Integrated Medicine Alliance

What Integrated Medicine Alliance does

Integrated Medicine Alliance (IMA) is a physician-owned, independent outpatient medical group founded in 1994 and headquartered in Shrewsbury, New Jersey, serving Monmouth County through 11 office locations — 8 primary care offices, 2 urgent care centers (Shrewsbury and Middletown/Port Monmouth), and specialty care service lines. IMA describes itself as central New Jersey's largest physician-owned independent medical group and operates as a fully outpatient 'group without walls' practice under a 'Patient First' philosophy, governed independently with no parent company or institutional/PE ownership indicated.

The service portfolio spans walk-in urgent care (open 7 days a week with on-site IMA board-certified physicians), scheduled primary care (family medicine, internal medicine, pediatrics), and in-house specialty services including Cardiology (partnered with American Heart Center, P.C.), an ICAEL-accredited Diagnostic Center (echocardiography, vascular screening, nuclear stress testing, Holter monitoring), Audiology, Mental Wellness/psychiatry, and Geriatric Rehab & Home Care. The clinical backbone is the Greenway Intergy EMR, which is shared across IMA locations so that primary care patients can be seen at urgent care or specialty services with continuous records. Credentials include NCQA recognition for Diabetes and Heart/Stroke care and Patient-Centered Medical Home designation, and IMA accepts most major insurance plans (Aetna, Amerihealth, Cigna, BCBS, Medicare, Oxford, TRICARE, UnitedHealthcare) plus self-pay options.

Revenue is generated primarily through patient visit billing across urgent care, primary care, and specialty services, with growing direct-pay offerings such as a $175 self-pay vascular screening and $150 audiology evaluation. Distribution is omnichannel within the Monmouth County geography: walk-in urgent care, scheduled primary care appointments, internal specialty referrals, and limited telemedicine (notably for psychiatric consultations). Marketing is community-driven (charitable drives, local events, earned media) supplemented by a patient portal, with no consumer-facing mobile app or external developer/API platform.

Name

Integrated Medicine Alliance

Legal name

Integrated Medicine Alliance

Website

https://imamd.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Integrated Medicine Alliance is a physician-owned independent medical group founded in 1994 that operates 11 outpatient offices across Monmouth County, NJ, delivering integrated primary care, walk-in urgent care, and specialty services (cardiology, diagnostics, audiology, mental wellness, geriatric care) on a shared EMR platform.

Ownership category

akta.pro rank

Product category

Outpatient Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

akta.pro secondary industries

Retail & Pharmacy-Based Urgent Care Clinics (HLAFADAE), Integrated Primary Care in Behavioral Health Settings (HLAFAGAM)

Keywords

• Primary care services
• Urgent care services
• Cardiology diagnostics
• Audiology services
• Family medicine

Headquarters

HQ city

Shrewsbury

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Patient Visit Revenue: IMA generates revenue through patient visits at their urgent care centers (walk-in), primary care offices (scheduled appointments), and specialty care services including cardiology, audiology, diagnostics, and mental wellness services. Services include X-rays, lab tests, physicals, and treatment for various conditions.
2. Diagnostic Testing Services: IMA offers diagnostic services including echocardiography, X-rays, ultrasound imaging, stress tests, and vascular screening as part of their specialty care offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Integrated Medicine Alliance is a physician-owned medical group that delivers outpatient primary care, walk-in urgent care, and specialty care services across Monmouth County, NJ. Its core offerings include eight primary care offices, two urgent care centers open seven days a week, and in-house specialty services such as cardiology, audiology, diagnostics, mental wellness, and geriatric rehab/home care, all connected through a shared electronic medical record system.

Product overview

Integrated Medicine Alliance is a physician-owned network offering a comprehensive healthcare delivery platform comprising urgent care centers, primary care offices, and specialty care services. The core offerings include IMA Urgent Care (walk-in facilities open 7 days/week with on-site board-certified physicians) and IMA Primary Care (8 primary care offices providing family medicine, internal medicine, pediatrics, behavioral health, and care coordination). Specialty services include IMA Audiology (hearing evaluations and hearing aids), IMA Cardiology (cardiovascular diagnostics and treatment), IMA Mental Wellness Services (psychiatric and counseling), IMA Geriatric Rehab & Home Care (nursing home and home visits), and IMA Diagnostic Center (accredited echocardiography and vascular screening). These services are interconnected through a shared electronic medical record system enabling coordinated patient care across the network.

Differentiator

Problem solved

Functional benefit

Products and services

• IMA Urgent Care Walk-in urgent care services open 7 days a week with board-certified IMA physicians on-site. Treats illnesses, injuries, and provides X-rays, lab tests, sports/camp/workman's compensation physicals, tick bites, urinary tract infections, and other minor emergencies as an alternative to hospital ERs.
• IMA Primary Care Network of eight primary care offices providing family medicine, internal medicine, pediatrics, behavioral health counseling, dietitian services, diabetes education, care coordination, and chronic disease management for patients of all ages.
• IMA Cardiology Full-service cardiovascular practice operated in partnership with American Heart Center, P.C., offering preventative care, echocardiography, stress testing, nuclear imaging, vascular ultrasonography, interventional cardiology, and hospital-based procedures.
• IMA Audiology Audiology services offering comprehensive hearing evaluations, hearing aid fittings (Phonak, Oticon), and tinnitus management for patients ages 5 and up. Self-pay hearing evaluation priced at $150.
• IMA Mental Wellness Services Mental health services including psychiatric medication management and psychotherapy delivered by certified nurse practitioners and licensed behavioral health counselors, available in-person and via telemedicine.
• IMA Diagnostic Center ICAEL-accredited echocardiography laboratory offering Doppler ABI testing, ultrasound imaging, pulmonary spirometry, exercise and nuclear stress testing, Holter monitoring, and preventative vascular screening with self-pay vascular screening priced at $175.
• IMA Geriatric Rehab & Home Care Medical care for patients in nursing homes, rehabilitation centers, assisted living facilities, and homebound patients, with coordination through shared electronic medical records.
• Family Practice of Middletown Family practice providing care for ages 2 through geriatric, with extended hours, on-site diabetes education, dietitian services, behavioral health counselors, and rapid testing for COVID, UTI, flu, and strep.
• IMA Pediatrics Pediatric care for patients from newborn through adolescence, offering wellness visits, immunizations, acute care, and prenatal consultations.
• Red Bank Medical Five-provider internal medicine practice for patients over 16, offering in-house laboratory services and psychiatric services including medication management and psychotherapy.

Quantifiable outcome

• IMA Shrewsbury: 4.8 rating based on 833 Google reviews; IMA Middletown: 4.7 rating based on 512 Google reviews
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• American Heart Center, P.C.coreStrategic or Co-development PartnerIMA Cardiology is a partnership between Integrated Medicine Alliance and American Heart Center, P.C. This partnership offers the highest level of cardiovascular care to IMA patients. The collaboration includes three board-certified cardiologists who provide diagnostic and therapeutic interventions including echocardiography, stress testing, nuclear imaging, vascular ultrasonography, and hospital-based procedures.
• The Presbyterian Church at ShrewsburyminorGTM or Marketing PartnerPartnership for blood drive events. IMA hosts blood drives with The Presbyterian Church at Shrewsbury to help address the shrinking blood supply in the community.
• Toys for Tots (Monmouth County Chapter)minorOthersIMA partners with Monmouth County's Toys for Tots chapter (based out of US Marines Recruiting Center in Red Bank) for their annual holiday toy drive. Toys for Tots donates to over 70,000 children in Monmouth County and Ocean County.
• Middletown Helps Its OwnminorOthersIMA partners with Middletown Helps Its Own for their annual holiday toy and food drive. This organization has been helping neighbors since 1964, is 100% volunteer-run, and distributes roughly 700 food and toy baskets throughout the year.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vanguard Medical Group: New Jersey-based independent multi-specialty physician group offering primary care, urgent care, and specialty services. Highly comparable as a physician-owned, multi-office ambulatory network competing in similar NJ markets.
• Patient First: Walk-in urgent and primary care chain with multiple New Jersey locations. Comparable to IMA's urgent care walk-in model, 7-day access, and on-site physician staffing, though Patient First does not offer the multi-specialty integration.
• GoHealth Urgent Care: Tech-enabled urgent care operator with locations across the U.S., including New Jersey. Comparable in walk-in urgent care delivery but operates as a specialized urgent care chain without IMA's primary care + specialty integration.
• Concentra: National urgent care and occupational health provider with multiple NJ sites. Comparable in walk-in, employer/occupational, and diagnostic services but operates at national scale without the physician-owned independent group structure.

Broad incumbents

• Hackensack Meridian Health: Large New Jersey health system operating extensive primary care, urgent care, and specialty services across Monmouth and adjacent counties. Overlaps with IMA in primary care and ambulatory specialty delivery but at much greater scale and as a hospital-anchored system.
• RWJBarnabas Health: Major NJ health system with a broad ambulatory footprint including primary care and urgent care sites throughout central New Jersey. Competes with IMA for patients and primary care physicians in the same Monmouth County catchment area.
• Atlantic Health System: Regional NJ health system with multi-specialty physician practices and urgent care. Comparable as a system-affiliated ambulatory care provider serving overlapping patient demographics in northern/central New Jersey.
• One Medical (Amazon): Tech-enabled national primary care platform acquired by Amazon. Comparable as a multi-site primary care operator, though with materially stronger digital infrastructure and broader geographic reach than IMA.

Emerging players

• Privia Health: Physician enablement platform partnering with independent medical groups on value-based care, shared technology, and payer contracting. Relevant peer for IMA as a potential platform partner or acquirer for multi-state growth.

Regional players

• CentraState Healthcare Partners: Freehold, NJ-based health system serving Monmouth County with primary care and specialty practices. Direct geographic overlap with IMA, competing for the same patient population in the central Monmouth market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ImaUrgent

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrated Medicine Alliance