Agri Center

What Agri Center does

Agri Center is a privately held, multi-location equipment dealership founded in 1952 and headquartered in Hutchinson, Kansas, with additional locations in Salina and Hoxie. The company sells and services agricultural equipment (tractors, combines, harvesters, hay/forage equipment, planters, grain carts, and implements) under brands including New Holland, CLAAS, Versatile, Kinze, MacDon, and RhinoAg; construction equipment (skid steers, compact track loaders, mini excavators, and wheel loaders) under Hyundai Construction Equipment and New Holland Construction; and powersports vehicles (UTVs, ATVs, and personal watercraft) under Can-Am and Sea-Doo, both BRP brands. Supporting the sales operations is a parts department stocking more than 12,000 SKUs across stores, service vehicles, and a Mobile Parts Trailer, plus a service department with field technicians and mobile service trucks equipped with 4,000- and 6,000-pound cranes, available on-call 24 hours per day for emergency breakdowns. Next-day delivery is offered for out-of-stock parts orders.

The business operates a sales-led, direct-to-consumer model through three physical retail dealerships across central and western Kansas, supplemented by phone-based inside sales and a website used primarily as a digital showroom and quoting tool rather than for transactional e-commerce. Revenue is generated through one-time equipment sales (new and pre-owned), recurring parts sales, and professional service and repair work performed both in-shop and in-field. Customer financing is facilitated through manufacturer programs offering promotions such as 0% APR, cash-back rebates of up to $15,500, and multi-year payment terms up to 84 months; trade-in evaluations are also offered. Pricing is per-unit and ranges from approximately $10,000 for entry-level personal watercraft to $399,000+ for pre-owned combines.

Customer segments are distributed across Kansas-based farmers and agricultural operations (the primary segment), recreational powersports enthusiasts, and small-to-mid-market construction contractors. The technology stack is conventional for an independent equipment dealer: a Dealer Spike website platform for inventory management and customer interactions, with no proprietary technology, software products, or AI/ML capabilities disclosed. The company is co-owned by WJ Wilbeck (CEO) and Lee File (Partner/General Manager, joined ownership in 2014), and reports no external investors, parent company, or subsidiaries.

Name

Agri Center

Legal name

Agri Center

Website

https://agricenter.us

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Agri Center is a multi-location Kansas equipment dealership founded in 1952, selling and servicing agricultural, construction, and powersports equipment under brands including New Holland, CLAAS, Can-Am, Sea-Doo, and Hyundai across three locations in Hutchinson, Salina, and Hoxie.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)

Keywords

• Agricultural equipment dealership
• Powersports vehicle sales
• Construction equipment retail
• Farm machinery parts service
• Used farm equipment sales

Headquarters

HQ city

Hutchinson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: New and pre-owned agriculture equipment (tractors, harvesters, implements), construction equipment, and powersports vehicles (UTVs, ATVs, personal watercraft). One-time sales transactions with potential for follow-on service and parts revenue.
2. Parts Sales: More than 12,000 parts in stock across stores, service vehicles, and Mobile Parts Trailer. OEM and aftermarket parts for supported brands including New Holland, CLAAS, Can-Am, and others. Next-day delivery available for out-of-stock items.
3. Service and Repair: Full-service repair and maintenance for agriculture and powersports equipment. Shop and field service with fully-stocked service trucks. Emergency 24/7 parts hotline available.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Agri Center is a multi-brand equipment dealership that sells new and pre-owned agricultural, construction, and powersports equipment from 15+ OEMs across three Kansas locations. The company supports sales with a parts department stocking more than 12,000 parts and a service department providing in-shop repair and 24/7 mobile field service with crane-equipped trucks. Financing facilitation, trade-in evaluations, and test rides round out the dealership offering.

Product overview

Agri Center is a multi-location agriculture, construction, and powersports equipment dealership operating from three Kansas locations (Hutchinson, Salina, and Hoxie). The company offers a comprehensive portfolio of products organized into three core divisions: Agriculture Equipment Sales (tractors, harvesters, combines, tillage, hay/forage equipment from New Holland, CLAAS, Versatile, Kinze, MacDon), Powersports Vehicles Sales (UTVs, ATVs, personal watercraft from Can-Am and Sea-Doo), and Construction Equipment Sales (skid steers, wheel loaders, excavators from Hyundai and New Holland Construction). Supporting these product divisions are Parts and Service departments offering over 12,000 parts in stock with 24/7 emergency availability and mobile field service capabilities with fully-equipped service trucks. The company serves farmers, equipment operators, and outdoor enthusiasts across central and western Kansas.

Differentiator

Problem solved

Functional benefit

Products and services

• Agriculture Equipment Sales Sales of new agricultural equipment including tractors, combines, harvesters, planters, grain carts, tillage, and hay and forage implements from brands such as New Holland, CLAAS, Versatile, Kinze, and MacDon. Intended for farmers and agricultural operators in Kansas.
• Powersports Vehicles Sales
• Construction Equipment Sales
• Pre-Owned Equipment Sales
• Parts Department
• Service and Repair

Quantifiable outcome

• Field technicians on-call 24 hours a day for emergency service
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• New Holland (CNH Industrial)coreChannel Partner/ Reseller/ DistributorAuthorized New Holland dealer offering full line of New Holland tractors, skid steers, compact track loaders, excavators, and construction equipment. Also distributes New Holland parts through online catalog.
• CLAAScoreChannel Partner/ Reseller/ DistributorAuthorized CLAAS dealer for LEXION combines, Jaguar forage harvesters, ORBIS headers, QUADRANT balers, and full CLAAS parts support. Long-standing relationship since company founding in 1952.
• Can-Am (BRP)coreChannel Partner/ Reseller/ DistributorAuthorized Can-Am dealer for side-by-side vehicles (UTVs), ATVs, and Spyder three-wheeled motorcycles. Offers full lineup including Defender, Maverick, Commander, and Renegade models plus parts and accessories.
• Sea-Doo (BRP)coreChannel Partner/ Reseller/ DistributorAuthorized Sea-Doo dealer for personal watercraft and pontoon boats. Full 2026 lineup including Spark, GTI, GTX, Wake, FishPro, and Explorer models with accessories and clothing.
• Kinze ManufacturingminorChannel Partner/ Reseller/ DistributorAuthorized Kinze dealer for planters and grain carts. Part of diversified agriculture equipment offerings.
• Versatile (Buhler Industries)minorChannel Partner/ Reseller/ DistributorAuthorized Versatile dealer for tractors. Offers Versatile brand tractors alongside other manufacturers.
• MacDonminorChannel Partner/ Reseller/ DistributorAuthorized MacDon dealer for combine headers and draper attachments. Supplies harvest equipment headers for CLAAS and John Deere combines.
• Hyundai Construction EquipmentminorChannel Partner/ Reseller/ DistributorAuthorized Hyundai dealer for compact excavators and wheel loaders. Construction equipment offerings alongside agriculture equipment.
• RhinoAgminorChannel Partner/ Reseller/ DistributorAuthorized RhinoAg dealer for rotary cutters, finish mowers, and other implements. Manufacturer financing promotions available (0% - 1.99% APR).
• New Holland ConstructionminorChannel Partner/ Reseller/ DistributorSeparate New Holland Construction website/brand presence for compact track loaders, mini excavators, and wheel loaders with construction-focused promotions up to $15,500 cash back.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Tractor Supply Company: Large publicly-traded rural-lifestyle retailer selling agricultural and outdoor equipment, parts, and supplies across thousands of U.S. stores. Comparable in serving farmers and rural customers with equipment and parts, but at much larger scale and with broader merchandise mix.

Regional players

• Murphy Tractor & Equipment: Multi-location construction and agricultural equipment dealer serving the central U.S. with a comparable mix of new/used equipment and service. Comparable product line-up with regional dealer model.
• Plains Ag & Industrial: Regional agricultural and industrial equipment dealer serving parts of the central U.S. with comparable ag/construction product mix. Comparable as a regional full-line equipment retailer, though focused on a different territory.
• KanEquip: Multi-location Case IH agricultural equipment dealer in Kansas with sales, parts, and service operations. Directly comparable on geography and product focus.

Others

• BRP (Bombardier Recreational Products): Manufacturer of Can-Am and Sea-Doo powersports vehicles — Agri Center is an authorized dealer of these brands. Comparable as the upstream supplier whose products and promotional programs drive a meaningful share of Agri Center's powersports revenue.
• CLAAS of America: Manufacturer of LEXION combines, Jaguar forage harvesters, and balers — one of Agri Center's core authorized brands. Comparable as the OEM supplier whose product line anchors a meaningful share of Agri Center's ag equipment revenue.

Direct peers

• Heritage Tractor: Regional agricultural equipment dealer group with multiple retail locations across Kansas and neighboring states, focused on new and used farm equipment, parts, and service. Closely comparable in size, geography, and product mix to Agri Center.
• RDO Equipment Co. Large multi-state agricultural and construction equipment dealer representing John Deere and other OEMs with full sales, parts, service, and technology offerings. Comparable in multi-line farm/construction equipment retail with parts/service infrastructure.
• Prairieland Partners: Regional Case IH agricultural equipment dealer serving Kansas and surrounding states with multi-location stores providing new/used equipment, parts, and service. Direct geographic and product overlap with Agri Center.
• Stotz Equipment: Multi-location agricultural equipment dealership group operating across the western U.S., selling John Deere and complementary brands with full parts and service operations. Comparable as a multi-brand/regional farm equipment dealer competing for similar farmer customers and OEM relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agricenterus
• LinkedInlinkedin.com/company/agri-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agri Center