ET2 Contemporary Lighting
ET2 Contemporary Lighting designs, manufactures, and distributes more than 6,000 indoor and outdoor lighting fixtures globally, serving residential consumers, interior designers, and builders through dealers, showrooms, e-commerce, and trade channels.
- Company typePrivate
- Founded1976
- HeadquartersCity Of Industry, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What ET2 Contemporary Lighting does
ET2 Contemporary Lighting is a US-based designer, manufacturer, and distributor of indoor and outdoor lighting fixtures, operating as part of the Maxim Group Co. family of brands alongside Maxim Lighting and Studio M. Founded in the mid-1970s and headquartered at 253 North Vineland Avenue in City of Industry, California, the company has built a catalog of more than 6,000 SKUs spanning chandeliers, flush mounts, wall sconces, bath vanities, floor/desk/table lamps, pathway lighting, mirrors, and accessories. Its technology base centers on LED lighting with signature product lines such as Alumilux (aluminum fixtures) and the Continuum Track system (ultra-slim adjustable track lighting with snap-in low voltage lights), and it offers a Philips Hue smart-home integration for connected fixtures.
The company monetizes almost entirely through one-time product sales distributed via three channels: an owned e-commerce storefront at et2online.com, an authorized dealer and showroom network covering all 50 US states and over 40 international markets, and a sales-representative program supporting trade accounts. Pricing is not publicly disclosed; customers are routed to dealers, contractors, or the "Where to Buy" locator. A dedicated trade program targets interior designers, builders, and electricians with potential volume pricing and dedicated account management, while a unique SMS-based service called "ET2 On-The-Go" (texting ET2 or Maxim to 72345) delivers product specifications and real-time stock availability for both West Coast and East Coast inventories.
ET2 positions its products as "functional art" and serves three primary customer segments: residential consumers furnishing homes, interior designers and decorators specifying lighting for client projects, and builders and electricians handling new construction and renovation. The firm operates without outside venture or private-equity capital under the Maxim Group Co. umbrella and maintains a multi-generation family-ownership legacy. Recent activity includes 2025 New Introductions and 2026 Summer Collections, signaling an annual cadence of seasonal product launches across indoor and outdoor categories.
ET2 Contemporary Lighting firmographics
Firmographics- Name
- ET2 Contemporary Lighting
- Legal name
- ET2 Contemporary Lighting International
- Website
- https://et2online.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ET2 Contemporary Lighting designs, manufactures, and distributes more than 6,000 indoor and outdoor lighting fixtures globally, serving residential consumers, interior designers, and builders through dealers, showrooms, e-commerce, and trade channels.
- Ownership category
- akta.pro rank
ET2 Contemporary Lighting industry classification
Industry- Product category
- Decorative Residential Lighting
- NAICS
- Residential Electric Lighting Fixture Manufacturing (335131), Electric Lighting Equipment Manufacturing (3351), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Lighting & Wiring Equipment (3640), Wholesale-Furniture & Home Furnishings (5020), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)
- akta.pro secondary industries
- Outdoor Lighting & Landscape Lighting Retail (CRAIAIAJ), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)
Keywords
Where ET2 Contemporary Lighting is headquartered
LocationHeadquarters
- HQ city
- City Of Industry
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ET2 Contemporary Lighting business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Lighting Product Sales: One-time sales of indoor and outdoor lighting fixtures including chandeliers, flush mounts, wall sconces, lamps, bath vanities, and smart lights. Products are sold through dealers, showrooms, e-commerce, and trade channels.
- Trade Program: Dedicated trade program for interior designers, builders, and electricians with potential for volume pricing and dedicated account management
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ET2 Contemporary Lighting product offering
Product offeringCore offering
ET2 Contemporary Lighting designs, sources, and sells indoor and outdoor decorative lighting fixtures, offering a catalog of over 6,000 SKUs that includes chandeliers, flush mounts, wall sconces, bath vanities, lamps, outdoor wall and pathway lights, and smart home-compatible fixtures. The company sells these products directly to consumers through its own e-commerce storefront, to trade professionals (interior designers, builders, electricians) via a dedicated trade program, and through an authorized dealer and showroom network across the US and over 40 international markets.
Product overview
ET2 Contemporary Lighting offers over 6,000 indoor and outdoor lighting products described as 'functional art.' The portfolio includes indoor lighting (chandeliers, flush mounts, wall sconces, bath vanities, lamps, mirrors), outdoor lighting (wall mounts, pathway lights), and smart home-compatible fixtures. Key product lines include the Alumilux aluminum collection, Burst, Reeds, Dram, Cubed, and the award-winning Continuum Track system. The company provides related services including light bulbs, replacement parts, and an innovative ET2 On-The-Go text messaging service for product information and stock checks. Products integrate with Philips Hue smart home ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- ET2 Online: The e-commerce platform brand for ET2 Contemporary Lighting's online catalog and ordering system.
- ET2 On-The-Go
- ET2 Lighting International
Products and services
- Indoor Lighting
Companies that use ET2 Contemporary Lighting
Customer profileSegments3 records
Ideal customer profiles3 records
ET2 Contemporary Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
ET2 Contemporary Lighting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Philips HuecoreET2 has partnered with Philips Hue to enable smart home lighting integration. This collaboration allows customers to enjoy smart lighting control in their projects using ET2 fixtures combined with Philips Hue ecosystem. The partnership positions ET2 in the smart home lighting market.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ET2 Contemporary Lighting competitors and assessment
Company assessmentBroad incumbents
- Progress Lighting: One of the largest North American residential lighting manufacturers with broad builder and retail distribution. Comparable in product categories and customer segments, though larger and more diversified.
- Kichler Lighting: Established lighting manufacturer with extensive indoor/outdoor and smart lighting lines (Kichler, Progress, Hinkley all under Masco). Comparable in channel model and product mix.
Direct peers
- Visual Comfort & Co. Premier designer-oriented lighting brand with extensive trade showroom network. Closest direct competitor in the design-forward residential fixture category that ET2 also targets.
- Maxim Lighting: Sister brand under Maxim Group Co. offering an overlapping portfolio of indoor and outdoor lighting fixtures sold through the same dealer and rep network. Direct benchmark for ET2's product mix, pricing tier, and customer base.
- Quoizel Lighting: Design-forward residential lighting brand with strong portfolio of decorative indoor and outdoor fixtures. Comparable in style positioning, target customer, and channel strategy.
- Studio M: Third brand under Maxim Group Co. focused on designer-driven residential lighting. Directly comparable in catalog depth, distribution model, and target customer (interior designers, builders).
- Hinkley Lighting: Family-owned residential and commercial lighting brand with strong designer/specifier channel. Directly comparable in style breadth, trade focus, and decorative outdoor offering.
- Minka Group (Minka-Lavery, Minka-Aire): Multi-brand residential lighting manufacturer with overlapping chandelier, sconce, and outdoor product lines. Comparable in dealer network and decorative positioning.
- Craftmade Lighting: Residential lighting and ceiling fan brand selling through showrooms and dealers. Comparable in customer base (builders, designers, electricians) and product breadth across indoor and outdoor categories.
- Generation Lighting (formerly Sea Gull Lighting): Large residential lighting manufacturer with overlapping indoor and outdoor collections, distributed through builder and electrical channels. Comparable in catalog breadth and trade GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ET2 Contemporary Lighting social profiles
Digital presenceET2 Contemporary Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
ET2 Contemporary Lighting leadership team
Management profileNumber of profiles
ET2 Contemporary Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ET2 Contemporary Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ET2 Contemporary Lighting
What does ET2 Contemporary Lighting do?
ET2 Contemporary Lighting designs, sources, and sells indoor and outdoor decorative lighting fixtures, offering a catalog of over 6,000 SKUs that includes chandeliers, flush mounts, wall sconces, bath vanities, lamps, outdoor wall and pathway lights, and smart home-compatible fixtures. The company sells these products directly to consumers through its own e-commerce storefront, to trade professionals (interior designers, builders, electricians) via a dedicated trade program, and through an authorized dealer and showroom network across the US and over 40 international markets.
Is ET2 Contemporary Lighting a public or private company?
ET2 Contemporary Lighting is a private company. It is classified as corporate owned and is currently operating.
When was ET2 Contemporary Lighting founded?
ET2 Contemporary Lighting was founded in 1976. It employs 101 to 250 people.
Where is ET2 Contemporary Lighting based?
ET2 Contemporary Lighting is headquartered in City Of Industry, United States, in the North America region.
How does ET2 Contemporary Lighting make money?
Two revenue lines are on record. Lighting Product Sales are the primary driver. The others are trade Program.
Who are ET2 Contemporary Lighting's main competitors?
Broad incumbents on record are Progress Lighting and Kichler Lighting. Direct peers are Visual Comfort & Co., Maxim Lighting, Quoizel Lighting, Studio M, Hinkley Lighting, Minka Group (Minka-Lavery, Minka-Aire), Craftmade Lighting and Generation Lighting (formerly Sea Gull Lighting).
Does ET2 Contemporary Lighting have an API?
No public API is recorded for ET2 Contemporary Lighting.
What industry is ET2 Contemporary Lighting in?
ET2 Contemporary Lighting's product category is Decorative Residential Lighting. Its primary akta.pro industry code is CRAIAHAA, Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers), with a secondary code of CRAIAIAJ, Outdoor Lighting & Landscape Lighting Retail. Its NAICS code is 335131 and its SIC code is 3640.