RPF Comunicação
RPF Comunicação is a Brazilian digital marketing agency specializing in legal and educational verticals, delivering subscription-based paid media, social media, and CRM services under its proprietary Metodologia RPF, with a complementary out-of-home LED panel advertising unit.
- Company typePrivate
- Founded2012
- HeadquartersSão Paulo (state), Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RPF Comunicação does
RPF Comunicação is a Brazilian full-service digital marketing agency headquartered in São José do Rio Preto, São Paulo, founded in 2012. The firm operates a verticalized go-to-market built around two primary service lines — RPF Marketing Jurídico for law firms and individual attorneys, and RPF Marketing Educacional for schools, universities, and learning centers — plus an out-of-home advertising business unit called RPF LED that operates digital signage panels (including a 2025 launch on Av. Gastão Vidigal in Maringá, Paraná). The agency also maintains sub-brands RPF Store and RPF Empire within its broader ecosystem.
The underlying service delivery is organized around a proprietary framework called the 'Metodologia RPF,' a four-pillar methodology covering Exposição (organic and offline presence), Performance (paid traffic via Google Ads and Meta Ads), Assessoria (a dedicated personal account manager), and Formação (sales, management, and marketing training). Technology stack consists primarily of standard digital advertising platforms (Google Ads, Meta Ads), CRM tooling, visual identity design, and the LED digital signage hardware. The firm holds Google Partner certification, which it leverages as a credibility signal, and publishes an SEO-oriented blog on legal and educational marketing topics (including OAB Provimento 205 compliance) to drive inbound demand.
RPF's business model is subscription-based recurring services billed monthly, with plans starting at R$ 490 for educational marketing and R$ 900 for legal marketing; LED advertising is sold via 10-second insertion slots with 30 exclusive spots per panel. The GTM is sales-led, with WhatsApp Business as the primary conversion channel across all sub-brand websites, supported by organic social presence on Instagram, Facebook, LinkedIn, and YouTube. The firm claims 1,500+ clients served across 6 countries, 250+ law firms in the legal vertical, and a 4.9–5 star Google Meu Negócio rating, though it operates with a lean team of approximately 15 employees and discloses no revenue, funding, or external investment.
RPF Comunicação firmographics
Firmographics- Name
- RPF Comunicação
- Legal name
- RPF Comunicação
- Website
- https://rpfcomunicacao.com.br
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RPF Comunicação is a Brazilian digital marketing agency specializing in legal and educational verticals, delivering subscription-based paid media, social media, and CRM services under its proprietary Metodologia RPF, with a complementary out-of-home LED panel advertising unit.
- Ownership category
- akta.pro rank
RPF Comunicação industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Customer Journey Orchestration & Campaign Management (BPAFAFAF)
Keywords
Where RPF Comunicação is headquartered
LocationHeadquarters
- HQ city
- São Paulo (state)
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
RPF Comunicação business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Services: Recurring digital marketing service subscriptions for legal and educational clients. Services include paid traffic (Google Ads, Meta Ads), social media management, visual identity, CRM setup, and strategic planning. Billed on a subscription basis with plans starting at R$ 490 (Educational) and R$ 900 (Legal).
- LED Panel Advertising: OOH (Out-of-Home) digital advertising on LED panels in high-traffic locations (e.g., Av. Gastão Vidigal, Maringá, PR). Sold with 10-second insertion slots, delivering high-definition imagery. 30 exclusive advertising spots available per panel. Revenue is likely subscription or unit-based per display slot.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Marketing Educacional - Plans starting at R$ 490 |
| Subscription | Monthly | Marketing Jurídico - Plans starting at R$ 900 |
| Unit Pricing | Monthly | LED Panel Advertising - 10-second insertions with 30 exclusive spots |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
RPF Comunicação product offering
Product offeringCore offering
RPF Comunicação is a Brazilian digital marketing agency that delivers specialized paid traffic (Google Ads, Meta Ads), social media management, SEO, visual identity design, CRM setup, and strategic planning services for law firms and educational institutions. The company operates a proprietary four-pillar methodology (Metodologia RPF) covering Exposição, Performance, Assessoria, and Formação to structure client engagements. Through its RPF LED division, RPF also sells high-impact out-of-home LED panel advertising slots in high-traffic urban locations in Maringá, Paraná.
Product overview
RPF Comunicação is a digital marketing agency operating as a multi-product ecosystem. The core offering centers on the RPF Methodology framework, which encompasses four pillars: Exposição (brand exposure), Performance (paid traffic and digital ads), Assessoria (personal account management), and Formação (sales, management, and marketing training). The portfolio includes specialized divisions — RPF Marketing Jurídico for legal professionals and RPF Marketing Educacional for educational institutions — along with RPF LED for out-of-home LED panel advertising, plus the RPF Store and RPF Empire sub-brands. Services span paid advertising (Google Ads, Meta Ads), social media management, visual identity design, strategic planning, and CRM implementation, supported by a Google Partner certification.
Differentiator
Problem solved
Functional benefit
Brands
- RPF Marketing Jurídico: Digital marketing services specifically designed for law firms and lawyers, focusing on client attraction and brand strengthening in the legal sector.
- RPF Marketing Educacional
- RPF LED
- RPF Store
- RPF Empire
Products and services
- RPF Marketing Jurídico Specialized digital marketing services for law firms and individual attorneys in Brazil, including client acquisition campaigns (Google Ads), landing pages, institutional websites, brand positioning, and marketing strategies that comply with OAB Provimento 205 advertising regulations. Plans start at R$ 900/month. Over 250 law firms have been served.
- RPF Marketing Educacional Digital marketing solutions for schools, universities, learning centers, and educational poles, covering student recruitment and retention strategies, Meta Ads campaigns, social media management, visual identity design, CRM setup, and strategic planning. Plans start at R$ 490/month.
- RPF LED (Painéis de LED) Out-of-home LED panel advertising service offering high-impact digital display slots at strategic high-traffic urban locations (e.g., Av. Gastão Vidigal, Maringá, Paraná). Each panel provides 27m² of visibility with over 200 daily insertions, sold via 10-second insertion slots with 30 exclusive advertising spots available per panel.
Quantifiable outcome
- Over 1,500 clients served across 6 countries with millions invested in campaigns
- +3 more outcomes
Companies that use RPF Comunicação
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
RPF Comunicação technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
RPF Comunicação partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
RPF Comunicação competitors and assessment
Company assessmentBroad incumbents
- Resultados Digitais (RD Station): Brazil's leading marketing automation and SMB digital marketing platform. While RPF is a services-led agency and RD Station is a software platform, both target Brazilian SMBs seeking digital marketing enablement and represent the closest scaled comparable in the Brazilian marketing services ecosystem.
- HubSpot: Global marketing automation and CRM platform. RPF uses CRM setup as part of its service offering, and HubSpot's self-serve marketing automation represents a long-term platform-level substitute risk for RPF's SMB marketing services business.
- Publicis Brasil: Brazilian arm of global network Publicis. Operates across creative, media, and digital marketing for major brands, relevant as a broad incumbent comparable for RPF's full-service digital positioning at the larger end of the Brazilian market.
- AlmapBBDO: Top-tier Brazilian creative advertising agency. While RPF operates at SMB scale and AlmapBBDO at enterprise scale, both compete in Brazilian advertising services and AlmapBBDO provides a reference point for scaled creative + media agency operations in the same market.
- DPZ&T: One of Brazil's largest and most awarded advertising agencies. While operating at much larger scale and across all verticals, it competes for the same pool of Brazilian marketing budgets and represents a broad incumbent comparable for RPF's full-service positioning.
- Artplan: Established Brazilian advertising agency with strong digital and integrated campaigns capabilities. A broad incumbent competing for Brazilian advertising budgets and relevant as a scaled comparable for RPF's campaign-led GTM.
- WMcCann: Major Brazilian advertising agency (McCann Worldgroup affiliate). Represents the broad-incumbent tier of Brazilian advertising services that competes with RPF at the upper end of the market and provides strategic context for the agency's positioning.
- Rock Content: Brazilian content marketing and inbound marketing agency/platform hybrid. Operates at the intersection of marketing services and martech in Brazil, comparable to RPF in targeting Brazilian SMBs with digital growth offerings, though broader in vertical focus.
Direct peers
- ADVBOX: Brazilian digital marketing agency specialized in the legal sector, serving law firms with OAB-compliant acquisition funnels. Most direct vertical competitor to RPF Marketing Jurídico in Brazil's legal marketing niche.
- Bornhaus: Brazilian marketing agency with a vertical specialization orientation similar to RPF, serving niche SMB segments with digital acquisition services. Comparable as a similarly-sized, vertical-focused Brazilian agency competing in the same GTM motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RPF Comunicação social profiles
Digital presenceRPF Comunicação financial estimates
Financial estimateRevenue estimate
Valuation estimate
RPF Comunicação leadership team
Management profileNumber of profiles
RPF Comunicação funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RPF Comunicação M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RPF Comunicação
What does RPF Comunicação do?
RPF Comunicação is a Brazilian digital marketing agency that delivers specialized paid traffic (Google Ads, Meta Ads), social media management, SEO, visual identity design, CRM setup, and strategic planning services for law firms and educational institutions. The company operates a proprietary four-pillar methodology (Metodologia RPF) covering Exposição, Performance, Assessoria, and Formação to structure client engagements. Through its RPF LED division, RPF also sells high-impact out-of-home LED panel advertising slots in high-traffic urban locations in Maringá, Paraná.
Is RPF Comunicação a public or private company?
RPF Comunicação is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RPF Comunicação founded?
RPF Comunicação was founded in 2012. It employs 11 to 50 people.
Where is RPF Comunicação based?
RPF Comunicação is headquartered in São Paulo (state), Brazil, in the Latin America region.
How does RPF Comunicação make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are LED Panel Advertising.
Who are RPF Comunicação's main competitors?
Broad incumbents on record are Resultados Digitais (RD Station), HubSpot, Publicis Brasil, AlmapBBDO, DPZ&T, Artplan, WMcCann and Rock Content. Direct peers are ADVBOX and Bornhaus.
Does RPF Comunicação have an API?
No public API is recorded for RPF Comunicação.
What industry is RPF Comunicação in?
RPF Comunicação's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAFAF, Customer Journey Orchestration & Campaign Management. Its NAICS code is 541810 and its SIC code is 7311.