Events United

What Events United does

Events United, operating as Messi Productions, is a US-based, full-service event production company founded in 2008 by Tim Messina and headquartered in Derry, New Hampshire. The firm delivers audio, video, lighting, backline, and staging production for live events spanning corporate functions, concerts, conferences, political rallies, graduations, theater, and houses of worship, supplemented by virtual event and livestreaming services. Notable technical capabilities include an integrated XR (Extended Reality) virtual production workflow combining Disguise, OptiTrack camera tracking, and Unreal Engine for real-time, LED-wall-based immersive content, as well as ownership and operation of the first Stageline SL100 mobile stage in New Hampshire, deployable in 30-60 minutes with 11,400 lb rigging capacity. Customers include New Balance, ECOLAB, the Boston Red Sox, Amadeus, Boston College, Fitchburg State University, Flatirons Community Church, and SoulFest, with over 3,000 live events, 250+ virtual events, 1,000+ political town halls and rallies, and 100+ integrations completed since founding.

The business operates two primary GTM motions: enterprise-direct field sales for full-service productions and a self-service e-commerce rental storefront at store.eventsunited.us for gear and SL100 stage rentals. A sister company, Studio Lab, extends the company's footprint into studio rentals for filmmakers, podcasters, and musicians. Revenue streams are services-led (event production and virtual event production) supplemented by equipment rental, with no public pricing for production services disclosed. The company is founder-owned, bootstrapped, and has no disclosed institutional funding; it employs 11-50 people and serves primarily the New England and Boston Metro regions, with initial forays into the Southeast US (Florida) for XR showcase work.

Name

Events United

Legal name

Messi Productions

Website

https://eventsunited.us

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Events United is a US-based, full-service event production company founded in 2008 that provides audio, video, lighting, staging, XR virtual production, and gear rental services to corporate, concert, political, education, and worship clients in New England and beyond.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Other Performing Arts Companies (711190), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO), Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Corporate Virtual Events (All-Hands, Town Halls, Product Launches) (MPAGAOAI)

Keywords

• Event production services
• Audio video lighting rental
• Virtual event production
• XR virtual production
• Mobile stage rental

Headquarters

HQ city

Derry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Event Production Services: Full-service event production including corporate events, concerts, conferences, political events, graduations, theater, and special events. Services include audio, video, lighting, backline, staging, and more.
2. Gear and Equipment Rentals: Rental inventory of production gear including audio, video, lighting, backline, and staging equipment available through their online rental store (store.eventsunited.us).
3. Virtual Events and Livestreaming: Virtual events, livestreams, and studio shoots to expand reach and impact of conferences, concerts, galas, fundraisers, parties, and other events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Events United is a full-service event production company that delivers live and virtual event production, extended reality (XR) virtual production, and production equipment rentals for corporate events, concerts, conferences, political events, graduations, and theater. The company combines audio, video, lighting, backline, and staging crews with cutting-edge XR technology (Disguise, OptiTrack, Unreal Engine) and a Stageline SL100 mobile stage, and also operates sister-company Studio Lab production studios.

Product overview

Events United is a full-service event production company offering a portfolio of services including live event production (corporate events, concerts, conferences, political events, graduations, theater), virtual events and studio shoots, XR (extended reality) virtual production, gear rentals (audio, video, lighting, backline, staging), and studios. The company also operates a sister brand, Studio Lab, providing production studios for filmmakers, podcasters, and musicians. Their rental offerings include the Stageline SL100 mobile stage, described as the first of its kind in New Hampshire.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Events Production Full-service live event production including corporate events, concerts, conferences, graduations, theater, and special events, with audio, video, lighting, backline, staging, and crew.
• Political Events Production Political event production for town halls, rallies, and campaign events, with more than 1,000 productions completed to date.
• Virtual Events and Studio Shoots Virtual events, livestreams, and studio shoots that expand the reach and impact of conferences, concerts, galas, fundraisers, parties, and similar events.
• XR (Extended Reality) Virtual Production Extended reality virtual production combining Disguise, OptiTrack, and Unreal Engine on LED walls to generate immersive, camera-tracked virtual environments in real time without green screens, suitable for livestreaming and multicam switching.
• Gear Rentals Self-service rental of production gear including audio, video, lighting, backline, and staging equipment from well-known brands, available through the online rental store for photography, film and video, weddings, concerts, and events.
• SL100 Mobile Stage Rental Rental of the Stageline SL100 mobile stage, a road-legal trailer that deploys into a professional stage in approximately 30-60 minutes with 11,400 lb rigging capacity, 1,500 lb per side truss capacity, and fire retardant windwalls; the first SL100 in New Hampshire.
• Integration and Installation Services Integration and installation services for production systems, delivered across 100+ completed projects as part of the company's broader production portfolio.
• Studio Lab Production Studios World-class production facility providing state-of-the-art studios for filmmakers, podcasters, musicians, and creative professionals, operated through sister company Studio Lab in Derry, NH.

Quantifiable outcome

• 3,000+ live event productions completed since 2008
• +3 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Studio LabcoreStrategic or Co-development PartnerStudio Lab is a sister company to Events United - a world-class production facility providing state-of-the-art studios for filmmakers, podcasters, musicians, and all creative professionals in a high-energy, collaborative environment. Located in Derry, NH. Events United works with Studio Lab to provide comprehensive production services including XR experiences.
• One If By Land ProductionsminorStrategic or Co-development PartnerProduction partner with whom Events United has worked on multiple occasions for concerts and events including Jason Derulo at Boston Marathon, Dominic Fike at Boston College, and Quinn XCII at The Lawn on D in Boston.
• AmadeusminorGTM or Marketing PartnerEvents United created an immersive XR environment and booth experience for Amadeus at a partnership showcase event in Florida. Amadeus is a hospitality company for which Events United provided lighting, audio, and video playback using Disguise, Unreal Engine, and Epic Games technology.
• StagelinecoreTechnology or IntegrationStageline is the manufacturer of the SL100 mobile stage, which Events United owns and operates. This is the first SL100 stage in New Hampshire. The stage features 11,400 lb rigging capacity and can be deployed in 30-60 minutes.
• DisguisecoreTechnology or IntegrationTechnology partner providing XR production software and hardware for virtual production capabilities. Used in combination with OptiTrack camera tracking and Unreal Engine for real-time rendering.
• Unreal Engine (Epic Games)coreTechnology or IntegrationTechnology partner providing real-time 3D rendering platform used in XR virtual production experiences. Combined with Disguise and OptiTrack for immersive LED wall-based virtual production.
• OptiTrackcoreTechnology or IntegrationCamera tracking technology partner used in XR virtual production workflows. Provides camera location tracking to generate accurate parallax for realistic virtual environments on LED walls.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Freeman: Freeman is a leading event experience and production company focused on trade shows, expositions, and corporate events with end-to-end AV, design, and logistics capabilities. Comparable in delivering large-scale event production, especially for corporate and exhibition clients like those Events United serves.
• Encore (formerly PSAV): Encore is the largest event technology partner for hotels, venues, and meeting planners worldwide, providing AV, lighting, staging, and event production services. Comparable to Events United in offering turnkey live event production, but Encore serves a far larger venue and corporate event footprint.
• PRG (Production Resource Group): PRG is one of the largest global providers of entertainment and event production solutions, offering integrated audio, video, lighting, and staging services across concerts, corporate events, and broadcasts. Events United competes in the same AV/Lighting/Staging production space, but PRG operates at significantly greater scale and geographic breadth.

Direct peers

• Atomic (formerly Atomic Design): Atomic is an event production and rental company serving corporate events, concerts, and live broadcasts with audio, video, lighting, and staging services. Comparable mid-sized competitor with a similar integrated AV/rental/staging offering targeting the same corporate and live event market.
• 4Wall Entertainment: 4Wall Entertainment is a national event production and rental company specializing in lighting, video, and LED solutions for live events, concerts, and broadcasts. Directly comparable to Events United's rental-plus-production model with a stronger lighting/LED emphasis.
• AVT Event Technologies: AVT is a Midwest-based event production and AV rental company serving corporate events, concerts, and live shows with audio, video, lighting, and staging services. Comparable to Events United in regional full-service event production with a parallel mix of gear rental and live event delivery.
• LMG (a PSE company): LMG provides video, audio, lighting, and LED solutions for corporate events, tradeshows, and live broadcasts across the U.S. Comparable to Events United as a mid-sized production services provider with similar AVL capabilities and enterprise client focus.

Others

• Disguise Technologies: Disguise is a technology platform provider for extended reality, virtual production, and live events, and Events United uses Disguise software/hardware as the backbone of its XR virtual production stack. They are a core enabling vendor whose product roadmap shapes Events United's XR capability.
• Stageline (manufacturer partner): Stageline is the manufacturer of the SL100 mobile stage that Events United owns and operates as a rental asset. They are a supplier/ecosystem partner rather than a competitor, and their product roadmap directly affects Events United's mobile staging differentiation.

Regional players

• Onstage Systems: Onstage Systems is a Texas-based event production and rental company serving concerts, corporate events, and tours with audio, lighting, video, and staging services. Comparable in integrated event production offerings to Events United, but with a primary focus on the Southwest regional market rather than New England.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eventsunited
• YouTubeyoutube.com/channel/UCuVyWsRs-PqyVsUoBHOgeGQ
• Facebookfacebook.com/eventsunited
• LinkedInlinkedin.com/company/eventsunited
• Instagraminstagram.com/eventsunited.us

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Events United