Leverage Marketing
Leverage Marketing is an Austin, Texas-based B2B digital marketing agency founded in 2006, serving mid-market and enterprise clients across manufacturing, SaaS, healthcare, AI/DXP, and other verticals. It delivers SEO, paid media, marketing automation, outbound, and CRM implementation through its trademarked Leverage Way™ methodology.
- Company typePrivate
- Founded2006
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Leverage Marketing does
Leverage Marketing is a privately held, Austin, Texas-based B2B digital marketing agency founded in 2006. The firm serves mid-market and enterprise clients across at least ten verticals, with primary focus areas in Manufacturing, SaaS, Service Businesses, AI/DXP Platforms, and Healthcare, and secondary practices in Finance, Franchise, Online Education, Nonprofit, and Private Equity. Approximately 19 customer logos are publicly named, spanning industries from healthcare and construction to equipment retail and military/outdoor, with engagement scopes ranging from SEO and paid media to full-stack CRM rebuilds and seven-figure sales-funnel support. The firm is led by co-founder and CMO Missy Richeal and operates with 11–50 employees.
Service delivery is organized around four pillars — Digital Marketing (SEO, Paid Search & Display, Paid Social, Content Marketing, Email Marketing), Marketing Operations (Marketing Automation, Revenue Operations, Data Insights), Outbound Marketing (Outbound Email, LinkedIn Marketing, Cold Calling), and CRM Services (HubSpot, Salesforce, Pipedrive implementation) — executed through a proprietary four-step methodology called The Leverage Way™ (Audit, Analyze, Advise, Amplify). The methodology is the firm's central positioning asset and is trademarked; it is described as a tailored, discovery-led alternative to commoditized "checkbox digital" agencies.
The business model is services-led with two revenue streams: retainer-based ongoing digital marketing engagements, scoped and priced custom per client, and project-based CRM implementation fees with optional ongoing support retainers. No proprietary technology platform or SaaS product is disclosed; the firm leverages third-party CRM and marketing-automation platforms (HubSpot, Salesforce, Pipedrive) as delivery infrastructure. Go-to-market is consultative and sales-led, with direct contact via website forms and phone ((512) 588-2270, [email protected]), supported by organic LinkedIn and Facebook presence plus content marketing through blog and case studies. No public pricing exists, and no revenue, funding, or valuation has been disclosed.
Leverage Marketing firmographics
Firmographics- Name
- Leverage Marketing
- Legal name
- Leverage Marketing
- Website
- https://theleverageway.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leverage Marketing is an Austin, Texas-based B2B digital marketing agency founded in 2006, serving mid-market and enterprise clients across manufacturing, SaaS, healthcare, AI/DXP, and other verticals. It delivers SEO, paid media, marketing automation, outbound, and CRM implementation through its trademarked Leverage Way™ methodology.
- Ownership category
- akta.pro rank
Leverage Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Marketing Consulting Services (541613), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industries
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Customer Journey Orchestration & Campaign Management (BPAFAFAF), CRM Strategy & Consulting (BPAFAFAA)
Keywords
Where Leverage Marketing is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Leverage Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Ongoing digital marketing services including SEO, paid search, paid social, content marketing, email marketing, marketing automation, revenue operations, outbound marketing, and LinkedIn marketing. Revenue is generated through retainer-based engagements with customized scope based on client needs and service packages.
- CRM Implementation Services: Implementation and configuration services for HubSpot, Salesforce, and Pipedrive CRM platforms. Revenue generated through project-based implementation fees and ongoing support retainer agreements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Leverage Marketing product offering
Product offeringCore offering
Leverage Marketing is a U.S.-based digital marketing agency that delivers demand generation, marketing operations, and CRM implementation services to mid-market and enterprise B2B companies. Its four core service pillars—Digital Marketing Services, Marketing Operations, Outbound Marketing, and CRM Services—are delivered through a proprietary four-phase methodology called The Leverage Way™ (Audit, Analyze, Advise, Amplify). The agency is staffed to plan, execute, and manage campaigns and technology stacks end-to-end for clients across manufacturing, SaaS, healthcare, finance, AI, franchise, education, nonprofit, and private equity verticals.
Product overview
Leverage Marketing is a digital marketing services agency offering a comprehensive suite of marketing services rather than a unified software product. The core offerings consist of four main service pillars: Digital Marketing Services (SEO, Paid Search & Display, Paid Social, Content Marketing, Email Marketing), Marketing Operations (Marketing Automation, Revenue Operations, Data Insights), Outbound Marketing (Outbound Email, LinkedIn Marketing, Cold Calling), and CRM Services (HubSpot, Salesforce, Pipedrive implementation). These services are delivered through 'The Leverage Way™' methodology—a four-step process comprising Audit, Analyze, Advise, and Amplify—to create customized, data-driven marketing strategies for clients across industries including Manufacturing, SaaS, Healthcare, Finance, and Private Equity.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Services Full-funnel digital marketing offering covering SEO, paid search, paid social, content marketing, and email marketing, designed to build awareness and drive qualified leads for mid-market and enterprise B2B companies.
- Marketing Operations Operational backbone service that aligns marketing technology, processes, and revenue operations (including marketing automation and data insights) so campaigns run efficiently and attribution is measurable for B2B clients.
- Outbound Marketing Proactive demand-generation offering built on LinkedIn marketing, cold calling, and targeted outbound campaigns intended to fill B2B sales pipelines and accelerate revenue growth.
- CRM Services Implementation, optimization, and ongoing support for B2B CRM platforms including HubSpot, Salesforce, and Pipedrive, structured around project-based rollouts and ongoing support retainers.
Quantifiable outcome
- More conversions, lower CPAs, and high-intent leads
- +3 more outcomes
Companies that use Leverage Marketing
Customer profileNamed customers19 records
Segments10 records
Ideal customer profiles1 record
Leverage Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Leverage Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotcoreLeverage Marketing is a certified HubSpot services provider offering CRM implementation, configuration, and ongoing marketing automation services. They provide HubSpot integration, setup, and optimization services as a core part of their CRM service offerings.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Leverage Marketing competitors and assessment
Company assessmentBroad incumbents
- Ignite Visibility: Full-service digital marketing agency providing SEO, paid media, social, and email services across diverse verticals — a larger, broader competitor with overlapping B2B digital marketing capabilities.
- WebFX: Large full-service digital marketing agency offering SEO, paid media, content, and web design across many verticals — a broader incumbent that competes with Leverage Marketing in mid-market digital marketing services but at significantly larger scale.
Direct peers
- GORILLA 76: B2B marketing agency focused on industrial, manufacturing, and technical clients, providing branding, content, and demand generation — directly comparable to Leverage Marketing's Manufacturing vertical specialization.
- Ironpaper: B2B marketing agency offering demand generation, content marketing, and marketing operations for mid-market clients — comparable in service mix and B2B mid-market focus.
- Salted Stone: HubSpot Elite Partner agency providing inbound marketing, sales enablement, and HubSpot onboarding for B2B clients — comparable in service mix (digital marketing + CRM implementation) and target market.
- demandGen International: B2B demand generation agency providing content, lead nurturing, and marketing operations services — overlapping with Leverage Marketing's demand gen, lead nurturing, and MarOps offerings.
- Tilt Metrics: HubSpot Solutions Partner agency specializing in B2B inbound marketing, RevOps, and HubSpot implementation for mid-market companies — overlapping closely with Leverage Marketing's CRM services and demand-generation practice.
- Directive: B2B performance marketing agency focused on SaaS and tech clients, offering SEO, paid media, and content marketing — directly comparable to Leverage Marketing's B2B SaaS vertical and digital marketing execution capabilities.
- KlientBoost: Performance marketing agency specializing in paid acquisition, CRO, and creative services for B2B and SaaS clients — comparable in paid media, conversion-focused execution, and mid-market B2B positioning.
- SmartBug Media: HubSpot Elite Partner agency offering inbound marketing, CRM implementation, RevOps, and content services to mid-market and enterprise B2B clients — directly comparable to Leverage Marketing's HubSpot-centric, CRM-and-marketing-operations model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Leverage Marketing social profiles
Digital presenceLeverage Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leverage Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Leverage Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leverage Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leverage Marketing
What does Leverage Marketing do?
Leverage Marketing is a U.S.-based digital marketing agency that delivers demand generation, marketing operations, and CRM implementation services to mid-market and enterprise B2B companies. Its four core service pillars—Digital Marketing Services, Marketing Operations, Outbound Marketing, and CRM Services—are delivered through a proprietary four-phase methodology called The Leverage Way™ (Audit, Analyze, Advise, Amplify). The agency is staffed to plan, execute, and manage campaigns and technology stacks end-to-end for clients across manufacturing, SaaS, healthcare, finance, AI, franchise, education, nonprofit, and private equity verticals.
Is Leverage Marketing a public or private company?
Leverage Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leverage Marketing founded?
Leverage Marketing was founded in 2006. It employs 11 to 50 people.
Where is Leverage Marketing based?
Leverage Marketing is headquartered in Austin, United States, in the North America region.
How does Leverage Marketing make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are CRM Implementation Services.
Who are Leverage Marketing's main competitors?
Broad incumbents on record are Ignite Visibility and WebFX. Direct peers are GORILLA 76, Ironpaper, Salted Stone, demandGen International, Tilt Metrics, Directive, KlientBoost and SmartBug Media.
Does Leverage Marketing have an API?
No public API is recorded for Leverage Marketing.
What industry is Leverage Marketing in?
Leverage Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541613 and its SIC code is 7310.