Lamotte

What Lamotte does

Lamotte, operating under the legal entity SARL ARES Groupe, is a 100% family-owned French real estate development group founded in 1955 and headquartered in Saint-Jacques-de-la-Lande (Rennes). The group employs approximately 900 collaborators and operates through 14 regional agencies covering at least eight French regions, including Bretagne, Nouvelle-Aquitaine, Auvergne-Rhône-Alpes, Île-de-France, PACA, Grand Est, Pays de la Loire, and Occitanie. Its commercial scope spans three wholly-owned operating subsidiaries: Lamotte Promoteur (new-build residential and commercial development via VEFA), Lamotte Maisons Individuelles (custom home construction with terrain+house packages and extensions), and Lamotte Aménageur Lotisseur (land subdivision and sale of serviced building plots).

Lamotte's product surface is vertically integrated across the property lifecycle. Core offerings include new apartments (starting from €127,000), individual houses, building plots (from €34,000), and commercial premises for business clients. Investment-oriented products include the Kleezi student-residence brand, senior residences, Dispositif Jeanbrun tax-optimization (80% depreciation over 9 years), Logement Locatif Intermédiaire (LLI), and nue-propriété bare-ownership schemes. Supporting services comprise Pack Sécurité, Accompagnement Financier, and Pack Services 100% Acquéreurs. The technology layer is conventional for the sector: a digital property-search portal with 2,814 active listings, 3D visualization tools, and electronic signature for contracts, alongside NF Habitat HQE and RE2020 compliance certifications.

The business model is transactional and project-based, generating one-time revenue from property sales (VEFA), land sales, custom home construction contracts, and commercial real-estate transactions. Pricing is unit-level and varies by location, surface, and product type, with unit prices ranging from approximately €34,000 for land to over €400,000 for premium apartments. Customer acquisition combines digital channels (corporate website, email newsletter, SEO) with physical showrooms in 14 regional agencies, habitat exhibitions, and a referral program offering €300–€1,000 e-carte rewards. The customer base is highly fragmented across individual primary-residence buyers, private investors, custom-home builders, and business clients, with no disclosed enterprise anchor customers. Government partnerships (PTZ, Accession Abordable) and ESG initiatives (CITEO membership, Fondation Action Enfance Villages d'Enfants) round out the operating profile.

Name

Lamotte

Legal name

SARL ARES Groupe

Website

https://lamotte.fr

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

Lamotte (ARES Groupe) is a 100% family-owned French real estate developer founded in 1955, employing 900 staff across 14 regional agencies. It develops new residential, commercial, and managed-residence properties, sells building plots, and builds custom homes for individual buyers, investors, and businesses across France.

Ownership category

akta.pro rank

Product category

Real Estate Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• New residential development
• Real estate development
• Building land sales
• Rental property investment
• Commercial real estate

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. New Residential Property Sales: Primary revenue stream from selling newly constructed apartments, houses, and land parcels to individual buyers and investors through VEFA (Vente en État Futur d'Achèvement) model.
2. Commercial Real Estate: Development and sale of office spaces, retail premises, and commercial buildings to business clients.
3. Student and Senior Residences: Managed residence investments offering furnished units for students and seniors with LMNP tax benefits.
4. Land Development and Sales: Subdivision and sale of serviced building plots to individuals for custom home construction.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lamotte is a family-owned French real estate development group that develops and sells new-build residential apartments, custom individual houses, and serviced building plots, along with commercial real estate. It also offers tax-advantaged rental investment products (student/senior residences, Jeanbrun, LMNP, LLI, nue-propriété) with integrated financing and management support.

Product overview

Lamotte (operating as ARES Groupe) is a 100% family-owned French real estate development group founded in 1955 offering an integrated full-service platform across the property lifecycle. The portfolio includes three core divisions: Lamotte Promoteur (new residential and commercial development), Lamotte Maisons Individuelles (custom house construction with terrain+house packages), and Lamotte Aménageur Lotisseur (land development for building plots). The group operates 14 regional agencies and employs 900 collaborators. Investment offerings include the Kleezi student residence brand, senior residences, and specialized programs like Dispositif Jeanbrun (tax-optimized rental), LLI (intermediate rental with reduced VAT), and nue-propriété (bare ownership). Financial support is provided through PTZ zero-interest loans and Accession Abordable affordable homeownership programs. The group also provides commercial real estate services for businesses. The overall offering is structured as a unified platform from construction through exploitation and management, with supporting services including Pack Sécurité, financial accompaniment, and buyer services packs.

Differentiator

Problem solved

Functional benefit

Products and services

• Lamotte Promoteur Core real estate development division offering new residential and commercial properties across France through VEFA (Vente en État Futur d'Achèvement) purchases.
• Lamotte Maisons Individuelles Custom individual house construction service allowing clients to design and build bespoke homes, including terrain + house packages and extensions/renovations.
• Lamotte Aménageur Lotisseur Land development and parceling division that transforms land into ready-to-build plots for residential construction.
• Kleezi Student residence investment brand offering fully-furnished studios under LMNP (Loueur Meublé Non Professionnel) regime with managed rental services.
• Dispositif Jeanbrun Tax optimization investment scheme (replacing Pinel) allowing 80% depreciation of purchase price over 9 years for new-build rentals under private landlord status.
• Programmes Immobiliers Neufs Portfolio of new residential real estate programs including apartments and houses across France, available for primary residence or investment purposes.
• Résidences Seniors Senior living residence investment opportunities under LMNP managed scheme for investors seeking retirement community rentals.
• Résidences Étudiantes Student housing investment properties under LMNP regime, including Kleezi branded residences with furniture packs and management services.
• Logement Locatif Intermédiaire (LLI) Intermediate rental housing investment with reduced VAT (10%) for properties rented to middle-income households under specified conditions.
• Nue-propriété Bare ownership investment allowing purchase at reduced price without usage rights for 15-20 years, with full ownership acquired at term.
• Terrains à Bâtir Building plots for sale in developed subdivisions, allowing clients to construct custom homes with Lamotte Maisons Individuelles or other builders.
• Immobilier d'Entreprise Commercial real estate services including offices for sale/rent, commercial spaces, and activity warehouses for business clients.
• Accession Abordable Affordable homeownership program with price-controlled properties for modest-income households through partnerships with public entities and local authorities.
• Pack Sécurité Comprehensive security service package helping clients make informed decisions and secure their real estate investment with guarantees.
• Accompagnement Financier Financial guidance service helping clients study financing options and find optimal mortgage solutions for their property purchases.
• Pack Services 100% Acquéreurs Full-service buyer package covering financing assistance through resale support for a seamless property ownership experience.
• CLIMAX Angers Innovative and intergenerational urban real estate project developed by Lamotte in Angers.

Quantifiable outcome

• 93.3% of investor clients satisfied with real estate investment project support (survey of 194 clients, March 2024)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• CITEOminorOthersLamotte has joined CITEO, a major French recycling and ecodesign organization, as part of its corporate social responsibility commitment. The company's CITEO IDU is FR433708_01MGIJ, demonstrating environmental responsibility in construction and development operations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nexity: France's largest integrated real estate developer (residential, commercial, services). Directly comparable on VEFA new-build sales, student and senior residences, and land subdivision; much larger scale than Lamotte but operates in the same core promoter business.
• Bouygues Immobilier: Major French residential and commercial developer within the Bouygues Group. Overlaps with Lamotte Promoteur on new residential programs, commercial real estate, and sustainability-certified housing (NF Habitat).
• Vinci Immobilier: Subsidiary of Vinci Group developing residential, serviced residences, and commercial property across France. Comparable on student/senior managed residences and large residential programs.
• Altarea (Altaïr / Cogedim): French real estate developer operating through Cogedim on residential and commercial. Comparable on new-build apartment programs, mixed-use developments, and investment property offerings.
• Eiffage Immobilier: Real estate arm of Eiffage Group developing residential and commercial property in France. Comparable on regional agency network and new-build housing programs.

Direct peers

• Kaufman & Broad: French residential developer (homes, apartments, land subdivisions) of comparable mid-cap scale to Lamotte, with multi-regional agency coverage across France serving both first-time buyers and investors using LMNP and Pinel/Jeanbrun regimes.
• Pichet Groupe: Independently family-owned French real estate group with similar mid-cap scale, regional agency presence, integrated land development, custom construction, and VEFA residential programs. Closest peer in ownership structure and product mix.
• Edouard Denis (Groupe Edouard Denis): Mid-cap French residential developer with a comparable multi-regional agency footprint, focus on VEFA new-build, investment property (Pinel/Jeanbrun, LMNP), and custom home products.
• Ogic: French residential developer covering Île-de-France and major regional metros with VEFA new-build, mixed-use, and investment programs. Comparable in product catalog and customer base.

Emerging players

• Groupe Igrec: Smaller French real estate developer focused on Île-de-France new-build residential. Adjacent comparable on VEFA sales to individual buyers and investors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-lamotte-immobilier
• Xx.com/GroupeLamotte
• Facebookfacebook.com/GroupeLamotte

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lamotte