LobbyPMS

What LobbyPMS does

LobbyPMS (legal entity LOBBYPMS S.A.S., NIT 900881345) is a Colombian cloud-based hospitality software company founded in 2015 and headquartered in Medellín, with a secondary office in Barranquilla. It provides an all-in-one property management system (PMS), channel manager, direct booking engine, point-of-sale (POS), online check-in, electronic invoicing, and regulatory reporting (SIRE for Migración Colombia, SIAT for the Ministry of Commerce) to more than 1,400 small and medium-sized accommodations across Colombia, the Dominican Republic, and broader Latin America. The platform is hosted on Amazon Web Services, accessible via browser on any device, and is offered in Spanish, English, and Portuguese.

The product is sold on a SaaS subscription model with a 15-day free trial, monthly or annual billing (10% discount on annual prepay), no long-term contract, and an affiliation/joining fee plus recurring charges; automated SIRE reporting is gated behind a premium tier. Distribution is product-led via self-serve website sign-up, supplemented by inside-sales demos, with content marketing and SEO in three languages as the primary demand-generation channels. Differentiators are the bundled all-in-one pricing, native Colombian compliance integrations, and integrations with major OTAs (Airbnb, Booking.com, Hostelworld, Expedia, Despegar, PriceTravel), payment gateways (Azul, PayPal, NowPayments), and complementary tools (SiteMinder, Myallocator, Poster, PouchNATION, Lucidbot, Alanube).

Operationally, the company is privately held with no disclosed external funding, parent company, or acquisitions, and appears to be founder/management-controlled. Headcount is reported at 11–50 employees. Revenue, ARR, ownership structure details, and named institutional investors are not disclosed in available sources. The company holds GDPR/RGPD-aligned data-handling practices and operates customer support via in-app chat, WhatsApp, email ([email protected]), and phone, with the website available in Spanish, English, and Portuguese.

Name

LobbyPMS

Legal name

LOBBYPMS S.A.S.

Website

https://lobbypms.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

LobbyPMS is a Colombian cloud-based SaaS platform providing an all-in-one PMS, channel manager, booking engine, POS, and regulatory reporting to 1,400+ small and medium-sized hotels, hostels, and vacation rentals across Colombia, the Dominican Republic, and Latin America.

Ownership category

akta.pro rank

Product category

Hotel Management Software (Property Management System)

akta.pro primary industry

Lodging Booking & Accommodation Management (HSACAKAC)

akta.pro secondary industries

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), Professional/Managed Inventory Vacation Rental Marketplaces (THAMALAB)

Keywords

• Hotel management software
• Cloud property management system
• Channel manager software
• Booking engine platform
• Hospitality point of sale

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Monthly or annual subscription model where users pay an affiliation/joining fee plus recurring monthly charges. Users can prepay 1, 2, or up to 12 months at a time. No long-term contracts required. Annual prepay receives 10% discount. Data deleted after trial period unless subscription activated.
2. Premium Features: Automatic SIRE reporting to Migración Colombia is available only for premium accounts. Standard accounts can manually download and upload flat files.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

LobbyPMS sells a cloud-based, all-in-one hotel management SaaS platform designed for small and medium-sized accommodations. The bundled offering includes a Property Management System (PMS), Channel Manager for real-time OTA synchronization, a direct Booking Engine, and an integrated Point of Sale, plus regulatory connectors for Colombian migration/tourism reporting and Dominican Republic electronic invoicing. The platform is sold via monthly or annual subscription with a 15-day free trial and no permanence contract, targeting hotels, hostels, aparthotels, glamping sites, cabins, and vacation rentals across Latin America.

Product overview

LobbyPMS is a unified cloud-based hotel management platform designed in Colombia for small and medium-sized accommodations. The core product is the Lobby platform, which includes the PMS (Sistema de Gestión Hotelera) as the central hub for reservation calendar and operations management. The platform is offered as an all-in-one solution where all modules are included without additional costs: Channel Manager (via LobbyBookings), Motor de Reservas (Booking Engine), and Punto de Venta (POS) are built-in core modules. Additional operational tools include Check-in Online, Facturación Electrónica, SIRE Connect, SIAT Connect, payment gateway integration, cash/shift control, inventory management, expense tracking, customer/supplier lists, automated emails, reporting dashboards, and in-app support chat. The platform serves hotels, hostels, aparthotels, glampings, cabins, and vacation rentals with over 1,400 properties using the system.

Differentiator

Problem solved

Functional benefit

Products and services

• Lobby Platform (all-in-one hotel management SaaS) Cloud-based, all-in-one hotel management SaaS platform designed in Colombia for small and medium-sized accommodations. Bundles a property management system (reservation calendar, guest accounts, invoicing, inventory, reporting), real-time channel manager, direct booking engine, integrated POS, online check-in, electronic invoicing, and regulatory connectors (SIRE/SIAT for Colombia, e-CF for the Dominican Republic) into a single subscription with no permanence contract.

Quantifiable outcome

• 1,400+ accommodations using the platform
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• SiteMindercoreTechnology or IntegrationSiteMinder is a channel manager integration partner. LobbyPMS connects with SiteMinder to synchronize inventory and rates with connected OTAs and property management systems.
• LobbyBookingscoreTechnology or IntegrationLobby's proprietary channel management solution that connects to HostelWorld, Expedia, Airbnb, Booking.com, PriceTravel, and Despegar. This is LobbyPMS's built-in channel manager product.
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure provider. All LobbyPMS data is hosted on AWS servers. Cited as reason for high security standards and cloud reliability.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bookinglayer: Bookinglayer is a booking engine and PMS focused on hostels, campsites, and alternative accommodations with direct booking and channel management features. It overlaps with LobbyPMS's hostel and vacation rental customer segments and PLG-friendly SMB GTM.
• Little Hotelier: Little Hotelier is a PMS and channel manager purpose-built for small hotels, B&Bs, and vacation rentals. It competes head-to-head with LobbyPMS on the small-property segment and on simplified all-in-one functionality.
• STAAH: STAAH is a channel manager and booking engine provider widely used by independent hotels and hostels, particularly across Asia-Pacific and emerging markets. It competes with LobbyPMS on the channel distribution layer and increasingly on broader PMS functionality.
• RMS Cloud: RMS Cloud is a cloud-based property management system serving independent hotels, motels, and resort properties globally. Its SMB-to-midmarket focus and feature breadth (PMS, booking engine, POS) make it a comparable to LobbyPMS.
• Mews: Mews is a cloud-based hospitality management platform used by hotels, hostels, and alternative accommodations worldwide. While positioned slightly upmarket, it competes with LobbyPMS for multi-property SMB and hostel chains and offers an overlapping suite of PMS, booking engine, and payments features.
• Cloudbeds: Cloudbeds is a global hospitality SaaS suite combining PMS, Channel Manager, and Booking Engine for independent hotels, hostels, and groups. It is the closest direct competitor to LobbyPMS, targeting a similar SMB/mid-market segment and increasingly investing in Latin American localization.
• Bnovo: Bnovo offers a PMS, channel manager, and booking engine aimed at small hotels, aparthotels, and vacation rentals, with strong presence in LatAm-speaking markets. It is one of the most direct comparables to LobbyPMS in terms of target segment and Spanish/Portuguese localization.
• Hotelogix: Hotelogix is a cloud PMS serving small and mid-sized hotels globally with channel manager and booking engine capabilities. Its SMB focus and emerging-market footprint make it a direct comparable to LobbyPMS, especially in price-sensitive LatAm markets.
• eZee Technosys (eZee Absolute): eZee Absolute is a cloud-based hotel PMS with integrated channel manager, booking engine, and POS targeting small and mid-sized hotels and hostels globally. It is a comparable SMB-focused competitor with multi-language and multi-currency support across emerging markets.

Broad incumbents

• SiteMinder: SiteMinder is a global hotel commerce platform combining a channel manager, booking engine, and (newer) PMS capabilities, with broad scale and an enterprise channel-manager footprint. It is both a LobbyPMS integration partner and a broader incumbent competing for the same property software stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWi2G0-bJ9NSsc1WVgZdESA
• Facebookfacebook.com/lobbysoftware
• LinkedInlinkedin.com/company/lobbypms-software
• Instagraminstagram.com/lobby_hotel_software

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LobbyPMS