What Rich Insight does

Emanaged is a London-headquartered marketplace management company founded in 2015 that operates end-to-end marketplace channels on behalf of brands and retailers. Its core proposition is outsourced channel management across Amazon, eBay, Walmart, Shopify, Zalando, and Tesco, covering operations, marketing, SEO, PPC, and analytics. The company reports managing 56+ brands, generating £126M+ in client channel revenue, and operating for more than a decade in the marketplace services space. Customer evidence spans enterprise UK retailers such as Mountain Warehouse, River Island, White Stuff, Oliver Bonas, Nisbets, Topps Tiles, and Lovehoney, alongside mid-market and growth-stage brands in beauty, equestrian, home, and consumer goods.

The underlying technology is an AI-assisted marketplace automation platform with discrete modules: auto-categorization, AI-powered auto title creation, auto item-specific mapping, structured data enrichment, and synchronization across PIMs, ERPs, marketplaces, and websites via FTP, email, HTTPS, or API. The vendor positions its AI as trained on "combined decades of experience, data and nuances" and supports both pre-made templates and bespoke data formatting. The platform handles product feeds, sales reports, transactions, and pick lists, and is delivered as either a self-serve technology stack (with a self-service portal flagged as forthcoming) or a fully managed service.

Emanaged operates three primary commercial models: Managed Services (flat-fee monthly retainer in which Emanaged runs the client's marketplace account using client stock), Seller of Record (commission-based consignment model in which Emanaged operates its own account), and Merchant Services / Pay-As-You-Go (transactional or ad-hoc engagement with no long-term contracts). Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led and enterprise-oriented, combining direct outreach via website, UK and US phone numbers, and email with a substantial case-study library as the primary marketing asset. The company is privately held with no disclosed external funding.

Name

Rich Insight

Legal name

Emanaged

Website

https://richinsight.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Emanaged is a London-based marketplace management company founded in 2015 that delivers end-to-end channel operations, SEO, and PPC services for brands across Amazon, eBay, Walmart, Shopify, and other marketplaces. It serves enterprise and mid-market retailers and brands through managed-service, commission, and flexible pay-as-you-go engagement models.

Ownership category

akta.pro rank

Product category

Marketplace Management Services

NAICS

Marketing Consulting Services (541613), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Marketplace management services
• Ecommerce channel management
• PPC management
• Marketplace SEO optimization
• Product listing optimization

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed Services: Full management services where Emanaged acts as the client's ecommerce team, handling operations, technical management, reporting, analysis, PPC, strategic advice, and logistics (FBA/3PL). Clients maintain their own store, account, and stock.
2. Seller of Record: Commission-based model where Emanaged operates their own store and account, taking client stock on consignment and earning a percentage of sales. They act as the online retailer.
3. Flat Fee Retainer / Pay As You Go: Flat fee retainer model with flexible month-to-month arrangements. No long-term contracts required. Pay-as-you-go option available for ad hoc work at hourly rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Rich Insight (operating through its Emanaged brand) provides end-to-end marketplace channel management services for brands and retailers on Amazon, eBay, Walmart, Shopify, Zalando, Tesco, and other marketplaces. The offering combines AI-powered automation tools (auto-categorization, auto-title creation, auto item-specific mapping, data enrichment, multi-system synchronization) with professional services covering marketplace operations, PPC management, SEO optimization, and FBA/3PL logistics support. Engagement models include fully managed services, seller of record, merchant services, and pay-as-you-go.

Product overview

Emanaged offers a unified marketplace channel management platform with AI-powered automation modules. The core offering includes marketplace channel management across Amazon, eBay, Walmart, Shopify, Zalando, and Tesco. Key automation modules include Auto-Categories, Auto Title Creation, Auto Item-Specific Mapping, and Data Enrichment. These are complemented by professional services including PPC Management and SEO Optimization. The company provides three service delivery models: Managed Services (full outsourced operations), Seller of Record (Emanaged as retailer), and Merchant Services (B2B). A Pay As You Go option offers flexible, contract-free access to services.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketplace Channel Management
• PPC Management
• SEO Optimization

Quantifiable outcome

• Non-Amazon marketplaces became over 33% of Charles Bentley's sales mix in 12 months
• +6 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pattern: Pattern is the largest global marketplace accelerator, providing brands with marketplace management, content optimization, PPC, and analytics across Amazon, eBay, and other channels. Highly comparable to Emanaged's managed-services plus automation offering, with greater scale and geographic reach.
• ChannelEngine: ChannelEngine is a marketplace integration SaaS that connects brands to 700+ marketplaces with PIM/ERP sync, listing automation, and order management. Directly comparable to Emanaged's data-sync and AI listing-automation modules, with the difference that ChannelEngine is software-first and Emanaged wraps services around similar tech.
• Salesupply: Salesupply is a European marketplace management agency offering marketplace operations, content, customer service, and logistics across 50+ marketplaces. Mirrors Emanaged's managed-services-plus-automation model with longer heritage and stronger European footprint.
• Codilar: Codilar is a marketplace and ecommerce agency providing Amazon, eBay, and Shopify management, plus custom development and integrations. Closely comparable to Emanaged on services breadth, with stronger ecommerce-development technical offering.
• Marketplace Amp: Marketplace Amp (formerly OneSim) is a UK-based marketplace services agency providing Amazon, eBay, and Walmart management with dedicated operations teams. Direct competitor to Emanaged in the UK market with overlapping enterprise client base.
• Weboo: Weboo is a Dutch marketplace agency specializing in Zalando, Amazon, and other European marketplaces, offering PIM integration, content enrichment, and full managed services. Comparable to Emanaged's Zalando/Tesco specialization and EU marketplace expertise.

Emerging players

• Lengow: Lengow is a feed management and marketplace integration SaaS enabling brands to distribute listings to hundreds of marketplaces. Comparable to Emanaged's data-sync and channel-integration layer but as pure software without the managed-services wrap.
• Feedonomics (Maropost): Feedonomics, now part of Maropost, provides data feed management, PIM integration, and marketplace syndication for enterprise brands. Comparable to Emanaged's data-enrichment and PIM/ERP sync modules with similar generative-AI feature development.

Broad incumbents

• Profitero: Profitero is a commerce intelligence platform providing analytics, content optimization, and digital shelf monitoring for CPG brands on marketplaces. Adjacent to Emanaged's reporting and SEO optimization offering at the analytics layer.
• Helium 10: Helium 10 is a leading Amazon seller SaaS suite covering keyword research, listing optimization, PPC, and analytics. Broad incumbent in ecommerce enablement whose AI-powered listing tools overlap with Emanaged's automation modules, though Emanaged complements with full-service ops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/richinsightuk
• Facebookfacebook.com/richinsightuk
• LinkedInlinkedin.com/company/rich-insight

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rich Insight