What BELL Lighting does

BELL Lighting is a UK-based manufacturer and supplier of LED lighting products founded in 1920 and headquartered in Normanton, West Yorkshire, with a regional office in Dun Laoghaire, Ireland. Operating as a family-run subsidiary within the BELL Group under the legal entity British Electric Lamps Limited, the company designs, manufactures, and distributes a comprehensive catalogue of approximately 2,000 lighting products spanning battens, bulkheads, downlights, floodlights, high bays, panels, linears, lamps, street lights, emergency lighting, and standalone sensors, with notable differentiation through the registered Firestay Geo sustainable modular downlight with Geo-Mod circular-economy remanufacturing, wattage-switchable and CCT-selectable product families, and a January 2025 Endure vandal-resistant and anti-ligature range carrying 10-year warranties and 100,000-hour rated lifetimes.

The company's underlying technology platform centers on in-house LED luminaire design and quality testing at BELL House, complemented by integration partnerships with Casambi (Bluetooth Low Energy wireless lighting control), Zhaga (sensor-standard interoperability via a 3-pin socket converter), and Foxbridge (proprietary standalone smart sensors), enabling BELL to participate in the broader 300+ manufacturer Casambi ecosystem. Technical capabilities span AC and emergency LED drivers, DALI dimming variants, microwave, photocell, and PIR sensor integration, and IP65/IK10 industrial-grade mechanical design.

BELL Lighting generates revenue through B2B hardware sales of its LED luminaire catalogue, routed primarily through the UK and Irish electrical wholesale channel, including an authorized BELL Distributors network, City Electrical Factors, and other electrical factors, supported by a direct field-sales team of Area Sales Executives (now transitioned to an electric-vehicle fleet), a self-serve customer portal for registered trade accounts, and a free in-house lighting design service. Pricing is account-based and not publicly disclosed, consistent with traditional B2B wholesale models. Customer segments served span commercial, industrial, sports lighting, exterior/outdoor, education, healthcare, hospitality, retail, residential, and increasingly smart-solutions verticals, with disclosed enterprise customers including Mulgrew Haulage, Padel 54, Newlands Lawn Tennis Club, Birmingham Central Mosque, and React Engineering.

Name

BELL Lighting

Legal name

British Electric Lamps Limited

Website

https://belllighting.co.uk

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Short description

BELL Lighting is a UK-based, family-run manufacturer of LED luminaires founded in 1920, supplying electrical wholesalers and trade customers across the UK and Ireland with battens, downlights, floodlights, high bays, panels, sensors, and circular-economy products, supported by Casambi smart-lighting integration and a free in-house lighting design service.

Ownership category

akta.pro rank

Product category

Commercial and Industrial LED Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industries

Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Lighting Controls & Smart Lighting Systems (BPABAGAC), Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• LED lighting fixtures
• Commercial lighting solutions
• Sports floodlights
• Smart lighting controls
• Circular economy lighting

Headquarters

HQ city

Yorkshire

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED Lighting Products: BELL Lighting manufactures and sells a comprehensive range of LED lighting products including battens, bulkheads, downlights, floodlights, high bays, panels, lamps, and smart lighting solutions. Products are sold through electrical wholesale channels with next-day delivery available on orders placed before 4pm.
2. Lighting Design Service: Free lighting design service offered to customers to ensure projects provide correct lighting levels and compliance with current regulations. This service supports product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

BELL Lighting manufactures and supplies a comprehensive range of LED lighting products, including battens, bulkheads, downlights, floodlights, high bays, panels, linears, lamps, emergency lighting, street lights, and standalone sensors. The company serves the electrical wholesale industry in the UK and Ireland with next-day delivery, in-house quality testing, and a free lighting design service. Its product portfolio features wattage-switchable and CCT switchable luminaires, Casambi-enabled smart lighting, and the proprietary Firestay Geo circular-economy downlight with replaceable Geo-Mod module.

Product overview

BELL Lighting is a UK-based manufacturer and supplier of LED lighting products established in 1920, serving the electrical wholesale industry. The company offers a comprehensive portfolio organized around distinct product categories: High Bays (Illumina Atlas, Illumina Versa, Illumina Slim, Illumina Muto V2, Illumina Icon), Floodlights (Skyline Padel for sports/racquet applications, Skyline Powertron high-output, Skyline Virtus, Skyline Projector), Downlights (Firestay Geo sustainable modular with replaceable Geo-Mod module, Firestay Duo, Firestay Duo V2, Firestay Primo, Firestay Integrated CCT), Panels and Linears (Arial Multi T-Pro LED Panel, Arial Ascent Surface/Suspended Linear), Bulkheads (Deco Grande decorative, Aqua Endure anti-ligature, Aqua1, Aqua2, Aqua Connect), Battens (Ultra LED CCT V2, Merit Batten, Dura LED CCT V2), Emergency Lighting (Spectrum Exit Signs), Lamps, Sensors (Foxbridge standalone sensors, Twist PIR), and Street Lighting (Alto). The company has expanded into Smart Solutions through Casambi-enabled wireless lighting control technology, allowing integration with Bluetooth Low Energy platforms and DALI systems. The recent Endure range (January 2025) adds vandal-resistant and anti-ligature products with 100,000-hour lifetimes and 10-year warranties.

Differentiator

Problem solved

Functional benefit

Products and services

• Firestay Geo Sustainable Modular LED Downlight Sustainable modular LED downlight with housing designed to remain in the ceiling for life and a replaceable Geo-Mod LED module returned to BELL for remanufacturing. Front-facing CCT switch for colour temperature selection, IP65 rated, supplied to commercial and community installations including Birmingham Central Mosque.
• Skyline Padel Wattage Switchable LED Floodlight LED floodlight designed for Padel, tennis, and other indoor or outdoor racquet sports with wattage switchable capability between regional/recreational and national/international competition lighting levels. Available with optional visors and tailored light distribution to reduce spillage.
• Skyline Powertron LED Asymmetric Floodlight Highest lumen output floodlight ever produced by BELL Lighting, featuring asymmetric LED technology suitable for sports lighting applications requiring high-mast columns. Part of the Skyline floodlight family.
• Illumina Atlas Wattage Switchable LED High Bay Versatile high-efficiency LED luminaire for industrial applications and warehouse retrofits. Wattage switchable across 60/80/100W, 90/120/150W, and 120/160/200W options, 4000K colour temperature, IP65 and IK10 rated, available with 90 degree or 120 degree lens options and integrated microwave, photocell, or PIR sensor options. Compatible with Casambi Bluetooth Wireless Node accessory.
• Arial Multi T-Pro LED Panel Backlit LED panel with contemporary slimline design and aesthetic light distribution, supplied for commercial and community installations including Birmingham Central Mosque Grand Annex.
• Arial Ascent Surface/Suspended Linear Linear LED fitting available in 4ft (17/30W) and 5ft (22/40W) options with 75% down/25% up or 100% down distribution. CCT colour changing options (3000K/4000K/6000K), 7-year product warranty, 2-year onsite warranty, 50,000-hour lifetime, available with DALI dimming and emergency variants.
• Deco Grande LED Bulkhead Decorative LED bulkhead with large surface area light output. Colour selectable 3000K/4000K/6000K as standard, supplied with white bezel plus additional coloured bezels available. Corridor dim and Casambi dimming enabled options. IP54 rated, IK08 rated, 35,000-hour life, 25W equivalent to 55W.
• Aqua Endure Wattage Switchable CCT Anti-Ligature LED Bulkhead Anti-ligature and vandal resistant LED bulkhead from the Endure range, designed for safety-sensitive environments such as healthcare, education, and public sector facilities.
• Ultra Endure Wattage Switchable CCT Vandal Resistant LED Batten and Cornice Batten Vandal resistant LED batten and cornice batten from the Endure range, designed for safety-sensitive public and commercial environments.
• Arial Endure Wattage Switchable CCT Vandal Resistant Anti-Ligature Backlit LED Panel Vandal resistant and anti-ligature backlit LED panel from the Endure range, designed for safety-sensitive environments.
• Foxbridge Standalone Sensors Sub-brand of standalone smart sensors for smart lighting applications, complementing BELL's Casambi-enabled catalogue products.
• Casambi Enabled Products Range of luminaires, accessories, and modules enabled with Casambi Bluetooth Low Energy wireless lighting control. Ecosystem includes luminaires, drivers, sensors, and switches from over 300 manufacturers, enabling unified wireless, DALI, and hybrid control.
• Spectrum Emergency LED Exit Signs Emergency LED exit signs from BELL Lighting's emergency lighting range, supplied for commercial and industrial installations including The Flaxworks project.
• Alto LED Street Light LED street lighting product for exterior and outdoor applications, available with optional single or double outreach arm brackets (200mm).
• Quick Fix Plug and Play Connector (4-pole) Tool-free 4-pole connector accessory for quick and easy LED lighting installation.

Quantifiable outcome

• 68% reduction in energy consumption per court (from 8.8kWh to 2.8kWh)
• +3 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Casambi TechnologiescoreTechnology or Integration · 15 May 2025BELL Lighting is an official Casambi Technologies Sales Partner. Casambi is a Finnish Bluetooth Wireless Technology company based on Bluetooth Low Energy. They developed modules allowing LED driver manufacturers to integrate Casambi technology inside drivers for sophisticated wireless lighting control. BELL products are Casambi-enabled throughout their catalogue.
• EDATA (Electrical Distributors' Association)coreStrategic or Co-development PartnerBELL Lighting collaborated with EDATA to ensure product information was up to date through their platform. BELL achieved Gold Data Quality rating with ~2,000 products meeting Gold standard requirements. EDATA recognized BELL as a Data Superstar in their March 2025 Data Pool Bulletin.
• Synergy Car LeasingminorOthersSynergy Car Leasing supported BELL Lighting's transition of Area Sales Executives to electric vehicles, facilitating the company's sustainability goals.
• Your Solar EnergyminorImplementation/ SI/ Consulting PartnerNICEIC MCS accredited partner that installed solar panels at BELL Lighting's National Distribution Centre for clean energy generation.
• Electrical Distributors' Association (EDA)coreStrategic or Co-development PartnerEDA supports BELL Lighting in updating product data through their EDATA platform, helping maintain Gold Data Quality ratings.
• City Electrical FactorscoreChannel Partner/ Reseller/ DistributorSupplied BELL Lighting products (744 Firestay Geo downlights, 72 Arial Multi T-Pro LED Panels, 37 Deco Grande LED Bulkheads) for the Birmingham Central Mosque Grand Annex project.
• Pear Tree ServicesminorImplementation/ SI/ Consulting PartnerInstallation partner for BELL Lighting products at Birmingham Central Mosque Grand Annex project, with expert Sub-Contractor assistance.
• Glasgow Electrical TestingminorImplementation/ SI/ Consulting PartnerDelivered the Newlands LTC Tennis Hall lighting upgrade project, installing BELL Lighting's Skyline Padel LED fittings.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Osram (ams OSRAM): Global lighting and opto-semiconductor company with strong heritage in lamps, LED components, and driver technology. Adjacent competitor on the lamp and component side of BELL's portfolio.
• Signify (Philips Lighting): Global lighting leader owning Philips, Interact and Color Kinetics brands. Operates across all of BELL's categories at much greater scale, providing the primary competitive benchmark for specification-grade projects.
• Zumtobel Group: Austrian-listed lighting group encompassing Zumtobel, Thorn, and Tridonic, with portfolios spanning architectural, commercial, and outdoor lighting plus lighting controls. Represents the kind of integrated lighting-and-controls competitor BELL is building toward via Casambi.
• Thorn Lighting: Zumtobel Group brand specialising in outdoor, indoor, and architectural lighting across Europe. Comparable sports, exterior and commercial fixture categories, but with broader European distribution and larger specifier relationships.

Direct peers

• Crompton Lamps: Heritage UK lighting brand (founded 1878) manufacturing lamps, LED retrofit solutions, and selected fixtures for the wholesale channel. Comparable long-established brand identity and channel alignment.
• Collingwood Lighting: UK LED lighting specialist with strong presence in downlights, exterior and landscape lighting distributed via electrical wholesalers. Comparable B2B wholesale-led model with overlapping fixture categories.
• Ansell Lighting: UK-based LED lighting manufacturer serving the electrical wholesale channel with a comparable range of commercial, industrial, exterior, and emergency luminaires. Directly overlaps BELL's product categories, customer base, and go-to-market model.
• Robus (LED Group): UK and Ireland-focused LED lighting brand distributed through wholesalers with comparable commercial, industrial, and exterior portfolio. Closely aligned geographic footprint and channel strategy.
• Aurora Lighting: UK-headquartered LED lighting and smart lighting manufacturer selling through electrical wholesale. Highly comparable portfolio of downlights, panels, floodlights, battens and emergency products targeted at the same contractor and wholesaler buyers.
• Click Scolmore: UK manufacturer of wiring accessories, lighting, and smart home products sold predominantly through electrical wholesalers. Overlapping product breadth (downlights, bulkheads, smart lighting) and identical distribution motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/belllighting
• YouTubeyoutube.com/@belllighting1920/videos
• Facebookfacebook.com/BritishElectricLampsLtd
• LinkedInlinkedin.com/company/british-electric-lamps
• Instagraminstagram.com/belllighting

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BELL Lighting