Stan Group

Name

Stan Group

Legal name

Stan Group (Holdings) Limited

Website

https://stangroup.com.hk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Diversified Conglomerate

NAICS

Offices of Other Holding Companies (551112), Portfolio Management and Investment Advice (523940), Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

Real Estate Dealers (For Their Own Account) (6532), Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

akta.pro secondary industry

Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE)

Keywords

• Property investment management
• Hospitality hotel services
• Commercial real estate leasing
• Co-working entrepreneurship
• Senior wellness care

Headquarters

HQ city

Yau Tsim Mong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Property Investment and Management: Rental income from commercial, retail, industrial, office, residential properties and co-working spaces. Revenue generated through property leasing, asset enhancement, and portfolio optimization.
2. Hospitality Services: Hotel room revenue, food and beverage sales from restaurants, event venue bookings, and wedding services. Tang's Living Group manages multiple hotel brands with over 2,600 rooms and restaurant operations.
3. Communication Services: Comprehensive marketing consultancy services provided through strategic partnership with ETS Group Limited (Stock code: 8031) to corporate clients.
4. Financial Services: Securities investment, asset management, family office services through partnership with Gears Financial, mortgage loans and SME financing through Hong Kong Sources Finance, and venture capital investments through Stan Group Ventures.
5. The STILE Entrepreneurial Platform: Revenue from co-working spaces, event venues, startup incubation programs, and investments in portfolio companies through The Wave platform and Stan Group Ventures.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Stan Group is a Hong Kong-based diversified conglomerate that principally invests in and manages a HK$73-75 billion property portfolio in partnership with the Tang Shing-bor family. It operates more than 40 brands across five business pillars: property investment and management (retail, industrial, office, residential, co-working), hospitality under Tang's Living Group (Hotel Ease, Hotel COZi, PopInn, Bay Bridge plus F&B outlets), communication services via ETS Group partnership, financial services including securities, asset management, money lending and venture capital, and The STILE entrepreneurial platform anchored by The Wave co-working space, The STILE Initiative startup accelerator and Patina Wellness senior care.

Product overview

Stan Group (Holdings) Limited is a diversified conglomerate headquartered in Hong Kong, managing a HK$73-75 billion property portfolio in strategic partnership with the Tang Shing-bor family. The Group operates a platform-plus-pillar architecture organized around six business pillars: (1) Property Investment & Management (陜域地產) covering retail, industrial, office, residential, and co-working spaces; (2) Hospitality managed through Tang's Living Group, encompassing Hotel Ease, Hotel COZi, Hotel Ease Access, PopInn, Bay Bridge Lifestyle Retreat, Lafayette Wedding, and F&B brands including Kong Fu Zi, Patina Bistro, and Eat@East; (3) Communication Services via partnership with ETS Group (HKEX: 8031) for customer contact and marketing consultancy; (4) Financial Services through Gear Financial (securities, asset management, family office), H.K. Sources Finance (money lending), and Stan Group Ventures (venture capital); and (5) The STILE social innovation platform driving The Wave co-working/entrepreneurial ecosystem, The STILE Initiative startup accelerator, senior care services (Patina Wellness, 蔚盈軒), and internal innovation through Innovation Hub and INFINITUDE. The Group operates over 40 brands and 2,000+ employees across Hong Kong and the Greater Bay Area.

Differentiator

Problem solved

Functional benefit

Brands

• Tang's Living Group: Hospitality group managing hotels, food and beverage, shared spaces, and wedding services. Operates brands including Hotel COZi, Hotel Ease, Hotel Ease Access, PopInn, and Lafayette Group.
• Hotel COZi (悦品酒店)
• Hotel Ease (旭逸酒店)
• Hotel Ease Access (旭逸雅捷酒店)
• PopInn (珀軒旅館)
• The Wave
• Lafayette Group
• Lafayette Wedding
• Kong Fu Zi (孔夫子)
• Eat@East
• Patina Wellness (蔚盈軒)
• Patina Bistro
• Patina Bistro / 樂活煮意
• Synergy Solutions (SG Professional Service)
• H.K. Sources Finance (SG Finance)
• 港銀財務
• Stan Group Ventures
• The STILE Initiative (陞域創越計劃)
• INFINITUDE
• Innovation Hub

Products and services

• Property Investment and Management Property investment and management services covering retail shops, hotels and clubs, industrial buildings, offices, residential, and co-working spaces. Includes rental of commercial, retail, industrial and office space and asset enhancement through renovation and repositioning; portfolio includes Mei Foo Plaza, Ginza Plaza Mong Kok, and multiple industrial and commercial properties.
• Tang's Living Group (Hospitality Management) Hospitality management division operating over 2,600 hotel rooms, 5 restaurants and more than 10,000 sq ft of shared event spaces across brands including Hotel Ease, Hotel COZi, Hotel Ease Access, PopInn, Bay Bridge Lifestyle Retreat, Lafayette Wedding and F&B brands Kong Fu Zi, Eat@East and Patina Bistro.
• Hotel Ease Hotel brand under Tang's Living Group offering mid-range accommodation; Hotel Ease Tsuen Wan was the first B Corp certified hotel in Asia (2019).
• Hotel COZi Hotel brand under Tang's Living Group offering lifestyle-oriented accommodation with a focus on comfort and modern amenities.
• PopInn Budget/serviced apartment brand under Tang's Living Group offering short-stay accommodation.
• Lafayette Wedding Wedding planning, banquet, and event management services under Tang's Living Group.
• Communication Services Comprehensive marketing consultancy and customer contact services delivered via partnership with ETS Group Limited (HKEX: 8031), serving telecom, banking, finance, insurance and public sector clients.
• Financial Services Financial services including securities investment, asset management, and family office services (via Gears Financial), HKMA-licensed money lending and mortgages (via H.K. Sources Finance), and venture capital investments (via Stan Group Ventures).
• The Wave Full-service entrepreneurial platform providing co-working space, event venues and serviced offices for startups and SMEs; first commercial entity in Hong Kong to receive B Corp certification. Hosts themed markets, startup events, networking and mentorship support with over 6,000 sq ft of event space at the Kwun Tong location.
• The STILE Initiative Asia's first residential incubation programme and startup accelerator targeting Property Tech, FinTech and Living Tech startups. Attracted hundreds of startups from 30 regions across Asia-Pacific. Provides training, mentorship, and business matching with Stan Group's ecosystem.
• Patina Wellness Integrated senior wellness community developed in partnership with Pine Care Group, providing comprehensive wellness services for seniors including accommodation, medical services, club facilities and dining. Hong Kong's first premium private senior living community targeting affluent seniors in Hong Kong and the Greater Bay Area.
• Stan Group Ventures Venture investment arm that invests in promising startups and private equity transactions, part of the financial services pillar.
• Innovation Hub Internal creativity space established at Stan Group headquarters for developing innovation culture and design thinking. Hosts quarterly SG Culture Tour employee events and THINKHub think-tank platform meetings for management.
• INFINITUDE Internal entrepreneurship and innovation program launched in 2019 that encourages employees to pursue ambitious ideas, running Innovation Boot Camp, IDEA Fair and design thinking workshops to support employees in developing and implementing innovative ideas within the Group.
• Buy-a-Brick Employee Revenue Sharing Program Employee engagement program using blockchain-based digital tokens representing real estate smart contracts, allowing employees to share in the capital gains of Group properties without any monetary investment.

Quantifiable outcome

• First B Corp certified commercial entity in Hong Kong (The Wave, 2017)
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered minor, major and core.

• KSA Training & EducationminorImplementation/ SI/ Consulting Partner · 14 April 2023MOU for talent and skills development partnership. KSA provides professional training programs in business development, marketing strategy, and financial management to cultivate intrapreneurs.
• Dasin Real EstatemajorStrategic or Co-development Partner · 14 May 2020Partnership to develop high-quality elderly care industry in the Greater Bay Area through the Dasin Living project in Zhongshan. Combines Stan Group's hospitality management expertise with Dasin's real estate development capabilities.
• SYNC FoundationminorOthers · 9 October 2019Foundation established by Stan Group to create shared values through funding innovative projects with social impact. Launched Sports Power grant program for sports innovation.
• Jumpstart MediamajorGTM or Marketing Partner · 4 December 2018Partnership for The STILE Initiative - Asia's first residential incubation programme. Also partners for Hong Kong International Entrepreneur Festival.
• Jiayuan InternationalmajorStrategic or Co-development Partner · 17 September 2018Strategic partnership to jointly launch the One Vista office project. Combines property development and investment expertise for commercial real estate development.
• Tang Shing-bor FamilycoreStrategic or Co-development Partner · 26 June 2018Strategic joint venture partnership for property investment and portfolio management. Tang Shing-bor family contributes extensive real estate expertise and market relationships established since 1970. Joint ventures include Possehl Building, San Hop Lane Properties, T-Plus, and Success Centre.
• Pine Care Group (HKEX: 1989)coreStrategic or Co-development Partner · 15 May 2018Partnership for integrated senior wellness hub - Patina Wellness. In 2020, Stan Group Chairman and Honorary Chairman acquired Pine Care Group, making it a strategic partner. Focus on premium elderly care services in Hong Kong and Greater Bay Area.
• ETS Group Limited (HKEX: 8031)majorStrategic or Co-development Partner · 14 December 2015Close strategic partnership for communication services. ETS Group is one of Hong Kong's largest customer contact service providers, offering comprehensive marketing consultancy services to corporate clients.
• Gears Financial (基业金融)majorStrategic or Co-development PartnerStrategic partnership for financial services including securities investment, asset management, and family office services.
• Hong Chi AssociationminorOthersSocial enterprise partnership for employing trainees in food preparation for Mother's Day carnation gifts, supporting people with intellectual disabilities.
• Heep Hong SocietyminorOthersPartnership for upcycling workshop where hotel recycles materials with children from the organization to create Christmas decorations.
• Greeners ActionminorOthersEnvironmental partnership for Eco-Friendly Red Packets Charter, demonstrating commitment to sustainability.
• World Wildlife Fund (WWF)minorOthersPartnership for Earth Hour initiative, supporting environmental conservation through energy conservation activities.
• UNICEF Hong KongminorOthersPartnership for Breastfeeding Friendly Workplace campaign, supporting employee wellness and work-life balance.
• The Community Chest of Hong KongminorOthersCharitable partnership for donations and fundraising. Chairman Stan Tang serves as Director and Chairman of organizing committee for Community for the Chest TV show.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Emperor Group: Hong Kong diversified conglomerate with property, hospitality, financial services, and entertainment businesses. Closely comparable to Stan Group's multi-pillar structure spanning property, hotels, finance, and lifestyle.
• Mandarin Oriental International: International hotel operator and owner with luxury hospitality assets. Comparable to Stan Group's hospitality operations under Tang's Living Group, particularly the upscale and lifestyle hotel positioning.
• New World Development: Hong Kong-based conglomerate with property, hospitality (Rosewood Hotels), infrastructure, and services businesses. Closely comparable to Stan Group's diversified structure combining property investment with hotel and lifestyle operations.
• Sun Hung Kai Properties: Hong Kong's largest property developer with a diversified portfolio of residential, commercial, retail and hotel assets. Comparable to Stan Group as a Hong Kong-based property-led conglomerate with hotel operations and recurring rental income streams.
• Sino Group: Hong Kong property conglomerate with investment property, hotel, and property management businesses. Comparable to Stan Group's portfolio of commercial, retail, residential, and hospitality assets across Hong Kong.
• Wharf Real Estate: Hong Kong-focused real estate investment and developer with significant retail and office portfolios. Comparable to Stan Group's property asset management and commercial leasing operations in Hong Kong.
• Henderson Land Development: Major Hong Kong property developer with a substantial investment property portfolio spanning retail, office and residential assets. Comparable to Stan Group's property investment and asset management pillar and Hong Kong-centric focus.
• Far East Consortium: Hong Kong-listed conglomerate with property development, hospitality (including Cosmo Hotels), and investments across Asia. Comparable to Stan Group's diversified property and hotel portfolio across Asian markets.
• Shangri-La Asia: Asia-based hotel operator and owner with multiple brands across the region. Comparable to Stan Group's Tang's Living Group hospitality division operating multiple hotel brands across price points.

Direct peers

• Pine Care Group: Hong Kong-listed senior care operator and Stan Group strategic partner for the Patina Wellness brand. Directly comparable as the senior care platform underlying Stan Group's elderly wellness and Patina Wellness operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stangroup
• LinkedInlinkedin.com/company/stan-group-holding-limited
• Instagraminstagram.com/stangrouphk

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stan Group