Loures Consultoria

What Loures Consultoria does

Loures Consultoria is a São Paulo-based communication consultancy founded in 2015, operating as a subsidiary of FSB Holding, the largest reputation ecosystem in Latin America. The firm delivers integrated strategic communication services to large enterprise clients across six core modules: reputation diagnosis, digital communication and marketing, crisis management and preparedness, public relations and reputation management, communication training, and advocacy. Its work spans narrative construction, stakeholder engagement, media relations, influencer marketing, paid media, and event conceptualization, with documented engagements for major brands including Heinz, Burger King, Sephora (Laneige), Riachuelo, Raízen (Shell), Amil, Inter, Ambev, Carrefour, Colgate-Palmolive, Oxxo, and Natura.

The firm sells exclusively on a B2B professional services basis, engaging corporate communications, marketing, and C-suite decision-makers through direct enterprise sales. Engagements are structured as project-based or retainer contracts with individually negotiated scopes, and outcomes are measured in media value, impressions, reach, sentiment shifts, and sales or traffic impact. Go-to-market is anchored by the credibility of its parent ecosystem and a bench of senior leaders with 18-27+ years of communications experience. There is no proprietary technology platform; the offering is human-judgment-intensive services delivered by approximately 51-100 professionals out of a headquarters in the Itaim Bibi district of São Paulo, Brazil.

Name

Loures Consultoria

Legal name

Loures

Website

https://loures.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Loures Consultoria is a São Paulo-based communications consultancy and FSB Holding subsidiary that delivers strategic communications, crisis management, PR, digital marketing, and advocacy services to large enterprise and multinational brands in Brazil and Latin America.

Ownership category

akta.pro rank

Product category

Corporate Communications Consulting

NAICS

Other Management Consulting Services (541618), Marketing Consulting Services (541613), Advertising Agencies (541810), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Knowledge Management & Script/Playbook Development (EDABACAM)

Keywords

• Corporate communications consulting
• Reputation management
• Crisis management services
• Public relations
• Digital marketing services

Headquarters

HQ city

Bela Vista

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communication Consulting: Professional services revenue generated through strategic communication consulting engagements, including reputation management, crisis management, digital marketing, public relations, and communication training services. Services are delivered to enterprise clients on project or retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Loures Consultoria is a corporate communications consultancy that sells integrated communication services to enterprise clients in Brazil. Its core offerings span six service modules: reputation diagnosis, digital communication and marketing, crisis management and preparedness, public relations and reputation management, spokesperson/media training, and advocacy/public policy communications. Engagements are delivered on project or retainer basis, combining strategic planning, creative execution, media and influencer relations, and constant monitoring to produce measurable business outcomes.

Product overview

Loures Consultoria is a communication consultancy that operates at the intersection of strategy, reputation and decision-making, founded in 2015 and part of FSB Holding. The company offers a unified portfolio of six integrated service modules: Diagnóstico de Reputação (Reputation Diagnosis), Comunicação e Marketing Digital (Digital Communication and Marketing), Gestão e Preparação para Crises (Crisis Management and Preparedness), Relações Públicas e Gestão de Reputação (Public Relations and Reputation Management), Treinamentos e Capacitações em Comunicação (Communication Training), and Advocacy. These services work together as a cohesive communication ecosystem designed to give shape, voice and purpose to brands, connecting analysis, creativity, and execution to support organizations in complex scenarios.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnóstico de Reputação (Reputation Diagnosis)

Quantifiable outcome

• 100% event attendance rate achieved for Heinz sauce launch campaign
• +4 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FSB HoldingcoreStrategic or Co-development PartnerLoures is a subsidiary company of FSB Holding, described as the largest reputation ecosystem in Latin America. The relationship provides Loures with the backing and resources of the leading reputation management network in the region, enabling integrated service delivery across the Latin American market.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Edelman: Largest independent global PR firm, operating in Brazil across corporate reputation, brand marketing, crisis and public affairs. Directly comparable to Loures's integrated PR, crisis management and brand communications offering, but at significantly larger global scale.
• Weber Shandwick: Global PR and communications network with operations across Latin America, delivering brand marketing, corporate communications and integrated campaigns. Directly comparable to Loures's strategic communications and integrated campaign execution.
• Ketchum (now part of Omnicom PR Group): Global communications consultancy with brand marketing, corporate communications, influencer and digital capabilities. Comparable to Loures as a full-service enterprise communications consultancy.
• Burson (formerly BCW): Global communications agency formed from BCW, offering corporate communications, brand marketing, public affairs and crisis. Comparable to Loures's integrated communications offering at global network scale.
• Hill & Knowlton: Global public relations consultancy with notable crisis, corporate and public affairs capabilities and Latin American coverage. Comparable to Loures as an enterprise-focused strategic communications and reputation consultancy.
• FleishmanHillard: Global integrated communications agency with a strong presence in Brazil, offering reputation management, brand marketing, public affairs and crisis services. Comparable to Loures as a multi-disciplinary communications consultancy targeting enterprise clients.

Direct peers

• Approach Comunicação: Independent Brazilian communications consultancy known for earned media, brand PR and crisis; operates in the same competitive set as Loures for enterprise brand communications accounts in Brazil.
• RP+ Comunicação: Brazilian integrated communications agency offering press relations, digital marketing, events and crisis management. Direct competitor to Loures for Brazilian corporate and consumer-brand PR accounts.
• Artplan Comunicação: Brazilian independent communications and advertising agency delivering integrated brand campaigns, PR and digital services. Comparable to Loures as a Brazilian-headquartered integrated communications competitor targeting enterprise brands.

Others

• FSB Holding: Direct parent entity and the largest reputation ecosystem in Latin America. FSB Holding is the natural comparison set for Loures's positioning, capabilities and pricing power; it is comparable as the holding within which Loures operates and from which it derives brand and resource backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/loures-consultoria
• Facebookfacebook.com/LouresConsultoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loures Consultoria