What Craftmade International does

Craftmade International is a privately held U.S. residential lighting and ceiling fan manufacturer founded in 1985 and headquartered in Dallas, Texas. The company's product portfolio centers on three core categories: ceiling fans (available in blade spans from 42" to 80" with indoor and indoor/outdoor damp-rated mounting options, DC motors, remote or WiFi controls, and optional integrated light kits); interior and exterior lighting (chandeliers, pendants, sconces, flushmounts, semi-flushmounts, vanity lights, linear/island fixtures, post and pad mount lighting, flood/spot lights, and wall lanterns); and LED mirrors (back-lit and edge-lit with dimming and adjustable color temperature from 3000K to 5000K). Accessories include universal ceiling fan light kits and door chimes with push buttons. The portfolio is marketed across multiple branded lines including the umbrella Craftmade brand, plus Ellington fans and Exteriors outdoor, alongside named lighting collections such as Gaze, Hailie, Context, Dardyn, Alina, Reeves, and Wrenn, and fan collections including Mondo.

Underlying technology is centered on energy-efficient LED integration across lighting and mirrors, DC motor platforms in premium fans, damp-rated enclosures for outdoor applications, and electronic dimming/color-temperature control in the LED mirror line. Products carry cULus and cETLus safety certifications, with select SKUs certified to California Title 24 / JA8 and Energy Star.

The business model is wholesale-plus-DTC hardware sales. Consumer-facing revenue flows through a BigCommerce-powered e-commerce storefront at standard MSRP, while professional and trade buyers access a separate dealer portal (SuperCat Solutions / Pro Plus) for wholesale pricing across lighting showrooms, home improvement retailers, electrical distributors, and contractor/installer accounts across the United States. End customers are residential homeowners and the trade professionals who install or specify fixtures for them, with a horizontal segmentation approach across entry-level to decorative price tiers.

Name

Craftmade International

Legal name

Craftmade International

Website

https://craftmade.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Craftmade International, founded in 1985 and headquartered in Dallas, Texas, is a privately held manufacturer of residential ceiling fans, interior and exterior lighting fixtures, and LED mirrors sold to U.S. homeowners through e-commerce and a nationwide dealer, showroom, and distributor network.

Ownership category

akta.pro rank

Product category

Residential Lighting and Ceiling Fans

NAICS

Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Housewares & Fans (3634), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)

akta.pro secondary industry

Ceiling Fans Retail (Standard, Low-Profile, Outdoor) (CRAIAHAB)

Keywords

• Residential ceiling fans
• Indoor lighting fixtures
• Outdoor lighting fixtures
• LED mirrors
• Decorative home lighting

Headquarters

HQ city

Coppell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Lighting and Ceiling Fan Sales: Craftmade generates revenue through the manufacture and sale of ceiling fans, lighting fixtures (chandeliers, pendants, sconces, flushmounts, vanity lights), LED mirrors, door chimes, and accessories. Products are sold through e-commerce direct-to-consumer and through a network of dealers and retailers across the United States.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Craftmade International designs, manufactures, and sells energy-efficient residential ceiling fans, interior and outdoor lighting fixtures (chandeliers, pendants, sconces, flushmounts, vanity lights), and back-lit/edge-lit LED mirrors. The company also offers accessories including universal ceiling fan light kits, door chimes, and doorbell push buttons under the Craftmade, Ellington, Exteriors, and Teiber sub-brands.

Product overview

Craftmade International is a lighting and ceiling fan manufacturer founded in 1985, offering energy-efficient ceiling fans, interior and outdoor lighting fixtures, and LED mirrors for residential homes. The product portfolio centers on three core offerings: ceiling fans (spanning 42" to 80" blade spans with DC motors, remote/WiFi controls, and optional light kits), lighting products (including chandeliers, pendants, sconces, flushmounts, vanity lights, and outdoor fixtures), and LED mirrors with dimmable back-lit technology. The company also markets multiple branded collections such as Gaze (pendant lighting with glass globes), Hailie (cylinder glass fixtures), Context (LED jewelry-inspired lighting), Dardyn (contemporary glass shade fixtures), Mondo (modern ceiling fans with aluminum blades), and Alina (LED vanity/sconce fixtures). Accessories include universal ceiling fan light kits and door chimes. Products are distributed through retail partners and the company operates a Dallas, TX facility.

Differentiator

Problem solved

Functional benefit

Brands

• Gaze: Lighting collection featuring clear or white frosted glass globes in 10", 12", and 14" sizes with adjustable height cord
• Hailie
• Context
• Dardyn
• Universal Ceiling Fan Light Kits
• Mondo
• Alina
• Reeves
• Wrenn
• Clark
• Reveal
• Serena
• Mondo

Products and services

• Ceiling Fans Energy-efficient ceiling fans available in blade spans from 42" to 80", with options for indoor and indoor/outdoor (damp) mounting. Includes DC motors, remote/WiFi controls, and integrated or optional light kits. Designed for residential homeowners seeking climate control and aesthetic enhancement.
• Lighting Fixtures Interior and outdoor lighting fixtures including chandeliers, pendants, sconces, flushmounts, semi-flushmounts, vanity lights, linear/island fixtures, post/pad mount lighting, flood and spot lights, wall mount lanterns, and portable lamps. Available in multiple finishes including Flat Black, Chrome, Satin Brass, Brushed Polished Nickel, and Satin Nickel.
• LED Mirrors Back-lit and edge-lit LED mirrors with dimmer controls and adjustable color temperature (3000-5000K), available in various sizes and frame styles for bathrooms and vanity areas.
• Chimes & Doorbell Push Buttons

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fanimation: Specialty ceiling fan maker emphasizing DC motor, designer, and indoor/outdoor fan designs. Comparable to Craftmade's Mondo collection and overall premium-positioned residential fan assortment.
• Hunter Fan Company: One of the largest U.S. residential ceiling fan manufacturers, offering a comparable mix of indoor/outdoor fans, finishes, and integrated lighting kits. Direct overlap with Craftmade's core ceiling fan line and dealer/retailer distribution.
• Hampton Bay: Home Depot-owned residential ceiling fan and lighting private label offering comparable indoor/outdoor fans and fixtures at value-oriented prices. Direct competitive overlap to Craftmade in big-box channel.
• Kichler Lighting: Residential lighting and ceiling fan manufacturer with showroom/dealer distribution and integrated LED fixtures. Closely comparable to Craftmade's lighting-plus-fans product architecture.
• Minka Group: Minka-Aire, Minka-Lavery, and Metropolitan share Craftmade's combined ceiling fan and residential decorative lighting category with multi-tier pricing, similar dealer showrooms, and overlapping collections. Strong direct comparability.
• Quorum International: Showroom-channel manufacturer of residential and outdoor lighting plus ceiling fans. Comparable portfolio breadth across interior/exterior fixtures and decorative categories.
• Modern Forms: Smart, contemporary ceiling fans and LED lighting brand serving residential showrooms and dealers. Overlap with Craftmade in DC-motor fans, integrated LED, and Wi-Fi controls.
• Hinkley Lighting: Designer-driven residential and outdoor lighting manufacturer. Direct peer in chandeliers, pendants, sconces, and outdoor lanterns, distributed through the same showroom channel.

Broad incumbents

• Westinghouse Lighting: Established lighting brand spanning ceiling fans, fixtures, and bulbs across retail and online. Adjacent in product mix but broader and more retail-distribution-focused than Craftmade.
• Progress Lighting: Broader residential and light commercial lighting incumbent serving distributors and showrooms. Overlaps on interior lighting, outdoor, and ceiling fan SKUs but at larger scale and wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https%3A%2F%2Fcraftmade.com%2F
• Xx.com/Craftmad

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craftmade International