What Midway Auto & RV does

Midway Auto & RV is a family-owned multi-location dealership group headquartered in Billings, Montana, operating four retail showrooms across Wyoming and Montana (Billings MT, Cody WY, Riverton WY, Sheridan WY) and self-claiming the position of Wyoming's largest RV dealership. Founded in 1968 by Keith Grant, Sr. as an auto body repair shop in Lovell, Wyoming, the business transitioned into an auto dealership in 1997 under Ken Grant, who expanded into additional Wyoming and Montana locations. The company is currently led by Keith Grant, Jr. (brother of Ken Grant), who assumed control in 2018 alongside the opening of a state-of-the-art 30,000-square-foot flagship facility on eight acres in Billings.

The company sells new and pre-owned recreational vehicles (5th Wheels, Travel Trailers, Motorhomes, Toy Haulers, Pop-ups, Truck Beds), passenger vehicles (Cars, SUVs, Trucks, Vans), and boats and powersports units (Boats, ATVs/UTVs, Motorcycles, Snowmobiles, Trailers). Complementary service offerings include auto, marine, and RV repair (warranty work, solar installation, appliance repair, etc.), parts, in-house and third-party financing, trade-in valuation, and a "We Buy" direct-purchase program. The company operates as a direct-to-consumer retailer with online inventory browsing and quote-based pricing; no proprietary technology platform or AI capabilities are disclosed.

The business generates revenue primarily through one-time vehicle and RV sales, with ancillary revenue from service and repair (professional services), trade-in transactions, and direct purchases. The customer base is horizontally segmented across RV enthusiasts/campers, conventional vehicle buyers, and powersports/marine buyers, served through physical showrooms, the company website, and SMS-based marketing. Midway Auto & RV remains privately held and family-controlled, with no disclosed external investors, funding rounds, or parent company.

Name

Midway Auto & RV

Legal name

Midway Auto & RV – Cody, LLC

Website

https://midwayautosales.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned multi-location auto and RV dealership group operating four retail showrooms in Wyoming and Montana, selling new and pre-owned RVs, vehicles, boats, and powersports with integrated service, financing, and trade-in capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Cody

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle and RV Sales: Primary revenue stream from selling new and pre-owned vehicles, RVs, boats, and powersports. Revenue is generated through one-time transaction sales with financing options available through in-house and third-party lenders.
2. Service and Repair: Revenue from auto, marine, and RV repair and maintenance services including warranty work, parts replacement, and accessory installations.
3. Trade-in and We Buy: The company purchases vehicles, RVs, and powersports units from customers, either as direct purchases or as trade-ins toward new purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Midway Auto & RV is a multi-location retail dealership that sells new and pre-owned recreational vehicles, cars, SUVs, trucks, vans, boats, and powersports units across Wyoming and Montana. The business complements its sales operations with on-site auto, marine and RV repair services, in-house financing, trade-in valuation, and a We Buy service that purchases vehicles, RVs and powersports from consumers.

Product overview

Midway Auto & RV is a multi-location dealership operating as Wyoming's largest RV dealer with showrooms in Billings MT, Cody WY, Riverton WY, and Sheridan WY. The company operates a unified sales platform offering three main product categories: RVs (including 5th Wheels, Travel Trailers, Motorhomes, Toy Haulers, Pop Ups, and Truck Beds), Vehicles (Cars, SUVs, Trucks, and Vans), and Boats & Powersports (Boats, ATV/UTV, Motorcycles, Snowmobiles, and Trailers). The business complements its sales operations with integrated service offerings including Auto Repair, Marine Repair, and RV Repair (covering warranty work, solar installations, appliance repairs), plus Trade-In Valuation and Financing services. The flagship 30,000-square-foot facility in Billings, Montana serves as the premier showroom in the region, supported by certified technicians and a commitment to a no-hassle buying experience.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Camping World Holdings: Largest US RV retailer with 200+ locations across the country, offering new and used RVs alongside service, parts, and financing. Closest direct comparable to Midway given multi-line RV dealership model, in-house financing, and integrated service operations.
• Lazydays Holdings: Public RV dealership group with flagship supercenters selling new and used motorhomes, travel trailers, and fifth wheels. Comparable to Midway in premium showroom strategy, multi-category RV inventory, and service-driven revenue model.
• General RV Center: One of the largest family-owned RV dealer groups in the US with supercenters across multiple states. Highly comparable to Midway given family ownership legacy, large-format facilities, and broad RV/powersports inventory mix.
• Blue Compass RV: Fast-growing RV dealer group operating supercenters across the Midwest and Mid-Atlantic. Comparable as a multi-location RV retailer with expanded vehicle and powersports offerings pursuing regional consolidation.
• Holiday World RV: Multi-location RV dealer primarily serving Texas, Oklahoma, and Kansas with new and used RVs plus service and parts. Operates a similar multi-store RV retail model but in a different regional footprint than Midway.
• McClain's RV Superstores: Family-owned multi-store RV dealer with locations across Oklahoma, Texas, and Arkansas. Comparable to Midway in family ownership culture, multi-line RV inventory, and emphasis on service operations.

Broad incumbents

• AutoNation: Largest US automotive retailer with 250+ franchises across multiple brands. Comparable as a large-scale, multi-store vehicle retailer offering financing, trade-ins, and service — though focused on cars and trucks rather than RVs.
• Lithia Motors: Largest US automotive retailer by revenue with hundreds of stores nationwide and an aggressive M&A rollup strategy. Overlapping in dealership operating model and multi-state expansion playbook but focused on passenger vehicles.
• Sonic Automotive: Multi-brand automotive retailer with franchise and pre-owned stores across the US, including EchoPark used-vehicle outlets. Comparable in dealership operating model and pre-owned vehicle focus but lacks the RV specialization that defines Midway.

Regional players

• Lichtsinn RV: Iowa-based RV dealership specializing in Winnebago and other premium motorhome brands with full service and parts operations. Comparable regional RV retailer with similar product depth and service-driven business model, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/midway-auto-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midway Auto & RV