Studio Cassette

What Studio Cassette does

Studio Cassette is an independent French web agency founded in 2008 by Philippe Lecocq and operating as a SARL with offices in Paris (13 Rue Cassette, 75006) and Aix-en-Provence. The agency delivers a full-stack WordPress-centered service offering covering custom website creation (showcase, corporate, e-commerce via WooCommerce, institutional, intranet, portal), redesigns, WordPress development and maintenance, SEO, graphic design and webdesign, content creation, newsletter/emailing, community management, and digital strategy consulting/training. All core competencies — technical direction, art direction, copywriting, SEO, and project management — are kept in-house with no ad-hoc subcontracting, allowing the agency to control quality and margin across the full project lifecycle.

The business model combines project-based professional services (custom website builds) with recurring revenue streams (WordPress maintenance/security subscriptions and SEO retainers). Pricing is quote-based rather than published, with a 40% deposit required at contract signing and a 10-year IP rights transfer to clients. Distribution is direct and inbound via the website contact form, email, and referrals; the agency does not sell through resellers or marketplaces. The primary customer segment is French SMEs, associations, and institutions, with cross-border delivery into Switzerland and Belgium.

The agency's core technology platform is WordPress, complemented by WooCommerce for e-commerce, Infomaniak (100% renewable energy) for hosting, Asana and Google Suite for internal collaboration, and a stack of third-party AI plugins (Rank Math Content AI, Imagify, Let's Enhance.io, Play.ht, FlexClip, MailPoet) configured for clients. A notable strategic differentiator is the agency's commitment to eco-responsibility: 1% for the Planet membership, annual carbon accounting via the GoodPlanet Foundation/ADEME methodology, green hosting, eco-conception web practices, and a flat internal salary structure (max 1.5x spread between lowest and highest). The 4-person core team has been stable since 2013 (with apprentices added), and the agency has accumulated hundreds of clients over 17 years without external funding or acquisitions.

Name

Studio Cassette

Legal name

SARL Studio Cassette

Website

https://studiocassette.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Cassette is an independent Paris-based WordPress web agency founded in 2008, serving French SMEs, associations, and institutions with custom website design, development, SEO, maintenance, and content services, with secondary operations in Aix-en-Provence and cross-border reach into Switzerland and Belgium.

Ownership category

akta.pro rank

Product category

Web Design and Development Services

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• WordPress web development
• Web design services
• SEO optimization
• Content creation
• Digital strategy consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website creation and development: Custom website design and development projects (showcase, corporate, e-commerce, institutional, intranet, portal). Project-based pricing with a 40% deposit required at contract signing. Includes both new creation and site redesign/rebuilding.
2. WordPress maintenance and security: Ongoing site maintenance including backups, updates, copy-site, anti-spam protection, firewall, and security systems. Also includes troubleshooting and support in case of breakdown or malfunction.
3. SEO and web marketing: Search engine optimization services including SEO writing, loading speed optimization, tags, backlinks, keyword position tracking, and traffic reporting via regular personalized emails.
4. Graphic design and content creation: Visual identity, logo, graphic chart, page templates, web design, motion design, text content, video, infographics, newsletter creation and dispatch.
5. Training and consulting: Strategic consulting and training for extending site lifecycle. Training on web project management, WordPress (beginner or advanced), web writing, SEO, content strategy, or editorial guidelines, delivered in-person or remotely.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Studio Cassette is an independent French web agency that designs, develops, maintains, and grows WordPress-based websites for businesses, associations, and institutions. The agency delivers a unified suite of digital services anchored by WordPress as its core platform, including website creation (showcase, corporate, e-commerce, institutional, intranet, portal), WooCommerce e-commerce, SEO, graphic design and webdesign, content creation, newsletter management, WordPress maintenance and security, and digital strategy consulting and training.

Product overview

Studio Cassette is an independent web agency founded in 2008, headquartered in Paris and Aix-en-Provence, France. It operates as a services-based agency rather than a packaged software product — offering a unified suite of interconnected digital services anchored by WordPress as the core technology platform. The core offering spans website creation (vitrine, corporate, e-commerce, institutional, intranet, portal), supplemented by a full stack of specialized services: WordPress development and WooCommerce e-commerce as the primary platforms; SEO (natural and SEM) as a dedicated marketing service; graphic design, webdesign, illustration, and video for visual production; content creation, editorial strategy, and newsletter/emailing for content marketing; WordPress maintenance and security for ongoing operations; and digital strategy consulting and training for capability building. The agency maintains all skills internally — WordPress technical direction, art direction, copywriting, SEO, and project management — with no ad-hoc subcontracting, positioning as a single-source provider across the full project lifecycle from conception to maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Creation (Création de sites web)

Quantifiable outcome

• Up to 72% improvement in page load time via Cloudflare APO integration for WordPress sites
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• InfomaniakcoreTechnology or IntegrationInfomaniak is the web hosting provider used for all websites created by Studio Cassette. It is an environmentally committed hosting company using 100% renewable energy. All hosting is EU-hosted in compliance with GDPR requirements.
• IlekminorOthersIlek is the electricity and gas provider for Studio Cassette's two office locations (Paris and Aix-en-Provence). Ilek supplies 100% renewable energy from independent French producers.
• YelloworkingminorOthersSome team members work from Yelloworking, a coworking space in Aix-en-Provence that is itself committed to environmental responsibility (use of recyclable materials, sorting bins).
• 1% for the PlanetcoreStrategic or Co-development PartnerStudio Cassette is a member of the 1% for the Planet collective, committing to donate 1% of annual revenue to environmental organizations. The member team votes annually on which associations to support. This reflects the agency's core CSR values.
• Supported associations (RSE partners)minorOthersStudio Cassette supports multiple associations through donations and pro bono communication work (website redesign, document creation). These include Grainette, Blue Gold, Maison Aina, and Sauvage. The agency also has partnerships with environmentally committed businesses and associations for mutual exchanges.
• Fondation GoodPlanetcoreStrategic or Co-development PartnerStudio Cassette uses the GoodPlanet Foundation's carbon calculator (based on the ADEME Bilan Carbone methodology) for its annual carbon balance assessments. This is a core tool in the agency's RSE strategy.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• rtCamp: India-based WordPress agency focused on enterprise-grade WordPress engineering, hosting, and SEO. Comparable on WordPress depth and recurring maintenance/managed service model.
• Eskimoz: French SEO and digital marketing agency serving French and European SMEs. Directly comparable on SEO services and geographic focus, though with a stronger specialization in paid and organic search rather than full web builds.
• Human Made: UK-based WordPress-focused digital agency offering enterprise WordPress development, hosting, and support. Directly comparable to Studio Cassette in core CMS specialization and end-to-end WordPress service model, with a larger geographic footprint.
• WebDevStudios: US-based WordPress agency providing custom development, design, and strategy services. Comparable as a WordPress-specialist agency serving SMEs and enterprise clients with similar full-stack offerings.

Broad incumbents

• Synolia: French digital agency specializing in e-commerce platforms (Magento, Shopify) and digital transformation. Overlaps with Studio Cassette on web design, e-commerce builds, and SEO for the French market, but with a broader tech portfolio.
• Smile (Open Source): European digital agency with broad open-source capabilities (including WordPress, Drupal, Magento). A larger incumbent competitor with overlapping WordPress services but a much wider portfolio of technologies and geographies.
• WP Engine: US-headquartered managed WordPress hosting and digital experience platform. Not a direct agency competitor but an influential incumbent in the WordPress ecosystem that Studio Cassette's hosting/maintenance offering sits adjacent to.
• Novactive: French digital agency offering web/e-commerce development, content management, and digital strategy. Comparable in serving French SMEs and institutions with custom web platforms, though broader in technology stack.

Others

• Yoast: Dutch SEO software company behind the leading WordPress SEO plugin. Adjacent ecosystem player: Studio Cassette implements Yoast/Rank Math tooling for clients, sharing the same WordPress+SEO buyer audience.

Emerging players

• Codeable: WordPress-focused freelance marketplace connecting clients with vetted WordPress developers. Comparable on WordPress specialization but operates a marketplace model rather than a full-service agency structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/StudioCassette

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Cassette