Regle de 3
Règle de 3 is a Lille-based independent French market research institute and call center, founded in 1995, that designs and runs custom satisfaction barometers, ad-hoc studies, and qualitative research primarily for social housing providers (HLM), with additional retail and financial services clients.
- Company typePrivate
- Founded1995
- HeadquartersLille, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Regle de 3 does
Règle de 3 is an independent French market research institute and call center headquartered in Lille, founded in 1995 by Denis Alexandre. The company designs, conducts, and analyzes custom research studies for enterprise clients, with primary specialization in service quality barometers for the French social housing sector (HLM organizations), and secondary verticals in retail/distribution (e.g., Leroy Merlin, Homebox) and financial services (Cofidis). The company runs a 50-position VOiP call center alongside its headquarters, both located in the Lille metropolitan area, supporting quantitative methods (phone, face-to-face, in-store, online, mail) and qualitative methods (in-depth interviews, focus groups, mini-panels).
The core technology asset is Evidenc3, a proprietary web-based survey listening platform that gives clients access to 100% of conducted surveys with selective audio listening, qualitative 1-3 star content rating (assigned by operators after each interview), and real-time alert and encouragement messaging for customer satisfaction management. Around Evidenc3 the company operates two additional sub-platforms, Partag3 (sharing) and Referenc3 (benchmarking), forming a small client-facing ecosystem under the R3 brand.
Commercially, Règle de 3 sells direct to enterprise clients via a B2B sales motion, with revenue generated from professional services engagements (custom studies, barometers, ad-hoc research, multi-channel surveys). Pricing is quote-based and not publicly disclosed, and there are no announced funding rounds, M&A activity, or external investors. The company is privately held by founder Denis Alexandre and operates as an autonomous, single-country French business with no disclosed expansion beyond metropolitan France.
Regle de 3 firmographics
Firmographics- Name
- Regle de 3
- Legal name
- REGLE DE 3
- Website
- https://regledetrois.fr
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Règle de 3 is a Lille-based independent French market research institute and call center, founded in 1995, that designs and runs custom satisfaction barometers, ad-hoc studies, and qualitative research primarily for social housing providers (HLM), with additional retail and financial services clients.
- Ownership category
- akta.pro rank
Regle de 3 industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Telephone Call Centers (56142)
- akta.pro primary industry
- Telemarketing & Survey/Market Research Calling (BPAAADAD)
- akta.pro secondary industries
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
Keywords
Where Regle de 3 is headquartered
LocationHeadquarters
- HQ city
- Lille
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Regle de 3 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Custom Research Studies: Règle de 3 generates revenue through designing, conducting, and analyzing custom market research studies including satisfaction barometers, ad-hoc studies, qualitative studies, online surveys, and multi-channel surveys for enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Regle de 3 product offering
Product offeringCore offering
Règle de 3 is an independent market research institute and call center founded in 1995 in Lille, France. The company designs, conducts, and analyzes custom market research studies — including satisfaction barometers, ad-hoc studies, qualitative studies, online surveys, and multi-channel surveys — for enterprise clients, with a specialization in service quality barometers for social housing providers and retail/distribution networks. Operations are supported by a proprietary web-based survey listening platform called Evidenc3 that gives clients real-time access to survey data and audio recordings.
Product overview
Règle de 3 is an independent market research institute and call center based in Lille, France, established in 1995. The company offers a unified product ecosystem centered on Evidenc3, a proprietary web-based survey listening platform that provides access to all conducted surveys with intelligent filtering and alert capabilities. Alongside Evidenc3, the company delivers comprehensive research services including quantitative studies (phone, in-person, point-of-sale, online, mail) and qualitative studies (in-depth interviews, focus groups, mini-panels), with a specialization in Quality of Service barometers for retail and social housing sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Evidenc3: A web-based survey listening platform that provides access to 100% of conducted surveys with qualitative content evaluation, selective audio listening, and alert/encouragement messaging features.
- Partag3
- Referenc3
Products and services
- Evidenc3
Quantifiable outcome
- Conducting thousands of interviews annually, including face-to-face surveys across more than 200 point-of-sale locations simultaneously
Companies that use Regle de 3
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles1 record
Regle de 3 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Regle de 3 partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights3 records
Regle de 3 competitors and assessment
Company assessmentDirect peers
- IFOP: IFOP is a long-established French market research and opinion polling institute offering consumer, social, and political research. Comparable to Règle de 3 in its French enterprise MR focus, methodology mix, and emphasis on custom ad-hoc studies.
- OpinionWay: OpinionWay is a French independent market research and opinion polling firm serving enterprise and public-sector clients. Highly comparable to Règle de 3 in scale, French B2B focus, custom study design, and mixed-method research offerings.
- BVA Group: BVA is a French market research institute offering custom quantitative and qualitative studies across consumer, retail, and public-sector clients. Directly comparable to Règle de 3 in being an established French MR firm serving enterprise clients with similar methodologies (phone, face-to-face, online).
- Bilendi: Bilendi operates online panels and survey technology solutions for market research in France and Europe. Comparable to Règle de 3 in survey-based B2B market research delivery, though more technology/platform-led than call-center-led.
- Harris Interactive: Harris Interactive is a France-based market research firm with online panels and custom research services for enterprise clients. Comparable to Règle de 3 in B2B market research, panel-based methodologies, and French enterprise client base.
Broad incumbents
- Ipsos: Ipsos is a global market research leader headquartered in France, offering quantitative, qualitative, social, and brand research worldwide. A much larger incumbent in the same space as Règle de 3, with overlapping capabilities in survey-based B2B research at far greater scale.
- Kantar: Kantar is a global market research and insights company with extensive quantitative and qualitative research practices. Operates broadly in the same custom MR space as Règle de 3 but at vastly larger scale and with a global footprint.
- Teleperformance: Teleperformance is a France-founded global leader in call center and customer experience management. Comparable to Règle de 3 in operating a large VOiP call center infrastructure, though Teleperformance serves CX outsourcing rather than market research as its core mission.
Emerging players
- Toluna: Toluna operates an online survey panel and research platform serving consumer insights and ad-hoc studies. Comparable to Règle de 3 in survey-based B2B market research, though differentiated by global panel scale and digital-first delivery rather than call-center operations.
- Qualtrics: Qualtrics is an enterprise survey and experience management platform offering self-service research tools. Comparable to the technology dimension of Règle de 3 (online survey execution), though focused on platform/SaaS rather than full-service call-center research.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Regle de 3 social profiles
Digital presenceRegle de 3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Regle de 3 leadership team
Management profileNumber of profiles
Profiles7 records
Regle de 3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Regle de 3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Regle de 3
What does Regle de 3 do?
Règle de 3 is an independent market research institute and call center founded in 1995 in Lille, France. The company designs, conducts, and analyzes custom market research studies — including satisfaction barometers, ad-hoc studies, qualitative studies, online surveys, and multi-channel surveys — for enterprise clients, with a specialization in service quality barometers for social housing providers and retail/distribution networks. Operations are supported by a proprietary web-based survey listening platform called Evidenc3 that gives clients real-time access to survey data and audio recordings.
Is Regle de 3 a public or private company?
Regle de 3 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Regle de 3 founded?
Regle de 3 was founded in 1995. It employs 1 to 10 people.
Where is Regle de 3 based?
Regle de 3 is headquartered in Lille, France, in the Europe region.
How does Regle de 3 make money?
One revenue line is on record: custom Research Studies.
Who are Regle de 3's main competitors?
Direct peers on record are IFOP, OpinionWay, BVA Group, Bilendi and Harris Interactive. Broad incumbents are Ipsos, Kantar and Teleperformance. Emerging players are Toluna and Qualtrics.
Does Regle de 3 have an API?
No public API is recorded for Regle de 3.
What industry is Regle de 3 in?
Regle de 3's product category is Market Research Services. Its primary akta.pro industry code is BPAAADAD, Telemarketing & Survey/Market Research Calling, with a secondary code of MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies). Its NAICS code is 54191.