Living Leadership

What Living Leadership does

Living Leadership ApS is a Danish leadership coaching and team development consultancy founded in 2007 and headquartered in Copenhagen. Since 2009 the firm has operated as a solo practice under founder and principal Helene Aalling, who holds the International Coach Federation's Master Certified Coach (MCC) credential — its highest tier — and brings 30+ years of leadership experience. The firm serves Nordic enterprises with executive coaching, team coaching, leadership development programs, and assessment-based interventions, drawing on the Co-Active Coaching methodology licensed from the Co-Active Training Institute (CTI) and a suite of team and organizational assessment instruments from Team Coaching International (Team Leader View™, Team Diagnostic™, Team 360 View™, Organization View™).

The business model is project-based professional services delivery: revenue is generated through coaching engagements, team development programs, and assessment-driven interventions sold primarily to corporate clients. Channel partnerships with Lederne Kompetencecenter (the Danish Managers Union), ReCome (workplace mediation), and Skjøt (training delivery) extend the firm's reach and delivery capacity beyond the principal's direct billable hours. The client base is reported at 50+ named accounts and is concentrated in large Nordic enterprises across financial services (Nordea, Danske Bank), pharmaceuticals (Novo Nordisk), consumer products (Pandora), energy (Ørsted), and public infrastructure (Banedanmark), with cross-Nordic delivery into Denmark, Norway, and Sweden.

The firm operates at solo-practitioner scale (1–10 employees) and has no disclosed external funding, making it a lifestyle professional services business rather than a venture- or PE-scale asset. The principal's MCC credential, the licensed assessment toolkit, and the channel partner network constitute the primary moat-relevant assets, while the absence of proprietary technology or AI tooling caps the firm's structural scalability.

Name

Living Leadership

Legal name

Living Leadership ApS

Website

https://living-leadership.dk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Living Leadership ApS is a Copenhagen-based executive and team coaching consultancy founded in 2007 and run by principal Helene Aalling (ICF MCC). It serves Nordic enterprises including Nordea, Novo Nordisk, and Ørsted with leadership development, team coaching, and licensed team assessment instruments.

Ownership category

akta.pro rank

Product category

Executive and Team Coaching Services

NAICS

Professional and Management Development Training (611430), Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industries

Team Leadership & High-Performance Teams (EDABAAAH), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Career, Purpose & Executive Wellbeing Coaching (EDABANAI), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Leadership coaching services
• Team development coaching
• Executive coaching consultancy
• Conflict mediation services
• Organizational facilitation

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Leadership Coaching Services: Individual coaching for leaders at all levels and specialists. Coaching focused on personal learning and change in professional context, helping leaders develop their potential and improve performance.
2. Team Coaching Services: Coaching-based team development for work teams, leadership teams, and project teams. Long-term coaching processes including workshops, assessments, and continuous sessions over 3-12 months.
3. Process Facilitation: External professional process facilitation services tailored to client purposes and needs. Typical collaboration runs over 1/2 to 1 year.
4. Mediation Services: Conflict resolution through mediation - a method to handle disagreement and solve conflicts by focusing on needs and interests rather than power and rights.
5. Training in Coaching Dialogue: 3-day training programme in coaching dialogues for companies, based on Co-Active Coaching methodology. Can be customized to organizational needs.
6. Owner Coaching/Sparring: Coaching and constructive discussion services for business owners addressing personal and professional development, business handling, and critical transitions.
7. Career Transition Services (Next Stop New Job): Coaching-based outplacement program for leaders facing critical changes in employment, combining acceptance, personal needs/strengths development, and job goals/planning.
8. Network Sparring (Learning Teams): Learning with peers in carefully arranged, structured, and facilitated collaboration grounded in supervision and action learning. Groups of 6-8 participants meet 4-6 times per year.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Living Leadership ApS provides tailored executive coaching and team development services for leaders, leadership teams, work teams, project teams, and business owners across the Nordic region. Core offerings comprise individual one-on-one coaching, long-term team coaching engagements (3-12 months), external process facilitation, conflict mediation, a three-day Training in Coaching Dialogue programme, owner coaching/sparring, career-transition outplacement (Next Stop New Job), a Critical Shifts programme for owner-leaders, network sparring (peer learning teams), and Living Workspace environmental consultancy. Each engagement is grounded in the Co-Active Coaching methodology (CTI) and integrates Team Coaching International diagnostic instruments (Team Diagnostic™, Team Leader View™, Team 360 View™, Organization View™) as needed.

Product overview

Living Leadership is a leadership and team development coaching company offering a comprehensive portfolio of coaching services and assessment tools. The core offerings include Individual Coaching, Team Coaching, Process Facilitation, Mediation, and Training in Coaching Dialogue for leadership development. The company also provides specialized services for business owners including Owner Coaching, Critical Shifts programs, and outplacement services. Living Leadership offers a suite of four complementary online assessment tools developed in partnership with Team Coaching International: Team Diagnostic™ (self-assessment), Team 360 View™ (stakeholder feedback), Organization View™ (organizational assessment), and Team Leader View™ (leadership assessment through team analysis). These assessment tools share a common framework of 14 factors across productivity and positivity dimensions, enabling integrated team and leadership development programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Coaching One-on-one coaching for leaders at all levels and specialists, focused on personal learning and professional change in a business context, helping clients gain clarity about themselves as leaders and humans.
• Team Coaching Long-term coaching process for work teams, leadership teams and project teams, including management dialogue, vision workshops, seminars on team strengths, action planning and continuous follow-up sessions typically delivered over 3–12 months.
• Process Facilitation External professional facilitation for teams and organizations seeking to explore, develop, transform and embed new practices, typically delivered over 6–12 months.
• Mediation Conflict resolution service that handles disagreements through a win-win perspective, focusing on needs and interests rather than power and rights; delivered in partnership with ReCome.
• Training in Coaching Dialogue Three-day training programme for companies based on the Co-Active Coaching methodology developed by The Coaches Training Institute, designed to build coaching leadership skills; co-delivered with Michael Skjøt.
• Owner Coaching / Ejerledersparring Coaching and sparring for business owners addressing personal learning, feelings, values and relationships related to establishing, running, developing and closing their businesses.
• Critical Shifts (Kritiske skift for ejerledere) Coaching programme for business owners facing significant ownership changes such as generational transitions or company closures; minimum 4 sessions of 2 hours each.
• Next Stop New Job (Næste stop nyt job) Coaching-based outplacement program for leaders facing significant employment changes, consisting of a minimum of 9 hours across themes of acceptance, personal needs, strengths and job goals.
• Network Sparring (Netværkssparring) / Learning Teams Peer learning groups of 6–8 participants meeting approximately 4–10 times per year, using supervision and action learning approaches for ongoing professional development.
• Living Workspace Consultancy and facilitation for establishing optimal relations between physical work environments and the people who need to thrive and perform in them.

Named customers15 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and primary.

• Team Coaching InternationalcoreTechnology or IntegrationProvider of team assessment tools including Team Diagnostic™, Team Leader View™, Team 360 View™, and Organization View™. Living Leadership uses these tools to support team coaching, team development, and organizational change processes. The test is online-based and developed by Team Coaching International.
• ICF (International Coach Federation)coreStrategic or Co-development PartnerGlobal professional organization that secures high technical and ethical standards for coaching. Living Leadership is a member and Helene Aalling holds MCC (Master Certified Coach) certification from ICF. The company subscribes to ICF's ethical guidelines for coaching.
• CTI (Co-active Training Institute)coreStrategic or Co-development PartnerTraining institute from California that developed Co-Active Coaching methodology. Living Leadership coaches are trained by CTI. The training programme is based on Co-Active Coaching developed by The Coaches Training Institute in the USA in the 1990s.
• Skjøt v/Michael SkjøtprimaryStrategic or Co-development PartnerStrategic consulting partner for training in coaching dialogue. Michael Skjøt from Skjøt & Co. co-delivers the 3-day training programme in coaching dialogues. Both Helene Aalling and Michael Skjøt are Master Certified Coaches (MCC) from ICF.
• Lederne KompetencecenterprimaryChannel Partner/ Reseller/ DistributorCompetence center of Lederne (the Danish union for managers). Strategic partnership that enables Living Leadership to reach and serve managers and deliver competence development services.
• ReComeprimaryImplementation/ SI/ Consulting PartnerPartnership for delivering high-quality mediation services. Living Leadership collaborates with ReCome for conflict resolution and mediation services. ReCome specializes in conflict resolution and prevention through mediation.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• FranklinCovey: Global leadership and organizational performance company offering training, coaching, and assessment frameworks; serves similar enterprise leadership development needs at greater scale and broader geographic reach than Living Leadership.
• Korn Ferry: Global organizational consulting firm with a substantial leadership development and executive coaching practice operating in the Nordics; competes for the same enterprise coaching budgets but as part of a much broader portfolio including executive search and consulting.
• DDI (Development Dimensions International): Global leadership development firm offering leadership assessments, coaching, and training programs with Nordic clients; competes with Living Leadership on assessment-led leadership development, especially for enterprise accounts.

Emerging players

• BetterUp: Technology-enabled coaching and leadership development platform providing scalable one-on-one coaching at enterprise level; represents the digital, productized model of coaching that competes with boutique firms like Living Leadership for enterprise coaching budgets.
• CoachHub: Digital coaching platform combining AI-enabled matching with a global coach network; increasingly competing for enterprise coaching mandates in Europe, including the Nordics, against traditional boutique coaching firms.

Direct peers

• Mannaz: Danish-rooted leadership development and consulting firm operating across the Nordics, offering executive coaching, team development, and leadership programs — directly comparable to Living Leadership in service mix, Nordic geography, and enterprise target clients.
• Center for Ledelse: Danish leadership development organization providing executive education, coaching, and team development services to Danish enterprises and public-sector organizations — overlapping closely with Living Leadership in target market, service offering, and Danish geography.
• Springboard Nordic: Nordic executive coaching and leadership development consultancy serving C-suite and senior leaders with one-on-one coaching and team programs; directly comparable in service portfolio, coaching methodology orientation, and Nordic enterprise client base.

Others

• Lederne: Danish manager union and competence center providing executive education and coaching services to its 100,000+ manager members; a strategic channel partner for Living Leadership and a partial competitor for the same Danish manager segment.
• Team Coaching International: Provider of the proprietary team assessment tools (Team Diagnostic, Team Leader View, Team 360 View, Organization View) that Living Leadership uses and resells; a key upstream partner whose tools and certification programs shape the firm's service methodology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/living-leadership-aps

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Leadership