Infinity Marketing Team
Infinity Marketing Team is a Culver City-based experiential marketing agency producing event activations, mobile tours, and immersive environments for global enterprise brands such as HP, State Farm, SAP, Google, and Alibaba. It operates as a subsidiary of Pico Group, delivering campaigns across North America, Asia, and Europe.
- Company typePrivate
- Founded2001
- HeadquartersCulver City, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Infinity Marketing Team does
Infinity Marketing Team (IMT) is a Culver City, California-based B2B experiential marketing agency that creates and executes event productions, brand activations, mobile marketing tours, custom environments, and digital experiences for global enterprise clients. The company serves Fortune 500 brands across technology (HP, Google, Microsoft, Adobe, Intel, Tencent, Alibaba), insurance (State Farm), software (SAP), transportation (Uber, DiDi), and automotive (Mercedes-Benz, Lexus), delivering more than 10,000 event marketing campaigns over its operational history and earning 19 consecutive years on Event Marketer's IT LIST Top 100 as of 2022.
IMT's technical stack centers on experiential production capabilities including custom game development, 120-foot immersive 360-degree dome experiences, AR-enabled photo activations, mobile marketing tour infrastructure with custom redemption trailers, and integrated digital content. The firm has incorporated AR/VR, AI touchpoints, and real-time sensing into individual campaigns (e.g., Intel Tech Learning Lab, Neo-Tokyo at ComplexCon, SAP Patterns of Play) and in 2022 co-launched the YAOLAND metaverse platform with Pico, Net263 Ltd., and Shanghai Wocheng (China Unicom subsidiary) to support persistent virtual brand activations. Service offerings span Event Production, Mobile Tours, Custom Environments & Interactive Experiences, Brand Ambassadors, Influencers & Content Marketing, Corporate Hospitality, Digital Marketing, and Custom Game Development.
IMT operates as a privately held subsidiary of Pico Group, gaining cross-border delivery capacity across North America, Asia, Europe, the Middle East, and Latin America through affiliated Pico entities (e.g., Pico Bahrain, Pico Beijing, Pico Far East Holdings). The go-to-market model is direct enterprise field sales targeting brand marketing teams and CMOs at large corporations, with revenue generated through project-based professional services fees tied to campaign scope, duration, location, and technical requirements. The company is led by CEO Chad Tons and reports no independent venture capital or private equity ownership, with US offices in Culver City, CA and Newark, NJ.
Infinity Marketing Team firmographics
Firmographics- Name
- Infinity Marketing Team
- Legal name
- Infinity Marketing Team Inc
- Website
- http://www.infinitymarketing.com/
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Infinity Marketing Team is a Culver City-based experiential marketing agency producing event activations, mobile tours, and immersive environments for global enterprise brands such as HP, State Farm, SAP, Google, and Alibaba. It operates as a subsidiary of Pico Group, delivering campaigns across North America, Asia, and Europe.
- Ownership category
- akta.pro rank
Infinity Marketing Team industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Event Staffing & Brand Ambassadors (BPAFAGAC)
Keywords
Where Infinity Marketing Team is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Infinity Marketing Team business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Experiential Marketing Services: Full-service experiential marketing agency providing event production, brand activations, mobile tours, custom environments, and digital marketing services to enterprise clients. Revenue generated through project fees, production costs, and ongoing client engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Infinity Marketing Team product offering
Product offeringCore offering
Infinity Marketing Team is a boutique experiential marketing agency that designs, produces, and executes brand activations, event productions, mobile marketing tours, custom environments, and digital/interactive experiences for global enterprise brands. The agency delivers end-to-end campaign services spanning concept development, booth design and fabrication, custom game development, brand ambassador staffing, logistics, and on-site show management across North America, Asia, and Europe as part of Pico Group.
Product overview
Infinity Marketing Team (IMT) is a boutique experiential marketing agency and part of Pico Group that specializes in creating experiential magic for global brands. The company offers a portfolio of service offerings including Event Production, Mobile Tours, Custom Environments & Interactive Experiences, Brand Ambassadors, Influencers & Content Marketing, Corporate Hospitality, Digital Marketing, and Custom Game Development. These services are deployed across a diverse campaign portfolio featuring notable activations for clients including HP, State Farm, SAP, Tencent, OMEN, Uber, Lexus, Alibaba, Google, Mercedes-Benz, and others. IMT has completed over 10,000 event marketing campaigns across major sporting events, music festivals, trade shows, corporate summits, and esports events worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Production
Quantifiable outcome
- Over 1.3 million digital interactions (digital footballs caught) in single State Farm campaign
- +5 more outcomes
Companies that use Infinity Marketing Team
Customer profileNamed customers24 records
Segments1 record
Ideal customer profiles1 record
Infinity Marketing Team technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Infinity Marketing Team partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, strategic, regional and minor.
- PicocorePico is the parent company and strategic partner of Infinity Marketing Team. As part of the Pico Group, IMT benefits from global reach, shared resources, and industry leadership. Pico is a global events and experiential marketing company with operations across multiple continents.
- Pico+strategicPico+ is an affiliated company within the Pico Group offering additional services and capabilities that complement Infinity Marketing Team's offerings.
- TBA Creative NetworkstrategicStrategic partner listed as part of IMT's creative network, providing additional creative capabilities and resources for client engagements.
- Pico BahrainregionalRegional partner for Middle East activations including the 25th edition of the Arab Gulf Cup opening and closing ceremonies.
- Net263 LtdminorJoint development partner for YAOLAND metaverse platform launch.
- Shanghai Wocheng (China Unicom subsidiary)minorJoint development partner for YAOLAND metaverse platform launch alongside Pico and Net263 Ltd.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Infinity Marketing Team competitors and assessment
Company assessmentDirect peers
- Jack Morton Worldwide: Jack Morton is a global experiential marketing agency and a top direct competitor to IMT, serving large enterprise brands with brand experience programs, events, and activations across the same global footprint and Fortune 500 client set.
- George P. Johnson Experience Marketing: GPJ is one of the largest independent experiential marketing agencies in the world, with deep global delivery capabilities and a Fortune 500 client roster that directly overlaps with IMT's enterprise positioning in brand activations and event production.
- Sparks: Sparks is a global experiential marketing agency specializing in brand experiences, mobile tours, and event production for enterprise clients — overlapping directly with IMT's mobile tour and large-scale event execution capabilities.
- Mosaic: Mosaic is a North American experiential marketing agency focused on shopper and brand activations for major consumer and tech brands, providing comparable project-based event and field activation services to similar enterprise clients.
- GES (Global Experience Specialists): GES designs and executes trade shows, expositions, and brand experiences for large global brands, overlapping with IMT on booth design, fabrication, and show services management across trade-show and event work.
- MKG: MKG is an experiential marketing agency delivering brand activations, events, and creative campaigns for enterprise clients, sharing IMT's focus on high-impact experiential storytelling and Fortune 500 client work.
- Nth Degree: Nth Degree is an experiential marketing agency that executes staffing-driven trade shows, brand activations, and events for large enterprise clients, directly competing with IMT for brand-ambassador-intensive experiential programs.
- Optimist: Optimist is a creative agency that designs and produces brand experiences, events, and campaigns for major consumer and tech brands, aligning closely with IMT's mix of concept development and global event execution.
- The Marketing Arm: The Marketing Arm is an Omnicom-owned agency that designs and executes experiential marketing campaigns, sports and entertainment partnerships, and brand activations for enterprise clients, directly overlapping with IMT's brand activation and event production work.
- Integer Group: Integer is a Datapoint-owned experiential agency that produces shopper marketing, brand activations, and live events for enterprise CPG, tech, and retail clients, competing with IMT for project-based experiential budgets among similar Fortune 500 brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Infinity Marketing Team social profiles
Digital presenceInfinity Marketing Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infinity Marketing Team leadership team
Management profileNumber of profiles
Profiles1 record
Infinity Marketing Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infinity Marketing Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infinity Marketing Team
What does Infinity Marketing Team do?
Infinity Marketing Team is a boutique experiential marketing agency that designs, produces, and executes brand activations, event productions, mobile marketing tours, custom environments, and digital/interactive experiences for global enterprise brands. The agency delivers end-to-end campaign services spanning concept development, booth design and fabrication, custom game development, brand ambassador staffing, logistics, and on-site show management across North America, Asia, and Europe as part of Pico Group.
Is Infinity Marketing Team a public or private company?
Infinity Marketing Team is a private company. It is classified as corporate owned and is currently operating.
When was Infinity Marketing Team founded?
Infinity Marketing Team was founded in 2001. It employs 51 to 100 people.
Where is Infinity Marketing Team based?
Infinity Marketing Team is headquartered in Culver City, United States, in the North America region.
How does Infinity Marketing Team make money?
One revenue line is on record: experiential Marketing Services.
Who are Infinity Marketing Team's main competitors?
Direct peers on record are Jack Morton Worldwide, George P. Johnson Experience Marketing, Sparks, Mosaic, GES (Global Experience Specialists), MKG, Nth Degree, Optimist, The Marketing Arm and Integer Group.
Does Infinity Marketing Team have an API?
No public API is recorded for Infinity Marketing Team.
What industry is Infinity Marketing Team in?
Infinity Marketing Team's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.