The Reproductive Care Centre

What The Reproductive Care Centre does

The Reproductive Care Centre (RCC), operating legally as The Reproductive Care Centre of Greater Toronto Inc., is a private for-profit fertility clinic founded around 1999 in Mississauga, Ontario, with a second limited-service location in Oakville. The clinic provides a comprehensive suite of reproductive services including fertility assessments, intrauterine insemination (IUI), in vitro fertilization (IVF), elective egg freezing, medical fertility preservation, donor and surrogacy solutions, and specialized programs for 2SLGBTQIA+ family building and high-BMI patients. RCC is led by Medical Director Dr. Yasmine Usmani and Laboratory Director Dr. Ola Davis (PhD), supported by a team of GREI-subspecialty-trained physicians, an endocrinologist, a counsellor, and a naturopathic doctor. The clinic is a partner in The Fertility Partners network, Canada's largest coast-to-coast fertility practice group.

The clinic's technical stack centers on the eIVF Patient Portal (PracticeHwy.com) for patient engagement, complemented by a suite of advanced reproductive technologies: VIOLET AI-powered egg quality assessment, PGT-A/PGT-M preimplantation genetic testing, the EndomeTRIO endometrial panel (ERA, EMMA, ALICE), ZyMöt sperm separation, and Matris ultrasound/MatriceLab biopsy. Patient care is augmented by complementary wellness services including naturopathic care, pelvic floor physiotherapy, genetic counseling through GenomiCare, and a High BMI Program with metabolic-clinic partners. RCC delivers patient education through its Reproductive Care Conversations podcast and a content-marketing blog.

RCC operates a hybrid revenue model with four streams: (1) Ontario Fertility Program / OHIP-funded treatments for qualifying Ontario residents covering consultations, diagnostics, IUI, and IVF retrieval; (2) private-pay services including IVF cycles at ~$12,600 plus $5,000-$8,000 in medication, IUI at ~$1,625, egg freezing at $8,550, and recurring cryostorage at $621.50/year per specimen; (3) employer-sponsored coverage through Progyny and Maven family-forming benefit networks; and (4) Fertility Friends Foundation grants. The 25% Ontario fertility tax credit (up to $5,000/year, effective January 2025) supports private-pay affordability. Patient acquisition is sales-led via physician referrals, Rocket Doctor virtual referrals, employer benefit channels, and the Fertility Partners network — serving patients across Ontario, with documented catchment extending 8+ hours from the clinic.

Name

The Reproductive Care Centre

Legal name

The Reproductive Care Centre of Greater Toronto Inc.

Website

https://rccfertility.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The Reproductive Care Centre is a private Ontario fertility clinic operating full-service in Mississauga and limited-service in Oakville, offering IVF, IUI, egg freezing, donor/surrogacy services, and specialized programs for 2SLGBTQIA+ and high-BMI patients under a hybrid OHIP/private-pay/employer-benefit revenue model.

Ownership category

akta.pro rank

Product category

Reproductive Medicine and Fertility Services

NAICS

Family Planning Centers (62141)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

Keywords

• Fertility treatment services
• In vitro fertilization
• Reproductive medicine clinic
• Egg freezing services
• Donor and surrogacy

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ontario Government Funded Treatments (OHIP): Ontario Fertility Program partially covers costs for qualifying Ontario residents with valid health cards. Covers consultations, assessments, IUI, IVF retrieval, fertility preservation for medical reasons. Funded treatment availability is limited.
2. Private Pay Services: IVF treatment cycles ($12,600), medication costs ($5,000-$8,000), genetic testing, egg/sperm freezing and storage, donor services, and advanced enhancements are paid privately. Ontario tax credit (25% up to $5,000/year) effective January 2025 helps offset costs.
3. Employer Benefits Integration: Services covered through employer group health plans and family forming benefit networks (Progyny, Maven) for eligible employees.
4. Fertility Grants: Fertility Friends Foundation grants cover assisted reproduction expenses (IVF, egg/sperm donation, gestational surrogacy) for qualifying patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Reproductive Care Centre is a private fertility clinic that provides a full spectrum of reproductive health services, including fertility assessments and diagnostics, intrauterine insemination (IUI), in vitro fertilization (IVF) with optional ICSI and genetic testing, elective egg/sperm/embryo freezing, fertility preservation for medical reasons, donor conception and gestational surrogacy, LGBTQ2SIA+ family building, and a High BMI program, complemented by fertility wellness support such as naturopathy, pelvic floor physiotherapy, counseling and genetic counseling. Care is delivered through full-service clinical facilities in Mississauga and Oakville, Ontario, with government funding available to qualifying Ontario residents via the Ontario Fertility Program and patient self-service through the eIVF patient portal.

Product overview

The Reproductive Care Centre is a fertility clinic offering a comprehensive suite of services organized around a core medical treatment pathway. The primary offerings include Fertility Assessments (diagnostic testing), Fertility Wellness (complementary support services), and medical treatments including IVF and IUI. These are augmented by Innovative Enhancements (advanced diagnostic testing like PGT-A, ERA, EMMA/ALICE), Elective Egg Freezing, Fertility Preservation for medical reasons, Donor & Surrogacy Solutions, LGBTQ2SIA+ Family Building, and a High BMI Program. Patients access their care through an eIVF Patient Portal and educational content via the Reproductive Care Conversations Podcast. The clinic participates in the Ontario Fertility Program for government-funded treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Fertility Assessments Diagnostic testing including hormone and AMH blood work, pelvic and transvaginal ultrasounds, sonohysterograms, and semen analysis to evaluate fertility health and identify challenges for individuals and couples seeking to conceive.
• In Vitro Fertilization (IVF) IVF treatment including ovarian stimulation, egg retrieval, laboratory fertilization, embryo development monitoring, optional PGT-A/PGT-M genetic testing, embryo transfer, and pregnancy testing. RCC reports a 54% clinical pregnancy rate for frozen embryo transfers in patients under 35 using own eggs with PGT-A.
• Intrauterine Insemination (IUI) Low-intervention procedure placing prepared sperm directly into the uterus around ovulation, combined with cycle monitoring and optional ovulation induction through fertility medication.
• Innovative Enhancements Advanced diagnostic and treatment add-ons including Preimplantation Genetic Testing (PGT-A/PGT-M), Endometrial Receptivity Analysis (ERA), EMMA endometrial microbiome analysis, ALICE chronic endometritis analysis, the EndomeTRIO panel, Matris ultrasound, MatriceLab biopsy, and ZyMōt sperm separation.
• Elective Egg Freezing Elective egg cryopreservation service including consultation, ovarian stimulation, egg retrieval, flash-freezing, and optional VIOLET AI-powered egg quality analysis report for individuals preserving fertility for future family building.
• Fertility Preservation for Medical Reasons Egg, sperm, and embryo cryopreservation for individuals facing medical treatments such as chemotherapy, radiation, reproductive-organ surgery, or gender-affirming hormone therapy that may impact reproductive health; covered under the Ontario Fertility Program for qualifying patients.
• Donor & Surrogacy Solutions Third-party reproduction services including directed and anonymous egg donation, sperm donation, embryo donation, and gestational surrogacy, including donor matching, counseling, and legal guidance, all compliant with Health Canada regulations.
• LGBTQ2SIA+ Family Building Inclusive fertility care for 2SLGBTQIA+ individuals and couples including IUI, IVF, reciprocal IVF, donor sperm and egg services, and gestational surrogacy delivered through inclusive team training and gender-neutral facilities.
• High BMI Program Specialized fertility program for individuals with higher or lower BMI who have been turned away from other clinics, providing personalized care, weight management guidance, and metabolic support to maximize conception chances.
• Fertility Wellness Complementary wellness services including naturopathic care, pelvic floor physiotherapy, fertility counseling, genetic counseling, and high BMI program support that complement medical fertility treatment.
• Ontario Fertility Program Services Government-funded fertility treatments partially covering IUI, IVF retrieval, fertility preservation, and donor/surrogacy services for qualifying Ontario residents with valid health cards, regardless of sex, gender, sexual orientation, or family status.
• eIVF Patient Portal Authenticated patient portal built on the PracticeHwy.com eIVF platform providing RCC patients with access to appointment scheduling, medical records, lab results, documents, reminders, and fertility process information.
• Reproductive Care Conversations Podcast Educational podcast hosted by Dr. Yasmine Usmani and Dr. Ola Davis covering fertility topics including donor gametes, embryo donation, cryopreservation, and patient support resources, launched in 2024.

Quantifiable outcome

• 54% pregnancy rate for frozen embryo transfers in patients under 35 using own eggs with PGT-A testing, exceeding Canadian average of 48%
• +3 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• The Fertility PartnerscoreStrategic or Co-development PartnerRCC is a proud partner of The Fertility Partners, Canada's largest coast-to-coast network of fertility practices. Together, practices collaborate on growing access to care, research and innovations that advance reproductive medicine, and delivering leading patient outcomes. Network provides unique scientific and medical resources for best-in-class patient experiences.
• Rocket DoctorcoreGTM or Marketing PartnerVirtual walk-in clinic partnership enabling same-day, no-fee virtual referrals to RCC. Patients can book same-day virtual appointments and receive referrals directly to RCC without needing a family doctor.
• Fertility Friends FoundationcoreStrategic or Co-development PartnerProvides grants to cover expenses associated with assisted reproduction (IVF, egg/sperm donation, gestational surrogacy). RCC is a proud partner. Also includes Dr. Shannon Corbett 2SLGBTQ+ Fertility Fund for LGBTQ community family building.
• ProgynycoreChannel Partner/ Reseller/ DistributorFamily forming benefits network. RCC is a partner that coordinates Progyny benefits for eligible employees seeking fertility treatment.
• MavencoreChannel Partner/ Reseller/ DistributorFamily forming benefits network. RCC coordinates Maven benefits for patients seeking fertility care through employer-sponsored coverage.
• Sherbourne Health CentreminorGTM or Marketing PartnerLGBTQSIA+ Parenting Network resource partner. Sherbourne offers primary healthcare programs for Two Spirit, lesbian, gay, bisexual, transgender and non-binary individuals. RCC references patients to this resource.
• Fertility Law CanadaminorImplementation/ SI/ Consulting PartnerLaw firm specializing in surrogacy law, egg donor law, sperm donor law, embryo donor law across Canada and legal parentage in Ontario. Referenced as resource for patients pursuing donor/surrogacy.
• Sherri Levitan (Fertility Lawyer)minorImplementation/ SI/ Consulting PartnerFertility lawyer in Toronto referenced as resource for patients needing legal guidance on family building options.
• High Metabolic ClinicminorImplementation/ SI/ Consulting PartnerVirtual metabolic clinic partner supporting patients in the High BMI Program with weight management services.
• Wharton Medical ClinicminorImplementation/ SI/ Consulting PartnerMetabolic clinic partner referenced for High BMI Program patients requiring weight management support.
• Dr. Poon's Metabolic DietminorImplementation/ SI/ Consulting PartnerDietary program partner for High BMI Program patients requiring nutritional guidance and weight management.
• GenomiCarecoreTechnology or IntegrationGenetic counseling partnership providing certified genetic counselors for patient risk assessment and informed family planning decisions.
• Beginnings Family ServicescoreStrategic or Co-development PartnerNot-for-profit organization helping expand awareness of embryo donation as family-building option. RCC podcast featured program coordinators discussing embryo donation, matching, and legal/emotional considerations. Program complements RCC fertility care.
• eIVF (PracticeHwy.com)coreTechnology or IntegrationPatient portal technology provider enabling appointment scheduling, medical records access, lab results, documents, reminders, and patient communications.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• CReATe Fertility Centre: Toronto-based full-service fertility clinic offering IVF, IUI, donor services, and reproductive genetics. Direct competitor in the GTA catchment with overlapping government program participation and similar subspecialty-trained medical team structure.
• Trio Fertility: Mississauga-based fertility clinic offering IVF, IUI, and family-building services in the same local market as RCC. Direct competitor for both physician referrals and self-pay patients in the GTA.
• Hannam Fertility Centre: Toronto full-service fertility clinic offering comprehensive IVF, donor, and surrogacy services led by Dr. Tom Hannam. Comparable in scope, governance profile, and target patient segments within the same Ontario catchment.
• Anova Fertility & Reproductive Health: Mississauga-based fertility clinic providing IVF, IUI, egg freezing, and third-party reproduction. Direct local competitor in the same Ontario geography with overlapping service mix and funding channels.
• Markham Fertility Centre: Markham-based GTA fertility clinic offering comprehensive IVF, IUI, and reproductive medicine services. Competes for the same Ontario referral base, employer-benefit patients, and government-funded cycles.

Regional players

• Olive Fertility Centre: Vancouver-based full-service fertility clinic offering IVF, IUI, donor services, and reproductive genetics in British Columbia. Comparable in scope and clinical model but serves a different province, so does not directly overlap RCC's Ontario catchment.
• Pacific Centre for Reproductive Medicine (PCRM): British Columbia full-service fertility clinic offering IVF, IUI, and reproductive medicine. Operates in the same Canadian fertility industry but in a distinct geographic market from RCC's Ontario focus.

Broad incumbents

• Reproductive Medicine Associates (RMA): Large US fertility clinic network providing IVF, egg freezing, and reproductive genetics across multiple states. Comparable clinical operations but operates at materially greater scale and offers a broader portfolio than a single Ontario clinic.
• CCRM (Colorado Center for Reproductive Medicine): Large US fertility network with extensive IVF, fertility preservation, and reproductive genetics capabilities. Comparable in advanced-technology positioning but operates across multiple US states at materially higher scale.

Emerging players

• Kindbody: US-based technology-enabled fertility and family-building platform. Comparable in core IVF/IUI/egg freezing offerings and employer-benefit orientation, but with a digitally native GTM and younger brand positioning versus RCC's established clinical reputation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ReproductiveCareConversationsR
• LinkedInlinkedin.com/company/ib-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Reproductive Care Centre