Rent-All
Rent-All is a Netherlands-based AV equipment rental company (founded 1992) providing lighting, sound, video, and rigging gear to live entertainment, television, theatre, and corporate event producers across Europe via branches in the Netherlands, Germany, Belgium, and Spain.
- Company typePrivate
- Founded1997
- HeadquartersBemmel, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Rent-All does
Rent-All B.V. is a privately held Dutch professional AV equipment rental company headquartered in Bemmel, the Netherlands, founded in 1992 (per firmographic data). The company rents lighting, sound, video, and rigging equipment to event organizers, production companies, venues, television broadcasters, and corporate clients across four vertical segments: Live Entertainment & Concerts, Television & Broadcasting, Theatre, and Business Events. Notable customers include Q-dance (QAPITAL at Ziggo Dome), Do Not Let Daddy Know (world tours), and André Rieu (international touring), as well as longstanding TV broadcasting clients for talk shows, quizzes, and entertainment productions. The company operates from large warehouses in Germany and the Netherlands with additional branches in Belgium (Lier, with 24/7 emergency service) and Spain (newest addition in 2025).
Rent-All's product portfolio spans four core rental categories: lighting (intelligent moving heads, LED fixtures, conventional lights, control systems), sound (line arrays, subwoofers, mixers, microphones, amplifiers), video (LED panels, projectors, displays, CCTV), and rigging (trusses, electric hoists, chain hoists). Inventory depth is substantial — including 400 DeSisti SuperLED F10 fixtures, 200 F6 units, and 70 Eurotruss PRT sections — enabling delivery of 500+ equipment items to single large events. The company has developed proprietary technology including custom power distribution units (63, 125, 400 Amp configurations in flight cases) and a fuel cell-based CCTV power system enabling off-grid temporary surveillance with 40km wireless connectivity. Add-on services include 24/7 emergency support, spare equipment provision, transportation, and CCTV systems for municipalities and police forces.
The business model centers on short-term equipment rental (usage-based daily pricing, e.g., €1,250/day for premium monitors, €45-95/day for chain hoists), supplemented by long-term lease contracts (subscription-style, 12+ months with equipment upgrade flexibility), used equipment sales through the Sales-All subsidiary (salesall.eu), and a flat-rate transportation service (€40/trip within the Netherlands). Go-to-market combines direct enterprise sales from the Bemmel office, own-truck logistics across Europe, and channel partnerships with Production People B.V. (TV/theatre/business events), Bright Group (Scandinavia), and Staras (Turkey) for geographic extension. Pricing is quote-based with a publicly available 2025 price list PDF, indicating transparency uncommon in the industry.
Rent-All firmographics
Firmographics- Name
- Rent-All
- Legal name
- Rent-All B.V.
- Website
- https://rentall.eu
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rent-All is a Netherlands-based AV equipment rental company (founded 1992) providing lighting, sound, video, and rigging gear to live entertainment, television, theatre, and corporate event producers across Europe via branches in the Netherlands, Germany, Belgium, and Spain.
- Ownership category
- akta.pro rank
Rent-All industry classification
Industry- Product category
- Professional AV Equipment Rental
- NAICS
- Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Lighting Design & Rental (MPAGAKAB)
- akta.pro secondary industries
- Camera, Grip & Lighting Equipment Rental (MPADAFAB), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)
Keywords
Where Rent-All is headquartered
LocationHeadquarters
- HQ city
- Bemmel
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Rent-All business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental (Short-term Dry Hire): Core business: renting professional lighting, sound, rigging, and video equipment on a daily or per-event basis to event organizers, production companies, and venues. Customers receive custom price calculations for specific events.
- Long-term Lease Contracts: Specialized long-term lease solutions comparable to operational leasing for rental companies and venues. Pricing depends on requested equipment and duration, with the option to change equipment during the contract period.
- Used Equipment Sales (Sales-All): Sale of used lighting, sound, video, and rigging equipment through the Sales-All subsidiary. Equipment is inspected and maintained by Rent-All's technical department. Trade-in options are also available.
- Transportation Services: Own transportation service delivering equipment to customers across the Netherlands at a flat rate, eliminating high transportation costs for smaller orders. Includes delivery and collection within business hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Daily rental rates per equipment item |
| Subscription | Multi-year contract | Long-term lease (6+ months) |
| Unit Pricing | Pay-as-you-go | Transportation service within Netherlands |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Rent-All product offering
Product offeringCore offering
Rent-All rents professional lighting, sound, video, and rigging equipment to event organizers, television producers, theater companies, and corporate event planners across Europe. The company operates from warehouses in the Netherlands and Germany and provides ancillary services including used equipment sales via its Sales-All subsidiary, 24/7 emergency fault support, custom portable power distribution units, a self-developed fuel cell CCTV power system, and a dedicated in-house transportation fleet.
Product overview
Rent-All is a multi-brand equipment rental company offering a comprehensive portfolio of professional AV equipment across four core product categories: Light (lighting fixtures, moving heads, controllers), Sound (speakers, mixers, microphones, amplifiers), Video (LED panels, projectors, displays, CCTV), and Rigging (trusses, hoists, chain hoists). The company operates from warehouses in Germany and The Netherlands, serving theater, television, live entertainment, and business events markets. Add-on services include CCTV systems, power distribution units, transportation, 24/7 emergency support, spare equipment, and long-term rental options. Their subsidiary Sales-All handles used equipment sales. The offering is structured as a one-stop solution where customers can rent equipment across all categories from a single supplier with guaranteed quality and competitive pricing.
Differentiator
Problem solved
Functional benefit
Brands
- Sales-All: Sales division selling used lighting, sound, video and rigging equipment to the professional market.
Products and services
- Lighting Equipment Rental Rental of professional lighting equipment — intelligent moving heads, LED fixtures, conventional lights, and lighting control systems — for theater, television, live entertainment, and corporate events. Targeted at production managers, lighting designers, and technical directors at event producers and broadcasters.
- Sound Equipment Rental Rental of professional audio equipment including line-array speakers, subwoofers, amplifiers, analog and digital mixing consoles, wireless microphones, and DJ equipment for live events, theater productions, and TV broadcasting. Targeted at sound engineers, audio producers, and technical directors.
- Video Equipment Rental Rental of professional video equipment including LED panels, projectors, plasma screens, displays, and supporting video infrastructure for live events, concerts, theater, and TV broadcasts. Targeted at video engineers, production designers, and stage designers.
- Rigging Equipment Rental Rental of professional rigging materials including trusses, electric hoists, chain hoists, elevators, and control equipment for event installations, concert staging, theater rigging, and broadcast production. Targeted at riggers, production managers, and stage builders.
- Long-term Dry Hire (Operational Leasing) Extended-duration rental contracts of 12 months or longer with custom pricing, structured comparably to operational leasing. Customers may exchange equipment during the contract term while the leasing party assumes residual-value risk. Targeted at production houses and venues needing sustained equipment access.
- CCTV Systems Rental Temporary, deployable CCTV systems for crowd control and public surveillance at events. Includes dome cameras, video servers, wireless TCP/IP network connectivity, and Rent-All's proprietary fuel cell power system for off-grid operation; expandable with LED walls. Targeted at municipalities, police forces, and event organizers.
- Portable Power Distribution Units Rental of in-house designed portable power distribution units in 63, 125, and 400 Amp configurations, professionally installed in flight cases for the European entertainment market. Targeted at event productions and venues needing temporary professional-grade power distribution.
- Used Equipment Sales (Sales-All) Sale of used professional lighting, sound, video, and rigging equipment through the Sales-All subsidiary, with each item inspected and maintained by Rent-All's technical department. Targeted at smaller production companies, venues, and resellers seeking professionally inspected pre-owned equipment.
- Transportation Service In-house transportation service delivering and collecting rental equipment with a flat €40 per-trip fee throughout the Netherlands, removing transportation cost as a barrier for smaller orders. Targeted at all rental customers within the Netherlands.
- 24/7 Emergency Support Service Round-the-clock emergency fault-resolution service reachable via dedicated 24/7 phone lines for Bemmel (Netherlands) and Lier (Belgium), ensuring productions can continue uninterrupted. Targeted at all rental customers across active productions.
- Spare Equipment Service Provision of spare parts and backup equipment maintained in reserve to enable rapid replacement and minimize downtime during active rental productions. Targeted at customers with running events where any equipment failure must be resolved on-site.
Companies that use Rent-All
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Rent-All technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rent-All partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, key and subsidiary.
- Production People B.V.coreLong-standing strategic partnership for the realization of TV productions, theatre productions, and business events. Production People provides creative lighting and sound design, technical execution, skilled staff for assembly/disassembly, and experienced operators. Rent-All supplies the equipment. Together they offer full technical realization from a single supplier.
- Bright GroupkeySelected partner for concerts and festivals in Scandinavia. Bright Group provides local technical expertise and production capabilities while Rent-All supplies professional AV equipment.
- StaraskeySelected partner for concerts and festivals in Turkey. Staras provides local technical expertise and production capabilities while Rent-All supplies professional AV equipment.
- Sales-AllsubsidiarySubsidiary company operating under the Sales-All brand to sell used lighting, sound, video, and rigging equipment to the professional market. All used equipment is professionally inspected and maintained by Rent-All's technical department before sale.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Rent-All competitors and assessment
Company assessmentDirect peers
- Habegger: Habegger is a Swiss full-service event technology provider offering lighting, sound, video, and rigging for concerts, corporate events, and exhibitions. As a DACH-region specialist, it is a direct peer to Rent-All on production rentals in German-speaking markets.
- LANG AG: LANG AG is a German provider specializing in video, LED, and lighting rental for live events, conferences, and broadcast. With a large German warehouse footprint, it overlaps with Rent-All's German operations and is a key reference point for large-scale event technology supply in Europe.
- Neumann&Müller: Neumann&Müller is a German event technology company providing audio, lighting, video, and rigging for corporate events, conferences, and live entertainment. It is comparable to Rent-All's Business Events vertical and competes for German corporate and event clients.
- Ampco Flashlight Rentals: Ampco Flashlight is a Dutch-headquartered AV rental and production company serving concerts, theatre, and corporate events. Like Rent-All, it is a Benelux-rooted specialist with a multi-discipline equipment fleet, making it a close direct competitor in the Dutch and broader European market.
- AED Rent (AED group): AED Rent is a Belgian-headquartered AV equipment rental company serving the European live events market with lighting, sound, video, and rigging inventory. It is one of Rent-All's closest Benelux-based peers and competes on stock depth and pricing for mid-to-large productions.
Broad incumbents
- PRG (Production Resource Group): PRG is the world's largest provider of entertainment and event technology solutions, offering lighting, video, audio, and rigging rental alongside production services. It directly competes with Rent-All on large European tours and broadcast productions, but at significantly greater global scale.
- NEP Group: NEP Group is a global broadcast services and AV technology provider with a strong European presence. While more broadcast-centric than Rent-All, it competes for the same TV production and live event technology budgets in Europe.
- Solotech: Solotech is a major North American-headquartered AV and entertainment technology provider with growing European operations. It competes with Rent-All for international touring acts and large broadcast projects, with comparable product breadth across lighting, audio, video, and rigging.
Others
- Bright Group: Bright Group is a Swedish live event production company that acts as a strategic partner of Rent-All for concerts and festivals in Scandinavia. It is a peer by way of comparable service offering (concert production with rental equipment), and a channel for Rent-All's equipment into the Nordic market.
Regional players
- Satis&Fy (now part of PRG): Satis&Fy is a German full-service event production and rental company with strong presence in corporate events, exhibitions, and live shows. It is a direct peer to Rent-All on mid-sized European event technology supply, particularly for German and DACH-region customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rent-All social profiles
Digital presenceRent-All financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rent-All leadership team
Management profileNumber of profiles
Rent-All subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rent-All funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rent-All M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rent-All
What does Rent-All do?
Rent-All rents professional lighting, sound, video, and rigging equipment to event organizers, television producers, theater companies, and corporate event planners across Europe. The company operates from warehouses in the Netherlands and Germany and provides ancillary services including used equipment sales via its Sales-All subsidiary, 24/7 emergency fault support, custom portable power distribution units, a self-developed fuel cell CCTV power system, and a dedicated in-house transportation fleet.
Is Rent-All a public or private company?
Rent-All is a private company. It is classified as unknown and is currently operating.
When was Rent-All founded?
Rent-All was founded in 1997. It employs 101 to 250 people.
Where is Rent-All based?
Rent-All is headquartered in Bemmel, Netherlands, in the Europe region.
How does Rent-All make money?
Four revenue lines are on record. Equipment Rental (Short-term Dry Hire) is the primary driver. The others are long-term Lease Contracts, used Equipment Sales (Sales-All) and transportation Services.
Who are Rent-All's main competitors?
Direct peers on record are Habegger, LANG AG, Neumann&Müller, Ampco Flashlight Rentals and AED Rent (AED group). Broad incumbents are PRG (Production Resource Group), NEP Group and Solotech. Bright Group is listed as an others. Satis&Fy (now part of PRG) is listed as a regional player.
Does Rent-All have an API?
No public API is recorded for Rent-All.
What industry is Rent-All in?
Rent-All's product category is Professional AV Equipment Rental. Its primary akta.pro industry code is MPAGAKAB, Lighting Design & Rental, with a secondary code of MPADAFAB, Camera, Grip & Lighting Equipment Rental. Its NAICS code is 53249 and its SIC code is 7359.