MenaBev

What MenaBev does

MenaBev (legal name: Middle East and North Africa Beverage Manufacturing Company) is a private PepsiCo franchise bottler headquartered in Jeddah, Saudi Arabia, that manufactures and distributes PepsiCo's beverage portfolio across Saudi Arabia and Africa. The company operates the MEGA Plant — described as one of the largest PepsiCo bottling facilities in the world — a 300,000-square-meter facility equipped with eight high-speed production lines capable of producing 150 million cases per year (expandable to 250 million) at a throughput of approximately 2.5 million liters every eight hours, supported by laser-guided logistics vehicles and a fully automated 37,000-pallet warehouse.

The company distributes eight or more global PepsiCo brands, including Pepsi, Pepsi Max, Diet Pepsi, Mountain Dew, Mirinda, 7Up, Aquafina, Tropicana Fruitz, Rockstar, and Britvic, across carbonated soft drinks, purified water, fruit-based beverages, and energy drinks. Its go-to-market combines a wholesale distribution network covering 14+ Saudi Arabian cities (Jeddah, Makkah, Madinah, Taif, Yanbu, Rabigh, Tabouk, and others) with a direct-to-consumer channel via the menabev.com e-commerce shop and the Pepsi Saudi mobile app for home delivery, plus a dedicated export operation supplying over 20 markets across East, Central, West, and North Africa.

Revenue is generated through beverage manufacturing and wholesale/retail sales under the PepsiCo franchise. The company holds PepsiCo Lab Packaging Accreditation, FSSC, and ISO 17025 certifications and has received multiple Caleb Bradham Awards from PepsiCo. MenaBev has stated a public vision to become a billion-dollar company by 2030 and to remain the most productive PepsiCo bottling operation in the MENA region. Leadership comprises CEO Nadim Nakfoor and CFO Tariq Habib.

Name

MenaBev

Legal name

Middle East and North Africa Beverage Manufacturing Company

Website

https://menabev.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MenaBev is a private PepsiCo franchise bottler headquartered in Jeddah, Saudi Arabia, operating one of the world's largest bottling plants and distributing 8+ PepsiCo brands across 14+ Saudi cities and 20+ African export markets.

Ownership category

akta.pro rank

Product category

Bottled Beverage Manufacturing

NAICS

Soft Drink Manufacturing (312111), Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Alcoholic Beverage Co-Packing (Soft Drinks, Juice, RTD) (AFAFAIAB)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Private Label Bottled Water Manufacturing (AFAFACAI)

Keywords

• Beverage manufacturing
• PepsiCo bottling
• Bottled water
• Carbonated soft drinks
• Home delivery beverages

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Manufacturing and Distribution: MenaBev operates as a franchise bottler of PepsiCo, manufacturing and distributing PepsiCo beverage products including carbonated drinks, still mineral water, and fruit-based beverages. Revenue is generated through the sale of manufactured beverage products to consumers and businesses across Saudi Arabia and export markets.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MenaBev manufactures and distributes PepsiCo beverage brands at its MEGA Plant in Jeddah, producing carbonated soft drinks, bottled water, fruit-based beverages, and energy drinks under franchise rights. It sells these products through a wholesale/retail distribution network across 14+ Saudi cities, direct-to-consumer home delivery via the Pepsi Saudi mobile app, and exports to 20+ African markets. As a PepsiCo franchise bottler, the company combines large-scale automated production with multi-channel beverage distribution.

Product overview

MenaBev is a PepsiCo franchise bottler operating as a platform business that combines large-scale beverage manufacturing with consumer-facing distribution services. The company's product portfolio consists of PepsiCo's core brands including Pepsi, Pepsi Max, Diet Pepsi, Mountain Dew, Mirinda, 7Up (carbonated beverages), Aquafina (purified water), Tropicana Fruitz (fruit-based beverages), Rockstar (energy drinks), and Britvic. These products are manufactured at the MEGA Plant—one of the world's largest PepsiCo bottling facilities spanning 300,000 square meters with 8 production lines—and distributed through two main channels: a home delivery mobile app (Pepsi Saudi) serving Saudi Arabian consumers, and an export operation supplying 20+ markets across Africa. Supporting operations include talent development programs (Kawadir, Summer, COOP Training) for workforce development.

Differentiator

Problem solved

Functional benefit

Products and services

• Pepsi Flagship carbonated soft drink brand distributed by MenaBev as part of the PepsiCo beverage portfolio for Saudi Arabia and export markets.
• Mountain Dew Carbonated citrus-flavored soft drink distributed by MenaBev under PepsiCo franchise rights in Saudi Arabia and export markets.
• Mirinda Carbonated soft drink with fruit flavors distributed by MenaBev under PepsiCo franchise rights.
• 7Up Carbonated lemon-lime flavored soft drink distributed by MenaBev under PepsiCo franchise rights.
• Tropicana Fruitz Fruit-based beverage offering fruit-flavored drinks, distributed by MenaBev under PepsiCo franchise rights.
• Aquafina Purified bottled water brand distributed by MenaBev in Saudi Arabia, available for retail purchase and direct home delivery orders.
• Pepsi Max Sugar-free carbonated soft drink variant in the Pepsi family distributed by MenaBev under PepsiCo franchise rights.
• Diet Pepsi Diet/light (sugar-free) variant of Pepsi distributed by MenaBev under PepsiCo franchise rights.
• Rockstar Energy drink brand available for purchase through MenaBev's home delivery shop (menabev.com/shop).
• Britvic Beverage brand available for purchase through MenaBev's home delivery shop (menabev.com/shop).
• Pepsi Saudi Mobile App Mobile application for ordering PepsiCo beverages for home delivery in Saudi Arabia, available on Android (Google Play) and iOS (App Store).
• MenaBev E-Commerce Shop Own-brand online storefront at menabev.com/shop where Saudi consumers can directly order PepsiCo products (including Rockstar and Britvic) for home delivery.

Quantifiable outcome

• Production of 2.5 million liters of beverage in eight hours (fills an Olympic Swimming Pool)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• PepsiCoflagshipStrategic or Co-development PartnerMenaBev is a Franchise Bottler of PepsiCo, operating one of the largest PepsiCo bottling plants in the world. The partnership involves manufacturing and distributing PepsiCo beverage products including Pepsi, Mountain Dew, Aquafina, Tropicana, and other global brands across Saudi Arabia and African export markets.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Beverage Company (NBC): PepsiCo franchise bottler based in the UAE producing and distributing PepsiCo carbonated soft drinks, water, and juices across the Gulf. Directly comparable franchise-bottling model and product portfolio to MenaBev in the MENA region.
• Refresco Group: Global independent beverage co-packer and contract manufacturer producing soft drinks, juices, and water for brand owners. Comparable pure-play contract bottling/co-packing business model and customer base of beverage brand owners.
• Primo Water Corporation (formerly Cott): North American beverage company combining bottled water delivery with co-packing services (legacy Cott). Comparable contract manufacturing and beverage distribution model, though geographically distant.

Broad incumbents

• Coca-Cola Saudi Arabia (Coca-Cola Bottling Partners): Local bottler and distributor of Coca-Cola brands in Saudi Arabia, directly competing with MenaBev across carbonated soft drinks, bottled water, and juices in the same domestic territory and modern-trade channels.
• Almarai Company: Saudi-listed food and beverage conglomerate with leading market positions in dairy, juice, and bakery. Comparable in scale, listed Saudi-listed food manufacturing footprint, and overlap in juice and bottled beverage categories where MenaBev distributes Tropicana and Aquafina.
• AGTHIA Group: UAE-based food and beverage group operating across bottled water, juices, dairy, and snacks across the GCC. Comparable regional CPG manufacturer with similar GCC distribution scale and customer channels to MenaBev.
• Savola Group: Saudi-listed food conglomerate with significant food retail and edible oils exposure and selective beverage interests. Comparable in being a large Saudi-listed CPG platform serving similar KSA retail/wholesale customers, though beverage is not the core line.

Regional players

• Aujan Industries: Saudi-headquartered beverage manufacturer best known for bottling Vimto and producing the Rani juice brand across MENA. Comparable MENA-based beverage manufacturer with regional brand portfolio and similar GCC distribution footprint.
• Juhayna Food Industries: Egyptian dairy, juice, and beverage producer with broad distribution across North Africa. Comparable in serving MENA consumer beverage markets with a juice/water/dairy portfolio overlapping MenaBev's non-carbonated offerings and African export geographies.

Others

• Halwani Bros. Co. Saudi food manufacturer with diversified portfolio in processed foods, confectionery, and some beverage categories. Adjacent Saudi food manufacturing peer with overlapping KSA distribution channels and customer base, but limited direct competition in CSDs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xmenabev.com/twitter
• LinkedInmenabev.com/linkedin
• Instagrammenabev.com/instagram

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MenaBev