Artisan Plastic Surgery

What Artisan Plastic Surgery does

Artisan Plastic Surgery is a private medical practice headquartered in Atlanta, Georgia, structured around three integrated service lines: board-certified plastic surgery (facelifts, neck lifts, blepharoplasty, breast augmentation/lift/reduction/implant removal, mommy makeovers, tummy tucks, liposuction, body lifts), the Artisan Beauté medical spa (injectables, lasers, microneedling, facials, chemical peels, body contouring, laser hair removal, vaginal rejuvenation), and a full-body wellness division (medical weight loss, hormone optimization, IV therapy, peptide treatments, hair restoration). Founded in 2000 as Atlanta's first all-woman-physician plastic surgery practice, it is co-led by Dr. Diane Z. Alexander (facial plastics, 20+ years), Dr. Bernadette Wang Ashraf (Johns Hopkins precision-trained in breast and body surgery, 20+ years), and Dr. Cristina Del Toro Badessa (wellness/longevity, ten years emergency medicine). The practice operates five Atlanta-metro sites (main practice, Buckhead, Westside, Northside, Johns Creek), performs surgery at Northside Hospital and in-office suites, and is owned by Olympus Cosmetic Group.\\n\\nThe practice deploys a comprehensive suite of purchased aesthetic and medical devices including radiofrequency-assisted lipolysis systems (FaceTite, BodyTite), hybrid and ablative lasers (Halo, Moxi, CO2), light-based platforms (BBL), and a roster of microneedling devices (Morpheus8, SkinPen, Vivace, Sylfirm), supplemented by neurotoxin injectables (Botox, Dysport, Xeomin) and fillers, HydraFacial/DiamondGlow, chemical peels, CoolSculpting/CoolTone, ThermiVa, and adjuvant wellness therapies. A medical-grade skincare e-commerce storefront operates under the Artisan brand, extending monetization beyond the clinic.\\n\\nRevenue mechanics are overwhelmingly consultation-based: surgical procedures are one-time, high-ticket engagements with pricing finalized during in-person assessment and supported by financing partnerships; non-surgical aesthetics (injectables, lasers, body contouring) provide recurring per-session revenue; and wellness programs (HRT, peptides, weight loss, IV therapy) operate on subscription/recurring plans with ongoing treatment cadence. The GTM motion is direct-to-consumer, combining social media (Instagram, Facebook, TikTok, YouTube across separate Plastic Surgery and Beauté accounts), educational blog content, email capture, before-and-after galleries, and a Treatment Builder screening tool for online patient qualification. The patient base is long-tail and horizontally segmented across women seeking surgical aesthetics, med-spa patients, and wellness/longevity patients throughout the Atlanta metropolitan area.

Name

Artisan Plastic Surgery

Legal name

Artisan Plastic Surgery

Website

https://artisanplasticsurgery.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Artisan Plastic Surgery is an Atlanta-based private practice delivering board-certified plastic surgery, medical spa services (Artisan Beauté), and full-body wellness programs across five metro locations, co-founded and clinically led by three female physicians serving thousands of patients.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery

NAICS

Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

akta.pro secondary industries

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Cosmetic surgery services
• Medical spa treatments
• Non-surgical aesthetics
• Plastic surgery practice
• Wellness and aesthetics

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Plastic Surgery Procedures: One-time surgical procedures including facelifts, breast surgeries (augmentation, lift, reduction, implant removal), body procedures (tummy tuck, liposuction, body lift), and facial surgeries (neck lift, blepharoplasty, buccal fat removal). These are consultation-based services with pricing determined during in-person assessments.
2. Medical Spa / Non-Surgical Aesthetic Services: Non-surgical treatments including injectables (Botox, fillers), laser treatments (Halo, BBL, Moxi), microneedling, facials, chemical peels, and body contouring (CoolSculpting, CoolTone). These are typically individual treatment sessions that may be repeated.
3. Wellness Services: Comprehensive wellness offerings including medical weight loss, hormone optimization, IV therapy, peptide treatments, and vaginal rejuvenation. These services may include ongoing treatment plans.
4. Skincare Products: The practice operates a shop selling medical-grade skincare products, including best sellers and Dr. Alexander's favorites, as well as gift cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Artisan Plastic Surgery is a private medical practice that delivers board-certified cosmetic and reconstructive surgical procedures for the face, breast, and body, along with a full medical spa (Artisan Beauté) offering injectables, lasers, microneedling, body contouring, and facials, plus an integrated wellness division (Artisan Beauté Wellness) providing medical weight loss, hormone optimization, IV therapy, peptide treatments, and vaginal rejuvenation. The practice operates four Atlanta-area locations and also retails medical-grade skincare products through an online shop.

Product overview

Artisan Plastic Surgery operates three interconnected service lines: (1) Artisan Plastic Surgery for surgical procedures including facelifts, neck lifts, blepharoplasty, buccal fat removal, breast augmentation, breast lifts, mastopexy, breast reduction, breast implant removal, mommy makeovers, tummy tucks, and body lifts; (2) Artisan Beauté medical spa offering non-surgical aesthetics including FaceTite/BodyTite, Halo/Moxi/BBL/CO2 lasers, Morpheus8/SkinPen/Vivace/Sylfirm microneedling, Botox/Dysport/Xeomin/Fillers, HydraFacial/Chemical Peels/VI Peel/DiamondGlow facials, CoolSculpting/CoolTone body contouring, ThermiVa vaginal rejuvenation, and laser hair removal; and (3) Artisan Beauté Wellness providing medical weight loss, hormone optimization, IV therapy, peptide treatments, and hair restoration. The practice also operates a shop for medical-grade skincare products.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisan Plastic Surgery (Surgical Services) Board-certified plastic surgery for face, breast, and body including facelifts, neck lifts, blepharoplasty, buccal fat removal, breast augmentation, breast lift, breast reduction, breast implant removal, mommy makeovers, tummy tucks, liposuction, BodyTite, and body lifts. Targeted at women in the Atlanta metro seeking surgical aesthetic enhancements.
• Artisan Beauté (Medical Spa / Non-Surgical Aesthetics)

Quantifiable outcome

• Patients report feeling confident and refreshed with natural-looking results that honor their unique features
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Olympus Cosmetic GroupcoreOthersArtisan Plastic Surgery is owned by Olympus Cosmetic Group, a cosmetic surgery company. The practice operates as part of this larger network of brands, which includes multiple cosmetic surgery practices across different locations. This corporate relationship provides operational support and shared resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SkinSpirit: Multi-location medical spa offering Botox, fillers, lasers, microneedling, and body contouring. Closely comparable service mix to Artisan Beauté, with similar physician-supervised, consultation-driven model.
• Ideal Image: Largest U.S. med spa chain offering injectables, laser hair removal, body contouring, and skincare across ~150+ locations. Directly comparable as a multi-location consumer-facing aesthetic services platform with a similar service mix to Artisan's Beauté division, but at much larger national scale.
• LaserAway: National med spa chain specializing in laser hair removal, injectables, body contouring, and skin treatments. Comparable on the non-surgical aesthetic services and retail-skincare side; competes for the same Atlanta-area consumer demographic.
• Sono Bello: National chain specializing in body contouring and liposuction with surgeon-led clinics. Comparable to Artisan's body procedures (liposuction, tummy tuck, body lift, BodyTite) and shares the consumer-financing-driven, multi-location private practice structure.
• Mia Aesthetics: Multi-location cosmetic surgery group offering breast, body, and facial procedures with a consumer-financing-driven GTM. Comparable as a competing private plastic surgery platform with a similar consultation-and-financing patient acquisition approach.
• Athenix Body Sculpting Institute: Multi-location plastic surgery practice focused on body contouring (liposuction, tummy tucks, Brazilian Butt Lift). Directly comparable on the surgical body procedures side and on the multi-clinic, marketing-heavy consumer model.
• Beverly Hills Rejuvenation Center: Multi-location med spa offering injectables, lasers, hormone therapy, IV therapy, and weight loss. Closely comparable to Artisan's integrated surgery-aesthetics-wellness model and overlapping service mix.

Broad incumbents

• AbbVie (Allergan Aesthetics / Allergan Medical): Owns the Botox, CoolSculpting, and CoolTone brands that Artisan administers. Not a direct competitor but the dominant upstream incumbent whose pricing, supply, and brand directly shape Artisan's unit economics and procedure mix.
• Galderma: Manufacturer of Dysport, Sculptra, and Restylane injectables used by Artisan. A broad incumbent in the aesthetics space—upstream supplier rather than direct competitor, but a key comparable for understanding the aesthetic medicine value chain.

Regional players

• Buckhead Plastic Surgery: Long-established Atlanta-based plastic surgery practice competing directly with Artisan for the same Buckhead/Atlanta patient base across surgical and non-surgical procedures. A direct regional peer for share-of-wallet analysis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@artisanbeaute366
• Facebookfacebook.com/artisanbeauteatlanta
• Instagraminstagram.com/artisanbeauteatlanta
• TikToktiktok.com/@artisanbeauteatl
• Xx.com/artisansurgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artisan Plastic Surgery