Pleasant View Communities

What Pleasant View Communities does

Pleasant View Communities is a non-profit Life Plan Community (Continuing Care Retirement Community) founded in 1955 and headquartered on a 52-acre campus in Manheim, Pennsylvania (Lancaster County). The organization operates a full continuum of senior care on a single site — residential living (apartments and cottages), personal care, memory care, skilled nursing (92 licensed beds at the J. Calvin Wenger Health and Wellness Center), rehabilitation services, and home-based care (PV at Home) — serving approximately 400 residents with over 300 employees. The community is faith-based, rooted in a Christ-like service mission, and supports a Benevolent Care program that provides over $3 million annually to residents who have exhausted their financial resources, funded by donations and an endowment.

The business model blends large one-time entrance fees ($170,700–$649,800+ for life leases on apartments and cottages) with recurring monthly service fees ($1,478–$2,352), fee-for-service personal care, skilled nursing rates, and ancillary revenue from public-facing amenities including the Hearth & Harrow farm-to-table restaurant (powered by ToastTab), the PVFiT fitness center (powered by MindBody Online, 1,300+ members), and Hoffer Farm (a working farm with hydroponic greenhouses, animal therapy, and the 18,000+ sq ft Kreider Farms Cultural Center). Distribution is sales-led through campus tours, dedicated Sales and Admissions Offices, and a preferred provider partnership with PENN Medicine Lancaster General Health for rehabilitation referrals. Recent capital expansion includes 86 new Hershey Farm Cottages (groundbreaking 2024), The Lofts at Lititz Springs (32 units, 2024), the Mount Joy Country Homes acquisition, and a 72-child childcare facility funded by a $600K state grant.

Name

Pleasant View Communities

Legal name

Pleasant View Communities

Website

https://pleasantviewcommunities.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

251–500 employees

Short description

Pleasant View Communities is a non-profit Life Plan Community in Manheim, Pennsylvania, providing a full continuum of senior care — independent living, personal care, skilled nursing, memory care, rehabilitation, and home care — to approximately 400 residents across its campus and adjacent properties.

Ownership category

akta.pro rank

Product category

Senior Living / Continuing Care Retirement Community (CCRC)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Active Adult (55+) Independent Living Communities (HLADAAAD), Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Independent Living Community Development & Construction (Senior Housing Developers) (HLADAAAH)

Keywords

• Senior living services
• Continuing care retirement
• Skilled nursing care
• Personal care assistance
• Memory care support

Headquarters

HQ city

Manheim

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Residential Living - Entrance Fees: Life lease purchases on apartments and cottages. Entrance fees are lump sum payments for life lease on homes in the community. Three different entrance fee options available.
2. Residential Living - Monthly Fees: Monthly fees for apartment and cottage residents covering amenities, services, and dining options. Discounted rates at Hearth & Harrow restaurant.
3. Personal Care - Fee-for-Service: Personal Care is fee-for-service based on a daily rate. Not subsidized housing. Includes assistance with activities of daily living, medication administration, housekeeping, and three balanced daily meals.
4. Skilled Nursing Care: Licensed for 92 beds providing 24-hour care and supervision. Clinical care integrates medical treatment, nursing expertise, specialty services and personal support.
5. Benevolent Care: Provides over $3 million annually in benevolent care for residents who have exhausted financial resources. Funded through donations and endowment.
6. PV at Home - Home Care Services: Caregivers for medication reminders, bathing, grooming, housekeeping, companionship, transportation. Flexible scheduling: 24/7, full time, part time, or occasional care.
7. PVFiT Fitness Center: Public membership fitness center open to ages 30+. Includes equipment, pool, hot tub, sauna, and group fitness classes. Medicare eligible may qualify for free membership through Silver Sneakers, Silver & Fit, Renew Active.
8. Hearth & Harrow Restaurant: Farm-to-table restaurant open to the public. Includes bistro, restaurant seating, and outdoor patio. Sunday brunch. Private dining room for events.
9. Donations and Fundraising: Gifts support benevolent care, capital campaigns, Hoffer Farm, MakerSpace, wish list items, and staff hardship fund. Various giving options including cash, bequests, real estate, securities, IRA QCD, charitable trusts.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels12 records

Core offering

Pleasant View Communities operates a non-profit Life Plan Community (Continuing Care Retirement Community) on a 52-acre campus in Manheim, Pennsylvania, providing a complete continuum of senior living and healthcare services. Offerings include independent residential living (apartments, cottages, West Lawn, Mount Joy Country Homes), personal care, skilled nursing, memory care, rehabilitation therapies, and in-home care. The campus also includes public amenities such as the Hearth & Harrow restaurant, PVFiT fitness center, and Hoffer Farm with the Kreider Farms Cultural Center.

Product overview

Pleasant View Communities is a non-profit Life Plan (Continuing Care Retirement Community) offering a comprehensive continuum of care for seniors. The organization operates a multi-tiered product portfolio consisting of residential living options (apartments, cottages, West Lawn, Mount Joy Country Homes), healthcare services (Personal Care, Skilled Nursing, Memory Care, Rehabilitation, PV at Home), and community amenities (Hearth & Harrow Restaurant, PVFiT fitness center, Hoffer Farm with Kreider Farms Cultural Center). The integrated model allows residents to transition through care levels while remaining on one campus. Recent expansions include Hershey Farm Cottages (86 new homes), The Lofts at Lititz Springs, and a new childcare facility. The organization also provides benevolent care exceeding $3 million annually to support residents with depleted financial resources.

Differentiator

Problem solved

Functional benefit

Brands

• PVFiT: Fitness center open to the public (ages 30+), featuring fitness equipment, heated indoor saltwater pool, whirlpool, cedar sauna, group fitness classes, and full-swing golf simulator.
• Hearth and Harrow
• PV at Home
• Hoffer Farm
• The Lofts at Lititz Springs
• Kreider Farms Cultural Center

Products and services

• Residential Living (Apartments and Cottages)
• Apartments Studio, one-bedroom, one-bedroom with den, and two-bedroom deluxe apartments ranging from 545 to 1,798 square feet. Feature fully equipped kitchens, laundry, walk-in closets, emergency call systems, and individual temperature controls. Entrance fees from $170,700 to $413,100 and monthly fees from $1,478 to $1,845.
• Cottages (Hershey Farm Cottages and Existing Cottages) Single-family cottage homes including Hershey Farm Cottages (Chestnut, Magnolia, Dogwood, Hemlock floor plans) and existing cottage styles (Sycamore, Linden, Larch). All include two-car garages, covered porches, and patio space. Entrance fees range from $317,900 to $654,000 and monthly fees from $1,641 to $2,352.
• West Lawn Apartments Two identical buildings with 18 apartments each offering four floor plans (Hawthorne, Birch, Cypress and one additional). Features rooftop terrace, large outdoor covered balconies, refined finishes, and a cottage-like atmosphere without corridors. Entrance fees range from $342,200 to $647,600 and monthly fees from $1,879 to $2,504.
• Mount Joy Country Homes Active senior living community featuring cottage-style homes with an on-campus library, fitness studio, community room, support services, and resident-led activities. Acquired from Messiah Lifeways and offers priority access to Pleasant View care services.
• The Lofts at Lititz Springs 55+ rental apartment building offering 32 apartments in downtown Lititz, PA behind the Wilbur Chocolate Factory. Operated as a market-rate rental option and managed by Boyd Wilson. Not part of the Pleasant View life plan community continuum.
• Personal Care (Terrace Gardens and The Meadows) Assisted living providing 24-hour staff availability for help with activities of daily living, medication administration, housekeeping, and three balanced daily meals. Fee-for-service based on a daily rate and not subsidized housing.
• Skilled Nursing Care (J. Calvin Wenger Health and Wellness Center) 24-hour nursing care and supervision in a 92-bed licensed facility, integrating medical treatment, nursing expertise, specialty services, and personal support. Consistently rated 5 stars for overall quality by CMS.
• Memory Care (The Meadows and Reminiscence) Specialized dementia and Alzheimer's care in two living areas: The Meadows with 35 private rooms for mild memory impairment, and Reminiscence for more advanced cognitive needs. Includes pet visitations, music therapy, aromatherapy, and hands-on crafts.
• Rehabilitation Services Physical, occupational, speech, and aquatic therapies delivered in partnership with Powerback Rehab. Clinical plans developed jointly with PENN Medicine Lancaster General Health. Includes outpatient therapy services.
• PV at Home In-home non-medical care services including bathing, grooming, medication reminders, ambulation, companionship, transportation, and memory support using the Dementia C.A.R.E.S. approach. Available 24/7, full time, part time, or on an occasional basis.
• Hearth & Harrow Restaurant Farm-to-table restaurant, bistro, and outdoor patio open to the public. Features a hearth oven, private dining room, Sunday brunch, and partner sourcing with local Lancaster County food vendors. Open to residents and the broader community.
• PVFiT Fitness Center Public membership fitness center with cardiovascular and strength equipment, heated indoor saltwater pool, whirlpool, cedar sauna, group fitness classes, and a full-swing golf simulator. Membership tiers: Basic ($48/month, ages 30-64), All-Inclusive ($58/month), and Senior ($50/month, ages 65+). Accepts Silver Sneakers, Silver & Fit, Renew Active, and other insurance programs.
• Hoffer Farm with Kreider Farms Cultural Center Working farm featuring the Kreider Farms Cultural Center (18,000+ sq ft event space, full-service teaching kitchen, and home of Manheim Community Library), hydroponics greenhouse, animal therapy farm (alpacas, goats, sheep, chickens), walking trails, orchards, and a planned Make717 makerspace.
• Benevolent Care Program Financial assistance program that provides over $3 million annually in care for residents who have exhausted their financial resources. Includes Current Benevolent Care and the Benevolent Care Endowment Fund.

Quantifiable outcome

• 400 residents served across all care levels
• +6 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• PENN Medicine Lancaster General HealthcoreStrategic or Co-development PartnerPreferred skilled nursing facility partner. Clinical plans jointly developed by PENN Medicine Lancaster General Health and Pleasant View. Part of preferred provider network for rehabilitation services following hospitalization.
• Powerback RehabcoreStrategic or Co-development PartnerPartner providing team of physical, occupational, and speech therapists for rehabilitation services. Together with Pleasant View, design and implement personalized rehabilitation programs with goal of meeting highest level of function.
• Keystone Pet Enhanced Therapy Services (KPETS)minorOthersPet therapy volunteer service providing animal visitors to campus. Dogs common providers; Vinnie the miniature horse visits residents in rooms or group sessions.
• Boyd WilsonminorChannel Partner/ Reseller/ DistributorProperty management company managing Lofts at Lititz Springs apartments. 55+ rental apartments owned by Pleasant View but managed externally. Handles leasing and property operations.
• Kreider FarmscoreStrategic or Co-development PartnerTransformational naming gift for Kreider Farms Cultural Center. Coordinated HHS Secretary visit to Hoffer Farm. Agricultural leaders partnership for nutrition discussion events.
• Make717minorStrategic or Co-development PartnerMakerspace partner providing expertise in creating space and program for arts of textiles, pottery, painting, 3D printing. Guide Pleasant View in developing Phase II makerspace at Hoffer Farm.
• Central Pennsylvania Food BankminorOthersHydroponics growing initiative partnership. Provides produce to address food insecurity. Currently donating over 1,000 heads of lettuce annually through food bank distribution.
• OneLifeminorOthersNine-month Christian gap-year program hosted on Pleasant View campus. Students matched with PV Pal residents for intergenerational connections. Fourth year hosting in 2024-2025. Only host site on a retirement community campus.
• FaithfulGiveminorOthersThree-day generosity event connecting donors with Lancaster County faith-based organizations. Pleasant View participates annually as one of the featured causes.
• Local Community OrganizationsminorOthersCommunity Day participation includes: Charlie's Crusaders Pet Rescue, Hearth and Harrow Restaurant, Hope Served Café, Joyful Canvas Face Painting, Lancaster Mobile Mini Golf, Main Street Cruisers Band (sponsored by Stray Productions), Northern Lancaster County Police Department, Life Lion EMS, Penryn Fire Company, Precious Paws Community Cats, Twisted Sisters Ice Cream Truck, The Unwavering Cup.
• Manheim Community LibraryminorOthersLibrary housed in Kreider Farms Cultural Center at Hoffer Farm. Part of community integration vision for Hoffer Farm.
• Manheim Central School DistrictminorOthersLife Skills students visit Hoffer Farm for job-related experiences. Agriculture students plant, grow, harvest popcorn as fundraiser. Manheim Central students show PV lambs at Farm Show.
• Bridge of HopeminorOthersMindy Fetherman's previous employer. Organization partnering with churches to end homelessness for single mothers and children. Not a current partnership.
• Presbyterian Senior LivingminorOthersMindy Fetherman's previous employer in senior living fundraising. Not a current partnership.

Scale indicators15 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Moravian Manor: Non-profit faith-based CCRC in Lititz, PA serving Lancaster County. Provides independent living, personal care, skilled nursing, and memory care on a continuing-care basis—the closest functional analogue to Pleasant View's model.
• Landis Homes Retirement Community: Non-profit CCRC located in Lititz, PA—essentially the same micro-market as Pleasant View. Offers independent living, personal care, skilled nursing, and memory care on a single campus with faith-based roots. Most directly comparable peer given overlap in geography, services, and mission.
• Cross Keys Village: Faith-based non-profit CCRC in New Oxford, PA. Continuum-of-care operator (independent living through skilled nursing) with broad amenity offerings and similar continuing-care contract structure serving central PA seniors.
• Presbyterian Senior Living: Non-profit faith-based senior living operator with multiple PA campuses offering independent living, personal care, skilled nursing, and memory care. Pleasant View's VP of Development previously worked here. Strong organizational analogue with multi-site footprint.
• Brethren Village: Non-profit CCRC located in Lancaster, PA. Offers independent living, personal care, skilled nursing, and memory care with a faith-based heritage. Direct comparable for product mix, geography, and resident demographic.
• Masonic Village: Large non-profit CCRC in Elizabethtown, PA (Lancaster County). Provides a full continuum including independent living, personal care, skilled nursing, and rehabilitation—comparable scale and service breadth to Pleasant View with active expansion.
• Willow Valley Communities: Large non-profit Life Plan Community with campuses in Willow Street and Lampeter, PA (Lancaster County). Same CCRC model with full continuum of care, multiple residential product lines, and active community programming. Same market, similar mission.
• Messiah Lifeways: Non-profit CCRC operating Messiah Village in Mechanicsburg, PA. Faith-based operator that previously owned Mount Joy Country Homes—since acquired by Pleasant View. Direct comparable for service model and central PA market.

Broad incumbents

• Atria Senior Living: Large national for-profit senior living operator focused primarily on independent living and assisted living. Not a direct CCRC competitor but a broad incumbent shaping market expectations on amenities, pricing, and programming against which Pleasant View benchmarks.
• Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio across independent living, assisted living, memory care, and skilled nursing. National for-profit incumbent against whom Pleasant View competes for referrals and staff, though without a Pennsylvania CCRC-equivalent continuum model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzBiYaXiXyf8Z0dofWglJ0w
• Facebookfacebook.com/PleasantViewCommunities
• LinkedInlinkedin.com/company/pleasant-view-retirement-community
• Instagraminstagram.com/pleasant_view_communities
• Xx.com/pvcommunities

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pleasant View Communities