Trio Fertility Mississauga

What Trio Fertility Mississauga does

Trio Fertility Mississauga operates a full-service fertility clinic at 170 Queensway West, Suite 202, Mississauga, Ontario, as a partnership entity owned and led by Dr. Chaula Mehta (Medical Director & CEO). Founded in 2022 and affiliated with the broader TRIO Fertility network (which operates additional sites in North York and Downtown Toronto), the clinic delivers cycle monitoring, intrauterine insemination (IUI), in vitro fertilization (IVF), frozen embryo transfer, preimplantation genetic testing (PGT-A/SR/M), elective and medical fertility preservation (egg freezing via vitrification, with reported 85–90% post-thaw survival and ~80% ICSI fertilization), and dedicated 2SLGBTQIA+ family building services. It also coordinates adjacent wellness services (naturopathic medicine, acupuncture, fertility counselling, mental health support) through onsite and virtual partners.

The underlying platform combines a state-of-the-art embryology laboratory with 100% time-lapse embryo incubation, electronic witnessing via unique patient barcode IDs, HEPA filtration delivering 45 air changes per hour, and AI-augmented oocyte quality assessment (Future Fertility's Violet™ and Magenta™). A multidisciplinary care team — Dr. Mehta plus a director of embryology (Dr. Jim Meriano, 30-year veteran), clinical operations and nurse managers, andrology and lab technicians, sonographers, and patient coordinators — runs the clinical workflow.

Commercially, the clinic generates revenue primarily through per-cycle fees for treatments and add-ons (e.g., IVF at $13,500, egg freezing $8,800 first cycle, PGT-A biopsy $2,350 plus $425 per embryo, IUI components such as sperm wash at $775) and recurring storage subscriptions ($65/month for embryos and sperm). Pricing is in Canadian funds and OHIP covers diagnostic testing and one funded IVF cycle for eligible Ontario residents under 43; non-funded cycles, medications, genetic screening, and storage are paid out-of-pocket, with Beautifi financing available. Go-to-market is direct-to-consumer via the clinic website and self-referral, supplemented by family-physician referral networks and content marketing.

Name

Trio Fertility Mississauga

Legal name

TRIO Fertility Mississauga Partnership

Website

https://triomississauga.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Trio Fertility Mississauga is a physician-owned fertility clinic in Mississauga, Ontario, offering IUI, IVF, egg freezing, genetic testing, and inclusive 2SLGBTQIA+ family building to individuals and couples across the western Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

Keywords

• Fertility treatment services
• In vitro fertilization
• Egg freezing preservation
• Preimplantation genetic testing
• Reproductive medicine

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fertility Treatment Services: Revenue from cycle monitoring, IUI, IVF, egg freezing, frozen embryo transfer, and other fertility treatments. OHIP covers some diagnostic testing and procedures for eligible Ontario residents. Non-funded cycles and medications are paid out-of-pocket by patients.
2. Genetic Testing Services: Revenue from PGT-A biopsy, PGT-A testing per embryo, genetic carrier screening, and other genetic testing services.
3. Storage Fees: Annual storage fees for eggs, embryos, and sperm. Embryo storage is complimentary for first 6 months for non-funded cycles, then $65 per month. Sperm storage is $65 per month.
4. Third-Party Reproduction: Revenue from egg donor cycles, recipient cycles, gestational carrier arrangements, and donor/gestational carrier screening.
5. Sperm Services: Sperm freezing, MAP freezing, sperm storage, and sperm aspiration services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

TRIO Fertility Mississauga is a private fertility clinic offering a full suite of assisted reproductive services including cycle monitoring, intrauterine insemination (IUI), in vitro fertilization (IVF), egg freezing with vitrification, frozen embryo transfer, preimplantation genetic testing (PGT-A/M/SR), 2SLGBTQIA+ family building, fertility counselling, and onsite naturopathic medicine and acupuncture. Services are delivered through an onsite state-of-the-art embryology laboratory equipped with time-lapse incubation, AI oocyte quality scoring, and electronic witnessing systems.

Product overview

TRIO Fertility Mississauga operates as a full-service fertility clinic offering a unified suite of treatments centered on assisted reproductive technologies. The core clinical services include Cycle Monitoring, Intrauterine Insemination (IUI), Egg Freezing, In Vitro Fertilization (IVF), Frozen Embryo Transfer, Genetic Screening (PGT), 2SLGBTQIA+ Family Building, Fertility Counselling, and Naturopathic Medicine & Acupuncture. The clinic's services are supported by an onsite embryology laboratory and integrated partnerships with Conceive Health for wellness services, Future Fertility for AI-powered oocyte quality assessment, and IGENOMIX/GenomiCare for genetic testing. Treatment plans are personalized by Dr. Chaula Mehta and her team, with services ranging from basic cycle monitoring to advanced IVF with preimplantation genetic testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Cycle Monitoring
• Intrauterine Insemination (IUI)
• Egg Freezing
• In Vitro Fertilization (IVF)
• Frozen Embryo Transfer
• Genetic Screening
• 2SLGBTQIA+ Family Building
• Fertility Counselling
• Naturopathic Medicine & Acupuncture
• Egg, Embryo, and Sperm Storage
• Third-Party Reproduction Services
• Sperm Services

Quantifiable outcome

• 85-90% egg survival rate after vitrification and thaw
• +4 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Conceive HealthcoreStrategic or Co-development PartnerConceive Health provides naturopathic medicine and acupuncture services onsite at TRIO Fertility Mississauga. Their team includes Dr. Bronwyn Storoschuk, ND and Lisa Moroni R.Ac. RHN. They provide preconception care, fertility support, and acupuncture to help optimize patient outcomes.
• GenomiCarecoreStrategic or Co-development PartnerGenomiCare provides genetic counselling services through Andrea Djolovic, Canadian Certified Genetic Counsellor. They offer virtual genetic counselling appointments supporting TRIO Mississauga patients.
• IGENOMIXsupportingTechnology or IntegrationIGENOMIX is a medical testing laboratory specializing in reproductive genetic services including Carrier Genetic Test (CGT). They offer innovative tests for preconception, preimplantation and prenatal phases.
• Future FertilitysupportingTechnology or IntegrationFuture Fertility developed AI-powered software including Violet for oocyte cryopreservation and Magenta for oocyte quality evaluation. These tools help predict blastocyst outcomes and assess egg quality.
• True North ImagingsupportingStrategic or Co-development PartnerPartnership between TRIO Fertility Mississauga and True North Imaging combines resources and knowledge to offer patients comprehensive array of services and support in medical imaging.
• BRIAsupportingStrategic or Co-development PartnerBRIA provides virtual mental health services for women. Founded by Dr. Ariel Dalfen and Dr. Bev Young, psychiatrists with 40+ years of expertise in women's mental health, BRIA offers accessible and timely services for TRIO patients.
• Informed FertilitycoreStrategic or Co-development PartnerInformed Fertility, founded by Dara Roth Edney MSW RSW, provides reproductive counselling services. Dara facilitates peer support groups and provides comprehensive fertility counselling including grief, decision-making guidance, and coping strategies.
• Fertility Friends FoundationsupportingGTM or Marketing PartnerDr. Chaula Mehta serves on the advisory committee of Fertility Friends Foundation, a charity that supports individuals experiencing infertility.
• TRIO FertilitycoreStrategic or Co-development PartnerTRIO Fertility Mississauga is affiliated with TRIO Fertility, which has the largest in-house medical team and embryologists in Canada. TRIO provides the state-of-the-art IVF lab, embryology expertise, and supports patients at North York and Downtown Toronto locations.

Scale indicators9 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Mount Sinai Fertility: Hospital-affiliated fertility clinic in Toronto providing the full range of IVF, IUI, and egg freezing services. Competes for the same Ontario patient pool and physician referrals.
• LifeQuest Centre for Reproductive Medicine: Toronto fertility clinic where Dr. Meriano previously established the PGD program. Overlaps with TRIO Mississauga on advanced reproductive services and embryology expertise.
• Toronto Fertility Clinic: Established Toronto fertility clinic offering IVF, IUI, and egg freezing. Direct competitor for GTA patients seeking full-service fertility care.
• Create Fertility Centre: Toronto-based fertility clinic offering IVF, IUI, egg freezing, and LGBTQ+ family building. Overlaps with TRIO Mississauga on inclusive family building and core service mix.
• Hannam Fertility Centre: Toronto-based full-service fertility clinic offering IVF, IUI, egg freezing, and genetic screening. Directly comparable in service mix, Ontario geographic market, and physician-referral go-to-market.
• NewLife Fertility Centre: Ontario-based fertility clinic with multiple GTA locations offering IVF, IUI, and egg freezing. Competes on the same patient demographic and OHIP-funded cycle base.
• First Steps Fertility: Ontario fertility clinic offering IVF, IUI, and fertility preservation. Comparable in scale and service mix to TRIO Mississauga within the Ontario market.

Regional players

• Markham Fertility Centre: GTA-region fertility clinic serving the eastern suburbs. Comparable service line-up (IVF, IUI, egg freezing) and similar positioning as a community-based specialist clinic.

Broad incumbents

• CCRM Fertility Toronto: Part of a large North American fertility network with a Toronto location. Offers advanced IVF, genetic testing, and egg freezing with a focus on clinical outcomes similar to TRIO Mississauga's positioning.
• TRIO Fertility (North York & Downtown Toronto): Parent-affiliated network providing the embryology lab, 15+ embryologists, and shared clinical infrastructure. Dr. Mehta also practices at these locations, making them the most directly comparable operating model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trio-fertility-mississauga

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trio Fertility Mississauga