What Sirota Consulting does

Sirota Consulting is a private employee engagement and organizational assessment firm founded in 1972 and headquartered in Purchase, New York. It is legally organized as Mercer LLC and operates as a subsidiary of Mercer within Marsh & McLennan Companies (MMC), a diversified global professional services conglomerate. The firm's core offering is an online survey platform that administers employee satisfaction and engagement questionnaires on behalf of corporate clients, capturing both standardized metrics and free-text responses, and producing analytics and benchmarking outputs for HR and leadership teams.

The company's technology stack is a survey administration platform differentiated primarily by scale and reliability rather than by stated AI or advanced analytics capabilities. Sirota serves corporate employers and HR departments on a horizontal basis across industries, with distribution reach into 80+ countries inherited from the Mercer/MMC parent network. The firm does not disclose pricing publicly, and enterprise agreements appear to be customized based on organization size, scope, and analytics requirements.

Sirota's business model is subscription-style recurring revenue from enterprise survey engagements, complemented by analytics reports and related professional services. Go-to-market is B2B enterprise field sales targeting HR departments and business leadership. Leadership includes founder and Chairman Emeritus David Sirota, Managing Director J. Nicholas Starritt, and General Counsel & Chief Privacy Officer Michael I. Meltzer. The firm holds no independent funding events as a wholly-owned subsidiary, and its strategic trajectory is governed by the Mercer/MMC corporate parent.

Name

Sirota Consulting

Legal name

Mercer LLC

Website

https://sirota.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Sirota Consulting is a private employee engagement survey and organizational assessment firm founded in 1972, operating as a subsidiary of Mercer within Marsh & McLennan Companies. It serves corporate employers and HR departments through online survey administration, benchmarking, and analytics on a recurring enterprise basis.

Ownership category

akta.pro rank

Product category

Employee Engagement and Organizational Survey Consulting

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

akta.pro secondary industry

Workforce Analytics & HR Metrics Advisory (BPACAJAK)

Keywords

• Employee engagement surveys
• Organizational assessments
• Workplace culture analytics
• Employee feedback solutions
• HR consulting services

Headquarters

HQ city

Purchase

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Employee Survey Services: The company conducts employee engagement and satisfaction surveys for employers. Revenue is generated through survey administration fees, analytics reports, and related professional services provided to corporate clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sirota Consulting conducts employee engagement, satisfaction, and organizational culture surveys on behalf of employer clients using a proprietary online survey platform. The firm administers standardized and free-text surveys, aggregates de-identified results into benchmarking reports and analytics, and delivers professional services that translate employee feedback into actionable insights for HR and business leadership.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Engagement and Satisfaction Survey Programs
• Organizational Assessment and Benchmarking Analytics

Quantifiable outcome

• Organizations can receive aggregated and de-identified analytics for benchmarking

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MercercoreStrategic or Co-development PartnerSirota Consulting is a subsidiary of Mercer, operating within the Marsh McLennan (MMC) corporate umbrella. Mercer provides HR consulting services including employee engagement and survey solutions through its global network spanning 80+ countries. The company benefits from Mercer's established brand, global infrastructure, and complementary HR consulting capabilities.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Emerging players

• Lattice: Lattice is a people management platform combining performance, engagement surveys, and goal tracking. While broader than Sirota's survey focus, it increasingly competes for the same HR budget on engagement measurement and continuous listening.

Direct peers

• Gallup: Gallup is the most established direct competitor in employee engagement surveys and workforce research, with the Q12 framework serving as the de facto industry benchmark. Operates in the same employee listening / engagement measurement category as Sirota, often competing in the same enterprise bake-offs.
• Qualtrics (EmployeeXM): Qualtrics' Employee Experience product line competes head-to-head with Sirota on enterprise employee surveys, engagement measurement, and analytics dashboards. Both sell subscription-based engagement platforms to large employers globally.
• Culture Amp: Culture Amp is a leading tech-forward employee engagement platform serving mid-market and enterprise customers. Directly comparable product offering (engagement surveys, analytics, action planning) and increasingly competes with Sirota in enterprise segments.
• Peakon (Workday): Peakon, now part of Workday, offers continuous employee listening and engagement analytics. Competes directly with Sirota on enterprise subscription engagement surveys with strong native integration into the Workday HCM ecosystem.
• Glint (LinkedIn / Microsoft): Glint, acquired by LinkedIn and integrated into Microsoft Viva, provides employee engagement surveys and people analytics. Directly comparable to Sirota's core engagement measurement offering and benefits from distribution via Microsoft 365.
• Perceptyx: Perceptyx is an enterprise employee listening platform offering engagement, DEI, and well-being surveys. Directly comparable subscription-based survey product targeting large enterprise HR functions, similar in buyer profile and use case to Sirota.

Broad incumbents

• Aon (Human Capital practice): Aon is a global professional services firm with a significant Human Capital consulting practice that includes employee engagement surveys and talent analytics. Comparable in scale and enterprise client base to Mercer/Sirota, with overlapping HR advisory offerings.
• Willis Towers Watson (WTW): WTW operates a major Human Capital and Benefits practice including employee engagement surveys and organizational surveys. A direct competitor to Mercer/Sirota in the global HR consulting space with similar enterprise client base and subscription engagement offerings.

Regional players

• Great Place to Work: Great Place to Work certifies workplace cultures through employee surveys and produces the well-known "Best Workplaces" lists. Comparable methodology (Trust Index employee survey) and overlapping enterprise client base, though primarily certification/certification-driven versus Sirota's consulting model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sirotaconsult
• LinkedInlinkedin.com/company/sirota

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirota Consulting