Touchpoints
Touchpoints (YourTouchpoints, LLC) is a Texas-based B2B provider of employee benefits communication software (Linqed Online) and consulting (COMS Blueprint) that helps HR leaders and benefits advisors improve benefits utilization for U.S. employers.
- Company typePrivate
- Founded2009
- HeadquartersThe Woodlands, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Touchpoints does
Touchpoints (legal entity YourTouchpoints, LLC) is a privately held B2B service provider founded in 2009 and headquartered in The Woodlands, Texas, that helps employers and benefits advisors improve how employees understand and use their workplace benefits. The company targets HR leaders, VPs of People, benefits advisory firms, and senior leadership at large organizations, and reports having served 1,000+ companies and educated 5M+ employees while claiming $50M+ in client cost savings over its operating history.
The company's core product is Linqed Online, a cloud-based employee communication and benefits education hub that unifies messaging across email, SMS, push notifications, Microsoft Teams, and company news feeds, with a content library, real-time analytics, HR/payroll integrations, and a mobile-friendly interface. The Linqed platform is operated through a strategic technology partnership with Linqed, which supplies the underlying infrastructure, while Touchpoints layers on a service-led 12-month communication strategy framework called the COMS Blueprint, the free Benefits Communication Scorecard assessment used as a lead-generation tool, and a sub-product called The Pocketpal. The firm holds GDPR-compliant data processing practices and SOC 2 Type 2 compliance.
Touchpoints generates revenue through two streams: annual SaaS subscriptions to Linqed Online (quote-based, scope-tailored pricing) and strategy/consulting services tied to COMS Blueprint development. GTM is enterprise field sales, with consultative discovery sessions, a free scorecard funnel, and a channel motion through benefits advisory firms that resell the platform to their employer clients. The company employs 11-50 people, is bootstrapped with no disclosed funding rounds, and operates exclusively in the United States.
Touchpoints firmographics
Firmographics- Name
- Touchpoints
- Legal name
- YourTouchpoints, LLC
- Website
- https://yourtouchpoints.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Touchpoints (YourTouchpoints, LLC) is a Texas-based B2B provider of employee benefits communication software (Linqed Online) and consulting (COMS Blueprint) that helps HR leaders and benefits advisors improve benefits utilization for U.S. employers.
- Ownership category
- akta.pro rank
Touchpoints industry classification
Industry- Product category
- Employee Benefits Communication Software
- NAICS
- Human Resources Consulting Services (541612), Other Management Consulting Services (541618), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
Keywords
Where Touchpoints is headquartered
LocationHeadquarters
- HQ city
- The Woodlands
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Touchpoints business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Linqed Online SaaS Subscription: Annual subscription-based access to the Linqed Online platform with multi-channel communication capabilities. Revenue generated through subscription licensing aligned with MSSA (Master Software and Services Agreement) and EULA (End User License and Subscription Agreement). Pricing is quote-based and tailored to organization size and scope.
- Strategy and Consulting Services: Discovery, strategy development, and ongoing communication consulting including custom 12-month COMS Blueprint creation, employee-centered messaging development, and measurable ROI tracking services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on organization size and scope |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Touchpoints product offering
Product offeringCore offering
Touchpoints provides employee benefits communication and engagement services through its Linqed Online cloud platform, which unifies messaging across email, SMS, push notifications, Microsoft Teams, and news feeds. The offering pairs the technology with a 12-month COMS Blueprint strategy framework and consulting services, plus a Benefits Communication Scorecard assessment, helping HR leaders boost benefits utilization, reduce healthcare costs, and demonstrate HR ROI.
Product overview
Touchpoints offers a unified employee communication and benefits engagement platform consisting of Linqed Online as the core communication hub, complemented by the COMS Blueprint strategic framework. The platform delivers multi-channel messaging (email, SMS, Teams, news feeds) through a clean, mobile-friendly interface. Additional offerings include the Benefits Communication Scorecard assessment tool and The Pocketpal mobile resource. The architecture combines technology with a service-first partnership approach, providing strategy, execution, and measurable ROI tracking.
Differentiator
Problem solved
Functional benefit
Brands
- Linqed Online: Year-round benefits communication hub powered by strategy, designed to help employees understand and utilize their benefits through multi-channel communication (email, SMS, push notifications, Microsoft Teams, and news feeds).
- The Pocketpal
- COMS Blueprint
Products and services
- LinQed Online A year-round benefits communication hub that unifies messaging across email, SMS, Teams, and company news feeds, built on a mobile-friendly interface. Designed for HR leaders and benefits advisors at U.S. employers who need to deliver consistent, personalized benefits communication and track engagement in real time.
- COMS Blueprint A 12-month communication strategy framework that aligns messaging with business priorities, created through collaborative discovery sessions to address organizational goals and communication gaps. Sold as a standalone strategic engagement for HR leaders seeking to operationalize benefits communication.
- Benefits Communication Scorecard
- The Pocketpal
Quantifiable outcome
- Preventive care visits increased by 41% within 12 months
- +17 more outcomes
Companies that use Touchpoints
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Touchpoints technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature7 records
Touchpoints partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LINQED (spelled as LINQED in source content)coreLINQED is the underlying technology platform powering Touchpoints' communication solutions. Touchpoints delivers its COMS Blueprint and benefits communication services through the LINQED platform, which provides content management, communication intranet capabilities, mobile app, and responsive design features. The relationship appears strategic with LINQED providing the core technology infrastructure and Touchpoints providing the strategic services layer and content expertise.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Touchpoints competitors and assessment
Company assessmentDirect peers
- HealthJoy: HealthJoy is a benefits navigation and engagement platform that consolidates benefits access, telemedicine, and care guidance for employees — directly overlapping Touchpoints' benefits communication and healthcare engagement use case for mid-market and enterprise employers.
- Accolade: Accolade provides personalized healthcare and benefits advocacy for employees, combining technology with human support — competing with Touchpoints in the employer-sponsored benefits engagement and healthcare navigation category.
- Quantum Health: Quantum Health delivers healthcare navigation and benefits optimization services to large self-funded employers, with a strong focus on utilization and cost outcomes — closely comparable to Touchpoints' communication-driven outcomes and target buyer (HR/benefits leaders at large employers).
- Businessolver: Businessolver is a benefits administration and employee engagement technology platform used by mid-market and enterprise employers — competing with Touchpoints in benefits communication, decision support, and year-round employee engagement.
- Benefitfocus: Benefitfocus operates a benefits platform for employers and carriers, spanning enrollment, communication, and engagement — overlapping with Touchpoints' benefits communication hub in both buyer persona and feature set.
- Personify Health: Personify Health (formed from the merger of Limeade and Virgin Pulse) is an employee wellbeing and engagement platform serving employers — directly comparable to Touchpoints' employee engagement, wellness program participation, and benefits utilization outcomes.
- Castlight Health: Castlight Health provides healthcare navigation and benefits engagement technology for employers, with a focus on driving smarter healthcare decisions and utilization — overlapping with Touchpoints' healthcare navigation and preventive care outcomes.
Emerging players
- Wellable: Wellable offers a wellness and employee engagement platform for employers, with similar content-driven wellness and benefits communication capabilities — an emerging, more narrowly focused competitor in the employee benefits engagement niche.
Broad incumbents
- ADP: ADP is a dominant HR services, payroll, and benefits administration incumbent serving employers of all sizes — represents the broad platform risk of an incumbent adding benefits communication features to its existing employer footprint.
- Workday: Workday is a major enterprise HR and finance technology platform with an expanding benefits and people-experience portfolio — the most credible broad incumbent that could subsume Touchpoints-style functionality inside a larger HR suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Touchpoints social profiles
Digital presenceTouchpoints compliance and trust
Trust signalCompliance2 records
Touchpoints financial estimates
Financial estimateRevenue estimate
Valuation estimate
Touchpoints leadership team
Management profileNumber of profiles
Profiles4 records
Touchpoints funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Touchpoints M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Touchpoints
What does Touchpoints do?
Touchpoints provides employee benefits communication and engagement services through its Linqed Online cloud platform, which unifies messaging across email, SMS, push notifications, Microsoft Teams, and news feeds. The offering pairs the technology with a 12-month COMS Blueprint strategy framework and consulting services, plus a Benefits Communication Scorecard assessment, helping HR leaders boost benefits utilization, reduce healthcare costs, and demonstrate HR ROI.
Is Touchpoints a public or private company?
Touchpoints is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Touchpoints founded?
Touchpoints was founded in 2009. It employs 11 to 50 people.
Where is Touchpoints based?
Touchpoints is headquartered in The Woodlands, United States, in the North America region.
How does Touchpoints make money?
Two revenue lines are on record. Linqed Online SaaS Subscription is the primary driver. The others are strategy and Consulting Services.
Who are Touchpoints's main competitors?
Direct peers on record are HealthJoy, Accolade, Quantum Health, Businessolver, Benefitfocus, Personify Health and Castlight Health. Wellable is listed as an emerging player. Broad incumbents are ADP and Workday.
Does Touchpoints have an API?
No public API is recorded for Touchpoints.
What industry is Touchpoints in?
Touchpoints's product category is Employee Benefits Communication Software. Its primary akta.pro industry code is HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated). Its NAICS code is 541612 and its SIC code is 8742.