Murphy Tractor & Equipment Co., Inc.

What Murphy Tractor & Equipment Co., Inc. does

Murphy Tractor & Equipment Co., Inc. is a privately held, authorized John Deere construction and forestry equipment dealer founded in 1982 and headquartered in Park City, Kansas. The company operates 29 full-service branches across five Midwest states (Iowa, Kansas, Missouri, Nebraska, and Ohio) with 850+ employees, making it one of the largest North American John Deere construction equipment dealer organizations. Its end markets are general contractors, roadbuilders, forestry operators, aggregate producers, landscapers, and (newly) landfill/waste operators across the Midwest.

The company's core offering spans the full equipment lifecycle: new equipment sales (John Deere construction, compact, and forestry; Wirtgen Group cold milling, soil stabilization, slip form paving, and Hamm/Vögele compaction and paving; Kleemann mobile crushing and screening; Brandt material handlers; Cemen Tech volumetric concrete mixers; and TANA landfill/recycling equipment as of 2026), used equipment, short- and long-term rentals with rent-to-own, OEM and remanufactured parts, scheduled and mobile service, certified rebuilds, and a dedicated technology division (MTECH) that deploys and supports John Deere Connected Support, SmartGrade, SmartDetect, SmartWeigh, and Topcon and Trimble machine control and positioning systems.

Revenue is generated across six streams — new equipment sales, used equipment, rental, parts, service/maintenance, and technology integration services — primarily through direct enterprise field sales and dedicated inside-sales support at the branch level, supplemented by an online parts portal and rental request forms. Pricing is quote-based and not publicly disclosed; financing is offered through John Deere Financial (PowerPlan commercial credit accounts, plus construction and compact equipment financing with promotional 0% terms available through mid-2026). Customer acquisition combines direct sales, digital marketing, social media, and an email newsletter. The company is certified as a John Deere Authorized Dealer, John Deere Certified Rebuild Center, Authorized Topcon Dealer, Trimble Technology Outlet, and Authorized TANA Dealer, and is partnered with Southeast Community College and Owens Community College on the John Deere TECH technician training program.

Name

Murphy Tractor & Equipment Co., Inc.

Legal name

Murphy Tractor & Equipment Co., Inc.

Website

https://murphytractor.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Murphy Tractor & Equipment is a privately held, authorized John Deere construction and forestry equipment dealer operating 29 full-service branches across Iowa, Kansas, Missouri, Nebraska, and Ohio, selling, renting, servicing, and integrating technology for construction, paving, forestry, aggregate, and landfill customers in the Midwest.

Ownership category

akta.pro rank

Product category

Construction Equipment Dealership

NAICS

Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Excavators (IMAHAAAA)

akta.pro secondary industries

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC), Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

Keywords

• Construction equipment dealer
• Heavy machinery sales
• Equipment rental services
• Forestry equipment dealer
• Road paving equipment

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices29 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Equipment Sales: Sales of new construction, forestry, paving, and compact equipment from John Deere, Wirtgen, Kleemann, Hamm, Vögele, Brandt, Cemen Tech, and other brands through 29 dealer locations.
2. Used Equipment Sales: Sales of pre-owned equipment including compact track loaders, backhoes, scrapers, crushers, screeners. Equipment sourced from trade-ins and inventory at 29 locations.
3. Equipment Rental: Short-term and long-term rental equipment services with rent-to-own options. Equipment is fully serviced, fueled, and ready for delivery across 29 locations.
4. Parts Sales: Sales of OEM parts for John Deere, Wirtgen, Kleemann, Hamm, Vögele, and other brands. Includes John Deere ReMan remanufactured parts, fluids, filters, undercarriage components.
5. Service and Maintenance: Equipment service including scheduled maintenance, mobile service, line boring, fleet support, mobile maintenance, and major overhauls. Includes certified John Deere rebuild center services.
6. Technology Solutions: Technology integration, installation, training, repair, calibration, and support for machine control systems, GPS positioning, and jobsite software from John Deere, Topcon, and Trimble.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Murphy Tractor & Equipment Co. is an authorized construction and forestry equipment dealer selling new and used machinery from John Deere, Wirtgen, Kleemann, Hamm, Vögele, Brandt, and Cemen Tech. The company operates 29 branch locations across Iowa, Kansas, Missouri, Nebraska, and Ohio, delivering full-lifecycle equipment support including sales, short- and long-term rentals, OEM and ReMan parts, certified rebuilds, mobile and scheduled maintenance, and technology integration services (machine control, GPS positioning, telematics) through its MTECH team of 60+ specialists.

Product overview

Murphy Tractor & Equipment is a construction equipment dealer organization operating 29 locations across Iowa, Kansas, Missouri, Nebraska, and Ohio. The company offers a comprehensive portfolio of equipment products and technology solutions. Core equipment brands include John Deere (construction, compact, and forestry equipment), Wirtgen (cold milling machines, soil stabilizers, slip form pavers, texture curing machines), Kleemann (mobile jaw/cone/impact crushers, screening plants), Hamm (compactors, tandem rollers), Vögele (road pavers), Brandt (material handlers), and Cemen Tech (volumetric concrete mixers). The company also provides Murphy Technologies (MTECH) services offering John Deere, Topcon, and Trimble technology solutions including grade control, machine control, positioning systems, and telematics. Supporting services include new/used equipment sales, equipment rental, parts sales, mobile and scheduled maintenance, John Deere certified rebuild center, technology training and support, and equipment financing.

Differentiator

Problem solved

Functional benefit

Brands

• Murphy Technologies (MTECH): Technology division offering technology solutions, installation, training, and support for construction equipment. Provides 2D and 3D machine control, survey equipment, and jobsite management software solutions.

Products and services

• John Deere Construction Equipment Full line of new John Deere construction equipment for heavy construction applications, sold to contractors and infrastructure builders.
• John Deere Compact Equipment Compact construction equipment including compact excavators, compact track loaders, skid steers, compact wheel loaders, and attachments for projects requiring smaller machines in tight spaces.
• John Deere Forestry Equipment Specialized forestry equipment including forwarders, knuckleboom loaders, skidders, swing machines, tracked and wheeled feller bunchers, and tracked and wheeled harvesters for logging and forestry operations.
• Wirtgen Road Building Equipment Wirtgen road construction equipment including compact, small, and large cold milling machines; soil stabilizers (WR 200 XLi, WR 240i, WR 250i, WRC 240i); and inset/offset slip form pavers for concrete paving.
• Kleemann Mobile Crushers and Screening Plants Kleemann aggregate processing equipment including mobile jaw crushers (MC 100i EVO, MC 110i EVO2, MC 120i PRO), cone crushers (MCO 90i EVO2, MCO 110i PRO), impact crushers (MR 100i NEO, MR 110i EVO2, MR 130i EVO2/PRO), and mobile screening plants.
• Vögele Road Pavers Vögele asphalt road pavers in compact, highway, mini, universal, special, and WITOS paving classes with matching power feeders for asphalt paving applications.
• Hamm Compactors and Tandem Rollers Hamm compactors including Series H and Series H Compact Line models, plus tandem rollers for soil and asphalt compaction on road and site construction projects.
• Brandt Material Handlers Brandt material handlers for metal recycling and material handling applications sold in the U.S. Midwest.
• Cemen Tech Volumetric Concrete Mixers Cemen Tech volumetric concrete mixers including C-Series, M-Series, stationary mixers, and cement silos for on-demand concrete production at jobsites.
• Used Equipment Sales Pre-owned construction, road building, paving, and forestry equipment including compact track loaders, backhoes, scrapers, crushers, and screeners, inspected and supported by Murphy Tractor's service team.
• Equipment Rental Short- and long-term equipment rental services with flexible terms from one week to six months, rent-to-own options, and delivery of fully serviced and fueled equipment.
• Equipment Parts Sales OEM parts sales for John Deere, Wirtgen, Kleemann, Hamm, Vögele, and other brands, including John Deere ReMan remanufactured parts, fluids and filters, undercarriage systems, and all-makes fleet support.
• Equipment Service and Maintenance Scheduled maintenance, mobile service, line boring, fleet support, mobile maintenance, and major overhauls including John Deere Certified Rebuild Center services for powertrain component replacement.
• John Deere Connected Support John Deere telematics and remote diagnostics enabling real-time machine monitoring, remote troubleshooting, Expert Alerts for predictive maintenance, and software updates from the dealership via JDLink connectivity.
• John Deere SmartGrade Integrated grade management technology for excavators, crawler dozers, motor graders, and compact track loaders, ranging from 2D Grade Guidance to 3D SmartGrade automatic grade control.
• John Deere SmartDetect Object detection and camera system using machine learning to detect people and obstacles in construction equipment travel paths, with SmartDetect Assist capable of automatically stopping before contact.
• John Deere SmartWeigh Payload weighing system for mid-size and large John Deere wheel loaders providing near-exact (+/- 1.5 percent) target weights with dynamic weighing, integrated with John Deere Operations Center.
• Topcon Machine Control 2D and 3D machine control systems for excavators, dozers, graders, and compact equipment including MC-MAX, MC-Mobile, and 3D-MC systems for guidance or automatic control.
• Topcon Positioning Systems GPS/GNSS positioning equipment and software for field surveying, including robotic total stations, GNSS receivers, and Topnet Live global correction services for construction layout and quality control.
• Trimble Machine Control Machine control and guidance systems for motor graders, dozers, excavators, compact machines, and soil compactors including grade control, Siteworks Machine Guidance, and Works Plus Subscription.
• Trimble Positioning and Survey Solutions Survey and positioning solutions including total stations, GNSS systems, data collectors, Trimble Connect cloud platform, and Trimble Business Center CAD software for field-to-finish workflows.
• MTECH Technology Integration Services Technology integration, installation, training, repair, calibration, and support for machine control systems, GPS positioning, and jobsite software from John Deere, Topcon, and Trimble, delivered by 60+ dedicated specialists.
• Equipment Financing Equipment financing through John Deere Financial and PowerPlan, including PowerPlan commercial credit accounts, compact and construction equipment financing, and promotional offers such as 0% for 60 months on select equipment through June 30, 2026.

Quantifiable outcome

• Near-exact payload weighing accuracy (+/- 1.5 percent) with SmartWeigh system
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered secondary and core.

• Humdinger Equipment / TANAsecondaryChannel Partner/ Reseller/ Distributor · 9 February 2026Murphy Tractor announced as authorized TANA dealer for landfill and recycling equipment throughout the Midwest in 2026, partnering with Humdinger Equipment.
• TrimblecoreTechnology or Integration · 1 May 2025First John Deere dealer authorized as Trimble civil construction reseller. Murphy Tractor became a Trimble Technology Outlet in 2025, offering Trimble machine control and positioning solutions.
• Cemen TechsecondaryChannel Partner/ Reseller/ Distributor · 1 January 2023Partnership for volumetric concrete mixers added to equipment lineup in 2023. Authorized dealer for Cemen Tech C-Series, M-Series, stationary mixers, and cement silos.
• John DeerecoreChannel Partner/ Reseller/ DistributorAuthorized John Deere construction and forestry equipment dealer. Murphy Tractor operates as one of the largest John Deere construction equipment dealers in North America with full sales, service, parts, and technology support capabilities for John Deere equipment.
• WirtgencoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Wirtgen cold milling machines, soil stabilizers, slip form pavers, texture curing machines, and side feeders for road construction applications.
• KleemanncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Kleemann mobile jaw crushers, cone crushers, impact crushers, and screening plants for aggregate processing.
• HammcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Hamm compactors and tandem rollers for soil and asphalt compaction applications.
• VögelecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Vögele road pavers including compact class, highway class, mini class, universal class, and special class models.
• BrandtcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Brandt material handlers for metal recycling and material handling applications in the U.S. Midwest.
• TopconcoreTechnology or IntegrationAuthorized Topcon dealer for machine control and GPS positioning systems. MTECH team provides installation, training, and support for Topcon solutions.
• Southeast Community CollegesecondaryStrategic or Co-development PartnerJohn Deere TECH Program partnership with Southeast Community College in Milford, Nebraska for technician training and associate degree programs.
• Owens Community CollegesecondaryStrategic or Co-development PartnerJohn Deere TECH Program partnership with Owens Community College in Perrysburg, Ohio for technician training and five-semester degree programs.

Scale indicators8 records

Recent moves12 records

Expansion highlights7 records

Broad incumbents

• Komatsu America Corp. Major construction and mining equipment manufacturer serving the US through its dealer network. Competes with John Deere in excavators, dozers, and wheel loaders — Murphy Tractor's core product categories.
• JCB: Global construction and agricultural equipment manufacturer with US dealer footprint. Competes in telehandlers, backhoes, skid steers, and compact excavators — categories Murphy Tractor offers.
• Yanmar Compact Equipment: Compact construction equipment manufacturer competing with John Deere's compact line (mini excavators, compact track loaders) that Murphy Tractor sells through its compact equipment division.
• Caterpillar Inc. World's largest construction equipment manufacturer. While not a dealer, competes with John Deere as the alternative OEM Murphy Tractor's customers consider, and sets competitive pricing and technology benchmarks for the industry.
• CASE Construction Equipment: Construction equipment manufacturer (CNH Industrial) selling backhoes, skid steers, excavators, and dozers through an authorized dealer network that overlaps with Murphy Tractor's customer base.
• Volvo Construction Equipment: Global construction equipment manufacturer with US dealer network. Competes with John Deere in compact equipment, wheel loaders, and excavators that Murphy Tractor sells.

Direct peers

• Pape Machinery: Multi-brand heavy equipment dealer with locations across the western US, distributing construction, agriculture, and material handling equipment. Comparable in multi-brand authorized dealer model and full-service equipment lifecycle offering.
• Nortrax: John Deere construction and forestry equipment dealer operating in the Northeast and Midwest US. Directly comparable authorized John Deere dealer with similar product mix and customer segments.
• Stribling Equipment: Authorized John Deere construction and forestry dealer with locations primarily in the Southeast US. Direct peer in product portfolio and dealer service model.
• RDO Equipment Co. The largest John Deere construction equipment dealer in North America, operating 75+ locations across multiple states. Closest comparable to Murphy Tractor in business model, brand portfolio, and target customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@murphytractor1982
• Facebookfacebook.com/murphytractor26
• LinkedInlinkedin.com/company/murphytractor
• Instagraminstagram.com/murphytractor/?hl=en

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murphy Tractor & Equipment Co., Inc.