PRG Cinegate
PRG Cinegate, a German subsidiary of Production Resource Group, rented camera, lighting, grip, generator, and truck equipment and operated seven production studios across Berlin, Hamburg, and Cologne for film, TV, advertising, music video, corporate, and photo shoots.
- Company typePrivate
- Founded1987
- HeadquartersBerlin, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
PRG Cinegate firmographics
Firmographics- Name
- PRG Cinegate
- Legal name
- Cinegate GmbH
- Website
- https://cinegate.prg.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Closed
- Headcount range
- 101–250 employees
- Short description
- PRG Cinegate, a German subsidiary of Production Resource Group, rented camera, lighting, grip, generator, and truck equipment and operated seven production studios across Berlin, Hamburg, and Cologne for film, TV, advertising, music video, corporate, and photo shoots.
- Ownership category
- akta.pro rank
Where PRG Cinegate is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices10 records
Markets served
PRG Cinegate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Rental: Rental of cameras, lenses, lighting, grip equipment, generators, trucks, and mobile energy storage systems for film and TV productions
- Studio Rental: Rental of production studios in Hamburg, Berlin, and Cologne for film, advertising, photo shoots, and events. Studios available with full technical support and production offices.
- Equipment Sales: Sale of film equipment through PRG ProShop online store
- Production Services: Full-service technical support including consulting, logistics, insurance, and on-set technical assistance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Equipment rental with insurance option |
| Unit Pricing | Pay-as-you-go | Euro 6 Sprinter Generator |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
PRG Cinegate product offering
Product offeringCore offering
PRG Cinegate is a full-service technical provider for film, TV, and advertising productions in Germany. It rents professional cameras, lenses, lighting, grip, generators, trucks, mobile energy storage systems, and seven studio spaces across Hamburg, Berlin, and Cologne, supported by on-location production services including equipment selection consulting, logistics, insurance, and on-set technical assistance. It also offers xR virtual production capability and sells select equipment through the PRG ProShop online store.
Product overview
PRG Cinegate operates as a technical full-service agency for cinema, advertising, and TV productions, offering a comprehensive portfolio of equipment rental and studio services. The core offering consists of Camera Rental, Lens Rental, and Lighting Equipment Rental covering major professional brands (ARRI, RED, Sony, Cooke, Zeiss, NANLUX, Kino Flo, Chimera). Supporting rental services include Grip Equipment, Trucks and Generators, and Mobile Energy Storage Systems. The company operates seven Studio Facilities across Berlin, Hamburg, and Cologne with specialized TISAX-certified spaces for automotive photography. Production Services span commercials, television/film, cinema, music videos, corporate content, and photo shoots. Virtual Production capabilities using xR technology are also offered. Equipment Sales are handled through PRG ProShop. With over 35 years of experience, the company provides consultation, equipment selection support, and technical expertise for productions of all sizes.
Differentiator
Problem solved
Functional benefit
Products and services
- Camera Rental Rental of professional digital cinema and broadcast cameras (e.g., ARRI Alexa Mini, ARRI Alexa Mini LF, RED DSMC3 V-Raptor 8K VV, Sony Venice, Sony Venice 2, DJI Ronin 4D) for film, TV, and advertising productions.
- Lens Rental Rental of anamorphic and spherical lenses, zooms, macros, rehoused vintage models, and specialty lenses including Atlas Mercury FF Anamorphic, Cooke Anamorphic/i 2:1, ARRI Zeiss Master Primes, and Angenieux zooms.
- Lighting Equipment Rental Rental of daylight, artificial/tungsten, LED, and specialty lighting including ARRI Skypanel, Kino Flo, Chimera softboxes, NANLUX Evoke series, Astera, Creamsource, and Lite Tile panels.
- Grip Equipment Rental Rental of grip equipment used in film and video productions (camera support and rigging hardware).
- Trucks and Generators Rental Rental of 12-tonne and 7.5-ton trucks, Sprinters up to 3.5 tonnes, and 20 self-propelled generators (80–150 KW), including Euro 6-compliant vehicles and LPG gas gensets for on-location mobile power.
- Mobile Energy Storage Systems Portable battery-based energy storage solutions for on-location film and video productions.
- Studio Facilities Seven studios across three German cities (Berlin, Hamburg, Cologne) with up to 950 m² of total space, including four TISAX-certified Hamburg studios for secure automotive photography and confidential vehicle work.
- Production Office Rental Production office spaces adjacent to Hamburg studios and warehouses, including 120 m² open-plan offices and 17–40 m² individual offices equipped with desks, telephones, W-LAN, and kitchen facilities.
- Commercial & Advertising Production Services Full-service technical support for advertising and commercial productions, combining equipment rental, studios, lighting, grip, on-set technical staff, consulting, logistics, and insurance.
- Television and Cinema Film Production Services Full-service technical support for television movies, TV series, streaming content, and cinema feature films, combining equipment, studios, virtual production capability, and on-set technical staff.
- Music Video Production Services Full-service technical support for music video shoots, including creative lighting setups, flexible studio spaces, and on-set technical assistance.
- Corporate Production Services Full-service technical support for corporate videos, training films, and company events, with flexible booking options and professional-grade equipment.
- Photo Shoot Services Studio and technical support for fashion, food, and automotive photography, including professional lighting systems, 24/7 equipment access, and TISAX-certified automotive studios.
- Virtual Production Services Virtual production services using xR technology at PRG Cinegate's Hamburg studio, delivered by a dedicated team (Head of Virtual Production, Virtual Production Specialists, Media Server Operators, Project Manager) operating the multi-layered digital studio environment with tracking, real-time engines, and media servers.
- Equipment Sales Online sale of cameras, lighting, grip, and accessories through the PRG ProShop e-commerce storefront at prg-proshop.com.
Quantifiable outcome
- CO2 emissions reduction of up to 90% using HVO fuel in generators
- +1 more outcomes
Companies that use PRG Cinegate
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles2 records
PRG Cinegate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PRG Cinegate partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Staack PooltankstellenminorPartnership to develop nationwide HVO fuel solution for PRG Cinegate customers at important production locations. Initial implementation at Hamburg location with own HVO fuel tank on premises.
- IXA (Institut x AKKURAT STUDIOS)minorPRG Cinegate participates in IXA's industry education initiative for young adults interested in the creative industry. Presentations on filmmaking, lighting, and behind-the-camera work. Goal is to inspire next generation and offer internship/job placement opportunities.
- SPORTFIVEcoreJoint launch of digital sport business talk format 'FIVEFIFTYFIVE' featuring 5 panelists discussing for 55 minutes. PRG acts as technology partner delivering virtual production setup using Virtual Production Studio-xR in Hamburg. SPORTFIVE holds editorial and content ownership. First episode on European Football Benchmark aired July 14, 2021.
- StatistaminorJoint effort with SPORTFIVE on European Football Benchmark 2021 providing data insights for the FIVEFIFTYFIVE talk format about football fans' commercial perspectives.
- Production Resource Group (PRG)corePRG Cinegate is a German subsidiary of Production Resource Group (PRG). From 2021, closer synergies and integration between PRG and Cinegate with joint market positioning. PRG provides global digital studio network and technology leadership in virtual production. Martin Abert and Kai Habermann form joint management.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
PRG Cinegate competitors and assessment
Company assessmentDirect peers
- Panavision: Global leader in film camera and lens rental for cinema and high-end television productions. Directly comparable to PRG Cinegate as a film equipment rental specialist serving feature films, TV series, and commercials with similar premium inventory.
- Keslow Camera: US-based high-end cinema camera and lens rental house serving feature films, episodic television, and commercials. Directly comparable to PRG Cinegate's camera and lens rental business for professional film/TV production.
- Otto Nemenz International: Camera rental house specializing in ARRI, Sony, and RED digital cinema cameras for film and television. Directly comparable to PRG Cinegate's ARRI/RED/Sony-heavy rental inventory for production customers.
- Solotech: Canadian-based provider of audio, video, lighting, and rigging rental for live events, concerts, and productions. Comparable to PRG Cinegate as a full-service technical equipment rental and production services provider to entertainment customers.
- Panalux: UK-based lighting rental specialist serving film, television, and events. Comparable to PRG Cinegate's lighting rental business (ARRI, Nanlux, Kino Flo, Astera) for film and TV production customers.
- Visual Departures: UK specialist in rental of ARRI and high-end digital cinema camera systems for film and television. Directly comparable to PRG Cinegate as a cinema camera and lens rental specialist for professional production.
Broad incumbents
- ARRI: Global manufacturer of professional cinema cameras, lighting (SkyPanel, M-Series), and rental services via ARRI Rental. Comparable as a broad incumbent whose products dominate PRG Cinegate's camera and lighting rental catalog.
- Production Resource Group (PRG): Global entertainment technology company and PRG Cinegate's parent; offers lighting, video, rigging, and virtual production services worldwide. Comparable as the broad incumbent parent operating the same equipment rental and virtual production categories at global scale.
- NEP Group: Global outsourced technical production partner supporting broadcast, sports, entertainment, and corporate events with equipment and crew. Comparable as a broad incumbent in production services with overlapping camera/lighting/streaming capabilities.
Regional players
- Cine Plus Media Service: German post-production and media services provider offering mastering, restoration, and distribution services. Comparable as a Germany-based film/media services peer with overlapping film industry customer base, though focused on post-production rather than equipment rental.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
PRG Cinegate social profiles
Digital presencePRG Cinegate compliance and trust
Trust signalCompliance1 record
PRG Cinegate financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRG Cinegate leadership team
Management profileNumber of profiles
Profiles10 records
PRG Cinegate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRG Cinegate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRG Cinegate
What does PRG Cinegate do?
PRG Cinegate is a full-service technical provider for film, TV, and advertising productions in Germany. It rents professional cameras, lenses, lighting, grip, generators, trucks, mobile energy storage systems, and seven studio spaces across Hamburg, Berlin, and Cologne, supported by on-location production services including equipment selection consulting, logistics, insurance, and on-set technical assistance. It also offers xR virtual production capability and sells select equipment through the PRG ProShop online store.
Is PRG Cinegate a public or private company?
PRG Cinegate is a private company. It is classified as corporate owned and is currently closed.
When was PRG Cinegate founded?
PRG Cinegate was founded in 1987. It employs 101 to 250 people.
Where is PRG Cinegate based?
PRG Cinegate is headquartered in Berlin, Germany, in the Europe region.
How does PRG Cinegate make money?
Four revenue lines are on record. Equipment Rental is the primary driver. The others are studio Rental, equipment Sales and production Services.
Who are PRG Cinegate's main competitors?
Direct peers on record are Panavision, Keslow Camera, Otto Nemenz International, Solotech, Panalux and Visual Departures. Broad incumbents are ARRI, Production Resource Group (PRG) and NEP Group. Cine Plus Media Service is listed as a regional player.
Does PRG Cinegate have an API?
No public API is recorded for PRG Cinegate.