Sandhi Wines
- Company typePrivate
- Founded2009
- HeadquartersLompoc, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Sandhi Wines firmographics
Firmographics- Name
- Sandhi Wines
- Legal name
- Sandhi Wines
- Website
- https://sandhiwines.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sandhi Wines industry classification
Industry- Product category
- Small-Production Winery
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where Sandhi Wines is headquartered
LocationHeadquarters
- HQ city
- Lompoc
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sandhi Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: E-commerce sales of Chardonnay, Pinot Noir, Syrah, and Sparkling Rosé wines directly to consumers through the company website with U.S. shipping.
- Wine Club Memberships: Bi-annual (Spring/Fall) shipments of 6 bottles (Premier Cru at $450-550) or 12 bottles (Grand Cru at $900-1100) with complimentary shipping and exclusive access to limited offerings.
- Tasting Room Experiences: On-site tastings including the Sandhi Vineyard & Cellar Experience ($75/person, 90-120 minutes) and Au Comptoir counter tasting ($40/person, 60 minutes).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single bottle wine purchases ranging $54-$100 |
| Subscription | Multi-year contract | Premier Cru Wine Club - 6 bottles twice yearly |
| Subscription | Multi-year contract | Grand Cru Wine Club - 12 bottles twice yearly |
| Unit Pricing | Pay-as-you-go | Vineyard & Cellar Experience tasting |
| Unit Pricing | Pay-as-you-go | Au Comptoir counter tasting |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Sandhi Wines product offering
Product offeringCore offering
Sandhi Wines is a small-production winery that produces and sells single-vineyard Chardonnay, Pinot Noir, Syrah, and Sparkling Rosé from select vineyards in the Sta. Rita Hills AVA using minimal-intervention winemaking. The company sells bottles direct-to-consumer through its e-commerce site, distributes via a bi-annual Premier Cru and Grand Cru wine club, and generates on-site revenue through curated tasting experiences at its Lompoc location. Distribution to restaurants and retail is selective and supports a trade label program alongside the DTC business.
Product overview
Sandhi Wines is a small-production winery offering single-vineyard Chardonnays and Pinot Noirs from select vineyards in the Sta. Rita Hills AVA, California. The core product portfolio consists of estate and purchased-grape wines from named vineyards (Sanford & Benedict, Patterson, Rinconada, Romance, William Hines, White Buffalo Land Trust) producing Chardonnay, Pinot Noir, Syrah, and Sparkling Rosé. The company also offers wine club memberships (Premier Cru and Grand Cru tiers) and in-person tasting experiences (Sandhi Vineyard & Cellar Experience and Au Comptoir). The wines are sold directly through the website and at various tasting events.
Differentiator
Problem solved
Functional benefit
Products and services
- 2024 Romance Chardonnay Premium estate Chardonnay from Romance Vineyard (clone 76) with only 144 cases produced, aged 10 months in puncheon and 7 months in tank at 13.6% ABV; intended for individual wine collectors seeking single-vineyard California Chardonnay.
- 2023 Patterson Chardonnay Single-vineyard Chardonnay from Patterson Vineyard in Sta. Rita Hills AVA, with 294 cases produced, aged in puncheon and tank at 13% ABV; marketed to individual wine enthusiasts seeking site-specific Chardonnay.
- 2023 Sanford & Benedict Chardonnay Founding cuvée Chardonnay from the historic Sanford & Benedict Vineyard (planted 1971) in Sta. Rita Hills; targeted at collectors and trade buyers seeking a benchmark coastal California Chardonnay.
- 2023 Rinconada Chardonnay Single-vineyard Chardonnay from Rinconada Vineyard with 204 cases produced, aged in Stockinger and Damy barrels; suited to individual collectors valuing low-production site-driven Chardonnay.
- 2022 William Hines Chardonnay First Chardonnay release from William Hines Estate Vineyard in northern Sta. Rita Hills, aged across foudre and 500L barrels; positioned for collectors seeking inaugural-vintage single-vineyard wines.
- 2024 White Buffalo Land Trust Pinot Noir Pinot Noir from Jalama Canyon Ranch in collaboration with White Buffalo Land Trust, produced via regenerative organic farming with full proceeds supporting land conservation; targeted at values-driven wine collectors and trade accounts.
- 2022 William Hines Pinot Noir First Pinot Noir release from William Hines Estate Vineyard in northern Sta. Rita Hills, aged in French 228L barrels; positioned for collectors seeking inaugural single-vineyard Pinot Noir.
- 2023 Sanford & Benedict Pinot Noir Single-vineyard Pinot Noir from historic Sanford & Benedict Vineyard with 193 cases produced, scored 95 points by James Suckling; targeted at fine-dining restaurants and Pinot Noir collectors.
- 2023 Rinconada Pinot Noir Pinot Noir return to Rinconada Vineyard after a nearly ten-vintage absence, with 338 cases produced and a 98-point Wine Enthusiast score; aimed at collector demand for highly rated, allocation-only Pinot Noir.
- 2022 Amrita Pinot Noir Pinot Noir grown outside Sta. Rita Hills at Rim Rock Vineyard in Arroyo Grande Valley at 13.5% ABV; offered as the only non-Sta. Rita Hills Pinot Noir in the Sandhi portfolio for collectors seeking contrast.
- 2022 Anika Syrah Syrah from Bien Nacido Vineyard in Santa Maria Valley, aged in neutral 228L and 50L barrels at 13.2% ABV; targeted at individual Syrah collectors seeking cool-climate Coastal California bottlings.
- Preuve MV Sparkling Ros\u00e9 Multi-vintage, zero-dosage sparkling ros\u00e9 sourced from Sanford & Benedict, Rinconada, and Bentrock vineyards; positioned for collectors and hospitality buyers seeking traditional-method Coastal California sparkling wines.
- 2021 Romance Pinot Noir Single-vineyard Pinot Noir from Romance Vineyard at Domaine de la C\u00f4te, scored 94 points by James Suckling; offered to collectors as a sold-out, limited-availability library-style bottling.
- Sandhi Wine Club Membership (Premier Cru and Grand Cru) Subscription wine club with Premier Cru (6 bottles, $450-550 per bi-annual shipment) and Grand Cru (12 bottles, $900-1100 per bi-annual shipment) tiers offering complimentary U.S. shipping, limited allocation access, collaboration bottles, and complimentary tastings for individual wine collectors.
- Sandhi Vineyard & Cellar Experience 90-to-120-minute on-site tasting at $75 per person that includes a Romance/Memorious vineyard walk and full cellar tasting of Sta. Rita Hills wines, intended for individual wine tourists and prospective club members.
- Au Comptoir at Sandhi Wines 60-minute, $40-per-person counter tasting with curated flights, complimentary palate cleansers, and wine by the glass or bottle; targeted at casual walk-in visitors and trade guests at the Lompoc facility.
Quantifiable outcome
- 93-98 points from Wine Enthusiast, James Suckling, and Vinous on select wines including 98 pts for 2023 Rinconada Pinot Noir, 97 pts for 2022 William Hines Chardonnay (James Suckling), 95 pts for 2023 Sanford & Benedict Pinot Noir (James Suckling).
Companies that use Sandhi Wines
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Sandhi Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Sandhi Wines partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- White Buffalo Land TrustcoreSince the 2021 harvest, Sandhi has partnered with White Buffalo Land Trust, a non-profit organization dedicated to land conservation through regenerative organic agricultural practices. The partnership involves purchasing the entire five-acre crop from Jalama Canyon Ranch, with full proceeds of wine sales going back to White Buffalo Land Trust. The collaboration produces Pinot Noir and Chardonnay wines (fourth vintage with 2024 release) while supporting watershed restoration, biodiversity enhancement, and soil health initiatives on the 1000-acre oak woodland property between Highway 1 and the Pacific Ocean.
- Domaine de la CôtecoreSandhi shares founder Sashi Moorman with Domaine de la Côte. Romance Vineyard sits directly below the Domaine de la Côte estate and shares the same uplifted alluvial soils and Monterey shale. The wineries collaborate on vineyard sourcing and winemaking approaches.
- Glasvin (New York)minorSandhi partnered with New York-based Glasvin, founded by sommelier David Kong, to produce Raj Parr's ideal universal wine glass—a collaboration on branded glassware.
- ProvignagecoreSandhi is operated alongside Provignage under shared management by Sashi Moorman (CEO) and managing partners. DJ Bilsky serves as Sandhi Winemaker while working within the Provignage family of wineries.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sandhi Wines competitors and assessment
Company assessmentDirect peers
- Domaine de la Côte: Sta. Rita Hills Pinot Noir and Chardonnay producer co-founded and led by Sandhi co-founder Sashi Moorman. Operates from the Romance Vineyard that sits directly adjacent to Sandhi's Romance site, with overlapping winemaking approach, comparable price points, and identical sommelier distribution channels — the most directly comparable peer.
- Evening Land Vineyards: Oregon and California Pinot Noir/Chardonnay producer under Sashi Moorman as managing partner. Same founder, same national sales leadership (Darren Palace), and same Burgundian-style minimal-intervention winemaking philosophy — overlapping customer base and trade relationships.
- Piedrasassi: Santa Barbara County Syrah and Pinot Noir producer under the Provignage umbrella alongside Sandhi. Same national sales team (Darren Palace) and same direct-to-consumer small-production positioning targeting the same sommelier and enthusiast customer.
- Tyler Winery: Sta. Rita Hills boutique winery focused on single-vineyard Chardonnay and Pinot Noir in the same price band ($50-$80). Comparable small-production DTC model, Burgundian-style minimal-intervention winemaking, and target audience of wine enthusiasts and collectors.
- Liquid Farm: Sta. Rita Hills Chardonnay specialist producing small-lot, single-vineyard wines in the same minimal-intervention style. Direct overlap in vineyard sourcing, varietal focus, and DTC club/tasting room business model.
- Failla Wines: California and Oregon Pinot Noir and Chardonnay producer where Sandhi's National Sales Manager Darren Palace previously worked. Similar small-production DTC model, comparable price points, and similar sommelier-driven distribution approach.
- Ojai Vineyard: Santa Barbara County small-production winery where Sandhi co-founder Sashi Moorman previously served as winemaker. Direct overlap in regional sourcing, minimal-intervention winemaking philosophy, and DTC enthusiast customer base.
Emerging players
- Presqu'ile Winery: Santa Barbara County Pinot Noir, Chardonnay, and Syrah producer where Sandhi's DTC/hospitality lead Jonathan Lynn previously worked. Comparable DTC and tasting room approach with broader varietal range and slightly larger production.
- Foxen Vineyard: Santa Barbara County small-production winery where Sandhi's DTC/hospitality lead Jonathan Lynn previously worked. Comparable DTC and tasting room experience, similar Chardonnay/Pinot focus, with broader varietal portfolio.
Others
- Red Hook Winery: Brooklyn/Napa Valley winery where Sandhi's National Sales Manager Darren Palace co-founded in 2007. Shared leadership alumni and comparable small-production minimal-intervention winemaking philosophy, though with a different geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sandhi Wines social profiles
Digital presenceSandhi Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sandhi Wines leadership team
Management profileNumber of profiles
Profiles6 records
Sandhi Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sandhi Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sandhi Wines
What does Sandhi Wines do?
Sandhi Wines is a small-production winery that produces and sells single-vineyard Chardonnay, Pinot Noir, Syrah, and Sparkling Rosé from select vineyards in the Sta. Rita Hills AVA using minimal-intervention winemaking. The company sells bottles direct-to-consumer through its e-commerce site, distributes via a bi-annual Premier Cru and Grand Cru wine club, and generates on-site revenue through curated tasting experiences at its Lompoc location. Distribution to restaurants and retail is selective and supports a trade label program alongside the DTC business.
Is Sandhi Wines a public or private company?
Sandhi Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sandhi Wines founded?
Sandhi Wines was founded in 2009. It employs 11 to 50 people.
Where is Sandhi Wines based?
Sandhi Wines is headquartered in Lompoc, United States, in the North America region.
How does Sandhi Wines make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Memberships and tasting Room Experiences.
Who are Sandhi Wines's main competitors?
Direct peers on record are Domaine de la Côte, Evening Land Vineyards, Piedrasassi, Tyler Winery, Liquid Farm, Failla Wines and Ojai Vineyard. Emerging players are Presqu'ile Winery and Foxen Vineyard. Red Hook Winery is listed as an others.
Does Sandhi Wines have an API?
No public API is recorded for Sandhi Wines.
What industry is Sandhi Wines in?
Sandhi Wines's product category is Small-Production Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.