What Classic Performance Products does

Classic Performance Products, Inc. (CPP) is a privately held aftermarket automotive parts manufacturer and distributor founded in 1991 and headquartered in Placentia, California. The company designs, engineers, and sells upgrade and replacement components for classic American cars and trucks (primarily 1950s-1980s models), with a core catalog spanning brake systems (disc brake conversion kits, big brake kits, HydraStop hydraulic boosters, X10 spindles), steering systems (500 Series power steering, rack and pinion, steering columns), suspension systems (Mustang II IFS, coilovers, tubular control arms, drop spindles), and supporting categories including LS/LT engine swap components, EFI fuel systems, traction bars, and exhaust. CPP's technology base includes proprietary product lines such as the X10 spindle with a sealed bearing hub, the HydraStop hydraulic braking system, FitRite adjustable engine mounts, and modular drop spindles, supported by in-house manufacturing capabilities that include robotic welding. The company complements its own product lines by distributing third-party performance brands including Wilwood, Baer, Holley, Vintage Air, Lokar, Bilstein, Eddie Motorsports, and American Legend Wheels.

CPP operates a multi-channel go-to-market: direct-to-consumer e-commerce via classicperform.com, a US authorized dealer locator network, a 3,000 sq/ft showroom in Placentia, and direct sales at 6-8 major US automotive events annually including SEMA, NSRA Street Rod Nationals, Tri-Five Nationals, C10 Nationals, and regional swap meets, where it offers 10% show pre-order discounts on CPP-manufactured products. Revenue is generated primarily through one-time hardware sales, with unit pricing ranging from under $10 for individual components to $2,650-$3,602 for complete kit systems such as the Mustang II IFS. Customers fall into two segments: a primary base of DIY classic car and truck hobbyists restoring or modifying vehicles, and a secondary base of professional restoration and pro-touring build shops. The company supports both segments with an extensive content ecosystem comprising the Classic Perform Forum, Team CPP blog, YouTube install and test videos, social media channels, and a newsletter program. Revenue figures are not publicly disclosed.

Name

Classic Performance Products

Legal name

Classic Performance Products, Inc.

Website

https://classicperform.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Classic Performance Products (CPP), founded 1991 and based in Placentia, CA, designs and sells aftermarket brakes, steering, and suspension upgrades for classic American cars and trucks through direct e-commerce, a US dealer network, and major automotive events.

Ownership category

akta.pro rank

Product category

Aftermarket Automotive Parts

NAICS

Motor Vehicle Brake System Manufacturing (33634), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB)

akta.pro secondary industries

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD), Performance, racing & tuning parts distribution (CRAOANAH)

Keywords

• Aftermarket auto parts
• Classic car restoration
• Brake conversion kits
• Steering suspension parts
• Muscle car upgrades

Headquarters

HQ city

Placentia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Aftermarket Parts Sales: CPP generates revenue primarily through direct sales of aftermarket automotive parts and components for classic cars and trucks. Products are sold as one-time purchases with no recurring revenue model. The company offers parts across multiple categories including brakes, steering, suspension, fuel systems, driveline, and interior components.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Classic Performance Products designs, manufactures, and sells aftermarket performance parts for classic American cars and trucks (primarily 1950s through 1980s models), with a catalog centered on brake systems (disc brake conversions, big brake kits, HydraStop boosters, X10 spindles), steering systems (500 Series power steering kits, rack and pinion, steering columns), and suspension systems (Mustang II IFS kits, coilovers, tubular control arms, traction bars), complemented by complete package solutions including C10 chassis kits, Pro-Touring Kits, and LS/LT engine swap components.

Product overview

Classic Performance Products (CPP) is an aftermarket automotive parts supplier specializing in high-performance components for classic cars and trucks. The company operates as a single integrated e-commerce platform offering an extensive catalog of replacement and upgrade parts across multiple vehicle systems. The core product portfolio centers on CPP-branded suspension systems (Mustang II IFS, tubular control arms, coilovers), braking solutions (disc brake conversions, Big Bore kits, HydraStop hydraulic systems, X10 spindles), and steering components (500 Series power steering, steering columns, rack and pinion). These are complemented by complete package solutions including C10 Chassis Kits, Pro-Touring Kits (PTK), and specialized LS/LT engine swap components. The company also distributes third-party performance brands (Wilwood, Baer, Holley, Vintage Air, Lokar) alongside its proprietary product lines. Technical support services including installation guides, videos, and a community forum support the DIY market segment.

Differentiator

Problem solved

Functional benefit

Brands

• CPP 400 Series: High-performance CPP 400 Series steering components
• CPP 500 Series
• CPP 460 Series
• CPP 575 Series
• CPP Big Bore
• CPP Classic Fit Premium
• CPP Corvette Style Series
• CPP EFI
• CPP FitRite
• CPP HydraStop
• CPP MidNite Series
• CPP Modular
• CPP Mustang II
• CPP PTK
• CPP Polyplus
• CPP Pro Series
• CPP SOS
• CPP SS Series
• CPP Street Trac
• CPP Totally Tubular
• CPP X10 Series

Products and services

• CPP Mustang II Front Suspension System Complete bolt-on Mustang II independent front suspension system for classic car and truck applications, featuring tubular control arms, drop spindles, integrated disc brake packages, and Mustang II performance disc brakes.
• CPP 500 Series Power Steering Modern power steering upgrade system featuring contemporary steering technology and CPP 500 Series components for classic car and truck applications.
• CPP HydraStop Braking System Proprietary hydraulic braking system with booster kits and accessories designed for enhanced stopping power and performance in classic vehicles.
• CPP X10 Series Spindle Upgrade Modern C10 spindle specifically designed for big wheel and brake combinations, featuring a sealed bearing hub based on late-model GM pickup truck architecture that virtually eliminates axle pin flex.
• CPP Modular Drop Spindles High-strength modular drop spindles for classic car applications, providing improved handling and clearance for larger wheels and big brake packages.
• CPP Totally Tubular Control Arms High-strength tubular control arms for suspension performance upgrades in classic vehicles, finished in black powder coat for durability.
• CPP Street Trac Traction Bars Performance traction bars designed to improve power transfer and reduce wheel hop in classic vehicles with high-performance engine swaps.
• CPP FitRite Adjustable Transmission Mounts Adjustable transmission mounts compatible with Ford FE V8, LS V8, LT V8 and Duramax V8 engines for flexible engine swap applications.
• LS/LT Engine Swap Components Complete engine swap solutions for installing GM LS and LT series engines into classic vehicles, including harnesses, engine mounts, install kits, and FitRite transmission mounts.
• Power Steering Kits Complete power steering upgrade and conversion kits for classic vehicles, including power steering pumps, lines, brackets, gear boxes, and rack-and-pinion options.
• Disc Brake Conversion Kits Complete disc brake conversion kits for converting drum brake systems to modern disc brakes on classic vehicles.
• Big Brake Kits High-performance big brake kits featuring larger rotors and calipers (including CPP Big Bore, SS Series, SOS, PolyPlus, and MidNite Series variants) for enhanced stopping power.
• Coil Over Kits Adjustable coilover suspension systems (including Bilstein-distributed options) for performance handling in classic vehicles.
• Steering Columns Complete steering column assemblies including CPP Classic Fit Premium and newly designed Deluxe tilt steering columns for classic car and truck applications.
• Independent Front Suspension (IFS) Kits Complete IFS conversion kits for upgrading classic vehicle front suspensions, including Mustang II-based configurations for various truck and car applications.
• Deluxe C10 Chassis Kits Comprehensive chassis upgrade packages specifically designed for Chevy C10 trucks, integrating suspension, steering, and brake upgrades into a complete bolt-on chassis solution.
• Pro-Touring Kits (PTK) Complete performance packages (CPP PTK) combining multiple suspension, steering, and braking upgrades for pro-touring builds.
• Fuel Tank Kits Complete fuel system packages including tanks, lines, and sending units for classic vehicles, plus CPP EFI fuel injection upgrade components.
• American Legend Wheels Stylish and high-performance rims for classic cars and trucks, available in Cruiser, Racer, Sprinter, and Streeter configurations.
• CPP Electric E-Booster Brake Booster Electric brake booster upgrade kit designed for classic vehicles, providing modern electric brake boost performance.

Quantifiable outcome

• X10 spindle virtually eliminates axle pin flex common with traditional spindles through sealed bearing hub design
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• American Legend WheelsminorChannel Partner/ Reseller/ DistributorCPP has a dedicated section for American Legend Wheels products and sells these wheels alongside their suspension and brake products. American Legend is a manufacturer of stylish and high-performance wheels for classic vehicles.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Speedway Motors: Speedway Motors is a major direct-to-consumer retailer of performance and hot rod parts for classic American vehicles. It directly competes with CPP across steering, brakes, and suspension SKUs and shares the same enthusiast customer base and trade-show distribution approach.
• Summit Racing Equipment: Summit Racing is one of the largest US-based performance parts retailers with a broad catalog spanning classic and modern muscle cars, drag racing, and restoration. It overlaps with CPP on classic-car brakes, steering, and suspension and competes head-to-head on DTC, dealer, and race-event channels.
• Year One: Year One specializes in restoration and performance parts for classic GM, Ford, and Mopar muscle cars. It is highly comparable to CPP in target customer (classic-car restorers) and category coverage (brakes, steering, suspension) and is a direct DTC competitor.
• Classic Industries: Classic Industries is a restoration parts supplier focused on GM and Mopar classics, offering interior, exterior, and mechanical reproduction parts. It competes with CPP for the same classic-car builder customer and overlaps on brake and suspension upgrade categories.

Broad incumbents

• Holley Performance Products: Holley is a broad-line performance aftermarket incumbent covering fuel systems, EFI, brakes, and accessories across many vehicle generations. It is both a CPP distribution partner and a competitor at the brand level, with far greater scale and B2B reach into the same dealer channel.
• Wilwood Engineering: Wilwood is a large high-performance brake-system manufacturer serving both race and street/restoration markets. It is a CPP distribution partner but also a direct brake-system competitor to CPP's Big Bore, Pro Series, and HydraStop lines.

Emerging players

• Baer Brakes: Baer Brakes is a high-performance brake-system manufacturer specializing in big brake kits and calipers for classic and muscle car applications. It is both a CPP distribution partner and a partial competitor to CPP's brake kits and X10 spindle-based systems.
• Lokar Performance Products: Lokar is a niche manufacturer of performance shifters, pedals, and accessory components for hot rods and classics. It is both a CPP distribution partner and an adjacent competitor in the classic car interior/exterior accessory category.
• Eddie Motorsports: Eddie Motorsports is a smaller specialty manufacturer of billet aluminum accessories (serpentine pulleys, brackets, hood hinges) for hot rods and restomods. It is a CPP distribution partner and a partial competitor in the under-hood dress-up accessory segment.
• Detroit Speed & Engineering: Detroit Speed is a specialty manufacturer of bolt-on performance chassis and suspension systems for first-generation Camaros, Chevelles, and classic muscle cars. It is highly comparable to CPP's Mustang II IFS, PTK, and C10 chassis kit offerings and targets the same pro-touring/restomod builder.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CPPmaster/videos
• Facebookfacebook.com/ClassicPerform
• Instagraminstagram.com/classicperform
• Xx.com/classic_perform
• LinkedInlinkedin.com/company/classic-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classic Performance Products