HALLS

What HALLS does

HALLS is an over-the-counter consumer healthcare brand specializing in cough drops, throat drops, and immune-support dietary supplement drops. Founded in 1893 by the Halls Brothers in the United Kingdom and now headquartered in East Hanover, New Jersey, HALLS is the self-described leading cough drop brand in the United States. The brand operates as a private subsidiary of Mondelēz International, a publicly traded global snacking conglomerate, and functions within the latter's broader distribution and operational infrastructure. The brand reaches consumers in the US and UK through wide retail channels (pharmacies, grocery stores, convenience stores), direct-to-consumer e-commerce via gethalls.com, and Amazon.

HALLS' product platform is built on menthol-based cough drop formulation technology for temporary relief of coughs and sore throats, extended into four sub-brands addressing distinct consumer use cases: HALLS Relief (core cough/sore throat relief), HALLS Soothe/Breezers (milder everyday throat soothing), HALLS Defense (sugar-free dietary supplement with Vitamin C for immune support), and HALLS Minis (compact portable format). The brand monetizes through one-time consumer packaged goods transactions at retail and online points of sale, supported by top-of-funnel social media marketing across Facebook, Instagram, Twitter, and YouTube.

The business model is a traditional CPG sales structure: unit-based revenue from broad retail distribution, supplemented by direct and marketplace e-commerce. No pricing, contract, or subscription model is disclosed. HALLS has no independent technology platform, app, API, or proprietary AI systems; differentiation rests on brand heritage (130+ years), established shelf presence via Mondelēz's distribution network, and a diversified sub-brand portfolio covering the spectrum from acute symptom relief to wellness positioning.

Name

HALLS

Legal name

HALLS (brand of Mondelēz International)

Website

https://gethalls.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

101–250 employees

Short description

HALLS is a Mondelēz-owned OTC consumer healthcare brand that manufactures and sells cough drops, throat drops, and immune-support dietary supplements under four sub-brands (Relief, Soothe/Breezers, Defense, Minis) to US and UK consumers through retail, Amazon, and direct e-commerce.

Ownership category

akta.pro rank

Product category

OTC Cough and Throat Remedies

akta.pro primary industry

Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)

akta.pro secondary industries

Cold, Flu & Cough Remedies (HLAIADAB), Allergy, Sinus & Respiratory (Non-Asthma) (HLAIADAC)

Keywords

• Cough drops
• Throat lozenges
• OTC remedies
• Dietary supplements
• Cold and flu relief

Headquarters

HQ city

East Hanover

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Consumer Packaged Goods Sales: Direct retail sales of cough drops, throat drops, and dietary supplement products through retail stores and e-commerce channels. Revenue generated through one-time purchase transactions at point of sale.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HALLS manufactures and sells over-the-counter cough drops, throat drops, and dietary supplement drops for consumers seeking temporary relief from coughs and sore throats. The product family spans four sub-brands — HALLS Relief, HALLS Soothe (Breezers), HALLS Defense, and HALLS Minis — addressing different relief, soothing, and immune-support use cases across multiple flavors and pack formats.

Product overview

HALLS is a family of OTC healthcare products for cough and throat relief, offered as a platform of related sub-brands. The core product line HALLS Relief provides temporary cough and sore throat relief. HALLS Soothe (Breezers) offers milder throat soothing for everyday irritations. HALLS Defense provides immune support through Vitamin C-enriched dietary supplement drops. HALLS Minis delivers the same relief in a smaller, more portable format. The products share the HALLS brand identity but serve different use cases from medicinal cough relief to immune wellness supplementation.

Differentiator

Problem solved

Functional benefit

Brands

• HALLS Relief: Cough drops for temporary relief of coughs and sore throats.
• HALLS Soothe
• HALLS Defense
• HALLS Minis

Products and services

• HALLS Relief Core HALLS cough drops that provide temporary relief of coughs and sore throats for general adult consumers.
• HALLS Soothe (Breezers) Throat drops that temporarily soothe everyday throat irritations, positioned as a milder option for throat comfort for general consumers.
• HALLS Defense Sugar-free dietary supplement drops in assorted citrus natural flavor that help support the immune system with antioxidant Vitamin C, marketed as a dietary supplement rather than an OTC drug.
• HALLS Minis Mini-sized cough drops that deliver the same cough and sore throat relief as the classic HALLS Relief line in a more compact, portable format for on-the-go consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Zarbee's: Natural cough, cold, and immunity brand (under Church & Dwight) competing in the same consumer need-states with a clean-label positioning.
• Genexa: Clean-label OTC brand with cough and cold SKUs that compete with HALLS for health-conscious parents and adult consumers seeking 'free-from' formulations.
• Cold-EEZE: Zinc-based cold remedy lozenges addressing cold duration and throat symptoms, an alternative mechanism competing for the same occasion-based purchases.

Direct peers

• Luden's: Hershey's-owned throat drop brand competing head-to-head with HALLS, particularly in the everyday throat-soothing use case.
• Cepacol: Haleon-owned sore throat lozenge and spray brand directly competing in the sore throat relief category.
• Chloraseptic: Prestige Consumer Healthcare brand offering sore throat lozenges and sprays that overlap with HALLS Soothe on everyday throat irritation.
• Fisherman's Friend: Strong menthol cough lozenge brand with deep US distribution; competes directly with HALLS in the strong-relief cough drop segment.
• Ricola: Swiss-made herbal cough drops and throat lozenges directly competing with HALLS in the same US retail shelves, differentiated by natural/herbal positioning.

Broad incumbents

• Vicks (VapoDrops/VapoCool): Procter & Gamble-owned broad respiratory/cold brand whose mentholated cough drops compete with HALLS as part of a much wider cold and flu portfolio.

Regional players

• Olbas: Swiss-heritage menthol/eucalyptus respiratory brand with stronger UK/European presence, comparable in formulation philosophy and use case to HALLS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/halls
• YouTubeyoutube.com/channel/UCBqtjfCoec6UFCz4Top_4KQ
• Facebookfacebook.com/Halls
• Instagraminstagram.com/halls_us

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HALLS