What Alba Moda does

Alba Moda is a German apparel retailer founded in 1981 and headquartered in Bad Salzuflen, operating with an employee base of 11–50. The firm's detailed operational footprint centers on MADELEINE Mode, a direct-to-consumer e-commerce women's fashion brand trading at madeleine.com and serving style-conscious women across the DACH region.

MADELEINE Mode runs an owned e-commerce platform covering 40+ product categories — knitwear, tops, blouses, blazers, jackets, pants, jeans, dresses, skirts, swimwear, sportswear, lingerie and homewear — at unit price points spanning roughly €44.95 to €229.95, with periodic promotions up to 60% off routed through dedicated Sale and Outlet sections. The technical stack is a standard commerce CMS with content managed via Storyblok; the site supports wishlist, cart, newsletter signup, fashion consultation (Modeberatung), and an editorial Inspiration/Magazin section that drives top-of-funnel engagement.

The business model is direct unit-sale retail with no subscription or membership layer. Revenue is generated per-transaction through the storefront, settled via integrated payment partners (Visa, Mastercard, PayPal, invoice) and fulfilled through DHL logistics. There is no disclosed own-physical-retail network; distribution is purely digital with DACH as the primary market and limited international reach. No funding rounds, M&A activity, or management team information are publicly disclosed in the source data.

Name

Alba Moda

Website

https://albamoda.de

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Alba Moda is a German women's apparel retailer (founded 1981, Bad Salzuflen) operating the MADELEINE Mode direct-to-consumer e-commerce platform, serving style-conscious women in the DACH region with premium mid-market fashion across 40+ categories.

Ownership category

akta.pro rank

Product category

Women's Fashion E-commerce

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Designer Apparel Retail (CRAAABAI)

akta.pro secondary industry

Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)

Keywords

• Women's fashion retail
• Apparel e-commerce
• Premium clothing
• Online fashion
• DACH fashion market

Headquarters

HQ city

Bad Salzuflen

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Fashion Retail: MADELEINE Mode generates revenue through direct online sales of women's fashion clothing and accessories. Customers purchase individual items at listed prices through the e-commerce platform. The company offers a full product range including clothing, shoes, and accessories with seasonal collections and sale items. Revenue is generated on a per-transaction basis with one-time purchase model for each product.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Alba Moda operates as a retailer and distributor of apparel and accessories for women and children, best known through its MADELEINE Mode brand. The company runs a direct-to-consumer e-commerce platform offering exclusive women's fashion collections spanning 40+ categories including clothing, shoes, accessories, swimwear, sportswear, lingerie, and homewear, with sizes 34-48 plus petite sizes. Products are priced individually (€44.95 to €229.95) with periodic sales offering up to 60% off, and the service is complemented by a personal fashion consultation offering and a content-rich inspiration magazine.

Product overview

MADELEINE Mode is a German women's fashion e-commerce platform offering a comprehensive online shopping experience. The product portfolio includes a unified online shop as the core platform, supplemented by fashion consultation services (Modeberatung) and an inspiration magazine. Product categories span knitwear (Pullover & Strick), tops (Shirts & Tops), blouses (Blusen & Hemden), blazers & coats (Blazer & Gehröcke), jackets & coats (Jacken & Mäntel), pants (Hosen), jeans, dresses (Kleider), skirts (Röcke), swimwear (Bademode), sportswear, lingerie & homewear (Wäsche & Homewear), business attire, and festive fashion. Additional offerings include Sale and Outlet sections for discounted items. The platform emphasizes premium materials (cashmere, wool, silk, leather, high-quality cotton), sizes 34-48 with petite sizes available, and combines timeless elegance with casual chic for style-conscious women.

Differentiator

Problem solved

Functional benefit

Products and services

• MADELEINE Mode Online Shop German-language e-commerce platform (madeleine.com/de) offering women's fashion including exclusive collections with perfect fit and premium quality. The online shop enables 24/7 shopping with features including wishlist, shopping cart, newsletter subscription, and personal fashion consultation.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• VisaminorOthersPayment processing partner enabling credit card transactions for customer purchases.
• MastercardminorOthersPayment processing partner enabling credit card transactions for customer purchases.
• PayPalminorOthersPayment processing partner enabling online payment transactions for customer purchases.
• DHLminorOthersLogistics and shipping partner for domestic and international package delivery services to customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• About You: Hamburg-headquartered digital fashion platform with a strong DACH focus and similar mid-market price positioning. Notably, MADELEINE Mode product imagery is served from aboutyou.cloud, indicating the two share operational overlap.
• Peter Hahn: German premium-mid women's fashion retailer with a comparable catalog (knitwear, blouses, trousers, dresses, outerwear) and emphasis on quality materials and fit for the same demographic.
• Bonprix: Otto Group-owned multi-category fashion retailer with deep DACH penetration and a comparable mid-market price ladder across womenswear, footwear, and accessories.
• Witt Weiden: Established German catalog and online apparel retailer targeting style-conscious women, operating with a similar value proposition of quality womenswear at accessible prices in the DACH region.
• Orsay: European women's fashion brand covering similar categories (blouses, dresses, knitwear, outerwear, accessories) at accessible premium prices, with comparable DACH and broader European retail footprint.
• Hessnatur: German DTC apparel brand emphasizing premium natural materials and considered fashion; comparable in positioning premium-mid womenswear around quality, fit, and longevity rather than trend cycles.
• Lascana: Otto Group's women's lingerie, loungewear, and beachwear brand. Directly comparable in the Wäsche & Homewear and Bademode categories that MADELEINE also carries.

Broad incumbents

• Zalando: Berlin-based pan-European fashion e-commerce incumbent with overwhelming scale in DACH; competes broadly for the same customer wallet across all categories that MADELEINE offers.
• Esprit: German-origin global apparel brand with broad womenswear assortment including knitwear, outerwear, and accessories; competes for the same style-conscious DACH women's customer at comparable price points.
• H&M: Global fast-fashion incumbent with strong DACH store and online presence; competes with MADELEINE's casual and business categories on price and breadth, though at a lower quality tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alba Moda