2Ride Group
2Ride Group is a France-based holding company that owns six premium protective gear brands — SHARK, NOLAN, SEGURA, BERING, CASCO, and CAIRN — serving motorcycle and outdoor sports riders globally through brand websites, 7,000 retail points of sale across 90+ countries, and FIM-certified helmet manufacturing.
- Company typePrivate
- Founded-
- HeadquartersMarseille, Provence-Alpes-Côte d'Azur, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What 2Ride Group does
2Ride Group, operating through its legal parent 2RIDE HOLDING (Société par Actions Simplifiée, RCS Marseille n° 840 164 305), is a France-headquartered holding company that owns and operates six premium protective gear brands serving motorcycle and outdoor sports riders worldwide. Its brand portfolio comprises SHARK (premium motorcycle helmets with racing heritage), NOLAN (Italian-engineered helmets), SEGURA (motorcycle apparel), BERING (motorcycle protective clothing), CASCO (European-manufactured helmets), and CAIRN (outdoor adventure protective gear). The group supports this portfolio with four manufacturing sites — three in Europe (France, Italy, Germany, Portugal, and Romania) and one in Thailand — plus advanced R&D centers focused on safety, design, and emerging connected product development.
The group's commercial model combines direct-to-consumer e-commerce through six brand websites, a global retail network of 7,000 points of sale across 90+ countries, and a B2B-focused Pro Club program that gives industry professionals a single cross-brand account with exclusive pricing and access. Product differentiation is anchored in FIM homologation — the highest benchmark set by the Fédération Internationale Moto for motorcycle helmets — and in the development of smart helmets, wearables, and connected devices incorporating AI capabilities for rider safety and personalization.
The group reports 1,300 employees covered by its ethics charter, share capital of €150,723,916.55, and operates under FIM, GDPR, and applicable ISO/IEC-aligned chemical and responsible-sourcing standards. Pricing is not publicly disclosed. No institutional investor, private equity, or public listing information is available in the source data, and the company is operated as a privately held group with no disclosed M&A, funding, or leadership changes in the provided inputs.
2Ride Group firmographics
Firmographics- Name
- 2Ride Group
- Legal name
- 2RIDE HOLDING
- Website
- https://2ridegroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 2Ride Group is a France-based holding company that owns six premium protective gear brands — SHARK, NOLAN, SEGURA, BERING, CASCO, and CAIRN — serving motorcycle and outdoor sports riders globally through brand websites, 7,000 retail points of sale across 90+ countries, and FIM-certified helmet manufacturing.
- Ownership category
- akta.pro rank
2Ride Group industry classification
Industry- Product category
- Motorcycle and Outdoor Sports Protective Gear
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Sporting Goods Retailers (45911)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)
- akta.pro secondary industries
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC)
Keywords
Where 2Ride Group is headquartered
LocationHeadquarters
- HQ city
- Marseille, Provence-Alpes-Côte d'Azur
- HQ country
- France
- HQ region
- Europe
Offices7 records
Markets served
2Ride Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Protective Gear Sales: Revenue from selling high-end protective gear including helmets, jackets, and accessories through brand websites and retail partners
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
2Ride Group product offering
Product offeringCore offering
2Ride Group designs, manufactures, and distributes premium protective gear — including FIM-homologated motorcycle helmets, riding jackets, gloves, boots, and outdoor sports protective equipment — through six owned brands (SHARK, NOLAN, SEGURA, BERING, CASCO, CAIRN) sold via brand websites and 7,000 retail points of sale in 90+ countries. The Group also develops emerging connected helmet and wearable products incorporating AI-driven safety features.
Product overview
2Ride Group is a holding company that operates a portfolio of six distinct motorcycle and outdoor sports protective gear brands: SHARK (premium helmets with racing heritage), NOLAN (Italian engineering-focused helmets), SEGURA (motorcycle apparel), BERING (protective gear), CASCO (European-manufactured helmets), and CAIRN (outdoor adventure gear). The group also develops emerging connected product technology including smart helmets and wearables. The brands collectively serve 90+ countries through 7,000 points of sale, supported by 4 manufacturing sites (3 in Europe).
Differentiator
Problem solved
Functional benefit
Brands
- SHARK: High-end motorcycle helmets brand under 2Ride Group
- NOLAN
- SEGURA
- BERING
- CASCO
- CAIRN
Products and services
- SHARK Helmets
Companies that use 2Ride Group
Customer profileSegments3 records
Ideal customer profiles2 records
2Ride Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
2Ride Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core brand portfolio.
- SHARK Helmetscore brand portfolioOwned brand portfolio company specializing in premium motorcycle helmets with tagline 'Start the thrill'. Part of 2Ride Group's brand ecosystem.
- NOLAN Helmetscore brand portfolioOwned brand portfolio company known for 'Elegance in engineering'. Part of 2Ride Group's helmet brand portfolio.
- SEGURAcore brand portfolioOwned brand portfolio company for motorcycle gear with tagline 'Not just riders'. Part of 2Ride Group's protective equipment portfolio.
- BERINGcore brand portfolioOwned brand portfolio company for motorcycle clothing and accessories with tagline 'Ride, we care'. Part of 2Ride Group's brand ecosystem.
- CASCOcore brand portfolioOwned brand portfolio company known as 'The helmet manufacture in Europe'. Part of 2Ride Group's helmet brand portfolio.
- CAIRNcore brand portfolioOwned brand portfolio company for protective gear with tagline 'Protect your adventure'. Part of 2Ride Group's outdoor sports protection portfolio.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
2Ride Group competitors and assessment
Company assessmentDirect peers
- Arai Helmet: Japanese premium helmet manufacturer competing in the same high-end full-face and racing helmet categories as SHARK and NOLAN, with similar safety-first brand positioning.
- Shoei: Japanese premium motorcycle helmet manufacturer with strong motorsport heritage and global distribution. Competes directly with SHARK and NOLAN in the high-end full-face and racing helmet segment.
- HJC Helmets: South Korean motorcycle helmet manufacturer with broad global distribution and a multi-tier product line. Comparable to 2Ride's portfolio strategy spanning premium through accessible price points.
- Schuberth: German premium helmet manufacturer known for modular and touring helmets. Directly comparable to NOLAN and SHARK in European premium motorcycle and touring helmet categories.
- AGV: Italian premium helmet brand owned by Dainese, specializing in MotoGP-grade racing helmets. Directly competes with SHARK's racing heritage line in the flagship performance helmet segment.
- Alpinestars: Italian motorcycle protective gear and apparel specialist with strong racing heritage and OEM partnerships. Directly comparable to 2Ride's SHARK, NOLAN, and SEGURA brands in motorcycle jackets, suits, and rider protection.
- Dainese: Italian motorcycle and protective gear manufacturer with a comparable portfolio spanning helmets (AGV), jackets, and racing-grade apparel. Operates a similar multi-brand premium model and competes head-to-head in the European motorcycle protection market.
Emerging players
- Ruroc: UK-based premium helmet and protection brand with DTC-led growth and connected helmet ambitions. Comparable to 2Ride's emerging smart helmet and direct-to-consumer e-commerce strategy.
- Klim: US-based adventure and snowmobile protective gear brand with strong technical apparel and helmet positioning. Comparable to CAIRN's outdoor/adventure category and to 2Ride's premium technical apparel lines.
Broad incumbents
- Bollé Safety: Broader protective equipment manufacturer covering helmets, eyewear, and safety gear across sports and industrial. Adjacent competitor with overlap in motorcycle and outdoor protective headgear categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
2Ride Group social profiles
Digital presence2Ride Group compliance and trust
Trust signalCompliance3 records
2Ride Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
2Ride Group leadership team
Management profileNumber of profiles
Profiles1 record
2Ride Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
2Ride Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2Ride Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2Ride Group
What does 2Ride Group do?
2Ride Group designs, manufactures, and distributes premium protective gear — including FIM-homologated motorcycle helmets, riding jackets, gloves, boots, and outdoor sports protective equipment — through six owned brands (SHARK, NOLAN, SEGURA, BERING, CASCO, CAIRN) sold via brand websites and 7,000 retail points of sale in 90+ countries. The Group also develops emerging connected helmet and wearable products incorporating AI-driven safety features.
Is 2Ride Group a public or private company?
2Ride Group is a private company. It is classified as unknown and is currently operating.
When was 2Ride Group founded?
2Ride Group was founded in -1. It employs 11 to 50 people.
Where is 2Ride Group based?
2Ride Group is headquartered in Marseille, Provence-Alpes-Côte d'Azur, France, in the Europe region.
How does 2Ride Group make money?
One revenue line is on record: protective Gear Sales.
Who are 2Ride Group's main competitors?
Direct peers on record are Arai Helmet, Shoei, HJC Helmets, Schuberth, AGV, Alpinestars and Dainese. Emerging players are Ruroc and Klim. Bollé Safety is listed as a broad incumbent.
Does 2Ride Group have an API?
No public API is recorded for 2Ride Group.
What industry is 2Ride Group in?
2Ride Group's product category is Motorcycle and Outdoor Sports Protective Gear. Its primary akta.pro industry code is IMACAEAN, Powersports Safety, Helmets & Protective Gear Manufacturing, with a secondary code of CRAMANAA, Motorcycle Riding Gear & Apparel Retail. Its NAICS code is 336991 and its SIC code is 3751.