Work In Progress
Work In Progress is a bootstrapped Romanian mobile app design and development agency building native iOS and Android apps for global startup founders and brands, offering end-to-end services from ideation through post-launch iteration.
- Company typePrivate
- Founded2010
- HeadquartersCluj-napoca, Romania
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Work In Progress does
Work In Progress (legal entity: Work in Progress SRL) is a privately-held mobile app design and development agency headquartered in Cluj-Napoca, Romania. Founded in 2010, the firm specializes in native iOS (Objective-C and Swift) and native Android (Java) application development for global clients, offering end-to-end services that span ideation, business consulting, UX/UI design, monetisation strategy, project management, and post-launch iteration. The agency operates with 51–100 employees and is bootstrapped, with no external venture funding, parent company, or institutional investment disclosed.
The company's core proposition is full-cycle native mobile app delivery rather than a software product. Its revenue model is project-based professional services, with pricing not publicly disclosed and new engagements initiated via a "Start a Project" website CTA. The customer base consists primarily of app startup founders and global brands seeking custom builds; named past clients include Headspace (built the first two app versions, which scaled to a $320M valuation and 65M+ downloads), What3Words, and Sticker YO!. Go-to-market is direct sales supplemented by a content-marketing blog targeting app founders and investors.
WIP's primary differentiators are platform credentials — it is the only Google Certified Agency in Romania and an Apple-recognized iOS development partner — combined with demonstrated case-study credibility on high-profile apps. Distribution is direct, through website inquiries, with no channel partners, resellers, or platform integrations. Ownership remains founder-led, with co-founder Alexandru Bejan as the publicly visible figure, and the company shows no history of M&A, restructuring, or leadership transitions in available sources.
Work In Progress firmographics
Firmographics- Name
- Work In Progress
- Legal name
- Work in Progress SRL
- Website
- https://wearewip.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Work In Progress is a bootstrapped Romanian mobile app design and development agency building native iOS and Android apps for global startup founders and brands, offering end-to-end services from ideation through post-launch iteration.
- Ownership category
- akta.pro rank
Work In Progress industry classification
Industry- Product category
- Mobile App Development Services
- SIC
- Services-Computer Programming Services (7371)
- akta.pro industry
- Work Management & Collaboration SuitesBusiness & Public Services/Web, Mobile & Digital Platforms/Collaboration, Productivity & Work Platforms
Keywords
Where Work In Progress is headquartered
LocationHeadquarters
- HQ city
- Cluj-napoca
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Work In Progress business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- App Development Agency Services: Work in Progress operates as an app design and development agency, providing professional services to clients who want to build mobile apps. Revenue is generated through project-based client engagements, typically charged as one-time or milestone-based fees for custom app development, from initial ideation through to launch and iteration.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Work In Progress product offering
Product offeringCore offering
Work In Progress is an app design and development agency that builds native iOS and Android mobile applications for client brands and startups worldwide. The studio provides end-to-end services covering ideation, business and monetisation consulting, UX/UI design, native development, project management, launch, and post-launch iteration under project-based engagements.
Product overview
Work In Progress is an award-winning app design and development agency headquartered in Cluj-Napoca, Romania. The company specializes in designing and building native iOS and Android mobile applications for clients worldwide. WIP operates as a full-service agency offering end-to-end app development including ideation, UX/UI design, development, and ongoing iteration. Their portfolio includes projects such as Headspace (meditation app), What3Words (global addressing system), and Sticker YO! (creative sticker app). The agency is recognized by Apple and is the only Google Certified Agency in Romania.
Differentiator
Problem solved
Functional benefit
Products and services
- End-to-End Mobile App Development Full-cycle mobile app design and development engagement covering ideation, business and monetisation consulting, UX/UI design, native build, launch, and ongoing iteration for client brands and startups.
- Native iOS App Development Native iPhone and iPad application development using Objective-C and Swift, kept current with Apple's iOS releases, delivered as a contracted development service.
- Native Android App Development Native Android application development using Java, maintained alongside Google's Android platform updates, delivered as a contracted development service.
- Mobile App UX/UI Design User experience and interface design services for mobile applications, including interaction design, visual design, and app branding, delivered alongside or independently of development.
Quantifiable outcome
- Headspace grew to a $320M valuation and 65M+ downloads after WIP built its first two versions.
- +1 more outcomes
Companies that use Work In Progress
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Work In Progress technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Work In Progress partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Work In Progress competitors and assessment
Company assessmentDirect peers
- WillowTree: WillowTree is a US-based app design and development agency specialising in native iOS and Android apps for enterprise clients. It is a direct competitor in the same premium mobile app agency category as WIP, serving global brands with full-cycle design and development services.
- ArcTouch: ArcTouch is a US-based mobile app design and development agency building native iOS and Android apps for global brands and startups. Like WIP, it offers end-to-end services from ideation through launch and iteration, serving enterprise and high-growth startup clients.
- Fueled: Fueled is a US-based digital agency specialising in mobile app design and development for startups and enterprise clients. It is a direct peer to WIP in the premium native mobile app agency space, with comparable end-to-end service offerings and brand-driven client acquisition.
- Mutual Mobile: Mutual Mobile is a US-based mobile app development and digital transformation agency that designs and builds native iOS and Android apps for enterprise clients. It directly competes with WIP in the same premium agency category, serving similar customer profiles and industries.
- Bending Spoons: Bending Spoons is an Italian mobile app developer and technology company building and acquiring consumer apps. It is a direct competitor in European native mobile app development with comparable end-to-end capabilities, though at significantly larger scale than WIP.
- Y Media Labs: Y Media Labs (YML) is a US-based digital experience agency that designs and develops mobile apps and digital products for enterprise brands. It is a direct peer in the mobile app agency space, with comparable full-service offerings and similar client mix.
- Dom & Tom: Dom & Tom is a US-based digital product agency that designs, builds, and ships mobile apps and web platforms for startups and enterprise clients. It directly competes with WIP as a full-service mobile app development agency with end-to-end capabilities.
Regional players
- Ciklum: Ciklum is a Denmark-founded but Eastern Europe-centric custom software development company with delivery centres across Ukraine, Romania, and other CEE countries. It is a regional peer to WIP in Eastern European software development, offering mobile and digital engineering services to global clients.
- ELEKS: ELEKS is a Ukraine-headquartered software engineering and consulting firm with delivery across Eastern Europe. It is a regional peer to WIP, offering mobile app development, custom software, and design services to enterprise clients globally from a CEE cost base.
- Intellias: Intellias is a Ukraine-headquartered software engineering company with a strong presence in Poland and Western Ukraine. It is a regional peer to WIP, providing mobile app development, UX design, and digital engineering services to enterprise clients from a CEE delivery base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Work In Progress social profiles
Digital presenceWork In Progress compliance and trust
Trust signalCompliance2 records
Work In Progress financial estimates
Financial estimateRevenue estimate
Valuation estimate
Work In Progress leadership team
Management profileNumber of profiles
Profiles3 records
Work In Progress funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Work In Progress M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Work In Progress
What does Work In Progress do?
Work In Progress is an app design and development agency that builds native iOS and Android mobile applications for client brands and startups worldwide. The studio provides end-to-end services covering ideation, business and monetisation consulting, UX/UI design, native development, project management, launch, and post-launch iteration under project-based engagements.
Is Work In Progress a public or private company?
Work In Progress is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Work In Progress founded?
Work In Progress was founded in 2010. It employs 11 to 50 people.
Where is Work In Progress based?
Work In Progress is headquartered in Cluj-napoca, Romania, in the Europe region.
How does Work In Progress make money?
One revenue line is on record: app Development Agency Services.
Who are Work In Progress's main competitors?
Direct peers on record are WillowTree, ArcTouch, Fueled, Mutual Mobile, Bending Spoons, Y Media Labs and Dom & Tom. Regional players are Ciklum, ELEKS and Intellias.
Does Work In Progress have an API?
No public API is recorded for Work In Progress.
What industry is Work In Progress in?
Work In Progress's product category is Mobile App Development Services. Its primary akta.pro industry code is BPAMAMAG, Work Management & Collaboration Suites. Its SIC code is 7371.