Light Up Nashville

What Light Up Nashville does

Light Up Nashville is a privately held, family-owned outdoor lighting contractor founded in 2012 by Pelham McMurry and headquartered in Madison, Tennessee. The company designs, installs, and maintains low-voltage LED outdoor lighting systems for residential, commercial, and HOA customers across the Middle Tennessee region (Nashville, Brentwood, Franklin, Hendersonville, Gallatin). Core service lines include architectural, landscape, deck and patio, exterior security, string, and holiday lighting, plus a recurring bi-annual Scheduled Maintenance Program priced from $325 per year and one-time repair services.

The underlying technology is professional-grade low-voltage LED fixtures (brass, copper, stainless steel with lifetime warranties), custom transformers with timers, and specialized installation techniques including core-drilled recessed concrete lights and below-grade driveway marker lights. The company integrates third-party smart controls such as the Luxor ZDC smartphone-controlled color-changing system. Pricing is per-light for permanent installations ($300-$350 per light covering design, fixtures, materials, and labor) and project-based for holiday lighting ($6,000-$8,000 initial, roughly halving in subsequent years).

The go-to-market is sales-led and direct: free on-site design consultations followed by custom quotes, supported by an inbound mix of website, phone, blog-driven content marketing, Houzz, and Google reviews. Notable enterprise accounts include the Tennessee Titans, Jack Daniels Distillery, Mercedes-Benz, Trevecca Nazarene University, Aertson Hotel, and Vertis Green Hills. The company is bootstrapped with no external investors or parent organization.

Name

Light Up Nashville

Legal name

Light Up Nashville

Website

https://lightupnashville.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Light Up Nashville is a family-owned, Middle Tennessee-based outdoor lighting contractor that designs, installs, and maintains low-voltage LED architectural, landscape, security, and holiday lighting systems for residential, commercial, and HOA customers.

Ownership category

akta.pro rank

Product category

Outdoor Lighting Services

NAICS

Landscaping Services (561730)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Low-Voltage Outdoor Lighting Installation (HSAIAHAB)

akta.pro secondary industries

Landscape Lighting Design & Layout (HSAIAHAA), Outdoor Lighting & Electrical (Low-Voltage) (HSAPALAI), Outdoor & Landscape Lighting Installation (HSAOAFAB), Pathway & Walkway Lighting Installation (HSAIAHAD)

Keywords

• Outdoor lighting installation
• Landscape lighting services
• Architectural lighting design
• Holiday lighting services
• Low voltage LED lighting

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Outdoor Lighting Installation: One-time professional installation of custom outdoor lighting systems including architectural, landscape, deck/patio, security, and string lighting. Pricing ranges from $300 to $350 per light installed covering design, fixtures, materials, and labor.
2. Holiday Lighting Services: Comprehensive holiday lighting package including design, installation, maintenance, removal, and secure warehouse storage. Initial investment $6,000-$8,000 with costs typically reducing by half in subsequent years. Includes 5-year guarantee.
3. Scheduled Maintenance Program: Bi-annual maintenance program (early spring and late summer) including lamp replacement, fixture repositioning, cleaning, timer checks, transformer inspection, and repairs. Programs start at $325 per year.
4. Repair Services: One-time repair service for existing outdoor lighting systems, addressing faulty fixtures, wiring issues, and system failures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Light Up Nashville designs, installs, and maintains custom outdoor lighting systems for residential and commercial properties in Middle Tennessee. The offering covers architectural, landscape, deck/patio, exterior security, string, and permanent lighting using low voltage LED technology, complemented by seasonal holiday/Christmas lighting packages for residential, commercial, and HOA clients that include design, installation, removal, and warehouse storage. Revenue is anchored in one-time professional installation projects (priced per light), recurring bi-annual maintenance subscriptions, and seasonal holiday lighting engagements.

Product overview

Light Up Nashville offers a comprehensive portfolio of outdoor lighting services centered around low voltage LED technology. Their core offerings include Architectural Lighting, Landscape Lighting, Deck & Patio Lighting, Exterior Security Lighting, Lighting Controls, String Lighting, and Permanent Lighting. The company specializes in holiday lighting services segmented by customer type: Residential, Commercial, and HOA. They provide a complete lifecycle service including design, professional installation, maintenance, and removal/storage for holiday lighting. Additional services include a Scheduled Maintenance Program (bi-annual visits at $325/year) and one-time repair services. The company emphasizes artistic lighting design, premium brass/copper/stainless steel fixtures with lifetime warranties, and custom solutions tailored to each property. Founded in 2012, the company operates exclusively in Middle Tennessee.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectural Lighting Design & Installation Custom design and professional installation of architectural outdoor lighting that highlights unique home or building features, improves security, and elevates exterior aesthetics for residential and commercial properties in Middle Tennessee.
• Landscape Lighting Design & Installation Outdoor lighting that uses trees, plants, and other natural landscape elements with low voltage LED technology to accent homes and extend outdoor enjoyment into evening hours.
• Deck & Patio Lighting Design & Installation Specialized lighting solutions for deck and patio spaces that enhance outdoor living areas and create ambiance for evening entertaining, including installations on elevated structures like Trex decking.
• Exterior Security Lighting Purposeful outdoor lighting solutions designed to enhance safety and security around properties with soft, consistent illumination rather than harsh motion-sensor or floodlights.
• Lighting Controls Smart control systems including timers, photocells, and smartphone-operated options (e.g., Luxor ZDC color changing) for managing outdoor lighting schedules, automation, and dynamic color customization.
• String Lighting Design & Installation Custom string light installations for outdoor entertainment spaces, creating cozy and intimate atmospheres for gatherings such as pergolas, patios, and outdoor dining areas.
• Residential Christmas Light Installation Professional design, installation, removal, and secure warehouse storage services for residential holiday lighting displays, with a 5-year guarantee on holiday packages.
• Commercial Christmas Light Installation Large-scale commercial holiday lighting design and installation for businesses, including commercial Christmas trees, branded displays, and seasonal marketing-focused illumination.
• HOA Holiday Lighting Service Professional holiday lighting services for Homeowners Associations and property management companies managing community outdoor lighting across multiple properties, delivered as a turnkey package.
• Scheduled Maintenance Program Subscription-based bi-annual proactive maintenance program starting at $325 per year that includes lamp replacement, fixture repositioning and realignment, cleaning of fixtures and lenses, timer checks and resets, transformer inspection, and complete repairs.
• One-Time Repair Service On-demand repair service addressing faulty fixtures, wiring issues, timer/transformer problems, and other system failures in existing outdoor lighting systems.
• Recessed Concrete Lighting In-grade lighting installed flush with concrete surfaces using core drilling equipment, creating ground-level illumination effects for driveways, patios, courtyards, and architectural features.

Quantifiable outcome

• Holiday lighting investment typically reduces by 50% after first year due to equipment reuse
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Outdoor Lighting Perspectives: National franchise specializing in architectural and landscape lighting design and installation for residential and commercial properties. Direct competitor with the same low-voltage LED installation model, custom design consultations, and recurring maintenance programs.
• Christmas Decor: National franchise providing commercial and residential holiday lighting design, installation, removal, and storage services. Closely comparable to Light Up Nashville's holiday lighting segment with full-service seasonal offerings.

Emerging players

• Trimlight: Manufacturer and installer of permanent programmable LED track lighting for rooflines and outdoor spaces. Competes in the same Middle Tennessee residential and commercial markets with an alternative to Light Up Nashville's architectural and holiday lighting services.
• Gemstone Lights: Provider of permanent outdoor LED lighting systems controlled via smartphone app. Overlaps with Light Up Nashville's Luxor ZDC color-changing system and permanent lighting category, competing for both holiday and year-round installation budgets.
• Jellyfish Lighting: Installer of permanent color-changing LED lighting for rooflines and landscapes. Competes directly with Light Up Nashville's architectural and holiday lighting services through a comparable smartphone-controlled, year-round product.
• Haven Lighting: Smart outdoor lighting manufacturer offering app-controlled landscape fixtures competing with Light Up Nashville's Luxor ZDC smart lighting offering. Comparable on the smart-controls dimension of the architectural and landscape lighting stack.

Broad incumbents

• Volt Lighting: Manufacturer and direct-to-consumer seller of professional-grade low-voltage landscape lighting fixtures, with an installer network and design resources. Comparable to Light Up Nashville on the lighting equipment side and represents both a potential supplier and adjacent competitive threat via its installer program.
• Bliss Lights: Consumer and commercial outdoor lighting brand offering decorative landscape, holiday, and architectural projectors. Adjacent competitor on the lighting equipment and holiday category, though more product-focused than service-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7S51l54v4x0CNclu-FN41A
• Facebookfacebook.com/LightUpNashville
• Instagraminstagram.com/LightUpNashville
• LinkedInlinkedin.com/company/light-up-nashville-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Light Up Nashville