EDC

What EDC does

EDC (legally EDC-gruppen a/s) is Denmark's largest residential and adjacent-property real estate brokerage chain, founded in 1970 and headquartered in Frederiksberg. The company operates through a network of 230+ locally-owned franchise and corporate stores across all five Danish regions (Hovedstaden, Sjælland, Syddanmark, Midtjylland, Nordjylland), employing 501-1,000 staff including approximately 247 agents. EDC serves individual property buyers and sellers as its primary customer base, with additional segments in commercial (Erhverv), agricultural (Landbrug), rental (Lejebolig), and project/new construction real estate.

The platform is built on edc.dk, described as Denmark's most visited property website with over 5 million monthly visits, supported by the Mit EDC mobile app for real-time sale tracking, the EDC Ejendomsindeks property data index sourced from public registries, and the Køberkartotek national buyer registry holding approximately 100,000 profiles used for matching and off-market sales. Technology integrations include Boligsiden A/S for listing distribution and standard analytics tools (Google Analytics, Facebook Pixel). Multiple sales models are offered: Totalsalg (full-service), Selvsalg (self-service paperwork), Køb & Salg (combined buy-sell), Medsalg (hybrid co-sale), and Diskretsalg (discreet off-market).

EDC generates revenue primarily through transaction-based commissions on completed property sales, with rates varying by store, property type, and sales model. Some branches offer a 'Solgt eller gratis' (sold or free) guarantee. Additional revenue comes from rental management services and the Feriepartner Danmark holiday home rental subsidiary. The company is privately held under Danish A/S corporate structure with no public listing, no disclosed funding rounds, and no identified parent company or external investors.

Name

EDC

Legal name

EDC-gruppen a/s

Website

https://edc.dk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

EDC is Denmark's largest real estate brokerage chain, operating 230+ stores nationwide and serving individual property buyers and sellers through a multi-channel platform centered on the country's most visited property website (edc.dk, 5M+ monthly visits) and a 100,000-profile buyer registry.

Ownership category

akta.pro rank

Headquarters

HQ city

Frederiksberg

HQ country

Denmark

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: EDC earns commissions on completed property sales through its network of franchise and corporate stores. The company offers multiple sales models: Totalsalg (full service with commission), Selvsalg (reduced fee when seller finds buyer independently), Køb & Salg (combined buy-sell service), and Diskretsalg (discreet sales without public marketing). Some branches offer 'Solgt eller gratis' (sold or free) guarantees where no fee is charged if property doesn't sell.
2. Property Rental Services: Revenue from rental property management and tenant matching services through the Feriepartner Danmark subsidiary and other rental operations

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

EDC operates Denmark's largest real estate brokerage chain through a network of 230+ physical stores and Denmark's most visited property website (edc.dk). The company provides buying, selling and valuation services for residential, commercial, agricultural and rental properties, supported by a national buyer database of 100,000+ profiles, the Mit EDC tracking app, and the EDC Effekt digital marketing service. Its subsidiary Feriepartner Danmark extends the offering into holiday home rentals.

Product overview

EDC is Denmark's largest real estate brokerage chain with over 230 stores nationwide and more than 50 years of experience. The core platform is the EDC Ejendomsmægler network, which provides full-service and self-service property sales across residential, commercial, agricultural, and rental segments. The product portfolio is organized around multiple sales models: Totalsalg (full-service sales with optional 'sold-or-free' guarantee), Selvsalg (self-service paperwork-only), Køb & Salg (combined buy-and-sell advisory), Diskretsalg (private off-market sales), and Medsalg (hybrid model where the seller handles viewings). These core sales models are supported by add-on modules including EDC Effekt (enhanced digital marketing), the Køberkartotek (nationwide database of 100,000+ buyer profiles), the Mit EDC-app (real-time sale tracking mobile app), Køberrådgivning (buyer advisory with Tryghedsmærke certification), EDC Ejendomsindeks (public property data and historical sales price index), and EDC Salgstjek (free valuation). The platform also integrates with Boligsiden A/S for property search data. EDC positions itself on local market expertise combined with national scale and digital marketing tools.

Differentiator

Problem solved

Functional benefit

Brands

• EDC Effekt: Digital marketing service for property listings that ensures maximum visibility for real estate advertisements
• Mit EDC
• Feriepartner Danmark
• EDC Ejendomsindeks

Products and services

• Residential Property Brokerage Full-service residential property buying and selling assistance through EDC's network of local agents across Denmark, including valuation, marketing, viewings, negotiations and contract preparation.
• Commercial Property Brokerage (Erhverv) Brokerage services for commercial real estate transactions, including business properties, office buildings, retail spaces and commercial investments, with support for complex valuations, lease negotiations and investment return analysis.
• Agricultural Property Brokerage (Landbrug) Brokerage services for farms, agricultural land and rural properties, including agricultural land valuations, EU subsidy considerations, farm-specific regulations and succession planning support.
• Rental Property Services (Lejebolig) Rental property services for landlords and tenants, including tenant matching, rental pricing, lease management and tenant screening for apartments and houses.
• Holiday Home Rentals (Feriepartner Danmark) Holiday home rental services operated under the Feriepartner Danmark subsidiary brand within the EDC group, managing vacation property rentals for property owners and tenants.
• Buyer Advisory Service (Køberrådgivning) Advisory service for property buyers providing local market insight, document review, property condition assessment and negotiation support, delivered by EDC agents with Tryghedsmærke certification.
• Free Property Valuation (Salgstjek) Free, no-obligation property valuation in which a local EDC agent visits the property, provides a market assessment and checks the buyer database for matching potential buyers.

Quantifiable outcome

• Denmark's largest real estate broker with over 50 years of experience and 230+ stores nationwide
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Boligsiden A/ScoreTechnology or IntegrationEDC shares property listing data with Boligsiden.dk, one of Denmark's primary property listing portals. This integration ensures EDC properties receive maximum visibility across the Danish property market ecosystem.
• Feriepartner Danmark A/ScoreStrategic or Co-development PartnerFeriepartner Danmark is a subsidiary operating summer house rentals under a separate brand within the EDC group. This vertical integration extends EDC's services into the vacation property rental market.
• Gjensidige ForsikringminorStrategic or Co-development PartnerPartnership for seller liability insurance (sælgeransvarsforsikring) and insurance checks for property buyers and sellers. EDC offers preferential rates and coverage options to customers through this partnership.
• Dansk EjendomsmæglerforeningcoreStrategic or Co-development PartnerEDC participates in the Danish Real Estate Agents Association's guarantee fund (garantifond) providing consumer protection. The association sets industry standards and provides dispute resolution services.
• HDI ForsikringminorStrategic or Co-development PartnerEDC stores maintain professional liability insurance (ansvarsforsikring) with HDI Forsikring, Langebrogade 3F, Copenhagen, covering property transactions in Denmark.
• Local Banks and Financial InstitutionsminorGTM or Marketing PartnerEDC collaborates with local banks and financial institutions for buyer financing and seller settlement services, providing integrated property transaction support.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Others

• Boligsiden: Boligsiden is Denmark's leading property listing portal and a key distribution partner for EDC; it is comparable as an adjacent ecosystem player that aggregates listings and historical sales data relied on by Danish brokers.

Direct peers

• Novasol: Novasol is one of Denmark's largest vacation home rental operators, directly comparable to EDC's subsidiary Feriepartner Danmark and competing for the same Danish holiday rental market.
• Din Mægler: Din Mægler is a Danish real estate brokerage chain offering residential sales services through a similar multi-store model to EDC, competing for the same pool of Danish sellers and buyers.
• Home: Home is one of Denmark's largest real estate brokerage chains and EDC's principal domestic competitor, offering similar residential sales and valuation services across a multi-store Danish footprint.
• Estate: Estate is a Danish real estate brokerage chain with a comparable franchise/store structure to EDC, directly competing for residential listings, buyer mandates, and local broker talent in Denmark.
• Sadolin & Albæk: Sadolin & Albæk is a Danish real estate brokerage with a strong focus on higher-end residential property in the Copenhagen area, competing with EDC for premium residential listings.
• Century 21 Denmark: Century 21 Denmark is the local franchise of global brand Century 21, operating residential brokerage offices across Denmark and competing directly with EDC's local EDC stores.
• Nybolig: Nybolig is a major Danish residential real estate chain operating a franchise model very similar to EDC's, with comparable sales models, local broker ownership, and nationwide coverage.
• RE/MAX Denmark: RE/MAX Denmark is the local franchise of global brokerage RE/MAX and competes head-to-head with EDC in the Danish residential market through a comparable agent-franchise structure.

Broad incumbents

• Airbnb: Airbnb is the global leader in short-term vacation rentals and overlaps with EDC's Feriepartner Danmark subsidiary, shaping consumer expectations and pricing in the Danish holiday rental market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/edcgruppen
• LinkedInlinkedin.com/company/edc-gruppen-a-s
• Instagraminstagram.com/edcgruppen
• Xx.com/edcgruppen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDC