Goldner
Goldner is a German women's fashion retailer (founded 1926, Münchberg) selling elegant apparel, footwear, and lingerie for women 50+ in the DACH region through e-commerce, catalog ordering, phone service, and a clearance outlet, operating two brands (Goldner and Madeleine) and now owned by Hong Kong-based FTS Global.
- Company typePrivate
- Founded1926
- HeadquartersMünchberg, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Goldner does
Goldner is a German women's fashion retailer founded in 1926 and headquartered in Münchberg, Germany, specializing in elegant apparel for women aged 50 and above — the so-called European 'best-ager' market. The company operates two brands, Goldner and Madeleine, under the Goldner Fashion Group umbrella, and was acquired in August 2026 by Hong Kong-based sourcing and supply-chain platform FTS Global from prior owner Klaus Wirth GmbH. Goldner employs 51-100 people and serves customers primarily in the DACH region (Germany, Austria, Switzerland) through a German-language e-commerce storefront at goldner-fashion.com, supplemented by a catalog-based direct-order service (using proprietary article numbers), a premium phone customer service line operating daily from 8:00 to 20:00, and a physical outlet store for clearance merchandise.
The core product assortment spans dresses, blouses, pants, jeans, jackets, knitwear, shirts, underwear, swimwear, shoes, and accessories. Goldner differentiates on fit through specialty size categories: K-Größen (short sizes for women under 1.65m), EK-Größen (extra-short sizes for women under 1.56m), and extended sizes, plus shoes organized by width (H, F, G, K). The proprietary Goldner line is complemented by curated third-party brands including Barbara Lebek, Rabe, Frank Walder, and Plantier for clothing; Gabor, Rieker, Skechers, and Waldläufer for footwear; and Comtessa, Triumph, Miss Mary, and Sloggi for lingerie. Unit prices range from approximately €10 for accessories and sale items to €150+ for premium apparel, with seasonal clearance promotions reaching up to 75% off plus an additional 30% promotional code.
Goldner runs the GOLDNER Club loyalty program offering free membership, a 15% welcome discount, exclusive promotions, and an optional €19.95 annual unlimited-shipping subscription, plus premium telephone access and free return collection. Marketing and distribution leverage email newsletters, social media (Instagram, Facebook, LinkedIn, Pinterest), and an editorial GOLDNER Magazin. The underlying technology is a standard e-commerce platform with integrated catalog ordering and CRM — no proprietary AI, API, or data capabilities are disclosed. Following the FTS Global acquisition, the company has stated intent to pursue digitalization, international expansion, and growth in the European 'best-ager' segment, though specific execution milestones are not yet disclosed.
Goldner firmographics
Firmographics- Name
- Goldner
- Legal name
- Goldner
- Website
- https://goldner-fashion.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Goldner is a German women's fashion retailer (founded 1926, Münchberg) selling elegant apparel, footwear, and lingerie for women 50+ in the DACH region through e-commerce, catalog ordering, phone service, and a clearance outlet, operating two brands (Goldner and Madeleine) and now owned by Hong Kong-based FTS Global.
- Ownership category
- akta.pro rank
Goldner industry classification
Industry- Product category
- Mature Women's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Jewelry Retailers (458310), Shoe Retailers (45821)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industries
- Fashion/Costume Jewelry Retail (CRAKAGAB), Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL), Luxury Fashion Jewelry & Designer Accessories (Non-fine) (CRAAAFAM)
Keywords
Where Goldner is headquartered
LocationHeadquarters
- HQ city
- Münchberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Goldner business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Retail Sales: Online retail sales of women's fashion apparel and accessories through the company's e-commerce platform. Products are sold directly to consumers at listed retail prices with seasonal discount promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regular retail pricing for apparel and accessories |
| Subscription | Annual | GOLDNER Club membership benefits |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Goldner product offering
Product offeringCore offering
Goldner sells a proprietary assortment of elegant women's fashion alongside curated third-party clothing, footwear, lingerie, swimwear, and accessories. The assortment is designed around the fit, comfort, and styling needs of women aged 50 and older and is offered through Goldner's own e-commerce storefront, catalog ordering, phone service, and outlet store.
Product overview
Goldner operates a multi-channel e-commerce platform specializing in elegant women's fashion for the 50+ demographic in Germany and the European 'best-ager' market. The core offering consists of Goldner's proprietary clothing line (dresses, blouses, pants, jeans, jackets, knitwear, shirts, underwear, swimwear, shoes, and accessories) available in normal, petite (K-Größen), and extra-petite (EK-Größen) sizes, complemented by curated third-party brands including Barbara Lebek, Rabe, Frank Walder, and Plantier for clothing, and Gabor, Rieker, Skechers, Waldläufer for footwear, and Comtessa, Triumph, Miss Mary, Sloggi for lingerie. The platform integrates a free loyalty program (GOLDNER Club) offering welcome discounts, exclusive promotions, and premium services; a catalog-based direct ordering system; newsletter subscription; and editorial content through the GOLDNER Magazin. The company was acquired by FTS Global in 2026 to drive digitalization and international expansion.
Differentiator
Problem solved
Functional benefit
Brands
- Madeleine: Premium fashion brand under Goldner Fashion Group
Products and services
- Goldner (Proprietary Brand) Goldner's proprietary collection of elegant women's clothing for women aged 50 and older, including dresses, blouses, pants, jeans, jackets, knitwear, shirts, underwear, swimwear, shoes, and accessories. The collection is offered in normal, short K-Größen, extra-short EK-Größen, and extended size ranges, with Goldner also selling curated third-party brands.
- GOLDNER Club Free customer loyalty membership providing a 15% welcome discount, exclusive promotions, preferred access to collections and sales, a premium direct telephone line, personal consultation, and doorstep return collection. Members can also purchase a €19.95 subscription for 12 months of unlimited free shipping.
Quantifiable outcome
- Extended size range coverage with K-Größen (short sizes), N-Größen (normal sizes), and EK-Größen (extra-short sizes)
- +1 more outcomes
Companies that use Goldner
Customer profileSegments2 records
Ideal customer profiles2 records
Goldner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Goldner partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Goldner competitors and assessment
Company assessmentDirect peers
- Madeleine Mode: Madeleine is the sister premium womenswear brand within Goldner Fashion Group, targeting the same 50+ 'best-ager' DACH customer with elegant apparel, shoes, and accessories. As a wholly-owned sibling brand it is the closest direct comparable on assortment, target customer, and channel mix.
- Heine (Heine Versand): Heine is a DACH multi-channel apparel retailer offering women's fashion, shoes, and home textiles via e-commerce and catalog. It is comparable to Goldner on DACH D2C plus catalog distribution to a broad female customer base.
- Schwab Versand: Schwab is a DACH women's apparel retailer serving the 50+ segment via e-commerce and catalog, with an emphasis on classic, comfortable fashion. It competes with Goldner for the same loyal, catalog-oriented DACH customer.
- Bonprix: Bonprix is a major Hamburg-headquartered DACH apparel retailer operating a multi-brand, multi-channel model (e-commerce, catalog, app) targeting value-oriented women's and family fashion. It is directly comparable to Goldner on DACH D2C retail plus catalog mechanics and DACH mature-customer reach.
- Witt Weiden: Witt Weiden is a DACH catalog-and-online fashion retailer specializing in women's apparel with a strong older-customer orientation. Its catalog, phone-order, and e-commerce mix closely mirrors Goldner's go-to-market motion in the same demographic.
- Alba Moda: Alba Moda is a DACH women's fashion retailer specializing in elegant apparel for mature women through e-commerce and catalog channels. Its target customer, price positioning, and channel structure are highly comparable to Goldner.
- Bader: Bader is a German mail-order and online fashion retailer targeting mature women with apparel and lifestyle products. Its catalog-led, DACH-focused, women-50+ positioning is a direct analog to Goldner's operating model.
- Peter Hahn: Peter Hahn is a German premium women's apparel retailer focused on the 50+ customer, offering dresses, blouses, knitwear, and shoes via e-commerce and catalog. It is one of the closest direct competitors to Goldner in the premium DACH 'best-ager' segment.
Broad incumbents
- Marks & Spencer: Marks & Spencer is a large UK-based multi-category retailer with a significant women's apparel and lingerie offering aimed at older, mainstream customers. It is comparable to Goldner on the women-50+ apparel and lingerie categories, though it operates at vastly greater scale and geographic breadth.
- Lands' End: Lands' End is a US-origin, internationally distributed apparel brand with a strong appeal among older, value-oriented female shoppers. It is broadly comparable to Goldner on target demographic and casual/comfort apparel positioning, though it operates at much larger scale and globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Goldner social profiles
Digital presenceGoldner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goldner leadership team
Management profileNumber of profiles
Goldner subsidiaries and ownership
Company hierarchySubsidiaries1 record
Goldner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goldner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goldner
What does Goldner do?
Goldner sells a proprietary assortment of elegant women's fashion alongside curated third-party clothing, footwear, lingerie, swimwear, and accessories. The assortment is designed around the fit, comfort, and styling needs of women aged 50 and older and is offered through Goldner's own e-commerce storefront, catalog ordering, phone service, and outlet store.
Is Goldner a public or private company?
Goldner is a private company. It is classified as corporate owned and is currently operating.
When was Goldner founded?
Goldner was founded in 1926. It employs 51 to 100 people.
Where is Goldner based?
Goldner is headquartered in Münchberg, Germany, in the Europe region.
How does Goldner make money?
One revenue line is on record: direct Retail Sales.
Who are Goldner's main competitors?
Direct peers on record are Madeleine Mode, Heine (Heine Versand), Schwab Versand, Bonprix, Witt Weiden, Alba Moda, Bader and Peter Hahn. Broad incumbents are Marks & Spencer and Lands' End.
Does Goldner have an API?
No public API is recorded for Goldner.
What industry is Goldner in?
Goldner's product category is Mature Women's Apparel. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAKAGAB, Fashion/Costume Jewelry Retail. Its NAICS code is 458110 and its SIC code is 5621.