National Scouting Report

What National Scouting Report does

National Scouting Report (NSR), founded in 1980 in Birmingham, Alabama and now headquartered in Alabaster, operates America's oldest on-the-ground college athletic recruiting service. The company connects high school student-athletes with college coaches through a hybrid B2C/B2B model: high school athletes and their parents purchase tiered annual subscriptions (All Star, All American, All Pro) that bundle video production, brochure distribution, NCAA-eligibility guidance, and direct outreach to college coaches, while NCAA Division I programs in Men's Basketball, Women's Basketball, and Football pay to subscribe to the prospect database. The business is anchored by a 200+ person independent-contractor scout network that physically evaluates prospects at games and tournaments and feeds data into the central Evolution web portal (evo.nsr-inc.com), which functions as the matching, video-hosting, and communication layer for the entire athlete-to-college workflow.

The product surface is broad for a sub-scale recruiter: in addition to the core scouting reports and database subscriptions, NSR monetizes a long tail of add-on modules - Unlimited Video Edits, Brochure Promotion to 50 colleges, Video Promotion to 100 colleges, ACT/SAT prep, Recruiting Organizer, Sports Camp Recommendation, Social Media Promotion, and most recently Transfer Portal and NIL referral services - each priced as either standalone offerings or as components of higher-tier programs. Distribution combines direct field sales (the scout network), free recruiting seminars as funnel events, SEO/content marketing via the company's recruiting-news blog, partnerships with youth-sports organizations (Babe Ruth League, Junior Volleyball Association), and the "Recruiting Unfiltered" video/podcast hosted by former NFL quarterback Sean Salisbury. NSR holds NCAA-approved recruiting-service status and is privately held by the founding Rigney family, with Rusty Rigney serving as President. International operations are run via licensee-style partners in Australia/New Zealand (Marco Maisano), Ireland (Jerry Vance, Paul Lawlor), and Scotland (Ian Rankin), with stated expansion plans into England, Wales, Spain, France, and Germany. Over 5,000 athletes have committed to college in the last seven years across NCAA Division I, II, III, NAIA, and junior college programs.

Name

National Scouting Report

Legal name

National Scouting Report

Website

https://nsr-inc.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

National Scouting Report, founded in 1980 and headquartered in Alabaster, Alabama, uses a 200+ person on-the-ground scout network and its Evolution web portal to connect U.S. and international high school student-athletes with college coaches through tiered subscription programs and NCAA-approved database subscriptions.

Ownership category

akta.pro rank

Product category

Athletic Recruiting Services

NAICS

Sports and Recreation Instruction (61162), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)

akta.pro secondary industries

Athletic Recruitment & NCAA/NAIA Eligibility Counseling (EDANAEAM), NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE)

Keywords

• College athletic recruiting
• Athlete scouting services
• Student athlete evaluation
• College placement services
• Recruiting prospect database

Headquarters

HQ city

Alabaster

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Athlete Program Subscriptions: NSR enrolls student-athletes in tiered programs (All Pro, All American, All Star) with varying levels of video editing, promotional services, and support. Revenue is recurring as athletes remain on service through their recruiting journey.
2. College Coach Database Subscriptions: NCAA Division I coaches for Men's Basketball, Women's Basketball, and Football subscribe to access NSR's prospect database and scouting reports. Listed on NCAA's list of approved scouting services.
3. Recruiting Seminars: Free recruiting seminars conducted by knowledgeable scouts serve as lead generation. Families attend at no cost while NSR identifies qualified prospects for enrollment.
4. Athlete Tools and Services: Additional services including video editing, brochure promotion, college coach requests, scholarship search, ACT/SAT prep, nutritional guidance, and recruiting organizer. Some services bundled into program tiers.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

National Scouting Report provides college athletic recruiting services for high school student-athletes through a network of 200+ on-the-ground scouts who perform in-person evaluations and produce professional scouting reports. The company also operates a searchable prospect database subscription service for NCAA Division I college coaches in Men's Basketball, Women's Basketball, and Football. Services include video production, college exposure, NCAA eligibility assistance, and access to 2,000+ college programs.

Product overview

National Scouting Report operates as a college recruiting organization built around its core Evolution web portal platform, which serves as the central hub connecting high school athletes, on-the-ground scouts, and college coaches. The core offering includes professional scouting reports and free athletic evaluations. The product portfolio extends through multiple add-on services organized around the Evolution platform: video services (Unlimited Video Edits, Video Promotion, Athlete Brochure, Brochure Promotion), college exposure services (Total College Exposure, College Coach Request, Regional College Selection), academic support (ACT/SAT Prep Course, Nutritional Guidance), organizing tools (Recruiting Organizer, Scholarship Search, Sports Camp Recommendation, Social Media Promotion, Monthly Recruiting Guidelines), and specialized pathways (Junior College Extended Service, Transfer Portal, Name Image & Likeness). NSR also operates international sub-brands in Australia, Ireland, and Scotland, plus internal administrative tools like NSR Axis. The company has evolved from its 1980 founding to encompass 200+ on-the-ground scouts managing thousands of prospect profiles through the Evolution system.

Differentiator

Problem solved

Functional benefit

Brands

• NSR Australia: Regional college scouting and recruiting operations in Australia and New Zealand
• NSR Ireland
• NSR Scotland
• Evolution
• Evolution 2.0
• NSR Axis

Products and services

• NSR Athlete Recruiting Program Subscription-based scouting and recruiting program for high school student-athletes (grades 7-12) that includes professional scouting reports, video production, college exposure, NCAA eligibility support, and access to NSR's prospect portal. Athletes enroll in tiered programs (All Pro, All American, All Star) with varying levels of service.
• College Coach Database Subscription Subscription access for NCAA Division I college coaches in Men's Basketball, Women's Basketball, and Football to NSR's searchable prospect database. Coaches can search athletes by sport, grad year, position, and other criteria; submit prospect requests; and view scouting reports and videos. NSR is listed on NCAA's approved scouting services list.
• NSR Evolution Portal Web-based interactive portal system (evo.nsr-inc.com) that serves as the central platform connecting athletes, scouts, and college coaches. Features athlete profiles, video hosting, scouting reports, coach-athlete communication, college research tools, and prospect search functionality.
• Free Athletic Evaluation Initial no-cost assessment by an NSR scout evaluating a high school athlete's athletic and academic standing, character, and recruiting potential. Serves as the entry point into NSR's paid recruiting programs.
• Recruiting Seminars Free educational sessions held nationwide covering NCAA rules, recruiting timelines, scholarship opportunities, division differences, and one-on-one family consultations. Used as lead generation events to identify qualified prospects for enrollment.
• NSR International Scouting International college scouting and recruiting services for student-athletes in Australia, New Zealand, Ireland, and Scotland, evaluating prospects for athletic and academic opportunities at U.S. colleges. Includes eligibility verification and college placement support.
• Name, Image & Likeness (NIL) Referral Program

Quantifiable outcome

• 5,000+ athletes committed to college over the last 7 years
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Rocky Top Sports WorldcoreStrategic or Co-development Partner · 9 December 2025NSR partnered with Rocky Top Sports World in Gatlinburg, Tennessee, one of the premier youth sports destinations. The partnership allows NSR to identify and evaluate talent at the facility, shining a spotlight on athletes who deserve to be seen.
• Sean SalisburycoreOthers · 3 December 2025Former NFL quarterback and prominent media personality joined NSR's national scouting team in December 2025. Salisbury brings decades of professional experience to identifying, evaluating, and promoting athletes through his hosting of "Recruiting Unfiltered" content series.
• Babe Ruth LeaguecoreStrategic or Co-development Partner · 2 June 2017NSR announced partnership with Babe Ruth League for the 2017 Softball World Series in Jensen Beach, Florida. The partnership includes an exclusive NSR Softball Video Combine at the Babe Ruth World Series Softball Championship Tournament starting July 20, 2017.
• Pocket RadarcoreTechnology or Integration · 28 November 2016NSR partnered with Pocket Radar, the world's only pocket-sized speed radar device, in an exclusive long-term partnership. NSR Vice President Robert Cagle called Pocket Radar CEO Steve Goody a visionary thinker. Used at combines for accurate athletic metrics.
• 3N2 SportsminorGTM or Marketing Partner · 21 November 20163N2 partnership provided sports gear (caps, shoes, coaching togs) for NSR scouts at the Initial NSR Video Combine Series held at Guilford College in Greensboro, North Carolina. 3N2 gear helped NSR scouts stand out at the event.
• National Fastpitch Coaches Association (NFCA)minorGTM or Marketing PartnerNSR attends NFCA annual Coaches Clinic to network with high school and travel ball coaches. Scouts meet coaches and share information about NSR's recruiting services.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• NCSA (Next College Student Athlete): Largest US college athletic recruiting platform, now owned by Roper Technologies. Directly competes with NSR in connecting high school athletes to college coaches via subscription programs and a prospect database — closest 1:1 competitor in product and customer base.
• SportsRecruits: Digital-first college athletic recruiting platform serving high school athletes and college coaches. Comparable to NSR's Evolution portal with searchable athlete profiles, video hosting, and coach-athlete messaging, but without NSR's nationwide on-the-ground scout network.
• CaptainU: College athletic recruiting platform focused on club and high school athletes. Competes head-to-head with NSR's athlete subscription tiers, offering profile building, video tools, and direct coach outreach for college placement.
• FieldLevel: Athlete-to-coach matching platform using verified performance data to connect athletes with college programs. Comparable to NSR's prequalified athlete database for college coaches, but operates as a self-service digital marketplace rather than a scout-driven service.
• BeRecruited: Earlier-generation online college athletic recruiting service. Provides athlete profiles, college search, and coach outreach tools — overlapping with NSR's portal-based services at a lower price point but without the field scout evaluation layer.
• NCSA Athletic Recruiting (international scouting): NCSA's international division places athletes from outside the US into American college programs — directly mirroring NSR Australia, NSR Ireland, and NSR Scotland operations. Same international athlete placement use case with competing geographic footprint.

Regional players

• Prep Baseball Report / Prep Hoops: Regional scouting and showcase circuit operator for baseball, softball, and basketball prospects. Comparable to NSR's scout-evaluation model for specific sports/regions, with subscription scouting reports and event-driven athlete exposure.

Broad incumbents

• Hudl: Dominant video analysis and recruiting platform serving high school, club, and college athletic programs. Adjacent to NSR's video production and Evolution portal functionality; broader incumbent that athletes and coaches already use for film exchange and recruiting workflows.
• Rivals.com: Major college sports recruiting media and prospect ranking platform. Comparable to NSR in serving coaches and families evaluating recruits, but focused on editorial coverage, rankings, and subscription media rather than direct athlete-to-coach placement services.
• 247Sports: College sports recruiting intelligence and subscription scouting service. Overlaps with NSR's NCAA D-I coach subscription value proposition — particularly in football and basketball — through rankings, expert evaluations, and prospect data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCt0HOSMwyATITQlRKcjeluA
• Facebookfacebook.com/NationalScoutingReport
• Xx.com/NSRnow
• LinkedInlinkedin.com/company/national-scouting-report

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Scouting Report