CAST Centers

What CAST Centers does

CAST Centers (legal name: CAST Treatment Centers) is a privately held outpatient mental health and addiction treatment provider founded in 2005 by Mike Bayer and headquartered in West Hollywood, California. The company operates from a single physical campus at 630–632 N Doheny Drive and delivers a multi-level care continuum including Partial Hospitalization (PHP), Intensive Outpatient (IOP), an evening telehealth IOP branded LUNA, Medication-Assisted Treatment, Custom Outpatient, and a NEXT STEP aftercare coaching program. Treatment is structured around the proprietary CAST Alignment Model (CAM), which integrates evidence-based modalities (CBT, DBT, EMDR, mindfulness, motivational interviewing) with holistic practices. Clinical services are delivered by a credentialed staff that includes an LCSW Executive Director, an ASAM/ABAM-certified Medical Director (Dr. William Stanley), and a former UCLA transplant surgeon board-certified in addiction medicine (Dr. Craig Smith).

The company primarily serves individuals in the Los Angeles metropolitan area (West Hollywood, Hollywood, Beverly Hills, greater Los Angeles) with online treatment available statewide in California. Targeted segments include the LGBTQ community (CAST is LGBTQ-owned and has operated as such for 12+ years), high-functioning professionals including entertainment-industry members, individuals with co-occurring mental health and substance use disorders (dual diagnosis), and families of treatment clients. Revenue is generated through insurance reimbursement from eight in-network carriers (Anthem Blue Cross, MHN Health Net, Blue Shield, Optum, Aetna, Cigna, GEHA, Humana) plus private-pay arrangements for coaching and aftercare. The facility is accredited by The Joint Commission, licensed by California DHCS (License 190936BP), and LegitScript certified.

The go-to-market model is sales-led and direct-to-consumer: prospective patients contact a central admissions line for confidential assessment and insurance verification, with supplementary intake from professional referrals (therapists, psychiatrists, Employee Assistance Programs) and corporate wellness outreach to employers such as the Academy of Motion Picture Arts & Sciences and Beverly Hills Unified School District. Marketing channels include educational blog content, community events, alumni programming, and high-visibility media appearances by founder Mike Bayer (podcast host, NYT best-selling author, Dr. Phil advisory board member). The company is founder-controlled, has no disclosed institutional investors, and has not reported any funding rounds, acquisitions, or leadership changes beyond the original founding team.

Name

CAST Centers

Legal name

CAST Treatment Centers

Website

https://castcenters.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

CAST Centers is a privately held outpatient mental health and addiction treatment provider in West Hollywood, founded in 2005, serving individuals in the Los Angeles area and California via telehealth with PHP, IOP, MAT, and aftercare programs built on its proprietary CAST Alignment Model.

Ownership category

akta.pro rank

Product category

Outpatient Behavioral Health Treatment

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Outpatient mental health treatment
• Addiction recovery programs
• Intensive outpatient programs
• Dual diagnosis treatment
• Substance abuse treatment

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance-Based Outpatient Treatment: Revenue generated through insurance reimbursement from in-network and out-of-network providers including Anthem Blue Cross, MHN Health Net, Blue Shield, Optum, Aetna, Cigna, GEHA, and Humana. Also accepts most PPO insurance plans.
2. Professional Services: Coaching services, family support programs, and specialized treatment programs billed through insurance or private pay arrangements.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CAST Centers is an outpatient mental health and addiction treatment facility in West Hollywood, California that delivers a multi-level care continuum including Day Treatment (PHP), Intensive Outpatient Program (IOP), LUNA Evening Online IOP, Medication-Assisted Treatment (MAT), Custom Outpatient, and Aftercare (NEXT STEP) programs. Services are built on the proprietary CAST Alignment Model (CAM), integrating evidence-based modalities such as CBT, DBT, EMDR, mindfulness, and motivational interviewing to address mental health, substance use, and co-occurring disorders for individuals and families in the Los Angeles area and via telehealth across California.

Product overview

CAST Treatment Centers is an outpatient mental health and addiction treatment facility offering a multi-level care continuum consisting of Day Treatment (PHP), Intensive Outpatient Program (IOP), Evening Online IOP (LUNA), Medication-Assisted Treatment (MAT), Custom Outpatient, Online Treatment, and Aftercare (NEXT STEP) programs. The facility operates the proprietary CAST Alignment Model (CAM) as its core treatment methodology, incorporating evidence-based practices such as Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), EMDR, and motivational interviewing. Treatment specialties include anxiety, depression, bipolar disorder, dual diagnosis, alcohol abuse, drug abuse (including meth), and prescription medication addiction. Additional services include family support, case management, coaching (Coach Mike Bayer), alumni programming, and specialized LGBTQ-affirmative therapy. The organization provides in-person services at West Hollywood, Hollywood, Beverly Hills, and Los Angeles locations, serving clients throughout California.

Differentiator

Problem solved

Functional benefit

Brands

• LUNA: Evening Online Intensive Outpatient Program (IOP) - telehealth treatment service providing evening group therapy sessions three days a week for individuals in California who cannot attend daytime programs.
• NEXT STEP
• CAST Alignment Model (CAM)
• Custom Outpatient
• Family Support Program

Products and services

• Day Treatment (PHP)

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Anthem Blue CrosscoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for CAST Treatment Centers clients. Provides coverage verification and billing for mental health and addiction treatment services.
• MHN Health NetcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for CAST Treatment Centers clients in California.
• Blue ShieldcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider accepting CAST Treatment Centers clients.
• OptumcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for CAST Treatment Centers addiction and mental health treatment services.
• AetnacoreChannel Partner/ Reseller/ DistributorPPO insurance provider accepting CAST Treatment Centers clients for mental health and addiction treatment.
• CignacoreChannel Partner/ Reseller/ DistributorPPO insurance provider accepting CAST Treatment Centers clients.
• GEHAcoreChannel Partner/ Reseller/ DistributorPPO insurance provider accepting CAST Treatment Centers clients.
• HumanacoreChannel Partner/ Reseller/ DistributorInsurance provider accepting CAST Treatment Centers clients.
• The MeadowsminorStrategic or Co-development PartnerProfessional event collaboration to celebrate the release of The Rehab Playbook by Jaimie Vinck, President of The Meadows. Evening event for networking and breakout discussions in the mental health and addiction treatment field.
• Dr. Phil Advisory BoardminorGTM or Marketing PartnerCEO Mike Bayer serves on Dr. Phil's advisory board as the most utilized expert on the program, contributing to show appearances and content development.
• UCLA Board of Drug and Alcohol CounselingminorStrategic or Co-development PartnerCEO Mike Bayer serves on the UCLA Board of Drug and Alcohol Counseling, contributing to academic and professional development in addiction treatment.
• Academy of Motion Picture Arts & SciencesminorGTM or Marketing PartnerParticipated in employee health fair, providing information about outpatient treatment programs for entertainment industry employees.
• Beverly Hills Unified School DistrictminorGTM or Marketing PartnerParticipated in Employee Health Fair, providing mental health and addiction treatment information to educators and faculty.
• West Hollywood Chamber of CommerceminorStrategic or Co-development PartnerCollaboration on mixer events uniting community businesses, supporting local economic development and community wellness.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Lyra Health: Tech-enabled mental health platform focused on employer-sponsored and payer-funded outpatient therapy. Adjacent to CAST's enterprise channel and telehealth expansion thesis (LUNA), but delivers care through a virtual provider network rather than a single-site clinic.

Direct peers

• Promises Treatment Centers: Los Angeles-based outpatient and residential mental health and addiction treatment provider offering PHP, IOP, and dual diagnosis programming. Directly comparable to CAST on geography, modality mix, and target clientele including professionals and entertainment-industry clients.
• The Ranch at Dove Tree: Multi-state outpatient and residential addiction treatment provider offering PHP, IOP, and MAT services. Comparable to CAST on clinical model (PHP/IOP, MAT, dual diagnosis) and program structure, with a broader geographic footprint.
• New Method Wellness: California outpatient addiction and dual diagnosis treatment provider with PHP, IOP, and aftercare programming. Directly comparable to CAST on outpatient structure, dual diagnosis focus, and California-based service delivery.
• Seasons in Malibu: California outpatient and residential addiction and mental health treatment center serving high-functioning professionals. Directly comparable to CAST on its Southern California footprint, PHP/IOP care continuum, and dual diagnosis specialization.
• Monarch Shores: California-based outpatient and residential addiction and mental health treatment provider serving professionals. Directly comparable to CAST on outpatient PHP/IOP programming, California geography, and dual diagnosis specialization.
• Harmony Place: Los Angeles outpatient mental health and addiction treatment center offering individualized PHP, IOP, and sober living programs. Comparable to CAST on LA location, outpatient modality, and concierge-style treatment positioning.

Broad incumbents

• Hazelden Betty Ford Foundation: Large national nonprofit provider of addiction treatment and mental health care across inpatient, outpatient, and telehealth levels. Operates broadly in the same space as CAST but at significantly greater scale and across the full continuum of care.
• Caron Treatment Centers: Long-established nonprofit addiction treatment organization with outpatient and residential programming. Comparable to CAST on clinical population (mental health and substance use) but operates as a broad incumbent with national reach.
• American Addiction Centers: Publicly traded addiction treatment network with multiple outpatient and residential facilities across the U.S. Comparable to CAST on PHP/IOP/MAT service model but operates as a broad incumbent at substantially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/castcenters
• Facebookfacebook.com/castcenters
• LinkedInlinkedin.com/company/cast-centers

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAST Centers