The Roxy Hotel

What The Roxy Hotel does

The Roxy Hotel is a privately held 201-room luxury boutique hotel located at 2 6th Avenue on the border of SoHo and TriBeCa in Lower Manhattan. Operated by Hartz Hotel Services, Inc. under the legal entity Tribeca Grand Hotel, Inc. (previously known as TriBeCa Grand Hotel), the property has been operating since 2000 and is co-marketed with Soho Grand Hotel under the registered GrandLife® brand. The hotel targets leisure and business travelers seeking an experience-driven downtown stay, differentiated by an integrated on-site ecosystem of six dining and entertainment venues: Roxy Bar (American cuisine with live jazz), The Django (subterranean jazz club), Roxy Cinema (118-seat independent/archival film house), Roxy Café (European-style coffee shop launched in 2025 with Partners Coffee), Paul's Cocktail Lounge (late-night destination 10PM-4AM), and The Oyster Bar. The property also offers private event spaces and the Roxy Workroom for small business meetings.

The business model centers on overnight accommodations as the primary revenue driver (ranging from a $299/night Nite Owl King entry tier to the multi-room Roxy Penthouse with private rooftop terrace, with a $39.95/night amenity fee), supplemented by transaction-based F&B and entertainment revenue (Django covers at $35-40 plus 2-drink minimums, $19 cinema tickets, à la carte dining), private event and wedding bookings via a dedicated sales team, and ancillary services such as $85-95/night valet parking. Distribution occurs through direct website booking (reservations.travelclick.com), phone reservations, the Resy restaurant platform, and a corporate sales function for group and suite inquiries. Pricing strategy includes dynamic nightly rates, packaged promotional offers (e.g., The Weekender), and a GrandLife Member loyalty program providing cross-property benefits.

The property is notable for experiential differentiators rather than technology, including mid-century modern interiors with Art Deco and Regency accents, in-room TEAC turntables with curated vinyl and Marshall speakers, premium amenities (Samsung Smart TVs, Nespresso machines, Smeg refrigerators, Five Wits bath products), and an exceptionally pet-friendly policy with no fees or restrictions. The Roxy Cinema, The Django, and curated music programming create a cultural-programming halo that drives both overnight demand and local community engagement from the downtown NYC creative set, positioning the hotel as a lifestyle destination rather than a commodity room provider.

Name

The Roxy Hotel

Legal name

Tribeca Grand Hotel, Inc.

Website

https://roxyhotelnyc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

The Roxy Hotel is a privately held 201-room luxury boutique hotel in TriBeCa, New York, operated by Hartz Hotel Services under the GrandLife brand alongside Soho Grand Hotel, serving leisure and business travelers through integrated accommodations and six on-site dining and entertainment venues including a jazz club and independent cinema.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (7224), Food Services and Drinking Places (722)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Motion Picture Theaters (7830)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industries

Lounge Bars & Hotel Bars (THAFAEAI), Cocktail Lounges & Speakeasies (MPAGAIAD), Bars & Pubs (Non-Music) (MPAGAIAC), Nightclubs (Dance Clubs) (MPAGAIAA), Cocktail Bars & Lounges (CRANACAD)

Keywords

• Luxury boutique hotels
• Hotel accommodations
• Fine dining venues
• Private event spaces
• Jazz entertainment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: The hotel generates primary revenue from 201 guest rooms and suites ranging from standard rooms to the Roxy Penthouse with private rooftop terrace. Room types include Deluxe King, Roxy Deluxe King, Corner King, Studio King, Deluxe Double, Loft Suite, One Bedroom Suite, Deluxe One Bedroom Suite, Deluxe Two Bedroom Suite, Deluxe Three Bedroom Suite, Roxy Penthouse Two Bedroom Suite, and ADA Accessible rooms.
2. Dining & Nightlife Venues: Multiple revenue-generating F&B outlets including Roxy Bar (American restaurant with live jazz), The Django (jazz club with $35-40 per person cover plus 2 drink minimum), Roxy Café (coffee and light fare with Partners Coffee), The Oyster Bar, and Paul's Cocktail Lounge (late-night nightclub from 10pm-4am).
3. Roxy Cinema: 118-seat cinema offering first-run independent films, rare archival prints, and 35mm cult classics. Ticket price is $19 per person.
4. Private Events & Weddings: The hotel offers event spaces including Roxy Bar, Paul's Cocktail Lounge, Roxy Plaza, Roxy Penthouse and Terrace, Roxy Cinema, and The Django for private events, corporate functions, and weddings.
5. Valet Parking: On-site valet parking available for $85-95 per night for cars and SUVs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Roxy Hotel is a 201-room luxury boutique hotel in TriBeCa, New York, offering accommodations ranging from Deluxe Kings to a 2,560-square-foot Penthouse with rooftop terrace. The hotel integrates an entertainment complex with on-site dining and nightlife venues (Roxy Bar, The Django jazz club, Roxy Café, The Oyster Bar, Paul's Cocktail Lounge), a 118-seat independent cinema (Roxy Cinema), and event spaces for private functions, corporate meetings, and weddings.

Product overview

The Roxy Hotel is a 201-room luxury boutique hotel in TriBeCa, New York, operated by GrandLife Hotels. The property features a mid-century modern aesthetic with Art Deco and Regency influences. Its integrated offering combines accommodations with a portfolio of dining and entertainment venues: Roxy Bar serves classic American cuisine with live jazz, The Django is a Parisian-inspired jazz club, Roxy Cinema screens independent and archival films, Roxy Café provides coffee and light fare, The Oyster Bar offers seafood, and Paul's Cocktail Lounge provides late-night entertainment. Event spaces include the Roxy Penthouse & Terrace and the Roxy Workroom for business meetings.

Differentiator

Problem solved

Functional benefit

Products and services

• Roxy Hotel Accommodations Luxury boutique hotel with 201 rooms and suites featuring mid-century modern aesthetic with Art Deco and Regency influences, located in TriBeCa, New York. Room categories include Deluxe King, Roxy Deluxe King, Corner King, Studio King, Deluxe Double, Loft Suite, One Bedroom Suite, Deluxe One Bedroom Suite, Deluxe Two Bedroom Suite, Deluxe Three Bedroom Suite, Roxy Penthouse Two Bedroom Suite, and ADA Accessible rooms.
• Roxy Bar Signature restaurant and lounge offering classic American fare from breakfast through late night, with live jazz performances, sunset cocktails, and weekend brunch.
• The Django Jazz Club Subterranean jazz club modeled after Parisian boîtes, featuring two cocktail bars, live performances, and a state-of-the-art Meyer Sound system. Cover charges of $35 per person plus two-drink minimum (Sunday-Thursday) and $40 per person plus two-drink minimum (Friday-Saturday).
• Roxy Cinema Intimate 118-seat Art Deco-inspired cinema specializing in first-run independent films, rare archival prints, 35mm cult classics, and special cultural programming. Tickets priced at $19 per person.
• Roxy Café European café-inspired coffee shop serving Partners Coffee with espresso drinks, baked goods, and outdoor seating, open daily from 6AM.
• The Oyster Bar at Roxy Hotel Intimate raw bar featuring East-coast seafood, fresh oysters, cocktails, and happy hour specials with musical atmosphere.
• Paul's Cocktail Lounge Late-night cocktail destination featuring hand-painted hibiscus décor, crafted cocktails on polished silver trays, and resident DJs spinning nightly from 10PM-4AM.
• Roxy Penthouse & Terrace Luxury penthouse suite with 2,560 square feet of living space, panoramic Manhattan views, marble walls, and exclusive 1,015 sq ft rooftop terrace with custom lounge furniture.
• Roxy Workroom Small meeting space accommodating up to 10 people with conference table, complimentary premium WiFi, TV for presentations, and Nespresso, available 8AM-6PM.
• Private Events & Weddings Event venue rentals across multiple on-site spaces including Roxy Bar, Paul's Cocktail Lounge, Roxy Plaza, Roxy Penthouse and Terrace, Roxy Cinema, and The Django, available for private events, corporate functions, weddings, and receptions.
• Valet Parking On-site valet parking service priced at $85-$95 per night for cars and SUVs, with no in-and-out privileges.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GrandLife Hotels (Hartz Hotel Services, Inc.)coreStrategic or Co-development PartnerGrandLife® is a co-marketing brand operated by Hartz Hotel Services, Inc. that unifies Soho Grand Hotel and The Roxy Hotel under a single brand identity, providing cross-property benefits, shared loyalty programs, and coordinated marketing initiatives.
• Partners CoffeeminorOthersPartners Coffee supplies coffee and espresso to Roxy Café. The café features a smooth medium roast with notes of milk chocolate, toffee, and dried fruit for drip and cold brew, and a bold medium-dark roast with dark chocolate, praline, and dates for espresso drinks.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Soho Grand Hotel: Sister property under the same parent (Hartz Hotel Services) and the GrandLife® co-brand. Same luxury boutique positioning, same downtown Manhattan customer base, and shared loyalty/distribution, making it the most direct functional and operational peer.
• The Greenwich Hotel: TriBeCa luxury boutique hotel (Robert De Niro) directly competing for the same high-end leisure and corporate traveler in the same neighborhood. Comparable room count, comparable F&B programming, and comparable price band make it a head-to-head set competitor.
• Crosby Street Hotel: Firmdale Hotels' SoHo luxury boutique property. Sits in the same SoHo/TriBeCa catchment, serves the same affluent creative and international traveler, and competes for design-led boutique demand at premium ADR.
• The Bowery Hotel: Downtown Manhattan luxury boutique hotel serving a very similar creative, fashion, and entertainment-industry clientele. Competes for the same cultural-tribe guest that The Roxy targets through its Django/Roxy Cinema programming.
• 11 Howard: Design-led SoHo boutique hotel from the same era of design-conscious downtown properties. Comparable room count, comparable SoHo location, and similar target guest of style-conscious urban travelers.
• Ace Hotel New York: Iconic lifestyle/boutique hotel in Manhattan with a similar cultural programming ethos (music, F&B, public spaces). Competes for the same cultural-creative traveler, though at a different price band.
• PUBLIC Hotel: Ian Schrager's Lower Manhattan lifestyle hotel with a strong dining/nightlife component and design-forward positioning. Directly comparable as a downtown NYC property where food, beverage, and social programming drive the brand.
• The Marlton Hotel: Boutique hotel in Greenwich Village targeting creative, literary, and cultural travelers. Comparable size, comparable design-led positioning, and overlapping downtown Manhattan catchment.

Broad incumbents

• The Mark Hotel: Upper East Side five-star luxury hotel and a benchmark for NYC luxury ADR. Not a direct neighborhood competitor, but relevant for benchmarking luxury pricing power, F&B quality, and overall positioning in the New York luxury landscape.

Regional players

• Wythe Hotel: Williamsburg, Brooklyn boutique hotel with a strong independent F&B and event programming model. Comparable as a design-driven, programming-led independent boutique, but operates in a different NYC submarket without direct TriBeCa overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/theroxyhotel
• Xx.com/theroxyhotelnyc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Roxy Hotel