Power2Practice
Power2Practice is a privately-held SaaS company that builds a cloud-based EMR and practice management platform exclusively for functional and integrative medicine practitioners, integrating specialty labs, supplements, compounding pharmacy, and AI-driven documentation. The platform is the only EMR endorsed by A4M and serves solo and multi-provider functional medicine practices across the United States.
- Company typePrivate
- Founded2013
- HeadquartersFlint, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Power2Practice does
Power2Practice (legal entity: Ageology LLC) is a privately-held healthcare technology company founded in 2013 and headquartered in Flint, MI (with legal registration in Oak Brook, IL) that builds a cloud-based EMR and practice management platform exclusively for functional and integrative medicine practitioners. The platform consolidates specialty lab ordering (40+ lab partners including Genova, Precision Analytical/DUTCH, ZRT, Quest, LabCorp, and an embedded Evexia Diagnostics cash-pay integration with 10,000+ tests), 30+ IV therapy charting protocols, e-prescribing including controlled substances, supplement dispensing via FullScript (20,000+ SKUs), and compounding pharmacy prescribing via Wells Pharmacy Network (2,500+ compounds). Its next-generation P2PAi platform adds AI-assisted scheduling, AI-driven documentation, a Functional Systems Matrix for systems-level assessment, a Visual Form Builder, membership billing, and an Aesthetic Services module. The company generates revenue primarily through monthly SaaS subscriptions to functional medicine practices and clinics, complemented by transaction-attached economics from lab, supplement, and pharmacy integrations, plus professional services for onboarding.
Power2Practice is the only EMR officially endorsed by the American Academy of Anti-Aging Medicine (A4M), and the company sells exclusively through a sales-led motion — quote-based subscriptions sold via 1:1 demos and inside-sales follow-up rather than self-serve. Customer acquisition relies on A4M-driven community trust, content marketing, and event presence (booth at A4M LongevityFest), with public customer testimonials including clinicians such as Jill Carnahan, Pamela Smith, and Anju Mathur reporting a 30% revenue uplift within a year of adoption and 3-4 hours per week saved on notetaking. The platform is HIPAA-compliant and operates with 99.9% uptime and a 30-minute-or-less service-response time.
Operationally the company remains independent — no disclosed venture funding, parent company, acquisitions, or liquidity events — and is led by CEO Phil Hagerman and President Adam Puttkammer. Geographic footprint is currently US-only with restrictions on Evexia lab ordering in NY, NJ, and RI, reflecting regulatory rather than go-to-market constraints.
Power2Practice firmographics
Firmographics- Name
- Power2Practice
- Legal name
- Ageology LLC
- Website
- https://power2practice.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Power2Practice is a privately-held SaaS company that builds a cloud-based EMR and practice management platform exclusively for functional and integrative medicine practitioners, integrating specialty labs, supplements, compounding pharmacy, and AI-driven documentation. The platform is the only EMR endorsed by A4M and serves solo and multi-provider functional medicine practices across the United States.
- Ownership category
- akta.pro rank
Power2Practice industry classification
Industry- Product category
- Functional Medicine EMR and Practice Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Clinical Forms, Templates & Digital Consent (eSignature) (HLACAAAJ)
- akta.pro secondary industries
- Chronic Condition Medication Programs (e.g., diabetes, hypertension) with Integrated Prescribing (HLALAIAH), Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG)
Keywords
Where Power2Practice is headquartered
LocationHeadquarters
- HQ city
- Flint
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Power2Practice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS EMR/Practice Management Subscription: Cloud-based EMR and practice management software sold as a subscription to functional and integrative medicine practitioners. Revenue generated through recurring subscription fees with no long-term contracts required.
- Lab Integration and Ordering Revenue: Revenue derived from lab ordering integrations within the platform. Evexia partnership enables practices to order labs at discounted pricing with potential for practices to retain a portion of savings. Integration with specialty labs (Genova, DUTCH, ZRT, etc.) creates transaction-based revenue opportunities.
- Supplement/Pharmacy Dispensary Integration: Integration with FullScript (20,000+ supplements) and Wells Pharmacy (2,500+ compounds) creates referral/dispensing revenue share opportunities. Practices can operate in-house dispensaries generating additional per-transaction revenue.
- Patient Membership Programs: Practices use Power2Practice's membership functionality to create recurring revenue streams from patients through membership programs, generating subscription-style income for practices.
- Professional Services and Training: Implementation, training, and onboarding services. Training includes 4-6 one-hour sessions over 2-3 weeks. Ongoing tech support is free for both practice and patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based subscription model — no publicly listed pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
Power2Practice product offering
Product offeringCore offering
Power2Practice sells a cloud-based EMR and practice management SaaS platform designed specifically for functional and integrative medicine practitioners. The platform bundles clinical charting, e-prescribing (including controlled substances), specialty and conventional lab ordering, IV therapy charting with 30+ protocols, a patient portal, supplement/compound dispensing integrations, and patient membership billing, with the next-generation offering (P2PAi) layering on AI-assisted documentation, scheduling, and a Functional Systems Matrix assessment.
Product overview
Power2Practice offers a unified platform-plus-modules architecture built specifically for integrative and functional medicine practitioners. The core product is the Power2Practice EMR platform, complemented by specialized modules including Patient Engagement Tools, Revenue & Growth Tools, and Practice Management Tools. The company also offers P2PAi, a next-generation AI-powered platform with advanced capabilities. Key integrations include Evexia Diagnostics (lab ordering with 40+ labs), Wells Pharmacy (2,500+ custom compounds), FullScript (20,000+ supplements), and various telehealth, payment, and communication tools. The platform is endorsed by A4M and designed by doctors for doctors.
Differentiator
Problem solved
Functional benefit
Brands
- P2PAi: AI-powered practice management platform built from the ground up for functional and integrative medicine, featuring AI-assisted scheduling, clinical charting with Functional Systems Matrix, billing and memberships, visual form builder, messaging and tasks, lab and pharmacy integration, and patient portal.
Products and services
- Power2Practice EMR Cloud-based EMR and practice management SaaS sold to functional and integrative medicine practitioners (MDs, DOs, NDs), bundling clinical charting with customizable notes, e-prescribing (including controlled substances via EPCS), specialty and conventional lab ordering integrations, IV therapy charting with 30+ protocols, a patient portal with intake forms and scheduling, membership billing, and revenue/analytics tools.
- P2PAi Next-generation AI-powered EMR and practice management platform built ground-up for functional/integrative medicine, offering AI-assisted clinical charting and scheduling, Functional Systems Matrix with Symptom-Biomarker Correlation and Treat/Response Timeline, visual drag-and-drop Form Builder with conditional logic, secure team messaging and task management (List/Kanban/Calendar), real-time reporting dashboards, aesthetic services module, and membership billing.
Quantifiable outcome
- 30% revenue increase in under a year for practices using integrated lab ordering (single practitioner testimonial)
- +6 more outcomes
Companies that use Power2Practice
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Power2Practice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration43 records
AI capability3 records
Feature15 records
Power2Practice partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Evexia DiagnosticscoreStrategic partnership embedding Evexia Diagnostics lab ordering directly into the Power2Practice EMR. Evexia provides access to over 10,000 functional medicine lab tests from 40+ labs with discounted cash pricing — patients can save up to 90% on lab costs vs. traditional billing. All lab ordering, results, and interpretation flow directly into the patient chart without leaving the EMR. Practice can retain a portion of the savings, creating a new revenue stream. Labs available include Genova, DUTCH, ZRT, SpectraCell, and dozens more. Integration is not available in NY, NJ, or RI.
- Wells Pharmacy NetworkcoreEMR-integrated prescribing of over 2,500 custom compounded medications (weight loss, HRT, anti-aging, sexual wellness, adrenal support) at preferred contract pricing directly from the patient chart. AI-driven documentation reduces provider notetaking time by 3-4 hours per week. Setup takes 1-2 business days. Existing Wells Pharmacy clients have their accounts linked to P2P with exclusive pricing applied. Orders, consents, and documentation stored in patient chart.
- FullScriptcoreIntegration of FullScript's online supplement dispensary within Power2Practice, providing access to over 20,000 professional-grade supplements for prescribing and management. Supplements are drop-shipped directly to patients. FullScript data shows 153% increase in patient reorder compliance and 238% increase in patient lifetime engagement when practitioners send personalized prescriptions vs. self-serve ordering.
- Genova DiagnosticscoreIntegration with Genova Diagnostics, a global specialty clinical laboratory pioneering a systems approach to personalized treatment and prevention of chronic disease — a cornerstone lab for functional medicine practitioners.
- Precision Analytical (DUTCH)coreIntegration with Precision Analytical (DUTCH test), a world leader in extensive hormone reporting for healthcare providers addressing hormone-related patient needs — one of the most requested specialty labs in functional medicine.
- ZRT LaboratorycoreIntegration with ZRT Laboratory, a recognized leader in innovative hormone, neurotransmitter, and elements testing, providing comprehensive specialty testing for functional medicine practices.
- A4M (American Academy of Anti-Aging Medicine)coreA4M is the industry's leading professional organization for anti-aging, functional, and integrative medicine. A4M has officially endorsed Power2Practice as the only EMR suitable for its members, providing credibility, community trust, and event marketing presence (booth at A4M LongevityFest).
- BirdEyeminorOnline reputation management partnership. BirdEye helps practices manage patient reviews, online reputation, and online scheduling. Integrated to boost online presence, generate positive reviews, and foster trust and expand patient base.
Scale indicators12 records
Recent moves5 records
Expansion highlights5 records
Power2Practice competitors and assessment
Company assessmentBroad incumbents
- DrChrono (EverHealth): Cloud EHR and practice management for small and mid-size medical practices; serves some functional/integrative medicine customers as part of a broader ambulatory care portfolio.
- Tebra (formerly Kareo): Large cloud-based EHR and practice management platform serving independent practices, including some integrative clinics; competes as a generalist alternative where specialty depth is not required.
- eClinicalWorks: One of the largest ambulatory EHR and practice management vendors in the US; not specialty-built but a credible conventional alternative practitioners evaluate against Power2Practice.
- athenahealth: Major ambulatory EHR, practice management, and revenue cycle vendor; broad incumbent across US medical groups, occasionally referenced by functional medicine practices considering scale.
- Veradigm (Practice Fusion): Cloud-based EHR formerly known as Practice Fusion, serving small independent practices including some cash-pay and integrative clinics; competing on generalist price and ease-of-use rather than specialty depth.
- Meditab (IMS): Established multi-specialty EHR and practice management vendor serving integrative medicine among other specialties - broader portfolio but overlapping functional medicine customer base.
Direct peers
- Cerbo: Functional and integrative medicine EHR with practice management features, lab ordering, supplement dispensing, and membership billing - competes directly for the same functional medicine practitioner segment.
- OptiMantra: Cloud-based practice management and EHR purpose-built for integrative, functional, naturopathic, and holistic medicine - the closest head-to-head competitor to Power2Practice in specialty workflows, lab integrations, and supplement dispensing.
- ChARM EHR (ChARM Health): Integrated EHR, practice management, and patient engagement platform used by integrative and functional medicine practices, with similar specialty templates and lab integration capability.
Emerging players
- LivingMatrix: Functional-medicine-specific patient reporting and outcomes platform focused on matrix-based assessments - emerging player with narrower product focus but overlapping target practitioner base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Power2Practice social profiles
Digital presencePower2Practice compliance and trust
Trust signalCompliance1 record
Power2Practice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power2Practice leadership team
Management profileNumber of profiles
Profiles2 records
Power2Practice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power2Practice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power2Practice
What does Power2Practice do?
Power2Practice sells a cloud-based EMR and practice management SaaS platform designed specifically for functional and integrative medicine practitioners. The platform bundles clinical charting, e-prescribing (including controlled substances), specialty and conventional lab ordering, IV therapy charting with 30+ protocols, a patient portal, supplement/compound dispensing integrations, and patient membership billing, with the next-generation offering (P2PAi) layering on AI-assisted documentation, scheduling, and a Functional Systems Matrix assessment.
Is Power2Practice a public or private company?
Power2Practice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Power2Practice founded?
Power2Practice was founded in 2013. It employs 11 to 50 people.
Where is Power2Practice based?
Power2Practice is headquartered in Flint, United States, in the North America region.
How does Power2Practice make money?
Five revenue lines are on record. SaaS EMR/Practice Management Subscription is the primary driver. The others are lab Integration and Ordering Revenue, supplement/Pharmacy Dispensary Integration, patient Membership Programs and professional Services and Training.
Who are Power2Practice's main competitors?
Broad incumbents on record are DrChrono (EverHealth), Tebra (formerly Kareo), eClinicalWorks, athenahealth, Veradigm (Practice Fusion) and Meditab (IMS). Direct peers are Cerbo, OptiMantra and ChARM EHR (ChARM Health). LivingMatrix is listed as an emerging player.
Does Power2Practice have an API?
No public API is recorded for Power2Practice.
What industry is Power2Practice in?
Power2Practice's product category is Functional Medicine EMR and Practice Management Software. Its primary akta.pro industry code is HLACAAAJ, Clinical Forms, Templates & Digital Consent (eSignature), with a secondary code of HLALAIAH, Chronic Condition Medication Programs (e.g., diabetes, hypertension) with Integrated Prescribing. Its NAICS code is 518 and its SIC code is 7372.