NBC

What NBC does

NBC (National Beverage Company Coca-Cola/Cappy) is a Palestine-based, privately held food and beverage company founded in 1998 by a group of Palestinian businessmen and headquartered in Ramallah. The company operates as the licensed Coca-Cola system bottler for the Palestinian market, producing and distributing carbonated soft drinks, mineral water, and juices through manufacturing plants located across Palestinian governorates, including operations in Gaza. NBC's product portfolio comprises Coca-Cola carbonated soft drinks, Cappy juices (acquired 2005 from the Palestinian Beverage Group across ten flavor SKUs), Fuze Tea iced teas, and two mineral water brands — Arwa Water and Jericho Water (acquired 2006) — packaged in sizes ranging from 330ml to 5-gallon containers. The company also operates Al-Tayf as a wholly-owned subsidiary and has extended into the dairy sector through a partnership with Candia.

Underlying production is built on state-of-the-art manufacturing technologies, supplemented by sustainability infrastructure including solar power generation, wastewater treatment systems that produce irrigation-grade water for nearby agricultural communities, and a paper recycling program ('Protect a Tree by Recycling a Paper') that has recycled more than 2,000 tons of paper. The company participates in water desalination projects in partnership with the Coca-Cola Foundation and Mercy Corps, women's empowerment and capacity-building programs in collaboration with INJAZ Palestine, and community health initiatives. In 2009, NBC was featured as a case study in the Harvard Kennedy School's Business Partnerships for Development research.

NBC generates revenue primarily through licensed beverage production and distribution, selling packaged beverages (CSDs, juices, water, iced tea, and dairy via the Candia partnership) to Palestinian consumers across SMB, individual, and enterprise channels via direct distribution and the Coca-Cola system route-to-market. Customer segments include general Palestinian consumers (primary), farmers and rural communities receiving treated wastewater for irrigation, and women participating in economic empowerment programs. The company's go-to-market combines organic social (Instagram), earned media/PR, and content campaigns, with an exclusive single-country domestic distribution footprint.

Name

NBC

Legal name

National Beverage Company Coca-Cola/Cappy

Website

https://nbc-pal.ps

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NBC is a Palestine-based, privately held licensed Coca-Cola bottler producing carbonated soft drinks, mineral water, juices, and iced tea for Palestinian consumers through manufacturing plants across Palestinian governorates, including Gaza.

Ownership category

akta.pro rank

Product category

Beverage Manufacturing

NAICS

Soft Drink Manufacturing (312111), Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)

Keywords

• Beverage manufacturing
• Soft drink bottling
• Bottled mineral water
• Juice production
• Licensed bottling services

Headquarters

HQ city

Ramallah

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beverage Production and Distribution: NBC is licensed with the international Coca-Cola Company to produce and distribute high quality carbonated soft drinks, mineral water and juices using state of the art manufacturing technologies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

NBC manufactures and distributes carbonated soft drinks, mineral water, and juices as the licensed Coca-Cola bottler in Palestine. The portfolio spans Coca-Cola carbonated soft drinks, Cappy juices (acquired in 2005), Fuze Tea iced teas, and Arwa and Jericho mineral water brands produced at plants across Palestinian governorates. Products are sold in consumer pack sizes ranging from 330ml to 5-gallon containers for the Palestinian retail and foodservice market.

Product overview

NBC (National Beverage Company) is a unified product portfolio consisting of Coca-Cola carbonated soft drinks, Cappy juice (acquired in 2005), Fuze Tea iced teas, and mineral waters (Arwa Water and Jericho Water). The company operates as a licensed Coca-Cola bottler in Palestine, using state-of-the-art manufacturing technologies to produce carbonated soft drinks, mineral water, and juices distributed across Palestinian governorates. The products range from main beverage categories (soft drinks, juices, teas, and water) with multiple size variants targeting consumer markets in Palestine.

Differentiator

Problem solved

Functional benefit

Products and services

• Coca-Cola Carbonated Soft Drinks Carbonated soft drinks produced under license from the international Coca-Cola Company, including various flavors and sizes, for Palestinian retail and consumer markets.
• Cappy Juice Juice brand acquired in 2005 from the Palestinian Beverage Group, offering orange, grape, mango, strawberry-banana, grapefruit, lemon-mint, cactus pear, red cherry, apple, and tamarind flavors for Palestinian consumers.
• Fuze Tea Iced tea products including Black Tea Peach Flavored and Green Tea Lemon Mint Flavored variants, available in 1.5 Liter and 330ml sizes for Palestinian consumers.
• Arwa Mineral Water Mineral water product from NBC available in 330ml, 500ml, 1.5 Liter, and 5 Gallon (18.5 Liter) pack sizes for retail and household consumption in Palestine.
• Jericho Mineral Water Mineral water sourced from the Jericho region, available in various sizes including large gallon format, for Palestinian retail and household consumers.

Quantifiable outcome

• Recycled more than 2000 tons of paper through 'Protect a Tree by Recycling a Paper' Project

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, major and moderate.

• The Coca-Cola CompanycoreChannel Partner/ Reseller/ Distributor · 1 January 1998NBC is licensed with the international Coca-Cola Company to produce high quality carbonated soft drinks, mineral water and juices using state of the art manufacturing technologies. This is the core licensing relationship that enables NBC's primary business operations.
• Coca-Cola FoundationmajorStrategic or Co-development PartnerPartnership with Coca-Cola Foundation to support water desalination plant near Maghazi Camp in Gaza Strip providing clean drinking water for Palestinian refugees, implemented in collaboration with Mercy Corps.
• Mercy CorpsmajorStrategic or Co-development PartnerPartnership with Mercy Corps for water desalination plant project near Maghazi Camp in Gaza Strip to provide clean drinking water for Palestinian refugees.
• INJAZ Palestine OrganizationmoderateStrategic or Co-development PartnerPartnership under 'Ripples of Happiness' initiative to train university female students in planning and implementing creative projects to bring about positive change in their communities, with support from Coca-Cola Foundation.
• Al-TayfcoreOthersAl-Tayf is a subsidiary company of NBC, operating as part of the NBC group of companies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Almarai: Saudi Arabia's largest vertically integrated dairy and beverage company with a broad food and beverage portfolio across the Middle East. Broad incumbent operating regional food/beverage manufacturing at much greater scale and geographic reach than NBC.

Regional players

• Halwani Bros: Saudi Arabia food manufacturer with diverse product portfolio including beverages and consumer goods. Regional player in Middle Eastern CPG with similar multi-category diversification and licensing approach to brand acquisition.
• Tanmiah Food Group: Saudi food manufacturer expanding into beverage categories with operations primarily in Saudi Arabia. Regional player in the Middle East food/beverage sector with a diversification strategy similar to NBC's multi-category approach.
• Strauss Group: Israeli food and beverage company with strong presence across the Middle East and emerging markets. Regional player operating in adjacent geography with comparable CPG portfolio strategy and water/beverage brand portfolio.

Direct peers

• Coca-Cola FEMSA: Major Coca-Cola bottler operating across Latin America with similar franchise agreement structure. Direct peer operating as a Coca-Cola licensee producing, marketing, and distributing CSDs and other beverages under multi-decade licensing arrangements.
• Coca-Cola HBC: The Coca-Cola Company's largest bottling partner operating in 29 countries across Europe, Nigeria, and emerging markets. Direct peer as a Coca-Cola licensed bottler with the same franchise model and multi-category beverage portfolio as NBC, though at vastly greater scale.
• National Beverage Corp: US-based beverage manufacturer producing carbonated soft drinks, juices, and energy drinks under brands including LaCroix and Shasta. Direct peer in non-alcoholic beverage manufacturing with similar product portfolio structure and multi-category approach.
• Century Pacific Food (Century Bottling): Philippine-based food and beverage company with bottling operations across multiple beverage categories. Direct peer as a multi-category beverage manufacturer in a single emerging market with similar franchise-style operations.
• Swire Coca-Cola: Authorized Coca-Cola bottler across mainland China, Hong Kong, Taiwan, and other Asia-Pacific markets. Direct peer operating under Coca-Cola franchise with multi-category beverage portfolio and similar bottler economics.
• Coca-Cola Europacific Partners: Coca-Cola's largest Western European bottling partner with operations across multiple countries. Direct peer as Coca-Cola bottler with similar multi-category beverage manufacturing, distribution, and licensing arrangement structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nbcpal
• Facebookfacebook.com/NBCPalestine
• LinkedInlinkedin.com/company/the-national-beverage-company-coca-cola-cappy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NBC