Inscape.TV
Inscape.TV, a VIZIO subsidiary, provides automatic content recognition (ACR) technology that captures second-by-second TV viewing data from 25+ million opted-in smart TVs, licensing currency-grade cross-screen audience and ad measurement to agencies, networks, measurement firms, and OEMs.
- Company typePrivate
- Founded2009
- HeadquartersSan Francisco, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Inscape.TV does
Inscape.TV is a B2B automatic content recognition (ACR) data company and wholly-owned subsidiary of VIZIO, Inc. (NYSE: VZIO). The company captures second-by-second TV viewing data directly from 25+ million opted-in VIZIO smart TV devices, combining video and audio detection to identify what is being watched across 700+ US linear TV networks, 100+ streaming apps, and 210 TV markets. Its proprietary National Representative Panel (NRP) calibrates the device footprint against US Census demographics to produce nationally representative audience measurement.
The product portfolio centers on the ACR Data Platform, enhanced by Commercial Feed+ for creative-level commercial deduplication and combined video/audio ad detection. Inscape monetizes this data through enterprise licensing to four primary customer segments: agencies and advertisers, networks and broadcasters, analytics and measurement partners (including iSpot, MarketCast, EDO), and OEMs and platform partners. Go-to-market is direct enterprise field sales with no publicly disclosed pricing. The company operates exclusively in the United States and is headquartered at 39 Tesla, Irvine, California, with key leadership including a Founder/SVP of Technology, VP of Engineering, and VP of Data Licensing & Insights. In 2023, VIZIO (on behalf of Inscape's ACR work) received a Technology & Engineering Emmy Award from NATAS.
Inscape.TV firmographics
Firmographics- Name
- Inscape.TV
- Legal name
- Inscape, Inc.
- Website
- https://inscape.tv
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Inscape.TV, a VIZIO subsidiary, provides automatic content recognition (ACR) technology that captures second-by-second TV viewing data from 25+ million opted-in smart TVs, licensing currency-grade cross-screen audience and ad measurement to agencies, networks, measurement firms, and OEMs.
- Ownership category
- akta.pro rank
Inscape.TV industry classification
Industry- Product category
- TV Viewership Data Analytics
- akta.pro primary industry
- Set-Top Box (STB) & Smart TV ACR Data Analytics Providers (MPABAOAE)
- akta.pro secondary industry
- National TV & Cross-Platform Audience Measurement Panels (MPABAOAA)
Keywords
Where Inscape.TV is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Inscape.TV business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- TV Viewing Data Licensing: Licensing of ACR-based TV viewing data to agencies, advertisers, networks, broadcasters, and measurement partners for campaign planning, targeting, and measurement purposes.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Inscape.TV product offering
Product offeringCore offering
Inscape.TV provides automatic content recognition (ACR) technology and cross-screen TV viewing data captured at the glass level from 25+ million opted-in smart TV devices. The company delivers second-by-second, currency-grade TV viewership intelligence covering linear, streaming, and connected devices, licensing the data to agencies, advertisers, networks, broadcasters, and measurement partners for campaign planning, targeting, attribution, and cross-platform measurement.
Product overview
Inscape.TV is a B2B data intelligence company providing a unified ACR-based TV viewing data platform. The core ACR Data Platform captures viewing behavior from 25+ million opted-in Smart TVs, delivering second-by-second granularity across both linear and streaming content. This platform is enhanced by Commercial Feed+ for ad deduplication and measurement, and supported by the National Representative Panel (NRP) for demographic calibration and representativeness. Together, these components provide currency-grade TV intelligence for advertisers, networks, and measurement partners.
Differentiator
Problem solved
Functional benefit
Products and services
- ACR Data Platform
- Commercial Feed+
- National Representative Panel (NRP)
Quantifiable outcome
- Tune-in data driven to 39% for TVs watching college football during high-profile games, with Alabama vs. Tennessee accounting for 23.8% of all college football viewing.
- +1 more outcomes
Companies that use Inscape.TV
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Inscape.TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Inscape.TV partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MarketCastcoreMarketCast partnered with Inscape to expand its Brand Effect™ ad measurement platform to support CTV streaming measurement. Inscape's ACR data enables MarketCast to identify audiences exposed to CTV ads and measure ad recall, brand connection, and purchase influence.
- iSpotcoreiSpot has been Inscape's first commercial customer since 2015, using Inscape's TV viewing data for on-screen verification and measurement solutions. Long-standing partnership for TV measurement.
- EDOcoreEDO partners with Inscape for TV viewership data to support cross-platform measurement of TV outcomes. Inscape's data helps EDO provide industry partners with understanding of what's flowing off the glass.
- Warner Bros. DiscoverycoreWarner Bros. Discovery uses Inscape's TV viewing data for marketing attribution, leveraging the scale, speed, and precision of the data for cross-platform measurement.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Inscape.TV competitors and assessment
Company assessmentBroad incumbents
- Kantar: Global audience measurement and analytics provider with cross-platform TV measurement capabilities; broader portfolio than Inscape but directly competes for advertiser and agency measurement spend.
- Nielsen: Established TV audience measurement incumbent now incorporating ACR into NielsenOne; competes with Inscape for currency-grade measurement budgets while operating as a much broader portfolio across ratings, planning and outcomes.
Direct peers
- iSpot.tv: TV/CTV measurement and attribution provider using ACR-based data (including Inscape's) for ad verification and outcome measurement; an enterprise customer of Inscape but also a direct competitor in measurement solutions.
- Roku: Owns and operates its own first-party ACR and audience data layer across Roku devices, selling CTV measurement and targeting to advertisers that competes directly with Inscape for smart TV data budgets.
- Samsung Ads: Samsung's advertising and data division leveraging ACR data from Samsung smart TVs to deliver audience targeting and cross-screen measurement — a direct competitor given Inscape's reliance on smart TV panel data.
- Comscore: TV and cross-platform measurement provider that has expanded into ACR-based measurement offerings (e.g., Comscore TV), directly overlapping with Inscape's audience measurement and currency-grade data products.
- LG Ads Solutions: Operates LG's first-party ACR data platform across LG smart TVs, offering competing smart-TV ACR audience and measurement products to advertisers and agencies — directly comparable to Inscape's OEM-anchored data business.
- Samba TV (Innovid): Provides ACR-based TV viewing data and cross-screen measurement from smart TV panels, directly competing with Inscape's core currency-grade ACR data licensing offering to agencies, networks and measurement partners.
Emerging players
- Madhive: CTV ad platform with audience targeting and cross-screen measurement capabilities that overlaps with portions of Inscape's analytics offering for agencies and broadcasters, particularly in local CTV.
Others
- The Trade Desk: Demand-side advertising platform that consumes ACR and TV viewership data (including from Inscape) to power buying decisions — adjacent ecosystem participant rather than direct measurement competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Inscape.TV social profiles
Digital presenceInscape.TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inscape.TV leadership team
Management profileNumber of profiles
Profiles6 records
Inscape.TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inscape.TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inscape.TV
What does Inscape.TV do?
Inscape.TV provides automatic content recognition (ACR) technology and cross-screen TV viewing data captured at the glass level from 25+ million opted-in smart TV devices. The company delivers second-by-second, currency-grade TV viewership intelligence covering linear, streaming, and connected devices, licensing the data to agencies, advertisers, networks, broadcasters, and measurement partners for campaign planning, targeting, attribution, and cross-platform measurement.
Is Inscape.TV a public or private company?
Inscape.TV is a private company. It is classified as corporate owned and is currently operating.
When was Inscape.TV founded?
Inscape.TV was founded in 2009.
Where is Inscape.TV based?
Inscape.TV is headquartered in San Francisco, United States, in the North America region.
How does Inscape.TV make money?
One revenue line is on record: TV Viewing Data Licensing.
Who are Inscape.TV's main competitors?
Broad incumbents on record are Kantar and Nielsen. Direct peers are iSpot.tv, Roku, Samsung Ads, Comscore, LG Ads Solutions and Samba TV (Innovid). Madhive is listed as an emerging player. The Trade Desk is listed as an others.
Does Inscape.TV have an API?
No public API is recorded for Inscape.TV.
What industry is Inscape.TV in?
Inscape.TV's product category is TV Viewership Data Analytics. Its primary akta.pro industry code is MPABAOAE, Set-Top Box (STB) & Smart TV ACR Data Analytics Providers, with a secondary code of MPABAOAA, National TV & Cross-Platform Audience Measurement Panels.