Flex Fitness

What Flex Fitness does

Flex Fitness is a privately held, locally owned fitness center chain operating three retail gym locations in West Tennessee — Brownsville (5 N. Court Square), Paris (601 Spruce St.), and Mckenzie. Founded in 2012 and headquartered in Brownsville, the company serves individual consumers, couples, and families through a tiered monthly subscription model branded the 'Stay Fit Program' — Single at $29.95/month, Couples at $39.95/month, and Family at $49.95/month — with all tiers including 24/7 facility access, unlimited group fitness classes, and unlimited tanning.

The core offering centers on traditional fitness center infrastructure: cardio equipment (treadmills, ellipticals, cycles, Jacobs Ladder), strength equipment (selectorized machines, free weights, racks, kettlebells, TRX), and a broad group class schedule including Zumba Gold, Spin, Boot Camp, Strength Circuit, ReFit, Triple Threat, and JAB Fitness. Ancillary amenities include personal training services, tanning, a kids room and childcare (Brownsville), an infrared sauna (Brownsville), locker rooms with showers, free WiFi, HDTVs, and an on-site Pro Shop selling supplements, accessories, and clothing. The underlying technology stack is non-proprietary — standard gym equipment supplemented by a third-party membership management portal (myiclubonline.com) — and the company has no mobile app, disclosed API, or AI-enabled features.

The business model is direct-to-consumer subscription recurring revenue. Customers sign up online via the portal or in-person at any of the three locations. Customer acquisition is driven by a free 7-day trial pass, grassroots outreach via Field Operations Specialists engaging with local businesses, an extensive content-marketing blog covering fitness/nutrition topics, and organic social media presence on Facebook and Pinterest. The company employs a small core team led by location managers Marquis Tyus (Brownsville, also Fitness Director and Head Personal Trainer) and Brian Gilbert (Paris), with Velma Santos as Child Care Supervisor in Brownsville. There is no indication of external investment, parent ownership, or institutional backing; the business appears independently and locally operated.

Name

Flex Fitness

Legal name

Flex Fitness

Website

https://flexfitnesstn.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Flex Fitness is a privately held West Tennessee fitness chain operating three retail gym locations in Brownsville, Paris, and Mckenzie, offering tiered monthly memberships with 24/7 access, group classes, tanning, personal training, and family amenities to individual consumers, couples, and families.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Senior/Low-Impact Group Fitness (HSADABAI)

akta.pro secondary industries

Functional Fitness & Mobility Training (HSADAAAD), Cycling/Spin Classes (HSADABAE)

Keywords

• Fitness center memberships
• Group fitness classes
• Personal training services
• Gym membership plans
• Health and wellness

Headquarters

HQ city

Brownsville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Membership Subscriptions: Flex Fitness generates revenue through recurring monthly membership fees. Membership tiers include Single ($29.99/month), Couples ($39.95/month), and Family ($49.95/month) plans. All plans include 24-hour access, unlimited classes, and unlimited tanning. Additional revenue is derived from personal training services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Flex Fitness operates a three-location fitness center chain in West Tennessee offering tiered monthly memberships (Single, Couples, Family) that include 24/7 facility access, unlimited group fitness classes, unlimited tanning, and access to cardio and strength equipment. The company also sells personal training services and operates a small pro shop for supplements, accessories, and clothing.

Product overview

Flex Fitness TN operates as a traditional gym chain offering three tiered membership plans (Single at $29.95/month, Couples at $39.95/month, and Family at $49.95/month) built around a 'Stay Fit Program.' The core product portfolio centers on 24-hour gym access with cardio and strength equipment, unlimited group fitness classes (Zumba Gold, Spin, Boot Camp, Strength Circuit, ReFit, Triple Threat, and more), personal training services, and unlimited tanning. The company provides a free 7-day pass for prospective members to trial facilities. Additional amenities include a Pro Shop for supplements and gear, kids room/childcare, locker rooms with showers, free WiFi, HDTVs, and an infrared sauna at the Brownsville location. The business operates two locations in West Tennessee (Brownsville and Paris) and complements its fitness services with a blog offering general fitness, cardiovascular, nutrition, strength training, weight loss, and healthy recipe content.

Differentiator

Problem solved

Functional benefit

Products and services

• Stay Fit Program (Single)

Quantifiable outcome

• 24/7 access available year-round including holidays
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• YouFit Gyms: Smaller-format gym chain with 24/7 access and affordable tiered memberships, similar in positioning and price point to Flex Fitness's Stay Fit Program.
• Fitness 19: Smaller-format gym chain with affordable memberships and a similar small-town, accessibility-focused positioning. Comparable price point and target demographic.
• Anytime Fitness: 24/7 franchise gym model that closely mirrors Flex Fitness's core value proposition of round-the-clock access, affordable recurring memberships, and small-town market focus. Most directly comparable competitor in the same niche.
• Workout Anytime: 24/7 access gym chain focused on smaller and secondary markets, with a similar membership-tier structure and affordable pricing philosophy. Closest comparable in scale and go-to-market approach.

Broad incumbents

• LA Fitness: Full-service fitness chain with multiple class formats, personal training, and family-friendly amenities. Comparable breadth of offering at larger scale.
• Planet Fitness: National low-cost gym chain with massive scale and aggressive unit expansion. Competes directly with Flex Fitness in the budget segment and represents the primary large-scale competitive threat in Tennessee markets.
• Crunch Fitness: Mid-market gym chain offering diverse group fitness classes (similar to Flex Fitness's class variety) plus personal training, with broader geographic reach and stronger brand recognition.
• Gold's Gym: Established fitness brand with multiple membership tiers, personal training, and group classes. Comparable product mix to Flex Fitness's Stay Fit Program, though at a more premium positioning.

Emerging players

• Chuze Fitness: Regional fitness chain with a member-friendly, value-oriented positioning similar to Flex Fitness. Comparable in scale and class-driven engagement model.

Others

• YMCA: Community-based fitness organization with family-friendly programming, childcare, and broad class offerings. Thoratically comparable to Flex Fitness's family/community positioning, though not a direct commercial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FlexFitnessTN

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flex Fitness