ViVe Wellness

What ViVe Wellness does

ViVe Wellness is a 501(c)(3) charitable nonprofit organization founded in 2017 and headquartered in Denver, Colorado. Its mission is to advance health equity by addressing systemic barriers (language, culture, cost, geography) faced by low-income, racially, and ethnically diverse communities, primarily underserved Latino migrants and other marginalized populations in Denver and surrounding cities. The organization operates a multi-vertical community wellness platform spanning Learn to Swim instruction, Outdoor Recreation (hiking, camping, rafting), Community Physical Activity (Zumba, yoga, martial arts, spinning), Healthy Eating (Comiendo Saludable, community garden, food distribution), Mental Health Wellness (Teen Mental Health First Aid, Art/Mindfulness/Movement), Workforce Development (lifeguard, swim instructor, CPR/First Aid certifications), Out-of-School Time programs, an Older Adult Program, Summer Camp, and community events such as the Chapuzon Swim Meet and ViVe 5K Run. Programs are delivered in both Spanish and English by bilingual/bicultural staff and certified instructors, using pools and facilities at Manual High School, Montbello, Aurora, Denver Public Schools, and other partner sites.

The organization's business model is grant-funded philanthropy: it operates as a nonprofit with no fee-for-service revenue, deriving income from foundation grants (Colorado Health Foundation, Rose Community Foundation, Caring for Denver Foundation, GOCO), private donations, employer-matching programs (King Soopers Community Rewards, Amazon Smile, ColoradoGives), and board-led fundraising. It has no parent company, no subsidiaries, no equity investors, and no commercial product lines. Distribution is direct-to-community through partner schools, city agencies, parks, and pools, plus reseller-style co-delivery via 40+ partner organizations including Boys & Girls Club, Denver Urban Gardens, Groundwork Denver, Metro Caring, and Mile High Youth Corp. The organization has no proprietary technology stack, no mobile application, no API, and no disclosed AI/ML components; operations are staffed by a 20+ member team including a Founder/Executive Director (Yoli G. Casas), directors across Operations, Aquatics, Mental Health, and Health & Wellbeing, program coordinators, instructors, and a Board of Directors.

Since founding, ViVe Wellness has cumulatively taught 5,800 children and families to swim, enrolled 4,900 children in After School and outdoor recreation programs, assisted 15,000 newcomers (housing 4,500 people across 1,000 leases and distributing food bags, telephones, and bus passes), and serves roughly 2,000 youth and families with healthy food monthly. Recurring grants from Caring for Denver Foundation (2021, 2022) plus awards including the 2024 Sheila Bugdanowitz Leadership Development Award and 2020 Colorado HEROES recognition reflect sustained funder and community validation of the model. The organization exhibits strong program scaling, deep community trust, and a diversified funding base, with the principal growth constraint being grant-cycle dependence rather than demand or operational capacity.

Name

ViVe Wellness

Legal name

ViVe Wellness

Website

https://vivewellness.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ViVe Wellness is a Denver-based 501(c)(3) nonprofit founded in 2017 that delivers culturally relevant physical, mental, and social wellness programs in Spanish and English to underserved Latino migrants and low-income families across the Denver metro area.

Ownership category

akta.pro rank

Product category

Community Wellness Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Health Promotion, Prevention & Wellness Education (EDALAFAF)

akta.pro secondary industries

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Outdoor, Adventure & Recreational Wellness Education (Hiking, Breathwork in Nature) (EDAAAHAO)

Keywords

• Community wellness services
• Youth swimming lessons
• Outdoor recreation programs
• Mental health programs
• Health equity initiatives

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Grants and Donations: ViVe Wellness operates as a 501(c)(3) charitable organization funded through grants, donations, and private funding secured through partnerships with local organizations. All contributions are tax deductible.
2. King Soopers Community Rewards: King Soopers Community Rewards program donates a percentage of purchases to ViVe Wellness when customers shop using their SooperCard.
3. Amazon Smile Donations: Amazon Smile donates 0.5% of eligible purchases to ViVe Wellness when customers shop through smile.amazon.com.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ViVe Wellness delivers free, culturally relevant physical, mental, and social wellness programs to underserved Latino migrants and other marginalized communities in the Denver metropolitan area. Core offerings include Learn to Swim instruction, outdoor recreation (hiking, camping, rafting), community physical activity classes (Zumba, yoga, spinning, martial arts), healthy eating programs, mental health support (Teen Mental Health First Aid, Art/Mindfulness/Movement), youth workforce development leading to certifications (lifeguard, swim instructor, CPR/First Aid), summer camps, and community events. All programs are offered in both Spanish and English by bicultural instructors drawn from the Latinx community.

Product overview

ViVe Wellness is a 501(c)(3) non-profit organization offering a comprehensive portfolio of community wellness programs primarily serving underserved Latino migrants and marginalized communities in Denver. The organization operates a multi-program platform consisting of: Learn to Swim, Outdoor Recreation, Community Physical Activity, Healthy Eating (Comiendo Saludable), Mental Health Wellness, Workforce Development, Out of School Time, Older Adult Program, Summer Camp, and Community Events. Programs are offered in both Spanish and English, with many providing pathways to professional certifications (lifeguard, swim instructor, CPR/First Aid). The organization also partners with schools, community organizations, and government agencies to extend its reach.

Differentiator

Problem solved

Functional benefit

Products and services

• Learn to Swim Program A structured swimming class offered in both Spanish and English, taught by certified swim instructors who teach Latinx youth how to swim. Delivered at pools including Manual High School, Montbello, and Aurora through partnerships with the City of Denver.
• Outdoor Recreation Program Provides the Latinx community access to nature through hiking, camping, fishing, kayaking, canoeing, paddle boarding, rafting, and archery activities. Delivered in partnership with City of Denver Outdoor Recreation, Colorado State Parks, and GOCO.
• Community Physical Activity Program Community fitness programs led by certified fitness instructors offering dance, Zumba, yoga, spinning, running, swimming lessons, boot camps, and multi-sport activities in both English and Spanish.
• Healthy Eating (Comiendo Saludable) Provides healthy foods to youth and families through a community garden in Montbello neighborhood, nutrition classes, food delivery, and the Healthy Food Denver Kids program supporting over 2,000 youth and families monthly.
• Mental Health Wellness Program Focuses on teen and youth mental health needs including Teen Mental Health First Aid, Art/Mindfulness/Movement (AMM) with breathing techniques, yoga, drawing, journaling, painting, and behavioral health support.
• Workforce Development Program Provides youth pathways to employment through lifeguard training, swim instructor certification, CPR and first aid training, and outdoor leadership development. Partners with City of Denver for hiring opportunities.
• Out of School Time Program After school programs including swim training, martial arts, science projects, outdoor education, and healthy snacks. Extended to community schools with summer camp offerings.
• Older Adult Program Supports people over 50 years of age to improve physical and emotional health through education, activities, and community resources.
• Summer Camp Half-day summer camp providing movement activities, tennis, swimming, outdoor games, art, and mindfulness enrichment for school-aged children across multiple Denver camp sites.
• Community Events Neighborhood park events featuring health checks (blood pressure, A1C, COVID-19 vaccinations), mental health discussions, and activities including Chapuzon Swim Meet, ViVe 5K Run, and Harvest Share.
• Serve Kids Better Denver Initiative Partnership initiative addressing health inequities, eliminating targeted marketing of unhealthy beverages, and preventing chronic diseases through kids' meal policy strategy promoting healthy drink options. Led in partnership with Public Health Institute at Denver Health and American Heart Association.

Quantifiable outcome

• 5,800 children and families have learned to swim through ViVe programs
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• City of Denver Outdoor RecreationcoreStrategic or Co-development PartnerPartnership with City of Denver Outdoor Recreation to provide youth and families with access to nature through hiking, camping, and rafting. ViVe uses city pools including Manual High School, Montbello, and Aurora for Learn to Swim programs.
• GOCO (Great Outdoors Colorado)coreStrategic or Co-development PartnerPartnership to connect youth and their families with nature and outdoor activities including hiking, fishing, kayaking, canoeing, paddle boarding, rafting, and camping.
• Colorado State ParkscoreStrategic or Co-development PartnerPartner in the Outdoor Recreation program to provide access to nature activities for Latinx community.
• Public Health Institute at Denver HealthcoreStrategic or Co-development PartnerLead partner in Serve Kids Better Denver initiative working to address health inequities and prevent chronic diseases.
• American Heart AssociationcoreStrategic or Co-development PartnerPartner in Serve Kids Better Denver initiative to eliminate targeted marketing of unhealthy beverages and promote healthy drinks in kids' meal policy.
• Denver Public SchoolscoreStrategic or Co-development PartnerPartnership to deliver after school programs and swimming instruction at school facilities.
• Boys & Girls ClubminorStrategic or Co-development PartnerCommunity partner for youth programming and services.
• Greenway FoundationminorStrategic or Co-development PartnerPartner in environmental and outdoor education programming.
• Colorado Parks and WildlifeminorStrategic or Co-development PartnerPartner providing outdoor recreation opportunities and education.
• Denver Urban GardensminorStrategic or Co-development PartnerPartner for community garden program in Montbello neighborhood.
• Groundwork DenverminorStrategic or Co-development PartnerEnvironmental justice nonprofit partner for community programming.
• Metro CaringminorStrategic or Co-development PartnerPartner addressing food insecurity and healthy eating.
• Mile High Youth CorpminorStrategic or Co-development PartnerPartner for youth workforce development programs.
• King SoopersminorGTM or Marketing PartnerKing Soopers Community Rewards program donates a percentage of purchases to ViVe Wellness when customers use their SooperCard.
• Amazon SmileminorGTM or Marketing PartnerAmazon Smile program donates 0.5% of eligible purchases to ViVe Wellness.
• ColoradoGivesminorGTM or Marketing PartnerColorado-based online giving platform that increases the value of donations to ViVe through a pooled fund.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hispanic Association of Colleges and Universities (HACU): National organization advocating for Hispanic-serving institutions and Latino college access. Comparable to ViVe on serving the same demographic and advancing equity through education, though at a different life stage and scale.
• National Recreation and Park Association (NRPA): National nonprofit representing parks and recreation agencies that deliver community wellness, aquatics, and out-of-school programming across the U.S. Comparable to ViVe on the parks/outdoor/recreation service line, including use of municipal pool access.
• Rails-to-Trails Conservancy: National nonprofit focused on converting rail-trail corridors to expand equitable access to outdoor recreation. Comparable to ViVe’s Outdoor Recreation program in mission — making nature access available to communities historically excluded from outdoor spaces.

Direct peers

• Mi Casa Resource Center: Denver-based Latino-serving nonprofit that delivers education, employment, and youth programming to underserved families. Closely comparable to ViVe on target population, language (Spanish/English), community-trust-based delivery, and Denver geography.
• YMCA of Metropolitan Denver: Regional YMCA serving the Denver metro with swim instruction, after-school programming, fitness, summer camps, and youth development. Operates with a similar multi-program, community-based recreation and wellness platform; broadly overlaps ViVe’s swim, fitness, and out-of-school offerings and competes for the same youth and family segments.
• GirlTrek: National nonprofit mobilizing Black women and girls through daily walking, outdoor activity, and community-led health-equity programming. Comparable to ViVe on using culturally-rooted, community-led wellness to close health-outcome gaps in a marginalized population.
• Boys & Girls Clubs of Metro Denver: Provides after-school, summer camp, sports and SEL programming for Denver youth, including through community/school sites. Is also an active ViVe partner, making it the closest comparable in mission mix (youth development + wellness) and operating model (donor-funded, partnership-based).
• Servicios de La Raza: Denver-based nonprofit providing housing, food, mental health, and youth services to the Latino community. Directly comparable on target community, bilingual service delivery, and mix of wellness-adjacent social services in the same metropolitan footprint.
• Mile High Youth Corps: Denver-based youth-workforce nonprofit offering paid service-learning, conservation, and outdoor-leadership pathways. A direct partner of ViVe and an analog on the workforce-development certification angle of ViVe’s model.
• Groundwork Denver: Environmental-justice nonprofit running outdoor education, urban-garden, and youth programming in metro Denver — including with ViVe as a partner. Comparable on outdoor recreation, youth engagement, and partnership-driven delivery to underserved neighborhoods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ViveWellnessorg
• Facebookfacebook.com/vivewellness
• Instagraminstagram.com/viveewellness
• LinkedInlinkedin.com/company/vivewellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ViVe Wellness