tb.lx by Daimler Trucks & Buses

What tb.lx by Daimler Trucks & Buses does

tb.lx is a Lisbon-headquartered digital product studio and wholly-owned subsidiary of Daimler Truck AG, operating under the legal entity DTB TECH & DATA HUB, UNIPESSOAL LDA. Founded in 2018, the company functions as Daimler Truck's captive software engineering arm, developing sustainable transportation software across e-mobility, fleet connectivity, digitized after-sales, and API management. Core products include eTruck Ready (a route electrification assessment tool that models stopping points, traffic, weather, load, and truck model to determine route viability for EVs), Electric Truck Energy & Range Management (range/state-of-charge prediction, remote truck communication, charging and depot optimization), the Bus Fleet Management Portal (driver/vehicle performance, fuel/energy consumption, real-time location), the Global API Portal (centralized API exposure/subscription for backend-to-backend connections), and an internal chatbot for retrieval over official documents.

The technology stack is full-stack and modern: TypeScript/React/Angular/NextJS/NodeJS front-end; Kotlin, Spring-boot, PostgreSQL, MongoDB, GraphQL and REST back-end; Flink, Kafka, Scala and Spark for data engineering on real-time vehicle telemetry; Azure, Kubernetes, Prometheus, Grafana, Terraform, and Helm for infrastructure. Approximately 130 employees work across 14 product teams and 6 guilds, organized around Software, Engineering, UX/UI, Research, Product, Marketing, and HR functions.

The business model is a single revenue stream: professional software development services performed for Daimler Truck and its global brands. tb.lx's solutions are distributed exclusively through Daimler Truck's commercial portals—Fleetboard (Mercedes-Benz Trucks in Europe), Detroit Connect (Freightliner and Western Star in North America), and OMNIplus ON (Mercedes-Benz Buses and Setra in Europe)—with no external customer base, no public pricing, and no third-party distribution. The company operates under Daimler Truck's governance framework (Code of Conduct, SpeakUp whistleblowing) and is GDPR-compliant, with a Portuguese anti-corruption plan under Decree-Law nº 109-E/2021.

Name

tb.lx by Daimler Trucks & Buses

Legal name

DTB TECH & DATA HUB, UNIPESSOAL LDA

Website

https://tblx.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

tb.lx is the Lisbon-based, wholly-owned software subsidiary of Daimler Truck AG, developing e-mobility, fleet connectivity, and API management solutions embedded across Daimler Truck's European and North American brand portals (Fleetboard, Detroit Connect, OMNIplus ON) serving commercial truck and bus fleet operators.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Connected Freight & Trucking Infrastructure (Platooning Support, Smart Corridors) (TLAJAHAK)

akta.pro secondary industry

V2X Message & Data Exchange Platforms (SPaT/MAP, TIM, CAM/DENM Brokers) (TLAJAHAF)

Keywords

• Fleet management software
• E-mobility solutions
• Connected vehicle platforms
• Commercial transportation software
• Electric truck software

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Development Services for Daimler Truck: tb.lx operates as a wholly-owned software development subsidiary of Daimler Truck. The company develops digital solutions for Daimler Truck's global brands and products. Revenue is generated through software development and engineering services contracted by the parent company, embedded within Daimler Truck's commercial products and platforms such as Fleetboard, Detroit Connect, and OMNIplus ON.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

tb.lx develops sustainable transportation software solutions for Daimler Truck's global truck and bus brands. The company builds digital products including the eTruck Ready route electrification assessment tool, electric truck energy and range management solutions, a bus fleet management portal, and a global API portal. These solutions are embedded into Daimler Truck's brand portals (Fleetboard, Detroit Connect, OMNIplus ON) and serve commercial fleet operators across Europe and North America.

Product overview

tb.lx develops a portfolio of digital solutions for sustainable transportation in partnership with Daimler Truck. The core offerings include eTruck Ready (route electrification assessment tool), Electric Truck Energy & Range Management, Bus Fleet Management Portal, and the Global API Portal. These products are delivered through Daimler Truck's brand portals: Fleetboard (Europe for Mercedes-Benz Trucks), Detroit Connect (North America for Freightliner/Western Star), and OMNIplus ON (Europe for Mercedes-Benz Buses/Setra). Additionally, tb.lx has developed an Internal Chatbot using Data & AI. The company focuses on e-Mobility, Connectivity, Data Streaming, and digitized after-sales programs, providing real-time data services that power sustainable, connected, and electric digital services for trucks and buses globally.

Differentiator

Problem solved

Functional benefit

Products and services

• eTruck Ready E-Mobility tool that identifies whether a route is electrifiable by analyzing stopping points, traffic, weather conditions, load, and truck model. Designed for European fleet owners and operators to assess and plan fleet electrification strategies.
• Electric Truck Energy & Range Management Integrated e-Mobility solution providing accurate range and state-of-charge predictions for dispatchers, remote communication with trucks to monitor charging and operations, and smart tools for depot managers to optimize electric infrastructure and energy costs.
• Bus Fleet Management Portal Online portal for bus fleet managers providing insights based on live and historical vehicle data. Includes driver and vehicle performance monitoring, fuel and energy consumption tracking, and real-time location services.
• Global API Portal Centralized platform for seamless API management offering developers and providers a one-stop shop for exposing and subscribing to high-quality APIs. Professionalizes backend-to-backend connections across Daimler Truck systems.
• Fleetboard Portal Mercedes-Benz Trucks' portal in Europe where tb.lx-developed solutions are embedded to provide digital services for fleet management and truck connectivity.
• Detroit Connect Portal Freightliner and Western Star Trucks' portal in North America where tb.lx-developed solutions provide digital connectivity services for trucks.
• OMNIplus ON Portal Mercedes-Benz Buses and Setra buses' digital platform simplifying how bus fleet operators manage their fleets, where tb.lx-developed solutions are embedded.
• Internal Chatbot Data & AI-powered internal chatbot that simplifies access to trustworthy information by intelligently retrieving content from official documents, streamlining workflows and reducing search time for employees.

Quantifiable outcome

• Range and route electrification planning for European fleet operators
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• Daimler TruckcoreOthers · 1 January 2018Daimler Truck is the parent company and sole shareholder of tb.lx. The company operates as a wholly-owned software development subsidiary within the Daimler Truck ecosystem. tb.lx develops sustainable transportation software solutions for Daimler Truck's global brands including Mercedes-Benz, Setra, Freightliner, and Western Star. The relationship provides tb.lx with financial backing, strategic direction, and access to Daimler Truck's global distribution network and customer base.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Geotab: Independent commercial vehicle telematics and fleet management platform. Directly comparable to tb.lx's Fleetboard-style offering, serving the same truck and bus fleet customers but as a vendor across all OEMs rather than embedded with one.
• Motive: AI-powered fleet and operations platform focused on trucking and field service. Comparable in product scope (telematics, vehicle data, EV features) and in selling into commercial fleet operators, even though Motive operates OEM-agnostically.
• Platform Science: Connected vehicle platform for commercial trucks built around OEM partnerships and embedded tablets/apps. Direct architectural parallel to tb.lx's Fleetboard/Detroit Connect embedded approach.
• Webfleet (Bridgestone): Commercial vehicle telematics platform owned by Bridgestone, serving fleet operators across Europe. Comparable to tb.lx in fleet management, vehicle tracking, and electrification support for truck and van fleets.
• Trimble Transportation: TMS and fleet mobility platform serving trucking, logistics, and field service fleets. Comparable to tb.lx's back-office/operations software for commercial vehicle operators.
• Verizon Connect: Large-scale commercial fleet telematics and management suite. Overlaps with tb.lx in fleet tracking, vehicle health, and increasingly in EV fleet management functionality.
• Samsara: Public fleet management IoT platform with strong EV/electrification module roadmap. Competes head-to-head with tb.lx's connected vehicle and fleet management functionality for the same commercial fleet buyers.

Emerging players

• PTV Group: Mobility and transport planning software provider with route optimization and electrification modeling. Comparable in the route-electrification assessment capability embodied in tb.lx's eTruck Ready product.

Broad incumbents

• Continental Engineering Services: Automotive engineering services arm of Continental, providing embedded software and vehicle electronics development to OEMs. Adjacent comparable as a captive-style automotive software services provider, though serving many OEMs rather than one.
• Bosch Mobility Solutions: Major automotive supplier with broad software, connectivity, and electrification offerings for OEMs. Comparable as an incumbent automotive software and services provider to multiple OEMs, adjacent to tb.lx's role inside Daimler Truck.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubtblxio.github.io/tech-radar
• YouTubeyoutube.com/channel/UC8XAQIizefShZMwFSXSHExA
• Facebookfacebook.com/wearetblx
• LinkedInlinkedin.com/company/tblx
• Instagraminstagram.com/wearetblx

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tb.lx by Daimler Trucks & Buses