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BloomOn International

Full company profile

uuid000mwrm

Namestring
BloomOn International
Websiteurl
bloomon.co.uk
Company typeenum
Private
Founded yearint
2014
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersAmsterdam, Netherlands
HQ citystring
Amsterdam
HQ countrystring
Netherlands
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
flower delivery, fresh flowers, floral arrangements, online florist, seasonal blooms
Industry2 codes
1Event Floral Design & Arrangements
CodeHSACAOAAPrimaryYes
2Floral & Event Installations
CodeHSACAAACPrimaryNo
NAICS code3 codes
  • Florists45931
  • Florists4593
  • Florists459310
Product category
Online Florist / Flower Delivery Services
Social media profiles2 records
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

bloomon is an online florist that designs, sources, and delivers fresh seasonal and fragrant flower arrangements and floral gifts to consumers. The company supplies flowers procured through auctions and ships them directly to end customers via its e-commerce platform, with a focus on curated bouquets and gift-ready floral products.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

bloomon is a flower delivery service. The source provides only minimal information indicating it offers flowers and gifts for delivery, with the primary product being the bloomon flower delivery brand.

Product and service1 record
1bloomon flower delivery
CategoryOnline Florist / Flower Delivery
Description

Online flower delivery service offering fresh, seasonal, and fragrant flower arrangements and floral gifts, sourced via auctions and delivered directly to consumer homes through the bloomon.co.uk e-commerce platform.

Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight1 record

Each record includes

Type, Description

Peers10 records
1Bloom & Wild
TypeDirect peer
Description

Bloom & Wild is the leading UK direct-to-consumer online flower delivery company, offering letterbox flowers, bouquets, and plants via subscription and one-off orders. Highly comparable to BloomOn as a direct competitor in the same geography, product category, and D2C online model.

2Freddie's Flowers
TypeDirect peer
Description

Freddie's Flowers is a UK flower-by-post subscription service delivering curated seasonal arrangements on a weekly or monthly cadence. Directly competes with BloomOn's seasonal, fragrant positioning and online-first delivery model.

3Floom
TypeDirect peer
Description

Floom is a UK-based online marketplace connecting consumers with independent local florists for same-day flower delivery. A direct peer in the online flower delivery space, sharing the same target customer and D2C digital channel.

4Interflora
TypeBroad incumbent
Description

Interflora is the UK's largest flower delivery network, operating through thousands of affiliated local florists for nationwide and international flower delivery. A broad incumbent in the same product/customer category as BloomOn, with significantly larger scale and brand recognition.

5Flowerbx
TypeDirect peer
Description

Flowerbx is a UK/luxury-focused online florist delivering seasonal, design-led bouquets direct to consumers. Comparable to BloomOn in targeting premium customers with curated seasonal flowers via an e-commerce-only model.

6Arena Flowers
TypeDirect peer
Description

Arena Flowers is a London-based online florist offering bouquets, plants, and gifts for delivery across the UK. Direct competitor to BloomOn in D2C online flower delivery with similar product breadth and gifting offerings.

7The Bouqs Company
TypeEmerging player
Description

The Bouqs Co. is a US-based online flower delivery company with farm-direct sourcing and a subscription model. Comparable to BloomOn in D2C flower delivery and farm-sourced/seasonal positioning, though operating primarily in North America.

81-800-Flowers
TypeBroad incumbent
Description

1-800-Flowers is a large US-based multi-category gifting and floral e-commerce company with established brand recognition. A broad incumbent operating in the same online gifting-and-flowers category, though at materially larger scale.

9Appleyard Flowers
TypeDirect peer
Description

Appleyard is a UK-based online luxury florist delivering premium bouquets and arrangements for occasions and corporate clients. Direct peer to BloomOn in the premium online florist segment.

10Eden Florist Floral Marketing
TypeOthers
Description

FloraMax / Eden Florist represents a wholesale floriculture and floral supply ecosystem that services online retailers like BloomOn with cut flowers, packaging, and supply chain tools. Relevant as an upstream supplier/ecosystem participant rather than a direct competitor.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

BloomOn International

Online Florist / Flower Delivery Servicesbloomon.co.uk

BloomOn International firmographics

Firmographics
Name
BloomOn International
Website
https://bloomon.co.uk
Company type
Private
Founded year
2014
Headcount range
1–10 employees
Ownership category
akta.pro rank

BloomOn International industry classification

Industry
Product category
Online Florist / Flower Delivery Services
NAICS
Florists (45931), Florists (4593), Florists (459310)
akta.pro primary industry
Event Floral Design & Arrangements (HSACAOAA)
akta.pro secondary industry
Floral & Event Installations (HSACAAAC)

Keywords

  • Flower delivery
  • Fresh flowers
  • Floral arrangements
  • Online florist
  • Seasonal blooms

Where BloomOn International is headquartered

Location

Headquarters

HQ city
Amsterdam
HQ country
Netherlands
HQ region
Europe

Markets served

BloomOn International business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

BloomOn International product offering

Product offering

Core offering

bloomon is an online florist that designs, sources, and delivers fresh seasonal and fragrant flower arrangements and floral gifts to consumers. The company supplies flowers procured through auctions and ships them directly to end customers via its e-commerce platform, with a focus on curated bouquets and gift-ready floral products.

Product overview

bloomon is a flower delivery service. The source provides only minimal information indicating it offers flowers and gifts for delivery, with the primary product being the bloomon flower delivery brand.

Differentiator

Problem solved

Functional benefit

Products and services

  • bloomon flower delivery Online flower delivery service offering fresh, seasonal, and fragrant flower arrangements and floral gifts, sourced via auctions and delivered directly to consumer homes through the bloomon.co.uk e-commerce platform.

Companies that use BloomOn International

Customer profile

Ideal customer profiles1 record

BloomOn International technology and API

Technology

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

BloomOn International partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights1 record

BloomOn International competitors and assessment

Company assessment

Direct peers

  • Bloom & Wild: Bloom & Wild is the leading UK direct-to-consumer online flower delivery company, offering letterbox flowers, bouquets, and plants via subscription and one-off orders. Highly comparable to BloomOn as a direct competitor in the same geography, product category, and D2C online model.
  • Freddie's Flowers: Freddie's Flowers is a UK flower-by-post subscription service delivering curated seasonal arrangements on a weekly or monthly cadence. Directly competes with BloomOn's seasonal, fragrant positioning and online-first delivery model.
  • Floom: Floom is a UK-based online marketplace connecting consumers with independent local florists for same-day flower delivery. A direct peer in the online flower delivery space, sharing the same target customer and D2C digital channel.
  • Flowerbx: Flowerbx is a UK/luxury-focused online florist delivering seasonal, design-led bouquets direct to consumers. Comparable to BloomOn in targeting premium customers with curated seasonal flowers via an e-commerce-only model.
  • Arena Flowers: Arena Flowers is a London-based online florist offering bouquets, plants, and gifts for delivery across the UK. Direct competitor to BloomOn in D2C online flower delivery with similar product breadth and gifting offerings.
  • Appleyard Flowers: Appleyard is a UK-based online luxury florist delivering premium bouquets and arrangements for occasions and corporate clients. Direct peer to BloomOn in the premium online florist segment.

Broad incumbents

  • Interflora: Interflora is the UK's largest flower delivery network, operating through thousands of affiliated local florists for nationwide and international flower delivery. A broad incumbent in the same product/customer category as BloomOn, with significantly larger scale and brand recognition.
  • 1-800-Flowers: 1-800-Flowers is a large US-based multi-category gifting and floral e-commerce company with established brand recognition. A broad incumbent operating in the same online gifting-and-flowers category, though at materially larger scale.

Emerging players

  • The Bouqs Company: The Bouqs Co. is a US-based online flower delivery company with farm-direct sourcing and a subscription model. Comparable to BloomOn in D2C flower delivery and farm-sourced/seasonal positioning, though operating primarily in North America.

Others

  • Eden Florist Floral Marketing: FloraMax / Eden Florist represents a wholesale floriculture and floral supply ecosystem that services online retailers like BloomOn with cut flowers, packaging, and supply chain tools. Relevant as an upstream supplier/ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

BloomOn International social profiles

Digital presence

BloomOn International financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BloomOn International leadership team

Management profile

Number of profiles

BloomOn International funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BloomOn International M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BloomOn International

What does BloomOn International do?

bloomon is an online florist that designs, sources, and delivers fresh seasonal and fragrant flower arrangements and floral gifts to consumers. The company supplies flowers procured through auctions and ships them directly to end customers via its e-commerce platform, with a focus on curated bouquets and gift-ready floral products.

When was BloomOn International founded?

BloomOn International was founded in 2014. It employs 1 to 10 people.

Where is BloomOn International based?

BloomOn International is headquartered in Amsterdam, Netherlands, in the Europe region.

Who are BloomOn International's main competitors?

Direct peers on record are Bloom & Wild, Freddie's Flowers, Floom, Flowerbx, Arena Flowers and Appleyard Flowers. Broad incumbents are Interflora and 1-800-Flowers. The Bouqs Company is listed as an emerging player. Eden Florist Floral Marketing is listed as an others.

Does BloomOn International have an API?

No public API is recorded for BloomOn International.

What industry is BloomOn International in?

BloomOn International's product category is Online Florist / Flower Delivery Services. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACAAAC, Floral & Event Installations. Its NAICS code is 45931.

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