Znet Flooring
Znet Flooring is a Las Vegas-based, direct-to-consumer e-commerce retailer founded in 2017 that sells waterproof, vinyl, laminate, hardwood, carpet, tile, and rug flooring from 15+ major manufacturers to US residential homeowners and contractors, fulfilled through shipping and 30+ warehouse pick-up locations.
- Company typePrivate
- Founded2017
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Znet Flooring does
Znet Flooring is a Las Vegas-based, direct-to-consumer e-commerce retailer of residential and light-commercial flooring, founded in 2017 and operating with 1-10 employees. The company sells a broad assortment of flooring products — waterproof flooring, vinyl plank and tile, laminate, hardwood, carpet, carpet tile, ceramic/porcelain tile, and rugs — sourced from 15+ major manufacturers including Mohawk, Shaw Floors, COREtec/USFloors, Karndean, Mannington, MSI, Pergo, Dixie TRUCOR, Republic Floor, Karastan, Daltile, and Engineered Floors. Its catalog spans budget SKUs under $1.99/sq ft to premium offerings (e.g., TRUCOR Prime XXL) at over $10/sq ft MSRP, with waterproof flooring highlighted as the flagship category at 1,800+ SKUs.
The business model is a multi-brand reseller that monetizes via per-square-foot and per-box one-time purchase pricing, supplemented by a low-friction $1.99 sample program designed to drive conversion in a tactile product category. Fulfillment is hybrid: direct-to-door shipping and a 30+ location warehouse pick-up network, with a 5% discount offered on pick-up orders. The primary customer segment is residential homeowners, with a secondary contractor/builder segment for multi-family and renovation bulk orders; the company does not operate physical showrooms and markets primarily through its website and organic search-driven inspiration galleries, with no disclosed social media, paid advertising, or email programs. There is no proprietary technology platform, no disclosed revenue or funding, and no AI/ML capabilities, positioning Znet as a lean, catalog-driven DTC flooring specialist reliant on breadth of brand partnerships and a differentiated pick-up network for competitive positioning.
Znet Flooring firmographics
Firmographics- Name
- Znet Flooring
- Website
- https://znetflooring.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Znet Flooring is a Las Vegas-based, direct-to-consumer e-commerce retailer founded in 2017 that sells waterproof, vinyl, laminate, hardwood, carpet, tile, and rug flooring from 15+ major manufacturers to US residential homeowners and contractors, fulfilled through shipping and 30+ warehouse pick-up locations.
- Ownership category
- akta.pro rank
Znet Flooring industry classification
Industry- Product category
- Flooring Retail
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)
- akta.pro secondary industries
- Laminate Flooring Retail (CRAIAGAC), Hardwood Flooring Retail (CRAIAGAB), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)
Keywords
Where Znet Flooring is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Znet Flooring business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Flooring Product Sales: Direct retail sales of flooring products including waterproof flooring, vinyl plank/tile, laminate, hardwood, carpet, rugs, and tile to consumers and contractors. Revenue generated through per-square-foot pricing and box pricing models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget waterproof flooring under $1.99/sq ft |
| Unit Pricing | Pay-as-you-go | Mid-range waterproof flooring $2.00-$3.99/sq ft |
| Unit Pricing | Pay-as-you-go | Premium waterproof flooring over $4.00/sq ft |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Znet Flooring product offering
Product offeringCore offering
Znet Flooring is an online direct-to-consumer retailer that sells waterproof, vinyl, laminate, hardwood, carpet, tile, and rug flooring products from more than 15 major manufacturers (Mohawk, Shaw, COREtec, Karndean, Mannington, MSI, Pergo, Republic Floor, TRUCOR, and others). Products are offered at per-square-foot and per-box pricing, shipped directly or picked up at 30+ U.S. warehouse locations for a 5% discount, and ordered through the znetflooring.com storefront.
Product overview
Znet Flooring operates as a multi-brand flooring retailer offering a diversified portfolio of flooring products organized into six core categories: Waterproof Flooring (featuring WPC vinyl and laminate solutions), Vinyl Flooring (including rigid vinyl plank, rigid vinyl tile, glue-down, and peel-and-stick options), Laminate Flooring (with Mohawk RevWood Premier, Select, and Plus tiers), Hardwood Flooring (with click locking systems), Rugs (featuring Karastan, Momeni, Mohawk Home, and designer collections), Carpet/Carpet Tile (including Philadelphia Commercial and commercial-grade options), and Tile (from Daltile). The platform distributes products from major manufacturers including Mohawk (SolidTech, PureTech, RevWood), Shaw (Floorte, Floorte Pro, Floorte Elite), COREtec (Originals, Pro, Soft Step, Tile), MSI Everlife (Prescott, Woodhills), Karndean (Art Select, Van Gogh), Mannington (ADURA Max, ADURA Flex, ADURA Rigid), Pergo (Extreme, waterproof lines), Dixie/TRUCOR (PBE Tile, Prime XXL), Republic Floor (WoodMax SHARC, WoodMax Platinum, Pure SPC, Pure SPC Max, Designer Pro Series), Lions Floor (Trenta SPC), Muller Graff (Bavaria Oak laminate), Aladdin Commercial, Anderson Hardwood, Daltile, and Engineered Floors PureGrain. The company offers warehouse pick-up at 30+ locations with 5% discount and provides samples for $1.99 across all product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Waterproof Flooring Core product category featuring WPC (Wood Plastic Composite) waterproof flooring in laminate and vinyl materials from brands such as Mohawk SolidTech/SolidTech Plus, Shaw Floorte/Floorte Pro/Floorte Elite, COREtec, MSI Everlife, Karndean, Mannington, Pergo Extreme, Dixie TRUCOR, Republic Floor, and Aladdin. Designed to resist liquid spills in kitchens, bathrooms, and high-traffic residential areas; priced from under $1.99 to over $10 per square foot.
- Vinyl Flooring Vinyl flooring category including rigid vinyl plank, rigid vinyl tile, glue-down vinyl, peel-and-stick vinyl, and click locking systems from multiple manufacturers including Mohawk, Shaw, COREtec, MSI, Karndean, Mannington, Pergo, Dixie TRUCOR, Aladdin, Lions Floor, Daltile ProSeries, Republic Floor, and Engineered Floors PureGrain.
- Laminate Flooring Laminate flooring with waterproof top-coat options, including Mohawk RevWood Premier, Select, and Plus tiers, plus Shaw, Pergo, MSI, Mannington, Dixie TRUCOR, Lions Floor, Republic, Engineered Floors PureGrain, and Muller Graff Bavaria Oak laminate lines.
- Hardwood Flooring Hardwood flooring with click locking system installation options from Mohawk, Shaw (including Shaw Floorte Hardwood and Shaw Repel Hardwood), Anderson, MSI, Mannington, Dixie Home, and Fabrica.
- Rugs Area rugs and runners from Momeni, Novogratz, Erin Gates, Madcap Cottage, Karastan (including Drew & Jonathan Home, Scott Living, Bobby Berk, and Stacy Garcia Home collections), Mohawk Home, and Dynamic Rugs.
- Carpet and Carpet Tile Commercial and residential carpet tiles including Philadelphia Commercial, Aladdin Commercial, and Mohawk EverStrand options for residential and commercial flooring installations.
- Tile Ceramic and porcelain tile products from Daltile for residential flooring applications.
- Flooring Accessories Flooring accessories including underlayment, trims, moldings, and installation supplies for all flooring types.
Companies that use Znet Flooring
Customer profileSegments2 records
Ideal customer profiles2 records
Znet Flooring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Znet Flooring partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- MohawkcoreMohawk is a major flooring brand partner offering waterproof vinyl (SolidTech, SolidTech Plus), waterproof laminate (RevWood Premier/Select/Plus), and waterproof hardwood. Znet Flooring resells Mohawk products including RevWood laminate with waterproof top coat technology.
- Shaw FloorscoreShaw is a key flooring brand partner offering waterproof vinyl (Floorte, Floorte Pro, Floorte Elite), waterproof hardwood, and waterproof laminate. Znet Flooring carries Shaw's complete waterproof and standard vinyl lines.
- COREtec (USFloors)coreCOREtec is a premium brand partner specializing in waterproof WPC/SPC vinyl flooring. Products include COREtec Originals, COREtec Pro, COREtec Soft Step, and COREtec Tile with Green Guard certification.
- KarndeancoreKarndean is a premium vinyl flooring brand partner offering Art Select Wood Rigid Core and Van Gogh Rigid Core lines. Products feature rigid core technology and extensive color/style options including herringbone patterns.
- ManningtoncoreMannington is a major flooring brand partner offering ADURA Max, ADURA Flex, and ADURA Rigid product lines. Specializes in waterproof luxury vinyl plank and tile with extensive style collections.
- MSI EverlifecoreMSI is a key brand partner offering waterproof vinyl (Prescott, Woodhills collections) with various thicknesses and wear layers. Products include rigid vinyl plank and tile options.
- PergominorPergo is a well-known flooring brand partner offering waterproof vinyl, waterproof laminate, and Pergo Extreme lines. Products include rigid vinyl plank/tile and Made in USA vinyl options.
- Dixie TRUCORminorDixie TRUCOR is a flooring brand partner offering rigid vinyl plank, rigid vinyl tile, and PBE tile products. Includes premium collections like Prime XXL.
- Republic FloorminorRepublic Floor is a flooring brand partner offering WoodMax SHARC, Pure SPC, Pure SPC Max, and Designer Pro Series waterproof vinyl products.
- KarastanminorKarastan is a premium rug brand partner offering designer collections including Drew & Jonathan Home, Scott Living, Bobby Berk, and Stacy Garcia Home collections.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Znet Flooring competitors and assessment
Company assessmentDirect peers
- Floor & Decor Holdings: Specialty hard-surface flooring retailer with 200+ warehouse-format stores; operates the most directly comparable multi-category flooring model to Znet, including waterproof/LVT, laminate, hardwood, and tile at trade and consumer pricing.
- LL Flooring: Specialty flooring retailer (formerly Lumber Liquidators) selling hardwood, laminate, vinyl, and tile direct to consumers through stores and e-commerce; the closest historical analog of a multi-brand flooring retailer focused on a similar core assortment.
- Empire Today: Direct-to-consumer flooring retailer specializing in at-home shopping, installation, and quick-ship models; competes directly for residential flooring budgets and adds an installation-services component Znet currently lacks.
- Carpet One Floor & Home: Cooperative flooring retail network carrying carpet, hardwood, laminate, vinyl, and tile from major manufacturers; overlaps Znet's brand portfolio and target buyer (homeowners + contractors) with broader showroom infrastructure.
- BuildDirect: Online-only flooring and building materials retailer offering hardwood, vinyl, and tile direct to consumers and pros; comparable e-commerce-first GTM without a large physical showroom footprint.
Broad incumbents
- Mohawk Industries: Largest U.S. flooring manufacturer — supplier to Znet across SolidTech, RevWood, and hardwood — with growing direct-to-consumer channels; a key brand partner whose DTC push could disintermediate third-party retailers like Znet.
- Shaw Industries: Major flooring manufacturer (Floorte, Repel, waterproof laminate/hardwood) supplying Znet; operates its own retail and builder channels that increasingly compete with independent online flooring resellers.
- Wayfair: Large online home-goods marketplace with a sizable flooring category (vinyl, tile, hardwood, rugs); competes for the same DTC shopper at massive scale with broader assortment but weaker specialty flooring branding.
- The Home Depot: Largest U.S. home improvement retailer with extensive flooring assortments across LVP, laminate, hardwood, and tile at aggressive price points; competes across both consumer DIY and contractor channels that Znet serves.
- Lowe's: Second-largest U.S. home improvement retailer with a strong flooring category and pro-contractor programs; competes on price, assortment depth, and omnichannel fulfillment (in-store pickup included).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Znet Flooring social profiles
Digital presenceZnet Flooring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Znet Flooring leadership team
Management profileNumber of profiles
Profiles1 record
Znet Flooring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Znet Flooring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Znet Flooring
What does Znet Flooring do?
Znet Flooring is an online direct-to-consumer retailer that sells waterproof, vinyl, laminate, hardwood, carpet, tile, and rug flooring products from more than 15 major manufacturers (Mohawk, Shaw, COREtec, Karndean, Mannington, MSI, Pergo, Republic Floor, TRUCOR, and others). Products are offered at per-square-foot and per-box pricing, shipped directly or picked up at 30+ U.S. warehouse locations for a 5% discount, and ordered through the znetflooring.com storefront.
Is Znet Flooring a public or private company?
Znet Flooring is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Znet Flooring founded?
Znet Flooring was founded in 2017. It employs 1 to 10 people.
Where is Znet Flooring based?
Znet Flooring is headquartered in Las Vegas, United States, in the North America region.
How does Znet Flooring make money?
One revenue line is on record: flooring Product Sales.
Who are Znet Flooring's main competitors?
Direct peers on record are Floor & Decor Holdings, LL Flooring, Empire Today, Carpet One Floor & Home and BuildDirect. Broad incumbents are Mohawk Industries, Shaw Industries, Wayfair, The Home Depot and Lowe's.
Does Znet Flooring have an API?
No public API is recorded for Znet Flooring.
What industry is Znet Flooring in?
Znet Flooring's product category is Flooring Retail. Its primary akta.pro industry code is CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail, with a secondary code of CRAIAGAC, Laminate Flooring Retail. Its NAICS code is 449121 and its SIC code is 5020.