees: E-shops pay per click when users click on their product listings. Category-based pricing with dynamic adjustments approximately every two weeks. Full-text search and store detail clicks charged at flat 3.49 CZK. Minimum 5 CZK per click for Product Ads. Products under 20 CZK are not charged.
2. Banner Advertising: Display advertising with various formats (Leaderboard, Skyscraper, Wallpaper, etc.) sold at CPT (Cost per Thousand) rates. Includes Homepage Premium Format, Shoppable Widget, and RTB programmatic advertising. Satellite sites have separate pricing.
3. Product Ads for Brands: Branded product advertising with bidding auction model. Minimum price per click is 5 CZK. Brands can register at productads.cz and manage campaigns through self-serve platform.
4. Heureka Marketplace Commission: Marketplace allows purchases directly through Heureka without visiting e-shop. Increases merchant turnover by 28-31% according to company claims.
5. Data Reports and Analytics: Paid market intelligence reports including Sales Reports, Brand Performance Insights (covering 9 countries), and custom data exports. Free reports include Sortiment report, Unpaired products report, and Conversion measurement.
6. Affiliate Program: Commission paid to partners for driving clicks and completed purchases through Heureka Marketplace. Commission for marketplace orders calculated as percentage of order value (excluding VAT and shipping).
7. Authorised Seller Certification: Certification program for brands to verify authorized resellers, boosting trust and potentially increasing traffic by 5%.
8. Co-branded Advertising (TV, YouTube, Newsletter): Cross-media advertising packages including YouTube videos, TV spots, and newsletter placements reaching up to 500,000 subscribers.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Heureka.cz operates an online price comparison and marketplace platform that aggregates product listings from thousands of third-party e-shops across nine Central and Eastern European countries. The platform enables consumers to search, compare prices, read verified customer reviews, and purchase products from participating retailers, while providing e-shops and brands with paid advertising solutions including PPC placements, banner ads, and marketplace listings.

Product overview

Heureka.cz is a comprehensive e-commerce platform operating as a price comparison portal, marketplace, and advertising network for the Czech market. The platform connects consumers with e-shops through product search, comparison, and direct purchasing capabilities. The core product is the Heureka.cz shopping portal featuring product search, category browsing, and e-shop listings. The platform offers advertising products including Product ADS (PPC product placement), Banner Advertising (visual banners in various formats including Homepage Premium Format), and PPC Mode (paid category/search placement). Trust and conversion tools include Ověřeno zákazníky (customer reviews), Měření konverzí (conversion tracking), and Autorizovaný prodejce certification. The Marketplace enables direct purchasing without leaving Heureka. Analytics products include Report prodejů produktů, Brand Performance Insights, and Shopping Survey. Heureka operates across 9 Central and Eastern European countries and serves millions of monthly visitors.

Differentiator

Problem solved

Functional benefit

Brands

• Heureka Marketplace: Direct purchasing platform allowing customers to buy products directly through Heureka without visiting merchant websites.
• Ověřeno zákazníky
• ProductADS
• Heureka Affiliate
• CSS Program
• Heureka Beed
• Balíkobot
• Měření konverzí

Products and services

• Heureka Marketplace Online marketplace operated by Heureka where participating e-shops list their products and sell directly to consumers without redirecting them off the platform.
• Product ADS Paid product listing advertising service that allows e-shops to promote individual products within Heureka's search results and category pages.
• Banner Advertising Display advertising placements on the Heureka.cz website available to brands and e-shops for visibility campaigns.
• Ověřeno zákazníky (Verified by Customers) Customer review verification and trust program that collects verified purchase feedback from real customers to certify e-shop quality.
• PPC Mode Pay-per-click advertising mode where e-shops bid for premium placements and only pay when a user clicks through to their store.
• Heureka Bidding Auction-based bidding system that allows merchants to compete for advertising placements on the platform through automated bidding.
• Heureka Affiliate Affiliate marketing network that connects third-party publishers and partners with Heureka merchants for performance-based marketing commissions.
• Conversion Measurement Conversion tracking and measurement tool that helps merchants monitor the performance of their advertising campaigns and sales conversions on Heureka.
• Sales Reports Sales analytics and reporting dashboards provided to merchants selling through Heureka Marketplace, showing sales performance and trends.
• Brand Performance Insights Brand-level analytics platform providing brands with insights on product visibility, competitive positioning, and sales performance across the Heureka ecosystem.

Quantifiable outcome

• Up to 31% turnover increase through Heureka Marketplace
• +7 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BoschcoreStrategic or Co-development PartnerMajor brand partner for advertising campaigns on Heureka. Bosch uses banner advertising and Product Ads to increase brand awareness and product visibility, particularly in categories like compressors. Case study shows successful campaign results.
• AcercoreStrategic or Co-development PartnerElectronics brand using Heureka for product launches and brand campaigns. Acer used Heureka to enter the electric scooter market in 2023 and achieved 1.1% market share in the category.
• MarimexcoreStrategic or Co-development PartnerConsumer goods brand (spa and pool products) with extensive case study showing 18.65% market share increase in hot tubs and 205% more Product Ads impressions through combined brand and performance campaigns.
• Advocatius, s.r.o.minorOthersThird-party mediation service provider for dispute resolution between Heureka and merchants under EU Regulation 2019/1150. Provides certified mediators including Mgr. Lukáš Mokrý and Mgr. et Mgr. Petr Mališ.
• PayUcoreTechnology or IntegrationPayment processing provider integrated into ProductADS for credit top-ups. Supports bank transfer, credit card, and Google Pay payments for advertising credits.
• AdyencoreTechnology or IntegrationPayment system provider for Heureka Marketplace transactions, enabling secure payment processing for direct purchases on the platform.
• NetMonitorminorOthersOfficial Czech internet measurement service providing audited traffic data for Heureka's reach metrics. Independent third-party verification of platform reach.
• Nejlepsiceny.czcoreChannel Partner/ Reseller/ DistributorHeureka satellite site expanding distribution of product listings and advertising reach in Czech market.
• Srovnanicen.czcoreChannel Partner/ Reseller/ DistributorHeureka satellite site providing additional product comparison distribution channel.
• CNC (Czech News Center)minorChannel Partner/ Reseller/ DistributorMedia house partnership for satellite sites including Hledejceny.cz, Sleviste.cz, and Zbozi.* domains (Blesk, Živě, Auto, Dama, Hobbykompas) expanding Heureka's content distribution network.
• Visa Europe LimitedminorStrategic or Co-development PartnerPartner in the Sustainable E-shop program, supporting ESG initiatives for e-commerce merchants.
• Association of Social Responsibility (Asociace společenské odpovědnosti, o.p.s.)minorStrategic or Co-development PartnerPartner that developed the sustainability questionnaire for the Udržitelný e-shop (Sustainable E-shop) certification program, providing the methodology for ESG evaluation.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zboží.cz: Czech price comparison and shopping platform operated by Seznam.cz. Direct competitor to Heureka.cz in the Czech market, offering product search, merchant listings, and PPC-style advertising with the same target audience of Czech online shoppers.
• Ceneo.pl: Poland's leading price comparison platform with a similar PPC-driven business model, marketplace reviews, and brand advertising products. Operates in a neighbouring CEE market to several of Heureka's nine countries and serves as the closest analogue for unit economics.
• Idealo: Germany-based price comparison platform owned by Axel Springer. Comparable in product (price comparison, PPC product ads, marketplace features) and target audience (European online shoppers), but operating at larger DACH scale.
• Pricerunner: Nordic-origin, pan-European price comparison platform acquired by Klarna. Directly comparable business model (merchant listings, CPC, click-outs) and serves overlapping Nordic and UK markets where Heureka does not currently operate.
• Kelkoo: European price comparison and shopping platform operating in multiple EU countries. Comparable CPC-driven comparison shopping business with similar product features for merchants and brands across European markets.
• Trovaprezzi.it: Italy's leading price comparison platform. Comparable aggregator business model with merchant PPC, product listings, and brand advertising targeting Italian online shoppers; useful Western European analogue for Heureka's portfolio.
• Billiger.de: Germany-based price comparison platform with a similar general-merchandise, merchant-PPC monetisation model. Direct analogue at smaller DACH scale, often compared with Idealo and idealo/CEE-region platforms.

Broad incumbents

• Google Shopping: Global incumbent offering free product listings, paid Shopping ads, and AI-driven product comparison surfaces directly inside Google Search. Does not specialise in CEE but is the dominant structural threat to all price comparison platforms.
• Amazon: Global marketplace that increasingly incorporates price comparison, reviews, and advertising surfaces that overlap with Heureka's offering. Although not a pure comparison site, Amazon is a destination substitute for many of the same shopping-intent queries.

Emerging players

• Shopalike: European fashion and lifestyle shopping comparison platform. Smaller and more vertical-focused than Heureka but operates on a similar comparison-and-redirect model across multiple European countries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Heureka.cz
• Instagraminstagram.com/heureka_cz
• Xx.com/heurekacz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heureka.cz